All Articles by Jason Ward
Microsoft is an industry leader in augmented reality and virtual reality thanks to HoloLens, Windows Mixed Reality and the company's partnerships for VR headsets. With a single update in iOS 11, however, Apple is poised to become a legit challenger.
Consumers know nothing about Microsoft's HoloLens, its Windows Mixed Reality vision or its strategy to turn consumers into creators of mixed reality content with Paint 3D. Marketing matters, and so far Microsoft has dropped the ball.
Microsoft said its bringing 3D to everyone with Paint 3D. Sadly consumers don't know this because Microsoft hasn't told them.
Microsoft wants MacBook-loving college students to switch to its new Surface Laptop. But is the company's marketing team ready to take on Apple?
Microsoft is one of the world's most recognized brands. Sadly that recognition has not translated into widespread consumer success. That needs to change.
Does Microsoft have a mobile strategy? Yes, but to see it you must look beyond the yearly cycle governing the smartphone industry.
One year after Google shifted from a mobile-first vision to an AI-first one, Microsoft did the same. Is Microsoft following Google?
Three years ago, Google introduced developers to its new design system, called Material Design. This year at Build, Microsoft announced its Fluent Design System, meant to address the same challenges Google faced. So is Microsoft following the leader?
Microsoft's Surface 'phone' strategy is long-term and includes many parts, but the company will launch such a device once all the pieces are in place.
Microsoft's AI-driven camera technology recognizes people, places and objects via millions of cameras already in use. Is a hyper-surveillance dystopia our future?
Microsoft said Windows 10 S is the Windows we all know. There's one major difference, however, that could be problematic for consumers and a real PR issue for Microsoft.
Microsoft bet big on Continuum's ability to give a phone a desktop experience. Modernized Win32 apps via Project Centennial and UWP are critical to that scenario, so getting developers on board with Windows S is a necessity.
Microsoft lost ground to Google in schools in the U.S., and MacBooks appeal to many college students. With Windows 10 S and the Surface Book, Microsoft is striking back. Here's how.
Windows phone fans are hoping for at least a tidbit of information on Microsoft's mobile strategy from the upcoming Build developer conference. They'll get it ... but maybe not in the way they expect.
Microsoft's introduction of Windows 10 S finally gives developers a compelling reason to invest in Project Centennial and the Universal Windows Platform (UWP).
What if Microsoft could convince developers that there is a single "mobile" platform to develop for, rather than three distinct platforms, iOS, Android and the oft-neglected Windows? That should be exactly what the 'Xamarin' tools do.
After years of struggle, it seems like Microsoft's Windows Mobile vision is doomed to fail. Some, such as former CEO Steve Ballmer, argue that Microsoft should dump Windows Mobile for Android. But we're not so sure ...
Windows phone developers have endured the same tumultuous journey fans have. Consequently, many have given up on Windows. What must Microsoft do to win them? For one, Microsoft can no longer ignore why some developers don't trust them anymore.
Microsoft's CEO has promised an ultimate mobile device. Speculation abounds about what that device might look like and what strategy the company could use to promote it. We have some ideas, and we'd love to hear yours, as well.
Android began its trek to rule personal computing ten years ago. It recently overtook Windows as the most used OS in the world, and that Microsoft has a serious Android problem. Here's why.
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