What you need to know
- Microsoft recently acquired video editing service and platform Clipchamp.
- Given Microsoft's unpredictable nature with regards to what it does to companies after they're bought, we ran a poll speculating the fate of Clipchamp.
- Reader reactions were mixed on what could happen to the service, suggesting this may be another unpredictable scenario.
Last week Microsoft acquired the video editing service Clipchamp. When the acquisition was announced, people began to speculate about how Microsoft will utilize the Clipchamp brand. Will it roll Clipchamp into other services like Microsoft 365? Will the tech giant clone Clipchamp while making its own video editor? Is Clipchamp tech on the way to the Xbox app for editing game clips? We can't say which way Microsoft will go, but we ran a poll over the weekend to see what people predict will happen.
The top three options in our poll split our readers. No option earned more than 40% of the vote. Just under 38% of voters predicted that Microsoft will integrate Clipchamp technology into other services while also keeping it as a standalone service.
Almost 31% of polled participants predicted that Microsoft will clone Clipchamp to make its own video editing app. This route is similar to what Microsoft did with Wunderlist, which was succeeded by Microsoft To Do.
"I think Microsoft will definitely integrate Clipchamp technology with their cloud offerings (editing short videos in Teams as you suggested) and also offer it as a PWA in the Microsoft Store for desktop users," Tunde Fajimi said in our comments section.
More than a quarter of readers that voted predicted that Microsoft will integrate Clipchamp technology into other Microsoft services but that Clipchamp will end as a standalone service.
A comment from aFloppinPhish had a less optimistic view of the future of Clipchamp: "Hype it up for a while, then forget about it until it [becomes] irrelevant or unusable. Then recommend we use a competitors. Just kidding."
Only 5.69% of people that voted believe that Microsoft will only keep Clipchamp running as a standalone product.
HeyCori suggested that Microsoft renames Clipchamp. Rodneyej suggested Snip Clip as a new name.
Our Clipchamp review will go live later this week, so keep an eye on Windows Central if you want to learn more about the app that's causing all the discussion.
Sean Endicott brings nearly a decade of experience covering Microsoft and Windows news to Windows Central. He joined our team in 2017 as an app reviewer and now heads up our day-to-day news coverage. If you have a news tip or an app to review, hit him up at firstname.lastname@example.org (opens in new tab).
It will flop for a bit and then be forgotten. Microsoft will then close the software down and suggest a competitor's option.
Introduce it with Windows 11 ?
Doubt it, too recent and also we may see the Clipchamp integration on apps more and not on the OS. So Photos app Video Editor and Xbox may get its features eventually.
They're going to clone it to a MS branded product and then when it doesn't get 1 billion users in a week they'll kill it and fire everyone that worked for Clipchamp. You know, the Microsoft thing.
People need to understand that MS is a business first, consumer second corporation. I like the idea of a video editor, specially with the lack of a decent video editor from MS. If they make it available for consumers it will be a great addition to their already great portfolio of productivity apps.
Why can't it stay as a standalone product AND also be integrated with other Microsoft products and services???
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