Will Microsoft's smartglasses strategy be overshadowed by rivals?

AR and VR wearable technology are different and inspiring. The lenses of VR headsets are opaque, which occludes the surrounding environment, immersing wearers in a digital world. Gaming, exploration, content creation and more are some VR applications. Microsoft's partners have already begun bringing affordable VR headsets to consumers.

The lenses on AR headsets, like Microsoft's HoloLens, are clear. Thus, wearers can see their surroundings while they interact with digital artifacts or holograms overlaid on the real world. AR-enhanced surgeries and car manufacturing where adjustments are made to holograms rather than expensive physical prototypes, are examples of AR uses.

What if the distinct strengths of AR and VR were brought to one wearable device? Microsoft's HoloLens creator Alex Kipman, recently garnered attention by announcing that Microsoft is on that very path. But peering outside of Redmond reveals that companies like Samsung and Osterhout Design Group (ODG) may grab consumer mindshare for such a device before Microsoft.

Growing pains

Some AR wearables, like ODG's smartglasses and Microsoft's HoloLens, are self-contained mobile computers. Conversely, Google Glass is a streamlined, phone-dependent AR peripheral. Unlike AR wearables, most VR Mixed Reality headsets need to be tethered to PCs.

AR and VR wearable technology are expected to become more streamlined, more powerful and mainstream over time. Currently, ODG's R7 smartglasses, Google Glass, and HoloLens are establishing wearable AR technology in the enterprise (ODG's recent R8 and R9 smartglasses are consumer-focused). Conversely, VR's initial foothold is aimed at the consumer space.

The goal is a single user device where lenses would transition from opaque to clear for VR or AR experiences.

The Windows 10 Falls Creator update has expanded Microsoft's Mixed Reality platform (which powers Windows AR and VR) to provide the foundation for just that functionality. Samsung's "Monitorless" concept and ODG's R8 and R9 smartglasses, have already given us a glimpse of what the future may hold, however.

Samsung 'Monitorless' AR/VR smartglasses

Samsung's Monitorless smartglasses concept allows a user to remotely view his desktop. Via a WiFi connection to a Samsung smartphone, the glasses would use a high-speed connection to reach a personal computer. The glasses would function as the remote "monitor" to the connected PC, while a phone or even a gamepad could be used for interaction.

The glasses, using electrochromic glass, will allow the lenses to transition from opaque to clear to provide an AR or VR experience.

Monitorless is not a standalone computer like Microsoft's HoloLens. It's also less sophisticated in that there's no gesture, voice or gaze control or immersive audio experience. Monitorless provides a simple remote PC (or a projected smartphone screen) experience via wearable tech. The point here is that the concept, which may make it to market, introduces VR and AR on a single device.

ODG smartglasses vision

ODG CEO talks about converging VR and AR on single device.

ODG's R8 and R9 AR smartglasses, though not as complex as Microsoft's HoloLens, are impressive. They are standalone wearable computers based on Android Open Source Project (AOSP) and ODG wearables generally have a strong presence in the military and enterprise.

The company's 2016 partnership with 20th Century Fox via its media assets like the WSJ, Fox News and more, are expected help ODG CEO Ralph Osterhout bring its devices to consumers. Osterhout said:

AR isn't about gaming, it's about access to information 24/7 anywhere in the world.

ODG's smartglasses also received THX certification which guarantees that movies viewed via the R8 and R9 smartglasses are being seen as the directors intended. The visual standards ODG has set for its immersive media viewing VR experience combined with the data-driven vision of the AR experience creates a platform for a single device that provides a strong AR and VR experiences.

Osterhout introduced that very capability via an attachment that converts the wearable from an AR to VR experience. Though, not as cool as lenses that transition between transparent and opaque states, it does provide a real experience, on an actual device that can be purchased this year.

Microsoft's platform play

Microsoft is aiming to provide the platform to enable AR and VR on an individual, and looking forward, a single device. This is a very different and broader strategy than its rivals device-centric approach. Via Windows Mixed Reality and the Windows 10 Fall Creators Update, Microsoft has provided developers with tools to help make the company's vision a reality. Microsoft has provided API's that enable an app to function as both an AR or VR app.

