
Jason Ward
Jason L Ward is a columnist at Windows Central. He provides unique big picture analysis of the complex world of Microsoft. Jason takes the small clues and gives you an insightful big picture perspective through storytelling that you won't find *anywhere* else. Seriously, this dude thinks outside the box. Follow him on Twitter at @JLTechWord. He's doing the "write" thing!
Latest articles by Jason Ward

It's getting harder and harder to find good Windows phones — and that's just sad
By Jason Ward published
As Microsoft winds down its smartphone efforts in preparation for its next mobile attempt, many fans still want a Windows phone. But boy, are they getting difficult to find.

Believe it or not, Microsoft's mobile strategy is still on course (seriously)
By Jason Ward published
It may not always seem like it, but Microsoft has a mobile strategy. It's been unsuccessful, but it's still more or less on track.

Windows phone didn't fail because of Live Tiles
By Jason Ward published
Live Tiles have taken a lot of heat from Windows phone critics and blamed for Microsoft's mobile woes. But they're actually the best thing about the platform.

Why Microsoft's 'we have Windows 10 Mobile for phones' doesn't contradict Pocket PC vision
By Jason Ward published
Microsoft's Joe Belfiore said Windows 10 Mobile is for phone experiences. That doesn't contradict a full Windows on ARM on telephony-enabled pocket PCs vision, however.

Why the death of Windows 10 Mobile may be a good thing
By Jason Ward published
Windows 10 Mobile's death is bad on many levels. Still, much good may come of its demise.

Forget phones — Microsoft will bring a true PC to your pocket
By Jason Ward published
Barring a recent Consumer Reports study condemning Surface, Microsoft's Surface and Windows 10-led PC strategy has been a success. There's reason to believe the company plans to expand that success to your pocket.

Smartglasses as smartphones – why your social and privacy concerns may not matter
By Jason Ward published
The next generation of adults, unconcerned about social and privacy issues, may readily accept smartglasses as smartphone replacements.

Even if Windows 10 Mobile succeeded, Microsoft would still be pursuing a post-smartphone strategy
By Jason Ward published
Windows 10 Mobile failed, but the remnants of a plan where Windows 10 Mobile and full Windows on ARM coexist, Microsoft's post-smartphone strategy, endures.

Microsoft HoloLens and Insider chiefs suggest smartglasses will replace smartphones
By Jason Ward published
Microsoft's Dona Sarkar and Alex Kipman believe AR smartglasses will replace smartphones. And they may very well be right. Here's why.

Google Glass and HoloLens clash in the enterprise en route to consumers
By Jason Ward published
Google Glass is back and like Microsoft's HoloLens its fighting for the enterprise. Whichever wearable wins the enterprise will likely win consumers.

ODG's augmented reality smartglasses hint at consumer-grade HoloLens
By Jason Ward published
ODG has designed consumer-focused AR smartglasses powered by Qualcomm's Snapdragon 835 processor. Will Microsoft be too late to the consumer AR space?

Hey Windows phone fans — ignore the haters, use what you love
By Jason Ward published
Like everyone, Windows phone fans you have a choice to use whatever platform you wish. So if Windows phone works for you, use it until it doesn't!

A media-focused HoloLens could help Microsoft bring AR to consumers
By Jason Ward published
With Apple's consumer-focused AR strategy, Microsoft's HoloLens and Windows Mixed Reality may be overshadowed. But media-focused HoloLens for home, targeted at consumers, could turn the tide.

Microsoft's Windows 10 Mobile 'beta test' is almost over, and ARM-based ultramobile PCs cometh
By Jason Ward published
Windows 10 Mobile has effectively devolved into a mere testing ground for features destined for a future of full Windows on ARM devices, and Windows phone fans, you're the beta testers.

Hey Windows phone fans — Microsoft doesn't need you for 'Surface phone' to succeed
By Jason Ward published
Disenchanted Windows phone fans feel Microsoft's next mobile device will fail without their support. But Microsoft's ultimate mobile device vision may not need those smartphone loyalists.

Is Microsoft strangling Windows phone to prepare for the concept of Surface 'phone'?
By Jason Ward published
Microsoft's retreat from the smartphone space suggests its killing Windows phone. Perhaps it is, but only to prepare for what's coming next.

What is Microsoft's intelligent edge and how does it affect mobile?
By Jason Ward published
What is the intelligent edge and what does it mean for mobile?

Microsoft leadership: Here's who is accountable for what in Redmond
By Jason Ward published
Microsoft's leaders bear the burden of guiding Microsoft through exciting and competitive times. Here's a quick look at the company's leadership.

What is ambient computing and why does it matter to you?
By Jason Ward published
Ambient computing is a term that is becoming more popular of late. But what is it and why does it matter to consumers, communities, society and tech companies?

Microsoft's 'Surface phone' should include AR glasses, a pen and exclusive apps
By Jason Ward published
Before 2007 Microsoft's Windows Mobile OS had a dominant position in mobile. Before June 2017 Microsoft had an undisputed lead in augmented reality (AR) as well. In both instances, Apple flipped the script.

Microsoft must launch a Surface phone — and get it right the first time
By Jason Ward published
Smartphones are the gateways to many tech companies' broader ecosystems. Sadly, history proves any attempt by Microsoft to fill that void in its ecosystem is a huge gamble.

Even without consumer-focused HoloLens, Microsoft must market AR sooner than later
By Jason Ward published
Even without a consumer-ready HoloLens, Microsoft has an "augmented reality" story to tell. But it must market that story, as well.

Ambient computing: Will Microsoft's lack of consumer focus hurt its future?
By Jason Ward published
Personal computing is consumer-driven, founded on a multi-devices experience and is approaching an ambiance. Without broad consumer presence Microsoft may miss the coming shift.

Can Microsoft keep up with Apple in the race for AR/VR supremacy?
By Jason Ward published
Microsoft is an industry leader in augmented reality (AR) and virtual reality (VR) thanks to HoloLens, Windows Mixed Reality and the company's partnerships for VR headsets. With a single update in iOS 11, however, Apple may be poised to become a legitimate challenger.

Effective marketing will be key to Microsoft's Windows Mixed Reality success
By Jason Ward published
In 2015, Microsoft introduced HoloLens and Windows Mixed Reality (previously called Windows Holographic), the company's wearable Windows 10 computer and holographic platform that powers it.
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