Rome wasn't built in one day, but Nokia's decision on "Lumia" sure was

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By Rich Edmonds
last updated

It was back in 2011 when Nokia and Microsoft formed a partnership to have the Finish manufacturer focus solely on Windows Phone. But did you know that the decision to use "Lumia" as the branding for its family of Windows Phones was made in just one day? 

"Why wait until tomorrow or next week?," Elop explained to Reuters, describing a meeting held in August, 2011. "We could make the decision today. And we did." It was a humorous choice back then as reports came in that the word Lumia means prostitute in Spanish. Doesn't quite ring the same bell, does it?

But Lumia it was and we've now got to a stage where the brand is recognised in multiple markets, tied to the Windows Phone OS.

via: The Verge

Rich Edmonds
Rich Edmonds
Senior Editor, PC Build

Rich Edmonds was formerly a Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him on Twitter at @RichEdmonds.