Official Amazon Prime Video app now on the Microsoft Store for Windows 10

Amazon Prime Video Windows10 App
Amazon Prime Video Windows10 App (Image credit: Daniel Rubino / Windows Central)

What you need to know

  • Amazon has a new Prime Video app available for Windows 10.
  • The app brings Amazons streaming service to a dedicated PC app, meaning you won't have to watch in your browser.
  • Though the app is available to download, you can't currently log in.

Amazon finally joined Netflix and Hulu today, bringing an official Prime Video app to Windows 10. The catch? You can't really use it yet.

Initially spotted by Italian blog Aggiornamenti Lumia, the app is currently available to download at the Microsoft Store (opens in new tab). You can launch it and use the login screen, but that's as far as you'll get for right now. Once you enter your credentials, the app throws up an error and asks you to restart it.

Amazon Prime Windows 10 Login Error

Source: Windows Central (Image credit: Source: Windows Central)

Once Amazon officially launches the app, you'll be able to use it just like Amazon Prime Video apps elsewhere. Amazon's Prime movie and TV show catalogue, along with any of your digital purchases. Here's a full rundown of the app's features, as advertised on the Microsoft Store.

  • Download videos to watch offline - anywhere, anytime.
  • Rent or buy thousands of titles including new release movies, popular TV shows, and more (not available in all countries/regions).
  • With Prime Video Channels, Prime members can subscribe to more than 150 premium and specialty channels like HBO, SHOWTIME, STARZ, and Cinemax. Only pay for the channels you want, no cable required, cancel anytime (not available in all countries/regions).
  • With X-Ray, view IMDb information about the actors, songs, and trivia for videos as you stream.

Though you can't really stream anything yet, you can download the Amazon Prime Video app at the Microsoft Store now. Once Amazon makes things official (and logging in works), we'll update this post with more.

Dan Thorp-Lancaster is the former Editor-in-Chief of Windows Central. He began working with Windows Central, Android Central, and iMore as a news writer in 2014 and is obsessed with tech of all sorts. You can follow Dan on Twitter @DthorpL and Instagram @heyitsdtl

  • Thanks for the article. Please correct the typo, "Prive".
  • Finally offline use on Surface and other 2 in 1 Windows device
  • Finally! I don't even see how some businesses operate without having apps on the windows store. Ignore over a billion windows devices you compete in similar markets is just silly. When Netflix has had an app from the get go.
  • The market is not ignored when you can access the service through the browser.
  • Disney+ / HBO Max next 🤞
  • I doubt it, but here's hoping.
  • Hopefully it will work like Netflix and support 5.1 sound output properly, unlike the browser
  • EDIT: Original quoted comment says something completely different now.
  • Now make a good Kindle Reader app.
  • Amen to that.
  • Yes! Yes! A UWP that support dual-screen as well.
  • Now all they need to do is make a decent Kindle app for Windows 10 including tablet mode. Sorely lacking!
  • Will say that the Nook app works very well on Win10. Not Kindle I know but....
  • I'd love a real kindle app in the windows store
  • Yay! Now I just need a Microsoft Movies app for Android... Have been buying all my movies on from Amazon because I can't watch the movies I bought on my Matepad Pro or Mate 20x...
  • You can if you use Movies Anywhere which also links to the Microsoft Store. Supported movies only.
  • You can't use Movies Anywhere outside of the USA... I'm ok with the fact that Microsoft don't want my money I will give it to Amazon... :-)
  • That would be great. And their photos etc app.
  • Yes that too!
  • Crazy I was just searching this.. Created an app from Edge but it's just not the same as a proper app. Can't wait!!
  • Awesome, I'm getting it
  • Is it a wrapper or an actual app lol?
  • About time! Next.
  • Can't download on web in the us store.
  • I wonder if any of the happy commenters actually tried to install the thing... Microsoft Store website states "Amazon Prime Video for Windows is currently not available." Great app otherwise.
  • I installed it from UK store. I'm wondering if Amazon made mistake and it's not meant for Windows at all.
  • Hmm... it lists "Amazon Development Centre (London) Ltd‬" as the app developer... maybe it is only available in UK.
  • App now works but it's pointless, it doesn't support 5.1 audio through PC soundcard. Netflix managed to make that work in a UWP app. I've uninstalled as it's no better than suing a browser.
  • Sad, no 5.1. Is this 1995? :)