Nokia officially reveals the Lumia 525, coming mid-December and starting at $200

It’s been rumored, but now it’s official. Nokia has just posted details and video on their latest handset – the Lumia 525 is now real. This appears to be the successor the Lumia 520, which has been wildly popular for the Windows Phone platform. We looked at some AdDuplex data earlier today that shows the Lumia 520 as the most popular Windows Phone device currently in use. Let’s see if Nokia can bottle lightning twice with the Lumia 525.

The Lumia 525 is a phone aimed squarely at emerging markets. It’s friendly on budgets and won’t win any spec wars, but that’s fine with us. Devices like the Lumia 525 are meant to move in large volumes and it looks like this one just might do that.

Here are some pertinent specs for the latest Windows Phone device:

  • 4-inch IPS LCD display (800 x 480) with super sensitive touch at 235 PPI
  • Dual-core 1GHz Snapdragon S4 processor
  • 1GB of RAM
  • 8GB of on board memory (supports expandable memory with MicroSD cards up to 64GB)
  • Changeable shells - yellow, white, orange, and black
  • 5 MP camera
  • Bluetooth 4.0
  • Wi-Fi WLAN IEEE 802.11 b/g/n
  • 1430 mAh battery with a standby time for 14 days
  • Data networks – WCDMA (900 MHz, 2100 MHz), GSM (850 MHz, 900 MHz, 1800 MHz, 1900 MHz)
  • 119.9 mm x 64 mm x 9.9 mm
  • 124 grams

Nokia Lumia 525

This indeed does look like the successor to the Lumia 520, but the Lumia 525 is notable for having double the memory – 1GB of RAM. We’ll have more on the Lumia 525 as we get information. No word on pricing or availability yet. 

Is this a device you see as having appeal in terms of specs and design? We're digging the orange and yellow versions. 

Update: The Facebook page for Nokia Singapore has some information on pricing and availability. We're looking at a launch around December 14 and pricing starting at SGD 249 (about 198 USD). That's not bad pricing at all. (Thanks for the tip doppleblue and hengxiang32401)

Source: Nokia

  • I would get one if it came in cyan. Come to think of it I would take one of everything if it all came in cyan. why have they stopped putting out cyan?!
  • Xbox One in cyan?
  • I was talking about nokia's products in particular :) But now I can't stop thinking of a "dual shot," lime green xbox (it's cyan plus yellow).
  • Damn cool hope,so its available soon in indian markets will get one soon .. !!!
  • New model indicates update on the previous. Only RAM update should not be market as a new phone.
    Instead of taking 520 to a new level: improve display OR increase screen OR improve body (bezel/weight), OR add flash OR improve battery OR add front camera. Anything that's worth upgrading really.
    With this 2011 spec price MUST be lower not DOUBLE. Very disappointing, another missed opportunity.
    Can't wait MS to take over. WP badly need new ideas.
  • I would have prefered they went with a higher capacity battery.
  • Its already as low as it can be mate. They cant give you a phone that runs like that for $50
  • We should stop pretending that a phone with those specs is some kind of a killer product because "it works". WP is not a killer product right now and the bar is set a bit higher.
    There's no reason to pay additional $50-90 for a model with more RAM when compared to the cheaper Lumia 520 which is widely available. And since you can buy a mid range phone or a high end phone that came out last year for $250 (doesn't matter it wasn't produced last month if it's a lot better) this Lumia doesn't look like a great deal.
  • You can get a Lumia 920 for $180 xD
  • yes, in a few more iteration they should just sent one free to your doorstep and the next one straight to your hand.
  • I don't see anything special for them to double the price of the 520. Same screen, no FFC, and I think that's the biggest flaw. Consider the moto G. It is 4.5" high resolution FFC. 32 GB, the replaceable shells are awesome. Same price, or lower if you get the 16 GB. All the apps, quad core, kitkat, Google now, these two phones are going to emerging markets but also coming to the states and other 1st world countries. MotoG vs 525. I don't know, MotoG has more to give.
