With Apple's consumer-focused AR strategy, Microsoft's HoloLens and Windows Mixed Reality may be overshadowed. But media-focused HoloLens for home, targeted at consumers, could turn the tide.
Microsoft is rebranding its HoloLens Agency Readiness Partner Program as the Mixed Reality Partner Program, expanding it to now include systems integrators and digital agencies.
Microsoft's leaders bear the burden of guiding Microsoft through exciting and competitive times. Here's a quick look at the company's leadership.
Even without a consumer-ready HoloLens, Microsoft has an "augmented reality" story to tell. But it must market that story, as well.
Microsoft said its bringing 3D to everyone with Paint 3D. Sadly consumers don't know this because Microsoft hasn't told them.
Will Apple's rumored consumer-focused wearable benefit from Apple's unique way of harnessing marketing and media to grab mindshare from Microsoft's HoloLens?
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