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Why Microsoft's 2018 reorg matters to everyone, on every platform

Microsoft's mission once revolved around Windows PCs used at work or home. PCs are no longer the most used computers and the static, isolated, desktop scenario no longer defines personal computing for the masses.

Digital experiences are now a connected and transient reality that moves between devices, operating systems, apps and physical space. At just 10 years into this new computing reality spawned by consumer smartphones and mobile broadband connectivity, companies like Microsoft are building cloud-based infrastructures to bring cohesion to what are now a user's disjointed digital experiences.

Microsoft's reorg brings cloud, AI and edge computing to the forefront of its organizational structure. It's meant to make managing a massive intelligent cloud as a cross-platform OS that engulfs, facilitates and enables a user's digital experiences, more efficient. It's also positioned to impact users on Microsoft's intelligent edge via the connected devices consumers use and the IoT devices that increasingly surround them.

The Cloud and AI-based reorg is about innovation for consumers

Microsoft demonstrates end-to-end experience that transcends devices.

Cloud and AI Platforms, led by Scott Guthrie, executive vice president of cloud and enterprise, and Experiences and Devices, directed by Rajesh Jha, executive vice president of product group, are Microsoft's new engineering groups. They join Microsoft's other core investment, AI and Research, led by Harry Shum.

Microsoft's Cloud and AI focus isn't new. At Build 2017 Microsoft CEO Satya Nadella notably changed the company's mobile-first, cloud-first mantra to a cloud-first, AI-first mission:

We're moving from … today's mobile-first, cloud-first world to a new world that is going to be made of an intelligent cloud and an intelligent edge. It's not about one device, an app model for one device. The user experience … is going to span all of your devices.

Though companies like Apple strive to lock users into single ecosystems the reality is that across work and life many users, who are consumers and professionals, move between devices and ecosystems every day throughout the day. Microsoft's cloud investments, Office 365, Microsoft Graph, Project Rome, edge computing and more are its attempts to facilitate, support and make more productive the mobility of a user's digital experiences.

This reorg's meant to remove boundaries to innovation for customers. Nadella said (opens in new tab), "Microsoft must be aware of customers unmet and unarticulated needs. We can't let any organizational boundaries get in the way of innovation for our customers."

The intelligent cloud and you

Microsoft's Project Rome, Graph and Timeline engage users across devices.

Microsoft's intelligent cloud can be thought of as a "super OS" connecting ecosystems, apps and user experiences. The core of Microsoft's cloud mission is similar to its past Windows strategy, albeit on a much larger scale and tailored to a multi-device, multi-platform interconnected world.

Windows was once the OS and personal computing platform for users and developers. The internet, mobile platforms and apps and the rise of ambient computing devices like Amazon's Echo have dispersed personal computing and developing across a range of platforms and device types. As Microsoft's Windows' goal was to provide an OS that most personal computing and development took place on, its cloud ambitions do the same.

Sadly, competition has made Windows just another platform choice rather than the default. Thus, Microsoft's cloud is being positioned, via various solutions to be the backdrop upon which Windows, iOS and Android user's digital experiences, to varying degrees, are managed or run.

The ties that bind

  • Office 365 is a cloud-based collection of cross-platform productivity tools with a single authentication eradicating the barrier between between work and personal productivity.
  • Microsoft Graph ties users cross-platform experiences and Office 365 tools together to provide continuity across devices.
  • Project Rome offers cloud-based cross-platform support for maintaining app experiences across devices, such as continuing music from an Android phone on Xbox.
  • Microsoft's Azure cloud platform can run the back-end of iOS, Windows and Android apps.
  • Microsoft's Mobile Device Management provides comprehensive support for iOS and Android devices.
  • Cortana, a cloud-based cross-platform digital assistant, gets to know users across devices and enterprise and personal scenarios.

These cloud-based efforts that manage user experiences are often invisible to device-centric consumers. Microsoft's edge computing investments (and Experiences and Devices team will) further manifest the power of cloud computing on users first- and third-party devices.

Living on the intelligent edge

Hundreds of device categories comprise the Intelligent Edge.

Hundreds of device categories comprise the Intelligent Edge.

Microsoft's reorg prioritizes AI and edge computing:, the process where data is analyzed and aggregated at a point close to where it is captured in a network (i.e. a users or IoT device).

The Experiences and Devices team, whose role is to "instill a unifying product ethos across Microsoft's end-user experiences and devices," will impact device development and software experiences for users on the edge of Microsofts cloud. This team will strive to bring Windows, Office and third-party applications and devices into a more cohesive Microsoft 365 experience.