Microsoft's approach can potentially power an industry of partner devices. VR Mixed Reality headsets may be followed with HoloLens-like AR headsets and which may be succeeded with AR/VR smartglasses. Microsoft and Osterhout envision cellular connectivity will ultimately be part of smartglasses. Osterhout, even noted that adding telephony would be just an additional six dollar production cost to the AR/VR product he's already bringing to market.

Microsoft's platform play may make the breadth and depth of its AR/VR strategy difficult for rivals to combat in the long-term. On the other hand, Microsoft is also slow with bringing products to consumers. Samsung already introduced a concept and ODG has already introduced an actual product.

Will Microsoft's vision of a single AR/VR wearable be overshadowed by the competition?

Jason L Ward is a columnist at Windows Central. He provides unique big picture analysis of the complex world of Microsoft. Jason takes the small clues and gives you an insightful big picture perspective through storytelling that you won't find *anywhere* else. Seriously, this dude thinks outside the box. Follow him on Twitter at @JLTechWord. He's doing the "write" thing!

  • It's always been to late for MSFT
  • What smartglasses strategy?
    Update: I admit I commented without reading the article first..
    I was speaking of the smaller question, which is "does MS even have a smartphone strategy?"...
    The bigger question here is "Does MS have the upper hand overall when it comes to AR/VR?".... Personally, creating the platform that most manufacturers will most likely use, vs making a device to compete with other devices first, is a very good idea.... This is EXACTLY what Google has done with Android...
    Creating a platform, and letting the other more recognized names in mobile bring popularity to your platform first, then making your own hardware using that same platform that others have inherently made a success, is a good plan... I don't have any issue with that at all.
    MS just needs to make sure they continue to develop their platform at the speed the rest of the industry is used to, and get better as time goes on, instead of lose focus...
    IDK. It just seems like MS always starts off strong, then some dude in the office makes a paper airplane, and another starts spitting spitballs, and a paper airplane/ spitball war ensues until all progress is lost..... When I watch The Office I think that's what's going on in Redmond. SMDH 🙄
  • I'm saying anything they do in general.
  • Some things they do. Not everything they do. That's not even realistic.
    You've been listening to Bleached dumb BS. Use your head for more than a hat rack. I know you're smarter than that.🌈🌈🌈🌈🌈
  • @rodneyej,  I think you are the one with a crush on Bleached!   afriad to admit it because it will make you look like a sissy with all your pirate friends.
  • Let's test your theory. I tell him to ignore my post yet he can't resist wherever he sees me... Ok. No. Your boy definitely has issues, and if you would stand up for that "dude" you got issues as well... Well, you already got issues, so that's a poor way of explaining it.
  • Im not standing up for anyone....just pointing out that you are the one with the mancrush on bleached....if you want him to ignore your post why do YOU bring HIM up when he never mentioned you!   yep.  face it,  you want him!
  • Please, Steve.... It's not gonna work. Nothing you say ever has, or ever will. Just spare yourself more embarrassment. 🙄🙄🙄🙄
    I'm sure you're gonna keep trying though. Go ahead.
  • Hey.....Your the one calling him when he said nothing to you.  = mancrush.    I am not embarrasing myself.  Past few weeks you have been doing enough embarrasment here for the lot on here.  You off your meds or something?  or is it snowing and you are unable to ride that tank you call a motorcycle?   hmmmmm....that could be it.    Oh....lay off the smileys too...it makes you look 4 when you are leaving comments!  Just Sayin!
  • In this case I think Microsoft is serious unlike with the phone.
    I can't wait to see all the latest at CES 2018.
  • This is where Satya Nadella redeems himself... I think he took an intentional hit on his character so that he can have a fresh start with products that have no negative reputation... He might be able to make AR work. He might have been able to make WP work, and he knows that as well. He sees the path of least resistance the best way... Everything that relied on Mobile had to go. None of it would've survived without mobile, and WM needed to go. Satya Nadella isn't concerned with mediocre success that fans are contempt with. He's a CEO. He was appointed CEO because he holds a high standard for everything he puts his hands on... Yes, WP/WM "going away" seriously annoys me, but we need to let MS grow beyond that.... Things will get better if we look at what MS has to work with, and support that now. No use in crying about the past....
