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What do you think Microsoft will do with video editing service Clipchamp?

Microsoft Clipchamp
Microsoft Clipchamp (Image credit: Clipchamp / Microsoft)

When Microsoft announced its purchase of Clipchamp, our gaming editor Jez Corden speculated that Microsoft might roll Clipchamp into Microsoft 365 or Xbox Game Pass. Microsoft's first-party video editing options fall far behind the competition, so an infusion of Clipchamp tech could be a major boost to editing gaming clips on Xbox consoles or creating videos on Windows 11 PCs.

Purchasing companies is nothing new to Microsoft, but how Microsoft proceeds after its acquisitions differs greatly on a case-by-case basis. Sometimes Microsoft keeps a product going. Other times it guts unique aspects out of a company and integrates them within other Microsoft products. In some instances, Microsoft almost clones the primary product of a company it acquires. This week's poll asks for your predictions on what Microsoft will do with Clipchamp.

Back in 2015, Microsoft acquired the popular to-do list application Wunderlist. Microsoft spent years building Microsoft To Do, though that process took longer than expected. Eventually, Microsoft To Do reached feature parity with Wunderlist, replaced the old to-do list app, and was integrated with Microsoft 365 and several Microsoft apps.

If Microsoft went with the Wunderlist route, it would create its own video editing platform and slowly migrate people from Clipchamp to its new offering.

The history of Mixer is another story. To oversimplify things, Microsoft purchased the burgeoning game streaming service (then known as Beam), rebranded it, and tried to keep it going for a while. Eventually, Microsoft killed Mixer, leaving streamers behind. While Mixer as a service is dead, tech Microsoft gained from the acquisition of Mixer lives on in other products.

Mixer Logo

Source: Windows Central (Image credit: Source: Windows Central)

Microsoft probably wouldn't want to relive the drama of Mixer shutting down, but a similar outcome is a possibility. Microsoft may like some of the tech that facilitates web-based video editing but not care about Clipchamp as a platform. Microsoft loves cross-platform tech that enables real-time collaboration and creation. It could gut anything it considers unique and valuable from Clipchamp and use it to improve other services.

In contrast to Mixer, which only lived for a short time after being acquired by Microsoft, Skype is still around. Microsoft purchased Skype back in 2011 for $8.5 billion. Skype isn't the dominant video platform that it used to be, but it hasn't been killed like Mixer. Microsoft took bits and pieces of tech from Skype and integrated them with other products and services while maintaining Skype as its own communication platform.

Following a similar route with Clipchamp could see the video editing service continue to live on. Meanwhile, Microsoft could take the best bits of Clipchamp and utilize them for functions like editing gaming clips within the Xbox app and collaborating on videos within Teams.

LinkedIn logo

Source: Windows Central (Image credit: Source: Windows Central)

There are times when Microsoft purchases a company and largely lets it do its own thing. Microsoft purchased LinkedIn for $26.2 billion in 2016 and, for the most part, has left it alone. Microsoft has integrated LinkedIn with some of its other services, such as Outlook, but LinkedIn hasn't made sweeping changes or been replaced by a competing Microsoft product.

This type of outcome seems unlikely for Clipchamp, as it's nowhere near the size of LinkedIn.

What do you think the future holds for Clipchamp? Let us know in the poll above and explain your thoughts in the comments below.

Sean Endicott
Sean Endicott

Sean Endicott is the news writer for Windows Central. If it runs Windows, is made by Microsoft, or has anything to do with either, he's on it. Sean's been with Windows Central since 2017 and is also our resident app expert. If you have a news tip or an app to review, hit him up at sean.endicott@futurenet.com.

18 Comments
  • Hopefully rename it.
  • Any suggestions for the rename?
  • I mean, Snip Clip is pretty obvious, if not already trademarked. 🤷🏾‍♂️
  • How about 'Final Clip Pro' lol
  • Clippy or ClipIt, ClipIt Good
  • I can see the commercial; Dig up Devo. “When a problem comes along, you must “Clip It”.
  • Or get salt-n-pepa to sing the jingle.
  • I think Microsoft will definitely integrate Clipchamp technology with their cloud offerings (editing short videos in Teams as you suggested) and also offer it as a PWA in the Microsoft Store for desktop users.
  • Windows Movie Maker 2
  • Yeah, maybe they should make a new dedicated Movie Maker UWP app and just remove the Video Edit tools from Photos app. Then integrated Chipchamp features, templates and its cloud technologies with the native app. Considering the era of video streaming and online videos have become even more popular, Microsoft maybe can fit in this market for more easy to use, simplier yet very useful tool for those who are not used to using more professional software like Premiere, DaVinci, Vegas Pro, etc. Personally though I may not able to use it since I have been long using Premiere and learning to use DaVinci. But not everybody use those more complicated video editing software. So I guess there is still room, just like how iMovie is still relevant for Mac users.
  • I don't know what MS has planned for this app and company but this run down of major past MS acquisitions was an interesting read. I wonder if Windows will ever be able to easily edit video while it's still on your phone (that is, without the cloud)? I can see that being interesting value added.
  • How would that even be possible?
  • There is no way a cross platform video editing solution won't stay cross platform. I reckon Clipchamp will make its way over to Xbox as well, in no time.
  • Yeah, it will be a waste if won't come to Xbox, considering its video editing feature needs an update. This could be the solution. Hopefully still have offline functionality able to edit locally and download templates from the cloud.
  • Definitely should be used to revitalize the video editing tools on the Xbox.
  • Hype it up for a while, then forget about it until it become irrelevant or unusable. Then recommend we use a competitors. Just kidding, but, windows phone, band, kinect, zune, groove music, Skype, cortana, mixer, software support for Duo... Still love microsoft products, but I know better than to expect longevity. Surface, Xbox, and 365 will stay around
  • The track record is bad ... But you never know There was once a really good search tool for XP, MS bought it and it faded into history. Windows search is still ass compared to what that was.
  • what do i think microsoft WILL DO with clipchamp? OPtion 3. what do i think microsoft SHOULD DO ? Option 2. I really feel bad every time i read reviews about video editing software and how iMovie is an excellent free option for beginners to semi-intermediate and Final Cut Pro X for beginner to advanced and how these are Mac only. 😭😭😭 even the cheapest ipads can edit and render 4k videos so smoothly that PCs at the same price point can't even dream of. this is just one embarrassment i have as a windows fan😞. really hope microsoft does something about it.