Additionally, powerful processors like Qualcomm's Snapdragon 835 in conjunction with 4G LTE (later 5G) networks are the beginning of Microsoft's vision of AI that can perceive user's context and provide proactive support.

To this end, Harry Shum's AI and Research team advances AI across Microsoft's product range. The new AI Perception and Mixed Reality (MR) team led by HoloLens creator, Alex Kipman, brings speech, vision, MR and other perception capabilities and ambient intelligence to the table. The Cloud and AI team ties this together by driving "platform coherence across the cloud, edge and AI, including higher-level services around perception, knowledge and cognition."

Finally, Microsoft's IoT investment's, which supports billions of connected devices from intelligent camera's, vehicles, Always Connected PCs, smartphones and more is platform agnostic and positioned to manage user experiences in what is now an ambient computing world. The Experiences and Devices team harnesses the power of the cloud to impact users via devices and experiences on the clouds edge.

Going forward…

Windows is no longer at the core of Microsoft's personal computing mission. The cloud, AI and edge computing have that role. Though Windows is still critical to Microsoft's purpose, it exists alongside other OSes supported by Microsoft's "super OS and development platform" - the intelligent cloud.

Microsoft's recent reorg aligns the company with this modern cloud-first, AI-first vision.

Jason L Ward is a columnist at Windows Central. He provides unique big picture analysis of the complex world of Microsoft. Jason takes the small clues and gives you an insightful big picture perspective through storytelling that you won't find *anywhere* else. Seriously, this dude thinks outside the box. Follow him on Twitter at @JLTechWord. He's doing the "write" thing!