    Now, with all that being said, CAN MS GET SPOTIFY TO UPDATE THIS UGLY ASS APP!
    I saw a dog ripped up ten pieces flat in the middle of the highway today, and that carnage looked better than this POS!
    😭😭😭😭😭😭😂😂😂😂😂😂😆😆😆😆😆😆😆😆😆😆😆😆😆 🤣🤣🤣🤣🤣🤣🤣🤣😛😛😛😛😛😛🎃🎃🎃🎃🎃🎃🎃🎃🎃🎃
    Happy Halloween, biotches!💚💚💚💚💚💚💚💚💚💚
  • But who will buy?  Corporations are leaving MS platforms at a swift rate....MS lost when they gave up on consumers.  which was when the nadella canned the entire QA, Mobile, Imaging etc teams.   
  • 😲😲😲😲😲😲😲😲😲😲😲😲😲😲😲😲😲😲😲😲😲😲😲😲😲😲😲😲😲😲😲😲😲😲😲😲
    Stop panicking, Steve... How old are you?
  • Old enought not to use a million smileys in every comment I make.   and OLDER than you I am betting!
  • https://www.onmsft.com/news/satya-nadella-reiterates-hololens-five-year-... Hololens is said to be 5-10 years out. With it's competitors having releasing consumer AR platforms already, I don't see how Microsoft can hope to still be relevant in several years when it is ready.
  • The Hololense is still miles ahead of the competition when it comes to real AR. A while back everyone was talking about Magic Leap and how it was going to leave the Hololense in the dust, shortly later it got debunked to be bullshit. It's the same story with the other companies competing the same field, they all have "prototypes" and "promotional videos" but not real working hardware. A lot of these companies just haven't been able to get the tracking working to the same level that MS have. Proof of this was at CES this year where the AR showcases were nothing more than heads up displays...
  • What does that matter if Microsoft has no Hololens to sell today and stated it will be 5-10 years before they do?
  • The ODG are miles ahead of hololens.  Form factor that you don't look like a tosser when wearing it,  THX certified, no need to thether,  etc.    Hololens has A LONG WAY TO GO in consumer space.
  • What strategy? Is there a Microsoft's strategy concerning AR? Probably they will again come late to the market, as always.
  • No, they are already in the market on some of the most popular names in the business hardware, so definitely not late. MS is one of the first. But, first doesn't always mean anything....
    Did Google make a phone first? No, they supplied the platform, then waited for other OEM's to make Android popular, and they did make Android very popular. Now, When Google makes a device it raises eyebrows.....
    You want to know what MS's plan is? It's just that, and so far they are on course, and phase 1 has been a success. Now, Phase 2 is to see if consumers bite in at least moderate numbers. Those two phases will flip flop a few times until MS's platform is a household name, then MS will make their Top O The Line device.
    That device is more likely to succeed if the platform is a success, vs MS coming to market with a device running a platform that has not yet proven successful....
    Who knows, maybe this is MS's ultimate plan to get back into mobile, using WMR as their mobile platform of the future. Sounds like a good plan to me, as long as it's followed through hard to success... Anything else, or any less effort, why bother?
  • At this rate, Microsoft will probably cancel the whole thing next year.
  • I don't think MS is late in this game. The biggest democratization of any mixed reality tech was cardboard. It was simply the cheapest, most entry level gate for people to witness VR. But there is only so much you can do on mobile, this fact hasn't changed as of yet. So, Windows Mixed Reality, though after google, is now the biggest democratization of such tech. With far reaching effects.  Some powerful stuff you can only do on PC, hence WMR should unlock new opportunities. They also did amazing job by bringing the OEMs on one table and handing them out the reference designs for controlles, this shows MS can make it work with their biggest strength in place "partners" (something that was clearly missing in phone, and which is in DNA of MS). This one device for AR and VR vision also sounds very interesting. Lets see how it reaches to customers on ground level where people have started being very skeptical about MS; another harsh reality. 
  • OEMs better get a HoloLens spec in 2018 and start making wearable computers. There is no sense of momentum or cadence of progress with the HoloLens project.