  • It will probably be cheaper stateside. The 520 with currency conversion was well over $200 ($230 - $270, I think) before release, but launched in the us as the 521 for $180.
  • Some corrections, the Moto G only comes in 8GB and 16GB models, being 180$ and 200$ respectively. However I too am disappointed with this 525. I understand Nokia kept the SD card whereas the Moto G does not have that expandable 64GB storage. BUT people buying these phones will be fine with 8Gb or 16GB internal storage. I think Nokia definitely missed some points. Not so much with the screen size because many people do not like phones over 4.3inches and 4inches is perfect, anywho that's subjective. They could have gone with a bigger battery, flash for the camera should of been a MUST, and include the FFC already. Quad core vs Dual core in a windows phone device.. that argument just isn't there yet. **btw I just came to the understanding that this is actually a VARIANT of the 520, the 525 will not come to the UK or US. So I can assume the actual next gen 530 will ship with WP 8.1 and perhaps include the FFC, bigger battery, and flash for the rear camera.
  • Agreed. I just expected more. But I don't think Nokia expected this from Google. I think that Motorola really three out a big curve ball here. They saw what Nokia was doing in emerging markets and wanted the whole pie. I think they are worried that Microsoft may take market share. But this is not the phone to do it with. Even Sam Sabri, when he wrote the article didn't seem that enthusiastic. Room eaten said the 525 would be more important than the 1520. And it will probably sell more but I'm at a loss for words. I personally wanted more. I wanted this phone for my kids.
  • I love my Lumia 520 and look forward to where WP8 is heading.  My main phone is a Nexus 5, and I use my 520 as "micro-tablet" and media device.  Android is my OS of choice and given the L525 and Moto G, I'd pick the Moto G (price being equal, but we shall see).  Other people want a FFC and camera flash.  I'm not sure if there will be a huge upgrade in performace between the 520 and 525.  One thing is that Glance may be supported with the higher RAM.  Otherwise, nothing else stands out to me.  It seems that the only upgrade from a hardware standpoint is that increased RAM.  
  • Agreed. They need something to compete against the Moto G
  • I honestly think this is why they didnt announce this device at Nokia world. It would seem like the 625 and 1320 will experience price drops to better compete with the G.
  • They blew it, 520 was their true flagship phone and 525 is the same device (with more RAM inside). Average consumer won't even notice the difference.
  • I assume you could just buy a cyan shell for the 520 and use it on a 525 as they don't seem to have changed the design.
    Interesting though how these new ones have glossy shells. I prefer to matte, porcelain-esque feel of my 520.
  • there with you on the matte :) I skipped the yellow 920 for that same reason even though I really really wanted a yellow nokia phone & I hope the 520/525 shells are interchangeable then!
  • a subjective observation, no offense -> I'd actualy prefer some "manlier" shade of blue - like the 8X for example. Maybe that's the reason, cyan doesn't appeal to neither women and the majority of men
  • I understand that angle, it's probably the reason Nokia dropped magenta for red; which by the way, on an objective level, is the most missed color of all: I chose the magenta N9. I am boycotting everything red Nokia makes in protest =p   PS the blue 8x is nice (I am actually quite fond of Nokia's brand shade of blue), but the 8x in yellow is the nicest of that set (yeah myphones are usually the brightest things in the room, I do like my neutrals though: white iphone 4s and lumia 800, black iphone 5 and lumia 925, gray 920).
  • darn it, I'm thinking about buying the grey shell for my 920 all the time - it's just so rare and too expensive because of that
  • Dude you know the 920 doesn't have interchangeable shells, unless you break it... but yeah, the grey 920 is the most expensive of the 920s (and with limited availability, when you do find one, it might not have the right frequency bands for your operator) & the 820 does have a grey shell but I've only ever seen one of those on ebay and for a very high price as well.
  • Of course I know, I've "broken" mine twice to fix the rattling battery.. =P
  • Aaahh, yes! My cyan 920 "rattles" when I turn it from landscape to portrait. Now I know what it is, although not why it does it, I don't think it always did.
