Amazon's master plan to replace 600,000 workers with robots by 2033 — complete with a "good corporate citizen" play to avoid backlash from the growing divide between the tech elite and normal people

SHANGHAI, CHINA - JULY 26: Humanoid robots Qinglong sort goods at the logistics sorting line during the exhibition of 2025 World Artificial Intelligence Conference (WAIC2025) at the Shanghai World Expo Exhibition and Convention Center on July 26, 2025 in Shanghai, China. Under the theme "Global Solidarity in the AI Era," the annual three-day conference, running from Saturday to Monday, has attracted over 800 Chinese and international exhibitors, showcasing more than 3,000 exhibits - a record high, including 40 large language models, 50 AI-powered devices, and 60 intelligent robots, according to the organizer. (Photo by Tian Yuhao/China News Service/VCG via Getty Images)
Amazon is reportedly planning to replace 600,000 workers across its warehouses using robots by 2033 to promote productivity and efficiency. (Image credit: Tian Yuhao/China News Service/VCG via Getty Images)

With the rapid emergence of next-gen technology like generative AI and robotics, human jobs are more susceptible to extinction. Over the past few months, tech leaders have raised job security concerns if society doesn't quickly adapt to the ever-evolving landscape.

For instance, Microsoft co-founder Bill Gates claims AI will replace humans for most things, though he claimed that we'll still have a bit of control over tasks that we'd rather exclusively preserve for ourselves. He joked that no one would like to watch robots playing baseball.

“Nobody else has the same incentive as Amazon to find the way to automate. Once they work out how to do this profitably, it will spread to others, too.”

With this major milestone now in sight, we are confident in our ability to flatten Amazon’s hiring curve over the next 10 years.

Amazon

Amazon plans to use the same strategy across 40 different of its facilities by the end of 2027. Additionally, the company projects to reduce the workforce in its Stone Mountain warehouse by 1,200 employees.

But as it seems, Amazon is shying away from blatantly using words like AI and automation in the leaked documents, and has substituted them with advanced technology and cobot (humans and robots working closely to achieve a specific task).

Perhaps more interestingly, Amazon seems to have its robotic automation plan mapped out, including a damage control play to avoid backlash over replacing humans with robots. It aims to play the "good corporate citizen" by participating in community events like parades.

However, while speaking to The New York Times, an Amazon spokesman seemingly cleared the air, indicating that the documents didn't clearly reflect the company's stand on its hiring strategy as it only represented one team. "Leaked documents often paint an incomplete and misleading picture of our plans, and that's the case here".

The representative further indicated that the company plans to make 250,000 new hires as we edge closer to the festive season. However, they didn't clarify whether these would be permanent positions.

FAQ

What exactly is Amazon planning?

By 2033, Amazon aims to replace 600,000 human workers with robots, automating vast portions of its logistics and warehouse operations.

Why is Amazon doing this?

Robots don’t need healthcare, breaks, or wages — and they don’t unionize. For Amazon, it’s about cutting costs and boosting margins, even if it means displacing hundreds of thousands of people. Welcome to the future!

How is Amazon trying to avoid backlash?

The usual, like lying to you. The company is already rolling out PR messaging about being a “good corporate citizen,” highlighting community investments and worker retraining programs. Critics see this as window dressing to distract from mass job losses.

How does this connect to the movie Elysium (2013)?

In Elysium, the wealthy live above Earth in luxury while the masses are left behind. Amazon’s version? A future where robots handle the labor, executives reap the rewards, and displaced workers are told to “adapt.” You can rent it now on Amazon for full irony effect.

What does this mean for workers?

It likely means fewer stable jobs, more reliance on precarious gig work, and a growing divide between the tech elite and the people replaced by machines.

Is this just Amazon, or a broader trend?

Amazon may be leading the charge, but automation and AI are reshaping industries everywhere. The difference is scale: when Amazon moves, the ripple effects hit global supply chains and millions of livelihoods.


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Kevin Okemwa
Contributor

Kevin Okemwa is a seasoned tech journalist based in Nairobi, Kenya with lots of experience covering the latest trends and developments in the industry at Windows Central. With a passion for innovation and a keen eye for detail, he has written for leading publications such as OnMSFT, MakeUseOf, and Windows Report, providing insightful analysis and breaking news on everything revolving around the Microsoft ecosystem. While AFK and not busy following the ever-emerging trends in tech, you can find him exploring the world or listening to music.

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