  • I will probably get downvoted for saying this, but hololens already did its job.  Remember how irrelevant Microsoft name was before Nadella took over.  Nadella needed something to point to, a vision to sell folks on that Microsoft was still innovative, that Microsoft best days were still ahead of them.  Enter hololens.  Hololens helped Microsoft and Nadella sell that story and vision back then.  Look at the stock price and how people currently view Microsoft compared to before Nadella took over. The attitude, and the way people talks about Microsoft now is completely different from back then.  I remember watching news and interviews from whose who of the tech world where folks would talk about the 4 or 5 horseman of the tech world, and Microsoft was not one of them.  It was Apple, Google, Facebook, Amazon.  That has all changed and hololens had a lot to do with it.  Hololens is responsible for a few billions dollars worth of Microsoft stock price.  Looking at it that way, hololens is already a success as far as I am concern financially.   Whether of not the product itself will be a success is still up in the air.
  • Dude please. HoloLens have been in development for 5 years before presentation. ALL credit to Ballmer. First Surface devices also thanks to Ballmer. Don't tell me that ****** Nadella would ever take such risks in hardware business, and keep on even though the first samples didn't succeed. He's all cloud and services now (software on most platforms as possible). Haven't heard him talk about mobile first, since he put Band and phones in the trashcan before having any real substitute. People give this fool way to much credit, when in fact he is just harvesting the fruits of the seeds Ballmer planted.  I don't give a **** about stock prices. Nor do the many loyal costumers, developers and companies (HP etc.) who got burned by Nadella. HP put big effort into making a business segment for phone/laptop/dock pushed by vision of a Continuum future. Doesn't sound like Microsoft gave them any notice about scrapping the foundation OS less than a year later. Have to be some pretty pissed people at HP- Thanks Cancella.  
  • Your article is as half baked as the Hololens competition! There is no market for others till people don't want it! This is why there is no Consumer device from MS yet! Only tech enthusiastic buy these products now & when they saw a complete package device, they won't buy other half baked cookies;")
  • Of course they will lose out. They are too focused on cloud for enterprise to succeed. They don't even realize how important the consumer market is. And when they do realize it, they will try to get into it and fail miserably.
  • I feel like this is a real life version of Mario Kart. Every tech company has their own stats. Microsoft has great acceleration, but a crappy top speed, and terrible steering.
    Apple has the slowest acceleration, moderate top speed, but killer steering.
    Google has mid range acceleration, the fastest top speed, and mediocre steering.
    ...Choose your character... MS is out of the gate first in a lot of concepts but lacks the speed and efficiency to finish first in basically anything.
    Pen computing. iPads are still killing it vs. Surface. Despite a 5 year lead.
    Facial recog in Windows 10. But Apple is "revolutionizing the industry" with its facial recog.
    AR computing with no real followthrough. "And here comes Apple passing up MS on the turn!"  I thought I was picking Toad, but turns out I picked the Shy Guy holding the damn flag. Edit: Oh yeah, and they rage quit pretty much ALL the time. 
  • Pretty solid comparison haha
  • We saw over and over again on this site commenters were declaring Microsoft's VR/AR dead because Apple was entering the market. The minute they shipped it would be game over. Nothing to see with Microsoft, move along. And yet, what has Apple released? You walk around with your phone at arm's length (gorilla arm) while some pictures are overlaid what is around you in real life - in other words, that Pokémon Go game. None of the immersive features that you get from Microsoft or some of the competitors. A couple days ago a new app appeared on the Microsoft store. It is simple, very short (a couple minutes) Halo game that is more or less a training session to be a Spartan where you shoot at the enemy. When Master Chief walks in front of you in 3D glory, Grunts and Elites stand in front of you, letting you see them as if they were in real life, you will see what a useless toy Apple made. Actually, it is not useless. They let you see what a couch from Ikea in your living room would look like, flat, non interactive. If that was the best that Microsoft could