  • there's half a milimieter gap between the battery and it's housing - nothing a post-it from each side couldn't fix ;)
  • Thanks for the tip! But I doubt I'd open my own phone unless I broke it, I can live with it until then. oh, this is way cheaper than buying the actual grey shell, and it's made by nokia so it fits like a glove (you can't see your phone's color) and is the same color as the real grey 920
  • That's why I chose the black Lumia 920
  • The shell of Lumia 520 will be compatible with this one. So you can get the orange one and replace with a Cyan shell
  • Where are people getting that 520 shells will be compatible? The shapes are actually quite different... I don't see how they would be compatible. I agree that glossy stinks. I can't stand glossy fingerprint magnets.
  • Yeah I like the cyan as well, I know it wasn't the most popular colour but I think it's worth keeping for differentiation. That and it looks nice in the adverts to have more of a clash. Really they need to have more colour options than Apple now they have the 5C; not less. I know they are VERY different phones, but enough people are taken in by such things that it's worth being a step ahead.
  • I liked even how it was becoming the unofficial official color of nokia you know, if nokia had a mascot, it would be the color cyan. It looks great with their official shade of blue (see the new maps and transport icons!)
  • What is the song on this video?
  • did any one saw the temple run 2
  • I was hoping they would bump the screen up. I wonder how this will do against the Moto g which is a direct competitor
  • Emphasis on BUDGET. A competitor for the Moto G would be in the Lumia 7xx line.
  • They are at the exact same price point.
    Its getting worse than an IOS fanboi forum in here.
  • 525 and G are not competing in the same market segment. You're comparing US price of G to Singaporean price of 525.
  • Sorry, your right. The 525 is 200 and the G is 180. My bad.
  • yes, in a few more iteration they should just sent one free to your doorstep and the next one straight to your hand.
    U do know there is some thing called "the rest of the world" right?
  • In the rest of the World Moto G is better too. In Brazil, where the smarts are the most expensive, I received from Nokia Press that 525 will costs R$ 650, 00 , Moto G is R$ 615,00...Sorry Moto G is unbeatable.
  • Moto G in most places are starting with 350 before tax.
  • No way Nokia can compete with the Moto G, Google are subsidising it beyond sanity to undercut their competitors (HTC, Sony, Samsung as well as Nokia). At least Nokia have the differentiation of WP as opposed to other Android OEMs. Right now, despite MS buying out Nokia I think if I was an Android OEM i'd be more inclined towards moving to WP than ever. Google are giving MS a chance to win back the OEMs they've lost to Android with the Moto G.
  • Yeh exactly, I think it's nice but compared to the Moto G it's lacking.. There's a good comparison here - They should have made the 525 a better upgrade considering the 520 is the best selling Windows Phone.. 
  • FWIW, IMHO 1GB of RAM is all that the 520 really needed (provided it stays at the same/lower pricepoint) to keep it as the best phone at that price. Nokia's software inclusions (Mix Radio and Maps/Drive in particular) pull this above Androids with similar hardware. It's not a phone for me - my 620 has the extra bits and pieces I personally want - but by refining and bumping a proven formula Nokia is helping cement a great deal of brand recognition. Also, LOL at the phones flipping by and seeing "NOKIA NOKIA NOKIA NOKIA NOKIA". ^_^
  • Heh, as far as the basic specs go it is not that different from my Lumia 820. Should be awesome handset.
  • the 820 has zeiss optics, better camera, flash, 4G LTE, 4.3 amoled screen ... 525 is not even near
  • Still, even this has got Lumia black :|... Oh nokia, waiting badly for Lumia black on my 820..
  • and a much faster cpu/gpu
  • ClearBlack display is also awesome.
  • i can see temple run 2.. :'
  • Where is it .....i cant see it o.O
  • I also obeserved it... Was about to comment about it... :)
  • Good spot
  • Still no ffc camera? Bit of a let down.
