Recommended reading

T-Mobile kicks off "Windows simple" ad campaign for Lumia 710

News
By last updated

Yesterday, we saw the first commercial with the Lumia 710 for T-Mobile making the rounds. Today, the 710 (see our review) actually goes on sale in various locations and T-Mobile seems to be pushing the "Windows simple" tagline which we really like.

Will it be enough? Well, we don't really view it like that as we this as a Nokia described, a beachhead, to attack various price points and demographics. In that sense, we're exited about the 710 and hope it does well on T-Mobile.

The "Windows simple" ad line though is interesting only because it seemingly runs contradictory to what people expect from Windows. Hopefully it will get customer's attention.

CATEGORIES
Daniel Rubino
Daniel Rubino
Editor-in-chief

Daniel Rubino is the Editor-in-chief of Windows Central. He is also the head reviewer, podcast co-host, and analyst. He has been covering Microsoft since 2007 when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, laptops, next-gen computing, and wearable tech. He has reviewed laptops for over 10 years and is particularly fond of 2-in-1 convertibles, Arm64 processors, new form factors, and thin-and-light PCs. Before all this tech stuff, he worked on a Ph.D. in linguistics, performed polysomnographs in NYC, and was a motion-picture operator for 17 years.