do, people here would be screaming about Microsoft forcing ads down our throats. Apple says they **may** make a headset someday. But no one is claiming Apple is late to the game, no one is claiming that they are dead in the water because of it, that anything they may do is DOA. Since releasing their ARKit, notice how the talk about it has died down. None of the comments have been seen around here because it is not a competitor. Samsung is mentioned in this article. And yet, Samsung is releasing a Windows MR headset. Imagine if Microsoft were to release a headset for some other platform's MR setup, we would not hear the end of it. But Samsung has enough confidence to build a headset for Windows. Since there is little difference between programming MR and HoloLens, really you set your background to transparent (and a few small differences in the controller), the apps that are appearing for MR will be available for HoloLens when it is available to the public on mass scale. But to think it is already over for Microsoft, when among the big three has no plans other than some overlays or a piece of cardboard, it just flat out wrong.
  • Microsoft, late to the party again??? No!!
  • It's not "Too little too late." It's "First then give up."
  • Without some type of category creation mobile device plus a helluva lot better marketing...MS is not truly in the game.
  • I think Microsoft is doomed from now. No one is standing with them
  • You will never see me wearing stupid glasses like that. Hilarious.
  • HoloLens was always meant to be used in home or in an office but never out in public. I don't remember who said it but someone official did lol
  • Nadella needs to be judged on Mixed Reality and AI performance. He completely owns any mistakes or success there.  Watching Cortana fall behind Amazon is a disgrace and embarrassment. With Kinect and Cortana the Echo Look and Echo Show could've been made years ago. There has been no public advancements for HoloLens in almost 3 years. Is Microsoft going to usher in an AR computing revolution with Windows partners or sit back and watch others do it on other operating systems. Does Nadella even care about Windows?
  • Sit back and watch, hey can you pass the popcorn?
  • Microsoft is dead.
  • There's a reason Microsoft called it Mixed Reality.  It's a platform that supports both VR and AR and devices that will do both in the future.  Communication between any user wearing a headset regardless of type is what they're going for.  It's a long game, which is why they cancelled Hololens 2. They can't afford to do just an iterative release cause it would slow them down.  They can use their new patents for getting wider field of view and their expertise with Surface to embed a more smaller and more powerful computer in the headset.  For now, Hololens has an anemic Atom processor with just 2GB of RAM.  It's just not powerful enough.
  • I wonder if they would be able to put a Snapdragon 835 in it or if they would rather use something in the 8th Gen Intel family since power efficiency is getting so good
  • Yes, everything by Microsoft gets overshadowed by rivals. They should just sell their new ideas to other companies and give up developing them on their own. Collecting royalties from patents seems all Microsoft is good at anyway.
  • Its not just about the product, they are even losing the platform battle, They launched band as showcase to their health platform, but its almost dead now.
  • MS will ditch the whole Augmented Reality thing. "Cloud Reality" seems to be more... Nadella-ish
  • Remmo,  agreed...you will put on a mixing bowl sized headset (hololens), and walk around grey cubicals trying to file paperwork.
  • is this windows central or windows oppositional jason? HoloLens like any other premium hardware from a tech giant is an expensive futuristic device. like concepts of Mercedes and BMW. these current devices coming from oems are powerful, but not as much as HoloLens. Microsoft has learned a great lesson. never trust OEMs to do the right thing at the beginning. they need full on inspiration. Microsoft never had its own device in phone market. thus ended up killing it. nokia could never pick the responsibility. with their past mistakes like never giving up on a linux based old os like symbian. this time Microsoft comes to view with the greatest device and mocks rivals in the face. it says Google your glasses are worthless, old fashioned and outdated they can only inform you of simplest of information. it says htc your vr head kit is made for children and small time games. it cant support good media and can't evolve into a better idea. it says ODG, your device is already a thing of the past. we can do everything you do better and we can empower people to gain the best experience. with connectivity to the kernel of the most colossal OS in the world. this is not a joke ive never heard anyone talking about googles glasses or odg. whats odg. ms MR hower. i hear alot about it these days. that shows me rivals have already lost this market. let them try. they are digging the diamond mine that Microsoft already dog up.