  • No flash is a bigger problem than front cam in my opinion.
  • because you cant ruin photos properly wthout the flash? Man this is a low budget phone. What do you guys all expect? all features like a middle -high end handset just for lower price?
  • I am not expecting much. The issue is this will sell at much higher prices when launched compared to the current prices of Lumia 520. Unless you want to run the games that are available for only 1GB RAM it does not make sense to pay lot more for extra RAM.   Also, if that $199 price is correct then you can get Lumia 620 for the same price or less.
  • Extra ram garantees better system upgades in the future. do you think wp/RT merge will run nicely on a 512 ram phone. i dont think so. IT will run like shit. even 1gb ram will be the lowest of requirements to run it fully functional
  •    Word has it that the 525 is selling for 100$ in china, not 200$. In my own opinion a 525 is a better deal at 100$ than the moto G at 179$. Looks like the perfect backup for my 820 if I can only figure out how to get one in the US now.
  • Jeez, I don't even remember when I had a phone without LED flash. That was probably 2008.
  • I've a 920 and don't use the flash, it ruins photos 99% of the time. I agree with the OP, this needs a ffc. Once this phone becomes a worthwhile Skype (or Viber, etc) device it would have a much larger market. But maybe they need to keep features back to make people get the 625. But the 625 (and 720) now needs a bump to 1gb RAM so there's parity across the Lumia range and developers know they can comfortably code to that standard going forward. Then for people who don't want such a big screen as the 625... well Nokia may have a lot of handsets at different price points, but there's still room for more! I wish phones were more like PCs and you could choose the ram, screen, memory, processor, camera, etc. They could strip their range down to just 4 phones based on screen size (4", 4.5", 5", 6") and then you could upgrade from the basic model. I'll have a Lumia 5, 2GB ram, 32gb memory, 20mp pureview camera, 5mp FFC, snapdragon 800 in red please!
  • my dream phone but in yellow...  
  • Check out phoneblocks
  • Yeah I've seen that before, it's a great concept and I hope something comes of it. But it would no doubt be running Android and is unlikely to have Nokia's build quality and design skills. We can customise our laptops, why not phones (and tablets)?
  • Phonebloks has teamed up with Motorola.
  • Source?
  • Your phone has better optics (IE: a faster lens) and THAT is why you rarely need a flash to not get a blurry photo. The 520/525 DO need a flash to capture indoor scenes without blur unless you pose everyone to be super still. Not saying a flash gives you great photos because it doesn't (that's why I roll a DSLR with a 2.8 F-stop or faster), but it DOES give you a useable, sharp photo if your lens can't hang with the low light.
  • +525 ⤴
  • I wish it had bigger screen (4.3 inch) or camera flash. I know the RAM helps a lot for enabling more apps/games but most people don't care. I was impressed when 520 announced but this does not deserve a new number in my opinion.   Hopefully the price remains the same or 520 is still better choice.
  • An uninformed buyer choosing their first smartphone will easily be able to see that the 525 has no flash or front facing camera when making their choice. They will also be able to understand the size of the screen, which will already seem large to a first time buyer. What they will not know is what impact the available RAM has on day to day use of the phone. I think Nokia are wise to bump up the RAM because it will ensure wider and longer term satisfaction in the device overall.
  • I wished they bumped up the battery as well.
  • I wish it had CBD, like the 620, seriously can't live without it anymore.
  • It should be called the Lumia 520S, hehe.
  • I was hoping for a jump in display resolution.
  • No front camera, no point... What is this 2011?
  • I used FFC exactly once in my life. I'm sure I'm not the only one...
  • You may not be the only one, but you are probably in the minority
  • Same here don't like em and the cam sux anyway back cam is always better even for "selfies"
  • Girls like Front Camera.....
  • I never used FFC except for skype...
  • Count me as a person who used it maybe 5 times
  • the whole point of ffc are video calls.. I do use it occasionally.. will use it more when they fix skype not to be so power hungry.. eats up battery way too fast..
