The NuAns Neo Reloaded is an Android phone, sayonara Windows [Update]

Update: As the previously outed store listing suggested, the NuAns Neo Reloaded is now confirmed to be an entirely Android affair.

Spotted in a now removed Japanese Amazon listing, the BlogofMobile team (via WinFuture) has surfaced what appears to be a spec list for the Neo Reloaded. That second part of the name seems to be particularly relevant as one key spec stands out.

Android 7.1 Nougat.

Store listings aren't usually the source you look for, but the Amazon Japan listing was pretty detailed, and since we've had no confirmation either way that Windows 10 Mobile would actually be on the new Neo, it does seem plausible.

Other specs include a Snapdragon 625 processor, 5.2-inch 1080p display, 3GB of RAM and a 3,450 mAh battery.

The NuAns Neo stood out among the crowd of black rectangles thanks to its unique customization opportunities, and that it ran Windows 10 was an added bonus. But, outside of its native Japan, NuAns has struggled to get the Neo going, with a failed Kickstarter campaign trying to get more global availability.

NuAns is set to unveil the Neo Reloaded on February 20, so we won't have long to wait to find out if all of this is accurate. At least for now, it's not looking so promising.

Thanks Patata for the tip!

Richard Devine is an Editor at Windows Central. A former Project Manager and long-term tech addict, he joined Mobile Nations in 2011 and has been found on Android Central and iMore as well as Windows Central. Currently you'll find him covering all manner of PC hardware and gaming, and you can follow him on Twitter and Instagram.

  • They will fail again...
  • No...they won't. They failed the first time because the general public wants NOTHING to do with windows mobile devices.
  • Oh god... You again... Do you really think that on a market as crowded as the market of android phones, a little Japanese company would make any success? They will fail harder than they did with W10M...
  • Wfanboys on this site have been shouting this since more than 5yrs, yet Xiaomi, oneplus, vivo all came later and suceeded in the very same croweded market.
  • you know only 2 companys make real profit on the smartphone market? Samsung and Apple....there is no other company which realy suceeded until now and of course, xiaomi, oneplus just have some success in china...none of them are any success in "western" countries  
  • MANY of my friends have OnePlus phones.
  • Yeah, the OnePlus One was my first ever Android handset (thanks to its versatile software, flagship specs AND Privacy Guard). Before that, was just using jailbroken iPhones (last was a 4s)...
  • Onplus 3t sucks for international traveling since they have different versions for different regions instead of one or two with many bands like the pixel, iPhone, or Lumia 950.
  • I don't have a 3T (yet) but I thought it was the same version with a range of bands for all.
  • Nope. Just look at the specs on their website.
  • Privacy Guard?! Oh please... xD
  • How many companies are making any money on Windows Phones?
  • How many companies are making money on Android phones either? Mobile is pretty stagnant and even Apple is shrinking. LG not even making money. The fickle public are starting to look for the 'next big thing'.
  • Mobile will remain just as big until the next big thing, unlike desktop PC. And there is a huge fight for market share. With Apple taking most of the profits, Samsung dominating with numbers, the only way the other OEMs survive is to sell at any cost. So while Chinese OEMs are sacrificing profit for more units shipped, LG, HTC or Sony struggle to make profits, given the costs and number of shipped units
  • There's still a huge desktop PC market.
  • Huawei, Vivo, and Oppo are all making profits.
  • Mobile phones are damn boring at the moment. Nobody is doing anything that interesting. MS have some things they are working on, and I'm pretty sure Google will be doing something like Continuum. Not heard about anything from Apple but you never know they may finally do something genuinely unique with iOS with the 10 anniversary of the iPhone. Market is stagnant right now if you ask me though
  • Huawei is also massively successful and makes profit as well. Third largest phone manufacturer in the world. China is a powerhouse when it comes to cell phones.
  • Alternative facts
  • Giving away phones with no profit whatsoever is not a success.
  • And where did you see their profits from the devices? Just 'cause they're not stupidly greedy like Crapple doesn't mean they're not making money...
  • Apple spends less than 300$ making 700-1000$+ phones. If they actually spent money on factories and jobs to build their own parts and phones, they wouldn't hog 85% of the mobile profits. With the new OLED screens and more compact internals, the iPhone will become the standard 1000$ or more phone to keep up their profits
  • I cat tell you at least 20 companies that couldn't get any attention at all
  • Can you name one Company that has been successful with Windows Phone? There are several Android manufacturers who have had some success and others who have had huge success. Samsung, Huawei, OPPO, and Xiaomi to name a few. There are plenty who haven't had as much success, but that isn't because of Android. It comes down to their own design and marketing. They still need to compete with the other Android manufacturers. Choosing Windows Phone just guarantees you will not be able to compete at all.
  • HP? I don't watch the market that closely... But aren't they doing as well as they had hoped? They just recently announced new hardware to go with their phone, so I would guess they're doing okay...
  • HP is doing just as well as they'd hoped. However, that doesn't necessarily mean they've been doing great in the consumer market. Look at the numbers (if we knew them) and I'm willing to bet the total number of HP Elite x3's is still below 100,000. But to HP, this is still a success, because they're not targeting consumers. They're trying to build an ecosystem for enterprises, and that's exactly what they're doing.
  • Building an ecosystem on a dead platform? It will make more sense with WoA, but still won't make sense compared to just carrying a surface or Ultrabook. I would be surprised if they even hit 10,000 sales. Look at the Kickstarter for the NuAns for an ideas of how non-Lumia Windows phones sell.
  • Again, you're entirely missing the point. It's not even fair to begin to compare the Neo and the Elite. They're barely similar at all. NuAns is a small, foolish OEM who will fail just as hard with Android as they did with Windows. The Elite is in another league entirely, with utterly different goals.
  • Don't underestimate HP's ability to be foolish. I mean, they are trying to sell a $1300 smartphone with Windows Mobile that then requires a massively expensive subscription to be useful! Did you really think that was going to be successful even in HP's target market?