  • Hi RBM, Actually I'm far from opposed to Windows. Here read my work: www.windowscentral.com/author/jason-ward.
    Different articles simply address specific points or observations. You'll never see my entire perspective on all my views of Microsoft or a particular topic in one article. A review of my collective work is needed for that.🙂
    This piece simply looks at the news that Alex Kipman shared about the APIs in Windows 10 that will allow AR and VR in one device. That triggered my memory that similar attempts things are already being done by other companies. As the text and conclusion lay out, I believe Microsoft's platform approach has the greatest potential. I also include that Microsoft's poor consumer relation could potentially hurt its efforts.
    One goal of this piece is to share information with those whose focus may be very Microsoft-centric to help them see that other company's that you may or may not have heard of are doing similar things as Microsoft. Microsoft is doing great things but I think it's naïve to think all of their efforts are original or unique in the industry. It's profitable to expand our knowledge to view what Microsoft is doing within the larger context of the industry.
    ODG is smaller than MS but has over 30 years in the industry making wearable technology that has been used by the US military. And though you admit to never hearing of them some of the tech you MAY be aware of, that the military uses, may have come from them. The company has had decades of contracts with the military. The CEO is a brilliant man who has the nickname Q, referencing the inventor that supplies 007 with the tech he uses in James Bond movies.
    Additionally a few years ago it was thought that Microsoft might be considering acquiring ODG. Microsoft ultimately purchased above 1million dollars worth of intellectual property from them which I'm sure went into their Mixed Reality efforts.
    Just a tip. Maybe you shouldn't be too quick to dismiss something simply because you haven't heard of them. Our knowledge or awareness of something is not what imparts value or merit to that thing.😉
    Now I'm in agreement that Microsoft's tech is superior, from the Mix Reality (formerly Windows Holographic) platform to HoloLens that I wrote about two years ago: https://www.windowscentral.com/what-hololens-means-microsoft-personal-co...
    Consumer mindshare is a beast though. And if rivals get mindshare, superior tech can be overshadowed by less advanced rival solutions.😉
  • RBM... Can you go out and buy a HoloLens tomorrow?? Will your budget support that? More so, for the cost, considering the applications available, do think you will be getting a good ROI?..... Sometimes its not about having the most outlandish product on the market, rather the right one.
    The 2016 Dodge Viper got the axe because it wasn't doing Chrysler much good. Yes, it was superior to the Corvette in many ways, but the cost to produce it was too high, and it wasn't able to meet 2019 safety standards. Great car, but it cost over $125k with dealership markups, and the Corvette ZO6 can be had for $80k fully loaded, and there's 10 sitting at every dealership with low markups because they move from the floor. "Bang for the buck"..... The Average Consumer is very interested in value, and value isn't only about cost, or quality. Value considers all factors... One factor is availability, and the average consumer will factor in popularity, familiarity, and trust, into value as well. You, even as a well informed above average consumer, should be able to see that HoloLens is not of much "value" to the average consumer. Even as Windows/MS fans HoloLens shouldn't be our preferable go to device for MR... HoloLens is a industrial grade proof of concept. It's a $3000 Panasonic Tough Book. It's not a good argument for relevance.......
    But, it is awesome.. It is awesome, and it shows what MS can do. The fact that HoloLens is so awesome actually frustrates us. Yes, it does. 🤔🤔🤔
  • They dedicated almost two updates on Windows 10 for VR/AR just for cancelling after 2 years. That's a small niche anyway. How about fixing the OS?
  • That's amazing
  • Umm not holding my breath. I think they did it as a proof on concept, just like the surface.