  • I use Skype everyday, hence the ffc. I don't care if it was just a VGA camera, as long as it was there. To me that is more important than a flash.
  • Nokia must make second version of Nokia Lumia 720 with 1 GB ram.
  • Going forward Nokia will have 4-5 core units. The 525 which has just been announced. Another variant of the 625 which will replace devices such as the 620,720. A 925 upgrade to replace the 920&820. A 1020 upgrade and finally a 1520 upgrade.
  • Any sources you can site for this info?
  • Its not on any website. I went to a business pitch and show a slide ;-)
  • 5 core. Sounds like a tegra4. That would be sweet with the imaging tech. Like always on HDR
  • Agreed..!!! Bro :) there should be a 720 1 gb upgrade along with OIS for camera...
  • I was thinking this too, but then when you look at the popularity of the 720 in the recent Ad duplex charts, it doesn't seem worth it. I really rate the 720 as an all-round device and my wife regularly gets FOUR DAYS from the battery on a single charge. I think that it must be expensive to manufacture or something beause the price has remained high since launch, unlike most other models. If it was available through more sellers/carriers at a price closer to £149 / $199 sim-free ( a more realistic price relative to the 520/620/820)  it would have sold in much larger volumes, I'm sure. For example, we now have the recently launched 625 on offer with Carphone Warehouse at £129 sim-free, while the 720 is still typically stuck at near to £250 carrier locked.
  • I agree with the point 720 is an all-round device and it needs an upgrade. That's what Nokia and WP is lacking, an all-round competent device for low, mid and high end. 720 has already done very well in terms of sales. Being the last of the first gen wp8 lumias, 720 has outsold 820 which had been released 5 months earlier than it. A 725 or whatsoever will be very important to WP as it finally fills the middle range device gap. Even from AdDuplex figures, WP's high end sells better than mid-tier.
  • Lova to have one, for my second SIM
  • If this had a 720p screen I think ppl would love it
  • If people want a 720p Screen - why dont they simply get a phone with it? it is not like nokia would not offerer a varriety of devices that matches all needs
  • People is greedy. They want to pay for a 520 but get a 1520, minus one or two minor feature. :-]
  • This is a budget phone. Budget phones don't have/get 720p screens.
  • Unless it is the Moto G where Google apperantly went all in when it comes to boosting visible specs so that ignorant people believe it is high end. That is, they went with the slowest quad core around and the same GPU as in the Lumia 520... Good look driving those new demanding games in 720p with a budget GPU...
  • Read the reviews. Nuff said.
  • My mom's gift may arrive a little late this Christmas!
    Thanks for the news Sam!
  • I'm sure it will be sell well but the article could have been much shorter - 525 = 520 with 2*RAM
  • Wait... 2G and 3G are listed, but what about HSPA or HSPA+? The Lumia 520 had this. Perhaps they've axed that so that they could increase the RAM without raising the price?
  • Its the same fone just with 1gig ram thats it
  • And if the specs posted online don't agree with that, I'm supposed to believe that... why?
  • Sam, in China, Lumia 525 sales 1099 yuan (Aound US$178), ship in mid December.
  • Thanks!
  • SGD 249 Dec 14 Singapore
  • Link?
  • Yea I feel a few more components should have been upgraded. I'm sure I'm wrong, but is the only real difference the amount of RAM?
    Also, where is cyan? This new pallet of yellow red and white is a little bland. At least throw in a green or something.
  • Yes, green and cyan. Also brown would be interesting seriously
  • ram upgrade it's something HUGE for this phone IMHO :) i upgraded from a Lumia 720 to Lumia 925 only for this! You can't use app like Face Swap (it can made all your company laugh for hours, it's a killer application!) and lot of games, you will always feel like a "incomplete phone" without 1GB ram.
  • I predicted 4G LTE also to be an extra feature..
  • I think they made the 525 for kids who need 1GB of memory to play all games. Probably a good idea to keep the return rate low. But I hope they keep the 520 for moms and pops who don't care about those games. Those sub $100 deals on 520/521 are drawing a lot of new WP users right now. Android has no answer for it. Gotta keep this momentum going!