  • But in all seriousness how many others didn't and never got their name out there? Some people end up winning the lottery, doesn't mean that everyone that buys a ticket will win.
  • Any Android OEM who has even a margin of success (and it's never very big) all go bigger than NuAns have done with this. The specs are weak for the price, the design is clunky, and the availability is, well, limited. NuAns aren't going to see any greater success with this device simply because there are far cheaper devices that do MORE, with better, more reliable designs and build quality, and greater availability.
  • But now the operating system isn't holding them back. Their success is now based on the device, marketing and pricing. If they get all that right, they now have a chance.
  • Yep....have to counter SUPER FANBOY BULLSHIT with common sense and correctness! OH...BTW, RANDOM DS, Yes, they WILL Sell more phones with android on it than windows. They could not even move 500 units with windows...because its a SUNK TITANIC edition. all that's left are a few fanboys in the liferafts now!
  • Ahhh, the all caps cursing, know-it-all, name calling, argument is your version of "common sense and correctness"? There's more than "fanboys". There are delusional haters who can't stay away. You must know at least one of those. The "common sense and correctness" of this scenario is that this company prices premium, while underpowering poorly designed phones. Running Android won't solve those problems. Instead of you crazy comparison with Windows, please let us know how this cross-platform dunce is going to compete with the stars of Android. I know it's a little off your attack Windows turrets outbursts, but we'd all love to hear your clearly unbiased, fanboy free, words of "common sense and correctness". Please do all cap the important stuff. It's hard to read on the liferafts, you know. Yes, to be consistent with your theme, you should probably capitalize "liferafts". Surely, that would win people over to your strange bashing obsession, making your visit here make more sense.
  • so your fanboy mind is still dreaming? keep believing all the crap MS is selling to you..:)) keep supporting a mediocre OS and and even more pathetic company
  • I'm sure you probably never gave too much thought that Microsoft cares a lot about Android succeeding?  Or why they don't mind releasing most everything on Android.  When Android fails so does microsoft.  Don't you realize Microsoft makes money from just about every Android device sold?  The more Android phones sold the more money they make and the more they can invest in their own devices if they choose.  So when people think any Android loss is somewhat a gain, think again.  The best bet is hope Microsoft make as much as they can on Android and then hope they then invest it into mobile.  Doubtful, but one can hope.
  • even microsoft does not want why should anybody else?
  • Getr crazy, obsessed Steve...there are a lot of products that fail that don't run Windows mobile. There are a lot of Android devices that fail. In this case, even Windows fans wanted nothing to do with NuAns and neither will Android fans. This will be a cross platform failure.
  • Just wait, the WartornBooks Celeron phones will save the day soon! Jason Ward says so, since they're built with love and passion, and not technology nonsense like the iPhone and Galaxy. Windows 10 Mobile will be up to 10% market share by 2018!
  • You forgot the Surface phone too. It will make the market shares reach 30% and will close the app gap. And it's rumored that it might also solve the poverty in the world and end wars.
  • :))) what are you smoking? seems pretty good stuff.
  • Sarcasm rolled in irony and lit up with MS fanboys frustration ;)
  • They probably will fail at attaining wider success due to the saturated Android market where Samsung is king.
  • The design is not my cup of tea and the specs pale in comparison to what I already have.  Even if this new model had Windows 10 Mobile on it, I wouldn't buy it.  Not to mention it's not even available to me.
  • Even if they do, they won't fail so miserably as the original one, powered by a dead OS, did.
  • So they'll sell more than HP then? OK.
  • More than the Elite X3? You can bet your ar*e they will. It's not hard to sell more than that flop ahahahahah
  • How do you know that the x3 was a flop? Do you have sales figures from HP? If so, please share it with us ;)
  • Barely even registers against other Windows phones. Must have been a huge flop if it can't even move the needle compared to them.
  • No they won't. Shall we expect you here to call NuAns a cross platform flop when they fail?
  • The NuAns already failed miserably when they decided to opt for WP. That showed again on the failed kickstarter. No one was interested in it. Not even the WP-fanboys in this site that said over and over again "oh I wish they'd sell it outside Japan, I'd buy it" and then when time came to put their money where their mouths were chickened out.   After that, anything they do on Android will already be a success when compared to continuing spending money with a dead OS like WP10.
  • What is WP10? An OS that never existed can be counted as dead, yeah... But did you hear about Windows 10 Mobile? 😂
  • Are you still using a Sony?
  • Too bad that it is not dual-boot, or I'd buy one.  My current tablet is dual-boot, and I am loving it.