70 Comments
  • Project Rome is one implementation of the Microsoft Graph.
    This is how their touted "pick up where you left off" experience works.
    It's an API wrapper around the MS graph, adding a few niceties that make it easier for developers on the mobiles people use to contribute to the graph. What I find surprising is that MS actually think developers will use it. Many users only have a mobile device, making the entire exercise pointless for a number of app scenarios.
  • Jason.... 👍
  • Yes. Jason.. Thanks again for trying to explain the big picture. I am a huge Windows and Microsoft fanboy and was really wondering where Satya is taking Microsoft. After watching the recent Windows Weekly by Mary Jo /Paul Thurrott and reading this article, I think I am kind of convinced about Satya's vision. If you really look at it, how many of us are really excited about a new feature in Windows 10; be it the fluent design or the Sets. The same is true with Android and iOS. As Thurrott mentioned, after a point we prefer "a stable OS with no new features added" than "a buggy OS with a bunch of useless / less important features added on". Windows 8 / Windows 10 was a huge step forward from Windows 7 but I was not too excited about the incremental updates for Windows 10 (fall creators update and the updates after that). So the point is, the scope for innovation on the OS / edge devices are minimal where as it can be done on a larger scale in the cloud (ML, AI, Quantum Computing and the next big thing). Imagine Windows as the edge PC OS which can help us to leverage the power of the cloud and provide new capabilities in a seamless manner; such a capability will make Windows as the de facto PC/Mobile OS for the future. Microsoft also wants to provide this capability to other OSes as well and I hope they will be providing that capability with Microsoft Edge. I think the name "Edge" was given to the new browser because of a reason. I hope we will hear more about this in the build conference. The message may be a bit cryptic and we need Jason, to explain it to us, to understand the big picture. I am hopeful !
  • I think what Ol' Nads meant to say was that 'the user experience is going to span all of your devices... unless they run Windows Mobile in which case you'll be rogered'. Problem is, until MS get themselves in gear with a mobile sequel that's all Windows users have without moving away from Windows. Such a shame his all encompassing cloud ideals for the user experience don't quite encompass all. So, are you sure this matters to everyone on every platform Jason? Or just on every platform except Windows mobile?
  • They don't care about windows mobile/phone/flippyphonethatsnotaphonebutreallyisaphone. They are moved on...you should to.
  • You mean the phonethatsslightlytoobigforyourpocketandmakesyoulookridiculous?
  • To be fair... Isn't that what people said about 6 inch plus screen phones just a few years ago?
  • Sure, now slap 2 of them together because it'll fold. Hilarity ensues.
  • I am not stating anything about the form factor of the unicorn. I am talking about the wackadoodles here claiming its not a phone, or it's not a tablet. IT IS. Either/Or. It's not some magical new device category. It's a folding tablet or it's a folding phone. either way....unless MS can get the OS correct on it where I can do everything I can on my iPhone...NOPE.
  • "Microsoft must be aware of customers' unmet expectations". We have been telling them for ages but nobody at MS has been listening.
  • Oh they are aware alright. They have noticed they've been reversing course on the idea of having consumers as customers, they've told us that's what they're doing (finally...) and they're doing it. This is the plan though, so awareness does not indicate any chance of a new direction I'm afraid. The next generation are not planned to be Microsoft users in a private capacity, only whilst at work.
  • I really hope that won't be their downfall. What Microsoft has yet to learn is, that consumers like to use the devices they have in private, at work, too. So naturally they would prefer Google's or Apple's offering. Also they (Google / Apple) have the possibility to create much better tie-ins when they also control the consumer facing software platform. In other words, it will be easy for them to just leverage their platforms to push their services, and why would anyone use MSFT's services then? That might not be too much of an issue now, but if Google at some point finally manages to make the jump to desktop, or Apple shows more interest in Cloud/Company related services, this could really hurt MSFT, I believe.
  • cause only google and apple know how to make software right ? and nobody gives a **** about microsoft office package that sells pretty much in every platform or their other business focused material like azure and so forth.. /s
  • More and more it is feeling like consumers are just being led around like livestock and being fed what the big companies want them to think and feel about products and what people should want. It's kinda disturbing to watch from the long term spectator point of view. What some people have asked about is with all this cloud based stuff and the uncertainty of markets and corporations even having futures, how are customers going to be assured that they are investing in the right horse? Since devices will be dependent on online resources how can they be sure that next year their products will even work as advertised? I am hearing this from mostly people who have been around long enough to be cautious. But I am honestly unsure of what to tell them at this point.
  • Investing? We're talking about computers, mobile devices, and such. It's like asking which brand car manufacturer to "invest in." Tools, devices, things... these are not investments. If you insist on considering these things investments, then the best thing to "invest" in is something that is as open as you can reasonably expect. Or be highly active and get-in-and-out as fads come and go. We're not talking about real-estate. None of these things bring a return or appreciate in the long run. Hehe. As far as platforms go:
    Apple is closed.
    Microsoft was middle of the road.
    Google is open as you can get. It's one reason I liked Microsoft mobile solutions. I prefer supporting a business model centered on people as consumers and *not* products. Sadly, it seems that the state of the world is one where people don't really matter at all. We're still gobbling up all of the crap offered to us!
