Souq, the Amazon of the Middle East, releases official app for Windows Phone, often tagged as the "Amazon of the Middle East," has just released their official app for Windows Phone. They offer more than 400,000 products across categories such as consumer electronics, fashion, household goods, watches or perfumes. Souq gets over 23 million visits per month and now customers with Windows Phone devices can shop with the official app!


  • Search, Browse, and Buy latest offers
  • Shop "Deal of the Day "offers
  • Track Souq orders
  • Edit your profile and change password
  • Manage your address book
  • Save products to your wishlist‏


The official application lets you pay using various payment methods. You can pay cash on delivery, pay online using your credit card, Visa, Master Card, Paypal or even by redeeming Neqaty loyalty points.

When you first open the application, it asks you to select a language and country. The app currently supports Saudi Arabia, United Arab Emirates, Kuwait, and Egypt.

The Souq app is not a web wrapper. This is the real deal. The main page displays featured deals and popular categories. Swiping left or right brings you to the deals section and the list of all categories. If you have an account with Souq, you can also log in to track your orders, view your wishlist, and manage your addresses.


The official app also integrates the appearance of live tiles within the shopping experience. For example, if you swipe to the 'more' section, it looks like a Windows Phone home screen with small and medium tiles.

Product pages display everything you can expect from an e-commerce site. There are images, descriptions, specifications, and more importantly, the reviews. If you see something you like, you can add it to the cart or add it to the wishlist using the buttons at the bottom.

You can grab the official Souq app right now at the Windows Phone Store. Are you one of the millions of customers already using Souq? Are you glad that it's now an app for your device? Check it out and let us know what you think!

Mark Guim is Video Editor at Windows Central. He switched to Windows because the MacBook Pro isn't Pro enough. You can follow him on Twitter at @markguim.

  • Awesome! I'll check it out.
  • Beautiful also...c'mon amazon up your game Plz
  • Sweet!
  • Will they ship prime to USA?
  • not sure if you're kidding...
  • I genuinely hope so
  • He is!
  • Hey Mark, off topic, but could you guys (probably just you, because you seem to be the best at FIFA compared to the other editors) steam some FIFA 15, maybe pack openings? If not, anything in FIFA. :)
  • Yes. Kidding
  • Oh thanks god their website isn't working after the updates to WP.
    LOVE this site.
  • Amazon of Middle East? I think that is too much for a company that is selling products without invoice or a prove in order to have warranty. I ordered from them two times and hopefully I didn't had any problem with the products to ask for repair. Good to have an app but be aware
  • Are you from AWOK or other online store in ME? hehehe...
  • They sell used items.! Don't fall for it people.
  • This is another reason why I love to get news from WPCentral. They bring releavent news from all around the world.
  • Thumbs up!
  • Doesn't "Souq" mean "market" in Arabic?
  • Yeah
  • And... Correct!
    300$ are yours.
    Now, are you ready to be a millionaire?
  • I'm just a poor dude though lol
  • I can confirm that.
  • I think I've heard this word refering once to a market in Morocco.
  • Souq refers to market in all Arabic countries
  • Yeah souq means market in arabic !
  • I know a guy his name souq ma dic
  • Omg I've been waiting for this !!!!!!!
  • I bought my Lumia 820 from them , their was 50% sale :p they make very very good sales actually , the gs5 cost about 450$ , 1888 SAR
  • Good to see more apps from Saudi Arabia companies, now still waiting for more banks with WP design
  • OMG I don't believe it , I was using the android app , it didn't even cross my mind that I would see this on WP , this is amazing
  • Thanks WP central for bringing news from around the world
  • Welcome !
  • Finally !!
  • Amazing beautiful design and fluid. Guess people now should never make the excuse of apps not available. The app gap is closing!
  • Downloaded!!! Mabrook!!!
  • Mabrook ! Mabrook !
  • Finally...... I'm in dream :'(:'(:'(:'(
  • Finally!! I sent them alot of messages about it!
  • good to know wp apps are slowly catching up in saudi arabia. the apps gap in wp are one of the issue other users of a different platform is complaining. slowly but surely :)  
  • Thanks from iraq
  • Is this a real app ?
    I am not sure if the developer name is the same as in Android version
  • yup the real app . you can tell from the publisher's name: Publisher: SOUQ.COM FZ-LLC there is another unofficial app there, it should be removed soon because of copyright issues. the developer is using their logo and copyrighted name.
  • Very nice
  • Saudi National Day Guys :) Watani.... Jai Hind for Mangalayan (MOM) Mission
  • Thank God
  • نايس
  • Great job ! Thanks Mark :D
  • Going to give this app a try... In Qatar
  • Best Online Shopping Destination is the largest e-commerce site in the UAE, where thousands of buyers & sellers buy and sell products over a trusted platform that offers various local payment options and integrated delivery methods. Visit: