Skype releases Bollywood Mojis to bring fun and drama to your chats

Skype has announced the availability of Bollywood specific Mojis, bringing more ways for Skype users to express themselves in Skype messages. Mojis are short clips from your favorite movies and TV shows that you can put directly into a Skype chat when words just aren't enough.

Bollywood, or the Hindi film industry, influences life and culture in India, and the new Bollywood Mojis aim to bring the drama, love, and dance of Bollywood to your Skype experience.

Skype has partnered with Indian studios Yash Raj Films and ErosNow, the on-demand entertainment platform of Eros International, to develop custom Mojis for Skype users. In addition to the existing worldwide Mojis content, users can now react to Skype messages with clips from their favorite Bollywood movies and actors.

Additionally, Skype has also created new emoticons highlighting some of the food, gestures, and daily expressions honoring the Indian culture Bollywood stems from.

Gurdeep Pall, Corporate Vice President – Skype, was in India to make the announcement and said,

"We're hugely excited about our partnership with Yash Raj Films and Eros International studios to bring more exciting content to our users. Our goal is to provide the best possible messaging experience on Skype, and tapping into India's extremely active and vibrant film culture is a perfect way to do that."

Both Bollywood Mojis and emoticons are available worldwide in the features tab of the emoticon picker on Skype for Windows desktop, Mac, iOS, Android and Skype for Web. Unfortunately, the Mojis aren't rolled out for Windows Phone just as yet, as the team is working on getting the experience right for Windows 10 mobile. All the new features should be ready by the time Windows 10 mobile reaches consumers broadly.

Abhishek Baxi