  • Well, when you have teenage kids and a spouse with medical bills you better believe it is an investment. And you telling a contractor that tools aren't an investment is also kinda inaccurate. Maybe some people have money to blow on fads, but many of us don't fit into that category. These are definitely tools we need to make our way and a living therefore you do get a return as long as you use them right. 🙂
  • Windows phone was more closed than iPhone. You couldn't even change the keyboard and it was heavily lacking APIs.
  • try that iphone with a SSID hidden network connection, try sending/receiving files with it to another branded device or android phone through Bluetooth, try moving files without itunes, now talk ****..pls do sheep : )
  • MS are a business, they exist merely to please shareholders. If what they're doing makes money, then they're doing the right thing. It doesn't matter what us users think or want at the end of the day - they're making money
  • You were right until that last sentence. Microsoft has TWO customers. Shareholders and consumers (I include the enterprise folks in that definition just for the purposes of this discussion). The reason a business exists is to make money for the owner/shareholders. But the business can't exist without a mission, that of producing a product or service for a consumer. Shareholders get nothing if the business can't make a product/service customers are willing to pay for. Microsoft ISN'T doing the right thing if the result is that they drive off consumers...that revenue stream for the shareholders to get dividends from will dry up quickly. It would appear that they have abandoned the typical consumer in favor of the backend of enterprise. I don't even think you could make a convincing case that they care all that much for users within the enterprise. It think it's more about developing the deep backend (Azure, AI) to support all the frontend pieces the enterprise will use and, if it works out, non-enterprise consumers.
  • Just putting Windows kernel team under cloud Linux team is enough to understand that nothing exciting for consumers will be expected from this company.
    They gave up on WM and now Windows.
    This is the start for IBM 2.0 and the end for old Microsoft
  • Nadella is crazy. No nice way to put it. He needs institutionalizing if he somehow believes that iOS and Android developers will buy into the MS Graph on Azure. That's just pure insanity! The only developers who might possibly buy into the MS Graph are WINDOWS developers, the once strongest coding army on planet earth. If Nadella stands a chance long term in cloud computing then he better make sure that these "intelligent edge" devices are WINDOWS devices that people are using. Otherwise the ship is sunk. You cannot run an ecosystem/platform without developer support. But developers want to make money, right? So they write apps for the DEVICES people are using. That used to be PCs! The back-end is important... sure... but the back-end can be implemented using AWS or Google Cloud just as easy as MS Graph. Nadella has created a hostile relationship with developers. On his watch MS has all but abandoned UWP. Its all but abandoned the App Store. It feels more and more like they've abandoned HoloLens (still a $3K developer-only edition after 3 years) and Cortana (available in 1/2 the market areas Alexa is and with no where remotely near the skills Alexa has). MS hasn't even released any big-name Win32 apps in years! They're living off their Word, Excel, PowerPoint creds. I'd venture to say they've put at least twice the effort into iOS and Android apps in the last three years than they have their own platform. MS needs to at least pretend to start caring about writing first-party UWP, Win32, and PWA apps for ITS OWN STORE if it stands a chance of succeeding in the Cloud business long term. The Cloud is great, Azure is great, I'm not saying that it's not. But alienating the developers that will most likely plug their front-end apps into your back-end cloud is NOT a recipe for success.
  • Windows will be the same as chrome os...except EdgeOS. But, EdgeOS will be flaky and not solid like Chrome is now, and more so with android apps. So, windows is a failing infrastructure from the inside out. Nadella is pulling bricks out one by one until the entire platform crumbles, and turns into cloudsoft.
  • Well said. If you look at the featured sessions for Build, they follow your points. They are focussing on the cloud and virtually nothing about Windows, Cortana, Office, HoloLens etc. I think this is why Build hasn't sold out. There is little interest from developers on what Nadella is pushing. We need Ballmer back with his sweaty pits yelling his Developers chant again.
  • Windows 10 had to be given away for free as an upgrade to currently sit about even in market share with Windows 7, which came out in 2009. The vast majority of consumers don't really care about Windows beyond not wanting it to crash. I think Nadella & the board recognize this & are acting appropriately.
  • Yeah, the scary part is that Build 2016 sold out in 1 minute, 2017 sold out in 8 hours, and in 2018 you can still get tickets only 3 weeks out. I hope the Microsoft Board is smart enough to address Nadella's disconnect with developers before Build 2019, where they may not be able to pack the house should they cut prices in half. I know if I was a Board member I'd be thinking Nadella would make an excellent VP of Azure, but a CEO he is not! They need someone who can restore trust with the developer community. Azure will be only as good as the apps that feed it.
  • Exactly JP. However, the board only looks at what goes into their pockets, and Nadella is making them money hand over fist. At the expense of consumers of course.
  • Supporting your argument... what happens to the rivers of money when the customers have deserted the ship?
  • Balmer created this mess.
  • PS. If anyone wants to educate themselves on exactly what "the cloud" means, and how Azure compares to AWS this is a pretty good intro YouTube on it at https://binged.it/2H5Nols . The trainer doesn't take too deep a dive, but sufficiently deep enough to show exactly how the two cloud platforms compare. It's 40 minutes long, but it's time well spent if you want to cut past all the hype about it out there. At the end of the day I applaud MS efforts in Azure, don't get me wrong, but as this video clearly shows there simply is not that much difference between what MS is selling with Azure and what any other cloud provider is selling, especially Amazon.
