Here's how (and why) Nokia engages with the Windows Phone community
Nokia is a massive company, there's no disputing that fact, but the manufacturer has been able to engage with its community of consumers and developers successfully since joining Windows Phone (and prior to that too). Interacting with customers and the community in general, whether it be through social media or even hosting themed events, is an important task but Nokia is one of those companies which is easy to approach, no matter who you are.
A rather detailed interview with Carla Eid, Global Head of Social Engagement and Advocacy, over on Nokia Conversations reveals the "7 super rules of engagement" that the teams under Eid follow:
- We discover and get involved in relevant conversations.
- We reward people who create amazing things with their Nokias by showcasing and amplifying their content.
- We give people the opportunity to test out the latest Nokia products through device trials.
- We inspire our community to be creative with creative content and challenges on Instagram, Vine, Twitter, Facebook and Nokia Conversations.
- We take members of the community to key events around the world such as MWC, Nokia World, CES and Social Media Week.
- We build real relationships through years of community management on social media, telephone, email and most importantly, one-to-one!
- We provide our community with access to Nokia employees, from R&D to Product Managers to Marketing.
It's incredibly important Nokia takes the above approach when dealing with its community, simply because feedback (both good and negative) is invaluable when interacting with consumers, as opposed to simply releasing product announcements and leaving no room for anyone to have their say. Something that strikes us when attending events Nokia is present at is the enthusiasm employees have, as well as how approachable they are when dealing with consumers, the media (bloggers) or even developers.
It's the little things.
As well as publishing announcements and general communications between both the company and the community, numerous projects have launched over the years, enabling the community to get involved and win some awesome prizes. Nokia even allows you to test drive a Lumia Windows Phone, just in case you'd like to make your own mind up without focusing on reviews, advice and support from third parties. Then you have the array of photography contests running, helping consumers get the most out of their Windows Phone and its camera capabilities.
Looking to the future, Nokia Connects will aim to take full advantage of new channels and ways to interact with the community. With the purchase by Microsoft still in the air, we're certainly hoping this will be something which moves across with the hardware division, should the deal eventually be finalised.
We strongly urge you to read the interview in full over on Nokia conversations. Have you approached Nokia in any way? If so, how was your experience?
Source: Nokia Conversations
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Rich Edmonds was formerly a Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him on Twitter at @RichEdmonds.
Don't worry! It's already here, but we Finns remain the same.
Now we have more money and directsupport from the Microsoft OS group.
That means better products and faster delivery.
Just wait and see!
WP 8.1 is almost here...then the fun begins...
Otherwise Microsoft lives on in Google since so many ex-Microsoft employees are working for Google. and I bet you won't say that about MS/G.
MS have some really good hardware people . They have acquired more from Nokia. With the resources at MS and closer integration with development this could produce some amazing future devices.
You really do need to stop whining about Nokia being bought and that its "fact" everything is going to fail. You don't know that anymore than anyone else here. It could, just produce something amazing.
Anyway, yes, the people are the same, doing the same job. The direction isn't the same and the corporate guidelines will be different. It's a question of mentorship. Again, look at Apple. When Jobs left, the people were the same, the directors were the same. The mind behind everything changed...and Apple was sinking until Jobs returned.
Jobs has left...and look at Apple again. I've never seen more Apple-fans pissed off as when iOS7 was released.
"Nokia was a massive company now it is a crucial part of a much larger mega corporation"