
Jason Ward
Jason L Ward is a columnist at Windows Central. He provides unique big picture analysis of the complex world of Microsoft. Jason takes the small clues and gives you an insightful big picture perspective through storytelling that you won't find *anywhere* else. Seriously, this dude thinks outside the box. Follow him on Twitter at @JLTechWord. He's doing the "write" thing!
Latest articles by Jason Ward

Microsoft just doesn't get the consumer market — and that could be a fatal flaw
By Jason Ward published
Microsoft's repeated consumer product failures could be indicative of a fatal flaw in the company's culture.

Microsoft's AI for Accessibilty program: What it is, and why it's important
By Jason Ward published
Microsoft's CEO has children with severe disabilities. Consequently, Microsoft's AI for Accessibility program is part of an empathy-driven mission to embrace people with disabilities.

StaffHub app for Android, iOS connects workers' smartphones to Microsoft's cloud
By Jason Ward published
Microsoft's cloud strategy reaches millions of low-wage consumers through their smartphones and an app called StaffHub.

Microsoft's Cortana piggybacks on Alexa's success as Google Assistant matures
By Jason Ward published
As Microsoft's Cortana lags behind Google Assistant, Microsoft has partnered with Amazon to piggyback on Alexa's consumer success.

How Microsoft 365 connects the consumer-professional to ubiquitous computing
By Jason Ward published
Microsoft 365 connects the consumer/professional to Microsoft's ubiquitous computing strategy.

Following poor Always Connected PC reviews, Microsoft appears to distance itself from Qualcomm and ARM
By Jason Ward published
Microsoft's and Qualcomm's 'Always Connected PC' messaging has been sync until poor early reviews. Now Microsoft's loyalty seems to be wavering.

Microsoft's 'intelligent edge,' and how it impacts the world
By Jason Ward published
Microsoft's recent reorganization highlights the company's cloud and 'intelligent edge' focus. Here's what the intelligent edge and its impact on the world.

Microsoft's refocusing on the cloud will have personal and far-reaching impacts
By Jason Ward published
For many Microsoft watchers, the company's cloud focus has set it on a course toward inevitable irrelevance. That's a profoundly misguided assessment.

Why Microsoft's 2018 reorg matters to everyone, on every platform
By Jason Ward published
Microsoft's recent reorg moves Windows from the forefront as Microsoft pursues an intelligent cloud-as-a-super-OS strategy that manages personal computing across platforms and devices.

Former and current Microsoft staffers talk about why Windows phones failed
By Jason Ward published
Former Windows chief Terry Myerson and others weigh in on what killed Windows phones.

Microsoft aims high with AI — these are its current real-world impacts
By Jason Ward published
Microsoft is frequently in the headlines regarding its AI ambitions, but is there any real-world AI impact so far?

Folding phones: Is this the beginning of the end of slate-shaped smartphones?
By Jason Ward published
Smartphone innovation has stalled and tech companies are exploring folding device options. But folding must expand mobile computing capabilities, not just fold for folding sake.

Always Connected PCs and eSIM are for your kids – not you
By Jason Ward published
Critics challenge Always Connected PCs practicality, eSIM and buying data as needed from Microsoft Store. But this computing evolution is ultimately about kids, not you.

How Microsoft's AI platform is giving people with blindness super powers
By Jason Ward published
Microsoft's mission to help individuals and businesses to do more includes bridging the gap between the sighted and the blind.

Microsoft's 2018 Mixed Reality plans show progress toward immersive digital future
By Jason Ward published
HoloLens creator Alex Kipman's outlook for 2018 suggests Microsoft's making his dream of a world where the digital and physical co-exist in three-dimensional space a reality.

How Microsoft changed the Surface Pro conversation from a tablet- to laptop-focus
By Jason Ward published
How did Microsoft evolve the Surface and its marketing from the tablet that can replace your laptop to the most versatile laptop?

Microsoft's Cortana Intelligence Institute cofounder on building better AI
By Jason Ward published
There have been many questions about the future of Cortana. Cortana Intelligence Institute cofounder Ryen White has some answers in this exclusive Q&A.

Microsoft wants to teach Cortana to 'do' (not just 'know') more
By Jason Ward published
Microsoft's Cortana Intelligence Institute will teach Cortana proactively to do more for users. This strategy differs from rivals which primarily provide information or perform tasks on command.

Andromeda, folding PCs, and Microsoft's vision for the future of personal computing
By Jason Ward published
In partnership with Qualcomm, Microsoft's Project Andromeda is ultimately meant to inspire a new category of connected pocketable PCs for everyone.

Microsoft's consumer/professional strategy needs serious work
By Jason Ward published
Microsoft says its committed to the consumer/professional and has the capacity to fulfill that commitment. So what went wrong?

Cortana is headed to everyone, everywhere — if Microsoft gets its way
By Jason Ward published
Cortana's still alive and well, and Microsoft plans to bring 'her' and AI to everyone.

Cortana's future is uncertain, but what about Microsoft's bots strategy?
By Jason Ward published
With Cortana's troubled future and Progressive Web Apps on the horizon, does Microsoft's bots strategy still have a future?

Highs and Lows Part V: Microsoft's Smartphone Strategy; This is Not Your Father's Smartphone – Continuum
By Jason Ward last updated
The smartphone spec wars have passed. The new war of ecosystems necessitates Microsoft devices have a differentiator. Enter Continuum.

Why Microsoft's Continuum may succeed in putting a PC in your pocket, while Motorola's Atrix failed
By Jason Ward last updated
Critics argue that Motorola's failed Atrix proves that Microsoft's attempts to turn a smartphone into a PC are doomed to fail. That is not the case. Allow me to project a bigger picture.
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