  • I want equalizer and glance in this one! If yes, I am up for it.
  • What is that second notification icon?
  • I have seen it before and wondered the same thing. It maybe notification for the store app for updates or something??
  • No, it's not Store notification. May be a notification center icon (from WP 8.1)
  • Would be a shitty notification centre when it just displays 2 out of 7 notifications available:)
  • Microsoft should never create the 512Mb phone on the first place.
  • Its to reduce price likely.,
  • It reduces future use of the handset :) and in 2013 there was no need to have a 512 ram device anymore
  • That is absolutly correct. Now they have a market full of 512 mb phones in 2013 and have to think about future updates to match that low spec
  • Yeah, they should have done it just like blackberry and just set 2 Gb of RAM as the standard which pretty much killed any chance for blackberry to compete with android or windows phone as they simply could not price them low enough and still earn money on the hardware. Even the budget price blackberries were a lot more expensive than the Lumia 520/620, and the reason for this is that they used too expensive hardware.
  • Agreed . Microsoft start to be like Samsung . Bringing the same phone with a little bit of twist . Even the OS is still in haywire .
  • Yea, they should call those low ram phones the Nokia galaxy ace. They just make WP seem fragmentated.
  • MS isn't the manufacturer, I think you mean Nokia. Or did you mean MS should have the minimum hardware requirements as 1GB RAM?
  • I have a feeling that wp8.1 will require a minimum of 1gb of ram, and they are silently preparing for this
  • That's actually a good point
  • This!
  • If that is true 720 would be the last windows phone for me.
  • Same for me, although it might be anyways, depending on how good the Jolla phone is.
  • I get the same feeling based on the previous rumor. I hope it doesn't happen because I think it's going to kill the momentum WP is enjoying with the 520.
  • Hopefuly not. Does anybody knows something about it?
  • Well recently microsoft announced wp blue will be available for all devices of wp8 Dats true..! ;)
  • Hopefully they'll keep their word, 'cause I am pretty satisfied with L520 and will probably have it till it stops working. It would be a treason from MS if they wont give us 8.1
  • 512 mb ram support for wp8.1 will always be there for Lumia 520  as google come up with kitkat android 4.4, which is full fletched working with 512 mb ram specially.
  • I guess Tom Warren said once WP 8.1 will come to all WP8 phones. Maybe Dan and Co. can say something about it.   Edit : Here's Tom's tweet on Oct 30 "There's some dumb speculation that WP8 handsets wont get Windows Phone 8.1. All WP8 devices get 8.1."
  • Great. Thanks a lot. MS seems to be generous and serious against customers. 36 months support of WP8 devices seems to be true at the end
  • If my 520 does not get WP8.1, I am shifting to Android. I would love to love Nokia and MS but if they fail their customers, they are bound to lose them.
  • The same here. But I trust those people commenting that we will have updates and support
  • $100?
  • 512mb extra ram? Is that it? And it gets marketed as a diff handset?
  • Look closely at the picture,it says L beside the network symbol,maybe it also supports LTE..!!
  • No big difference with the 520 just the RAM
  • Is there only I that can see Nokia camera app in video even the phone doesn't have pure view tech.
  • Still waiting for a Lumia 7XX or 8XX with quad-core @2.0Ghz. 810 is too bulky and it is too slow for my tastes with that 1.5Ghz dual-core.
  • oh this gonna be pa in ass, with ram 1GB there will be a lot of high memory game like ashpalt and such, but with 8GB memory ... no, with system using 2GB memory it will available only 6GB memory left.... ukh, when will installing app and games on SD card availabe ??
  • Good point and very valid
  • May be 8.1 enables apps to install on SD card!
  • I hope it's released in the UK before Christmas, this will be 2 people's Christmas presents!!
  • Good substitute for the coal!
  • Still no front camera? No glance screen? Sadness. !!!
  • $100 more for ram? no