Online media marketing for indie developers

Ignition Studios, developer of Monkey Mini Golf (see our review), has completed a white paper on marketing experiences with pushing their brand and products through media promotion. Starting today, the games studio will use the next few weeks to publish points from this document to aid other indie developers who are looking to promote their own titles.

The article takes the reader through the history of the video game industry and what limitations are imposed as an indie developer or an established studio. Next, strategies are discussed surrounding social media and how a game developer interacts with consumers. Lastly, we're walked through some marketing metrics:

  • Exposure
  • Influence
  • Engagement
  • Action
  • Retention

It's certainly worth checking out, even if you don't develop games the information can be applied for apps as well.

Source: Ignition Studios

Rich Edmonds
Senior Editor, PC Build

Rich Edmonds was formerly a Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him on Twitter at @RichEdmonds.