Souq, the Amazon of the Middle East, releases official app for Windows Phone, often tagged as the "Amazon of the Middle East," has just released their official app for Windows Phone. They offer more than 400,000 products across categories such as consumer electronics, fashion, household goods, watches or perfumes. Souq gets over 23 million visits per month and now customers with Windows Phone devices can shop with the official app!


  • Search, Browse, and Buy latest offers
  • Shop "Deal of the Day "offers
  • Track Souq orders
  • Edit your profile and change password
  • Manage your address book
  • Save products to your wishlist‏


The official application lets you pay using various payment methods. You can pay cash on delivery, pay online using your credit card, Visa, Master Card, Paypal or even by redeeming Neqaty loyalty points.

When you first open the application, it asks you to select a language and country. The app currently supports Saudi Arabia, United Arab Emirates, Kuwait, and Egypt.

The Souq app is not a web wrapper. This is the real deal. The main page displays featured deals and popular categories. Swiping left or right brings you to the deals section and the list of all categories. If you have an account with Souq, you can also log in to track your orders, view your wishlist, and manage your addresses.


The official app also integrates the appearance of live tiles within the shopping experience. For example, if you swipe to the 'more' section, it looks like a Windows Phone home screen with small and medium tiles.

Product pages display everything you can expect from an e-commerce site. There are images, descriptions, specifications, and more importantly, the reviews. If you see something you like, you can add it to the cart or add it to the wishlist using the buttons at the bottom.

You can grab the official Souq app right now at the Windows Phone Store. Are you one of the millions of customers already using Souq? Are you glad that it's now an app for your device? Check it out and let us know what you think!

Mark Guim

Mark Guim is Video Editor at Windows Central. He switched to Windows because the MacBook Pro isn't Pro enough. You can follow him on Twitter at @markguim.