  • The only device I could possibly care about, at this point, is a "Surface Phone"......
  • Didn't matter. Ms won't market it.
  • So this time when they move to android like Blackberry and fail again there will be no excuses left. Any manufacturer releasing phones without >200M annual marketting budgets (Apple & Samsung), cut throat <1% margins (ZTE, Huawei, Xiaomi, Lenovo/Motorola) or the ability to supply their own components to save on licensing & manufacturing costs (LG, Samsung, Apple) will fail on Android. That is what Blackberry quickly learned and also what Nokia will likely discover.
  • Nokia? Their recent phones were sold out in seconds. source:
  • Could be be old Microsoft trick of only making 1000 units to sell and then being proud of being out of stock so fast.
  • I doubt that, people love Nokia brand. Its famous for its quality phones. I would love to buy another Nokia in future. Also their Nokia tablet that was announced a few years back was also a hit in China. Look it up
  • No doubt get shot down for this, but if Nokia made both android and windows devices, with the same design/specs to save additional costs, I'd snap one up in a second. Although let's not forget these really aren't made by "Nokia" anymore, so who knows what they'll be like.
  • Well latest Lumias also weren't real Nokia then and still were selling
  • They didn't have Nokia branding though, if you are referring to the 650, 950, 950XL.
  • No, I'm not. 638, 735, 830 were Nokia Lumia phones made by MS. (Nokia was acquired in early 2014, phones were made later the same year)
  • These phones aren't MANUFACTURED by Nokia. But Surfaces aren't manufactured by Microsoft either.
    Everything else the phones are Nokia through HMD (which works as a "puppet company").
    And if you needed more proof that Nokia is actually behind HMD, the press conference at MWC where the phones will be presented will be held by Nokia Technologies, not HMD. ;)
  • Having ex employees start something didn't equate a puppet company. Nokia is but a licensed named on these.
  • For the 1000th time: - Nokia created HMD - HMD is made of ex-Nokia people - Nokia has a sit in the Board of Directors of HMD - Nokia has supervising power over HMD's activities - Nokia puts their patent portfolio at HMD's disposal - Nokia itself presents the phones.   So no, this is way more than just a license to use a brand.
  • I don't agree that Nokia's reputation is all that golden. What has Nokia been known for in recent years? Being behind the times and late to smartphones, producing the ultimately failing Lumia range, and being bailed out of the smartphone market by MS. Their iconic products are unfortunately the plastic 'dumb' phones of the previous decade. I'm not saying they aren't good innovators - look at the 920, the 1020 - and they made some solid, fantastic devices. But a stigma is a stigma for general consumers and Nokia didn't do so well since the birth of the smartphone. DJCBS and general Nokia fans, my hands are up in the air, shoot away.
  • If the fact that Nokia and their "failing Lumia range" made Windows Phone even a thing and Nokia's absense killed the OS, along with the fact that the new Nokia smartphone is selling like hotcakes doesn't prove to you that Nokia still holds a very strong reputation with consumers, I don't know what to tell you. I mean, the facts are all in front of you, if you refuse to see them, there's nothing anyone can do.
  • 'Selling like hotcakes' yeah its doing well but Galaxys and iPhones sell like that. It's in one market right now and it hasn't made a massive splash in terms of the media worldwide, other than the initial 'Nokia is back' ...novelty, in a way.
    But I'm not talking about sales, Nokia will do well; I mean general stigma. Because how many general consumers think Nokia is a hip, modern brand like Apple and will switch? Its problems have been well known.
    If it helps, I have nothing against the company. I loved my 1020. But it surely can't have the brand value it once had after all that has happened to it.
  • Don't worry they will learn just like dillusional Blackberry fans! The blazing hot 2 years ago Xiaomi with 0% margins have seen their sales fall off a cliff 22% y/y. HMD has 2 choices 1. >200M worldwide marketting budget 2. negative to 1% margins... without either of the 2 they will fail to make a dent... end of story. Vivo, Lenovo, Coolpad, ZTE, Xiaomi & Huaweii will eat HMD/Nokia alive in China.
  • "it hasn't made a massive splash in terms of the media worldwide"...well, you might want to learn languages other English then because it was news pretty much everywhere. And the initial "Nokia is back" generated enough hype. And it's more than ANY other brand other than Samsung and Apple get in the news. No general media reports "HTC launched a new phone" or "Sony's latest phones are ". And even Samsung and Apple don't get that much more coverage. You get the articles when the Sx and the latest iPhone are presented and that's it. Occasionally you get extra articles if you phones start exploding of course.   