Jason L Ward is a columnist at Windows Central. He provides unique big picture analysis of the complex world of Microsoft. Jason takes the small clues and gives you an insightful big picture perspective through storytelling that you won't find *anywhere* else. Seriously, this dude thinks outside the box. Follow him on Twitter at @JLTechWord. He's doing the "write" thing!
Personal computing is consumer-driven, founded on a multi-devices experience and is approaching an ambiance. Without broad consumer presence Microsoft may miss the coming shift.
Microsoft is an industry leader in augmented reality (AR) and virtual reality (VR) thanks to HoloLens, Windows Mixed Reality and the company's partnerships for VR headsets. With a single update in iOS 11, however, Apple may be poised to become a legitimate challenger.
In 2015, Microsoft introduced HoloLens and Windows Mixed Reality (previously called Windows Holographic), the company's wearable Windows 10 computer and holographic platform that powers it.
Microsoft said its bringing 3D to everyone with Paint 3D. Sadly consumers don't know this because Microsoft hasn't told them.
Microsoft wants MacBook-loving college students to switch to its new Surface Laptop. But is the company's marketing team ready to take on Apple?
Microsoft is one of the world's most recognized brands. Sadly that recognition has not translated into widespread consumer success. That needs to change.
Does Microsoft have a mobile strategy? Yes, but to see it you must look beyond the yearly cycle governing the smartphone industry.
One year after Google shifted from a mobile-first vision to an AI-first one, Microsoft did the same. Is Microsoft following Google?
During Build 2017, Microsoft introduced its new design language, the Fluent Design System. Microsoft's new venture immediately reminded me of Google's three-year-old Material Design initiative.
Microsoft's Surface 'phone' strategy is long-term and includes many parts, but the company will launch such a device once all the pieces are in place.
Microsoft's AI-driven camera technology recognizes people, places and objects via millions of cameras already in use. Is a hyper-surveillance dystopia our future?
Microsoft said Windows 10 S is the Windows we all know. There's one major difference, however, that could be problematic for consumers and a real PR issue for Microsoft.
Microsoft's CEO Satya Nadella has stressed the Continuum feature in Window Mobile's importance in relation to Microsoft's mobile strategy.
Microsoft lost ground to Google in schools in the U.S., and MacBooks appeal to many college students. With Windows 10 S and the Surface Book, Microsoft is striking back. Here's how.
Windows phone fans are hoping for at least a tidbit of information on Microsoft's mobile strategy from the upcoming Build developer conference. They'll get it ... but maybe not in the way they expect.
Microsoft's introduction of Windows 10 S finally gives developers a compelling reason to invest in Project Centennial and the Universal Windows Platform (UWP).
What if Microsoft could convince developers that there is a single "mobile" platform to develop for, rather than three distinct platforms, iOS, Android and the oft-neglected Windows?
Android is the world's most used mobile OS, and Microsoft is the world's premiere software and platform company. To some, that sounds like a match made in heaven.
Microsoft's tumultuous mobile woes have not only affected consumers, but developers have suffered as well.
Microsoft's CEO Satya Nadella arrested the attention of tech pundits and Windows phone fans last year when he promised a Microsoft branded "ultimate mobile device."
Android began its trek to rule personal computing ten years ago. It recently overtook Windows as the most used OS in the world, and that Microsoft has a serious Android problem. Here's why.
If the Surface phone is a PC Microsoft can market it based on its PC strength without facing the hurdles in the smartphone space.
Last Friday, March 31, we exclusively reported new details on WhartonBrooks's first Windows phone for Windows phone fans: the Cerulean Moment.
Microsoft's unsuccessful mobile efforts have angered the fan base. That same group of loyalists are now taking that anger out on one another. Is the Windows phone fan base imploding?
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