T-Mobile kicks off "Windows simple" ad campaign for Lumia 710

Yesterday, we saw the first commercial with the Lumia 710 for T-Mobile making the rounds. Today, the 710 (see our review) actually goes on sale in various locations and T-Mobile seems to be pushing the "Windows simple" tagline which we really like.

Will it be enough? Well, we don't really view it like that as we this as a Nokia described, a beachhead, to attack various price points and demographics. In that sense, we're exited about the 710 and hope it does well on T-Mobile.

The "Windows simple" ad line though is interesting only because it seemingly runs contradictory to what people expect from Windows. Hopefully it will get customer's attention.

Daniel Rubino

Daniel Rubino is the Editor-in-chief of Windows Central. He is also the head reviewer, podcast co-host, and analyst. He has been covering Microsoft since 2007, when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, laptops, next-gen computing, and watches. He has been reviewing laptops since 2015 and is particularly fond of 2-in-1 convertibles, ARM processors, new form factors, and thin-and-light PCs. Before all this tech stuff, he worked on a Ph.D. in linguistics, watched people sleep (for medical purposes!), and ran the projectors at movie theaters because it was fun.