And WHAT "stigma"? There's no such stigma. Most consumers know Nokia pretty well because of either: 1 - they had Nokia phones; 2 - they know the Nokia 3310 and its reputation. "how many general consumers think Nokia is a hip, modern brand like Apple and will switch?" General consumers don't think Apple is a "hip, modern brand". Which is why the iPhone doesn't even have 20% of the marketshare worldwide. Apple's brand is very valuable with a limited segment of consumers - the iSheep - who swear by their products. And because of that - and the tactic of selling overpriced mid-range products - they generate billions of dollars which reflects positibly on the brand. But those people are normally also in a Mac-world. They don't just use the iPhone. And then you have *some* places where the brand is seen as a "status symbol". People want the iPhone because it's expensive as hell and if they get it they pass on the idea that they're well off. Of course, normally they don't have a peny to their name but that's a different story.   Nokia's brand following is actually the only mobile brand that gets the same amount of "cult following" that Apple does. You ask "how many will jump from an iPhone to a Nokia Android"? I answer: not many people (I personally know quite a few who will but none of them are the traditional Apple consumer anyway in the sense that they use Windows PCs and don't use iPads). Now ask "How many people will jump from another Android phone to a Nokia Android phone" and I'll answer you "a great many people". As well as quite a few remaining WP users will be jumping to them too.   Time and again we've heard from normal consumers "I wish Nokia still made smartphones" or "I wish Nokia had an Android phone". That's what Nokia is addressing. Many many people only left Nokia branded phones when Nokia opted for WP instead of Android and as a result opted for an OS without any apps they wanted. As much brand loyalty many people had, it wouldn't go as far as paying 600€ for a smartphone without apps. Back when Nokia Lumias came out, I've heard from many people that they loved the phones but the OS was putting them off. You simply can't deny that.   Does it have the "brand value it once had" 2008? No, of course not. Nokia will be working to rebuild their brand to the top where it was. However, it still has a valuable brand on the mobile space. In fact, the Nokia brand has more value in mobile than the likes of LG, HTC or Google. As for the brand value of Nokia in general...well, their return to mobile phones has already increased its value by 62%*. So that ought to give you a hint at the real value of the brand.   (*source:
  • ...I touched a nerve didn't I. At least we agree on one thing - it doesn't have the same halo around it, because (and you'll like this) it took a denting with WP. But I seriously think you believe I am attacking Nokia - I am not. It'd be good to see it do well. My overall point is, however, how many *less* general consumers, who haven't really been too interested in the takeovers and revival of the Nokia smartphone line, will look at a Nokia phone and see it's merits, and how many will now just disregard it using the image they perceive of it from the past few years - you said yourself, WP turned people away. Therefore, going back to my original point, the brand isn't quite as golden as it is made out to be. Think this little discussion has spiralled a little.
  • You doubt that because you have confirmation bias.
  • If you loved Nokia, you would no that those phones don't have too much to do with Nokia. It is an independent unrelated company.
  • You prove time and time again that you have no idea of what you're talking about. How embarrassing.
  • I don't remember that we were ever talking, but may be I should be emberresed again in the post truth world. However for those that still appreciate the truth and not the harrasment, there is a Wikipedia page about HMD that tells everything Nokia has no relations to it except that it is selling them their name.
  • The Nokia tablet was sold out in seconds in 2015 yet there was no version 2 released, which means it failed to meet sales expectations for the company.
  • Except the Nokia 1 was a test to the business model. Because it didn't work out exactly as expected (the expansion to other markets through Foxconn was hard), Nokia created HMD to serve as Nokia's new D&S division without actually being part of the Nokia Corporation and Foxconn was sent back to only manufacturing  the devices.
  • Nokia hasn't created HMD. And Nokia has nothing with Nokia 1. Nokia Mobile is dead a long time ago. Now they sell their name to whomever wants to pay (yeah they put some press releases like they have their own employees taking care that product is great (probably 2 of them)), just HMD is somewhat better in reviving the spirit of Nokia. But it isn't Nokia, far from it.
  • Nokia? It is just another Chinese brand that has licensed a famous name. Just like what has been happening on the TV and hifi-markets the last five years.
  • Ahh I was wondering when you'd show up to spew ignorance all over the place...
  • Just like that Chinese company that makes Surface for the Miscrosoft?  
  • you clearly are more fanboy than you appear...your MS crap fanboy blind brain is off the charts. do a research before talking crap.
  • Nokia will buck that trend. There's still a lot of love and loyalty for the brand. I for one will be buying their first flagship (Nokia P1?) when it's announced and released. I love Windows but I like iOS and Android too so it's not an issue for me to jump...again