  • As long as the price isn't rediculous, I won't care because it'll have all the content from the Windows Mixed Reality Platform backing it up
  • If Windows on ARM comes with Mixed Reality support, partners will be able to build a new PC category that's basically a Windows computer strapped to your face. That could be a powerful thing especially if the devices hit a good price point 3 or 400 maybe a bit more for high end models.
  • I would upvote this if Windows Central for Android supported it
  • If WMR headsets are already $400 without any CPU, Cellular, Battery, Storage, RAM, etc. then how do you think that augmented reality computers could be only $400? Considering we're starting at $3K for HoloLens let's see if they can get down to $1000 first. Competition will drive the prices down. 
  • A mobile device, with the power of a PC is silly and never going to happen anytime soon but it does not mean a tablet spec'd device with MR tech built in would not be an engaging device both useful for business and average users. The fact is if Oculus Go that's just $200 or another Andriod powered VR device takes off Windows MR might just be sunk before it even gets a chance to develope. I also don't think we will ever see Hololens the device come down in price. It's tech is just a proof of concept for others Dell, Asus, HP etc to build cheap versions from once the tech was available.
  • Windows OS had its run. Now its time for Office and then Microsoft is officially done. Long gone are the days when Microsoft was the big respectful corporation that even people had fear of. There are plenty of businesses still relying on Excel and Windows in their domain controllers, but more and more businesses are using open source now and don't even care about MS. The real killer of MS is open source, and after that - Apple with iPhone. Problem is Office doesn't run on Linux and more and more developers are programming for Web using Linux distros, Apple devices don't even need Office anymore as there are tons of software that opens basic document files. Office is next.
  • As mush as I like Open Software and believe in it, I’ll tell you why businesses don't just all run free software. It's because none tech savi CEO's like to shout and sue people when thing go wrong and they can't do that with something they got for free and for that single reason I don't think Microsoft will ever go away at least not for a long time. 
  • HoloLens running arm with 8gb of ram and a custom intel hpu, a custom Nvidia or video or AMD GPU. And a custom arm intelligence processing unit.or ipu. With the capability to switch from vr to ar on the fly or maybe something more advanced like super imposing AR inside of the vr experience. If version 2 was just iterative and still based on The Intel chipset. then it had to be cancelled. with windows 10 on are moving forward they can nearly double the battery life had LTE and make hololens a truly mobile computer. The future exist when hololens fit inside of an Oakley. At that point will you need your phones anymore? or will you still be holding an iphone at arms length
  • Nothing about Magic Leap? At all?
  • Wow and tie fighter please!
  • The problem is the price.
    The company that starts making AR\VR\Monitorless for less than $200 wins.
  • I think the the narrow field of view is one of the reasons Microsoft is holding back Hololens. They are still trying to solve that problem, aren't they?
  • I think, most important for Microsoft products is AI, Andromeda, a lot kind of devices, physical stores globally. Actually last thing would be most important for me.
  • Let's be completely honest, if Microsoft are going after the consumer market with AR/VR they absolutely will find a way to stuff it up. It's in their DNA to crap on consumers.  They should stick to the enterprise market by trying to make excel and word work in some utterly boring and completely uninspiring way with AR rather than targeting consumers with flashy, interesting hardware/software that they'll end up abandoning halfway down the road anyway
  • I, for one, won't any longer be investing in MS consumer products (and , where I have influence, I'll recommend against MS investments within the enterprise).
  • Sucks for me to say it but same here @jettlemania.  I cannot recommend anything MS anymore.  Sucks too,  becuase the next in line....Apple,  has the shittiest computer OS known to man.   MacOS SUCKS!   I ditched it on my macbook and installed linux mint since it;s mostly like windows 10 at this point.   Chrome OS is interesting too,  once I try the samesong chromebook plus,  I may move to that!