  • And still they can't make a decent touch keyboard on Windows 10. And that just speaks to the monumental lack of any though about the user experience.
  • lol the are Retiring Windows for new os call Andromeda. lol
  • Remembering, of course, that I'm a minority within a minority, the key piece they keep talking about but completely MISS, in my opinion, is the EXPERIENCE. When the "user experience" you're talking about is that of pushing me to use either Apple or Google operating systems, then I say that user experience sucks completely. I don't care how fancy you port your apps or make faux-tiles or whatever. I don't use Apple or Google systems because their user experience for me is disgusting. The AI and edge computing means almost nothing. Look at all the people who are perfectly fine being iSheep or Fandroids. Most of them don't really have any idea or even an opinion over the AI/edge piece of it. And what data is showing that they are going out of their way to "Microsoftize" their devices?
  • LOST ME AT ISHEEP and FANDROID. DRDiver. I was agreeing with you, but as soon as you made that comment you just come across as a salty, whiney, fanbaby. I use apple products, I use google based products and I use MS based products. Only a SMALL minority are your so called Isheep as you so in-eloquently put it. Most, use all products because there are things each does better than others. I HATE that Nadella is destroying windows as an OS. I love it and I am going to be sad when I have to move to the pixelbook for my computing. There is No way in hell I am getting a mac unless they do a MAJOR redo of the MacOS. But, from reading the past few months, it's clear that Nadella is moving to have MS provide services for other OS platforms and NOT Windows.
  • They don't have any idea about the AI/Edge piece because it is old news. Google has been cloud centric forever and they probably have the best AI too. Apple also has been working on these things for years although they are a bit behind Google and Amazon. Microsoft just puts out these buzzwords to try and not sound like they are behind. Sounds like you have fallen for it.
  • "Windows was once the OS and personal computing platform for users and developers. " It could have still been, if Microsoft had had a coherent mobile strategy for the last 10 years. Which leads directly to...... "Sadly, competition has made Windows just another platform choice rather than the default." No, competition has made Windows an irrelevant platform choice. Today, Windows powers around 15% (and still dropping) of all personal computing devices sold. It's now so bad that MS is actually selling Linux for IoT devices. "Azure Sphere OS is a custom Linux distribution designed for small web-connected IoT devices such as toys and appliances, where full Windows is not suitable." In 5 years it will be apparent that the "2018 reorg" was just funeral expenses for Windows. All because they could not come up with a viable mobile OS.
  • >>Additionally, powerful processors like Qualcomm's Snapdragon 835 in conjunction with 4G LTE (later 5G) networks are the beginning of Microsoft's vision of AI that can perceive user's context and provide proactive support. Actually this sounds pretty exciting, CPU's are so fast today and don't cost too much, for example I benchmarked my $169 Pentium N4200 with my ASUS 2 in 1 and for GPU is about 40% faster than the lower end Surface Pro 3 (intel Core i3) CPU, and on CPU is better than Surface Pro 3 low end CPU on most benchmarks, which puts this just behind Surface Pro 3 (intel Core i5) model.
  • Jason makes it sound like no one else will be using Qualcomm's Snapdragon 835 in conjunction with 4G LTE (later 5G) networks. "Microsoft's vision" will also be Apple's and Google's vision. Except that Apple and Google will have the actual mobile devices to make use of this. Plus, the devices are running actual mobile, lightweight, modern OSes. Not ancient, bloated, barnacle-encrusted desktop Windows. Which means that Apple and Google devices - you know, phones and tablets - will be much better/faster/accurate at being able to "perceive user's context and provide proactive support".
  • Actually Nady, that's a pretty narrow perception. Most of the audience reading this clearly sees two things: I was specifically writing about Microsoft's goals and investments and how it is using modern industry tech toward that end. If anyone thought my statement was exclusive though the language used is not suggestive to that end in any way, it is based in thier own assumptions, not the text. Clearly Qualcomms chips, as I have stated time and again in other pieces power the mobile industry as we know it. The Snapdragon 835 processor is already in use in Android phones, ODGs smartglasses (also as I wrote about) and more. So, no, simply made a statement about what he application of particular technology meant in regards to tge reorg. A comparison to the competition was not necessary to make that point.
  • Microsoft has only one horse now - Andromeda software/hardware in October. This is their absolute only chance for survival. If it fails here, goodbye Microsoft forever..
  • Even that won't matter. Who on earth would ever trust their $$ in buying another DOA Microsoft device that has nothing!? No portable, mobile apps, no proper touch UI and UX and a company that could kill it in just a few months...mediocre support and same junk windows 10 tested by insiders...
  • My great, late father in law was a bank president. He had three cardinal rules for business:
    1. Get along with people.
    2. Keep your mouth shut but when you must speak, communicate clearly.
    3. It's 90% bullshite. "This reorg's meant to remove boundaries to innovation for customers..." With all of this constant reorganizing and the mumbo jumbo that goes along with it, it's rule number 3 that's most relevant when it comes to MS. My father in law was a very wise man ;-)
  • "... Cloud-First, Mobile-First Journey. Two years ago, when Satya Nadella replaced Steve Ballmer as the CEO of Microsoft, he started his new job with the mission of making Microsoft the leading platform and productivity company for the mobile-first, cloud-first world." I DON'T BELIEVE ANYTHING ELSE COMING OUT OF MICROSOFT! I DON'T BELIEVE IN ANY SO CALLED NEW VISION OR STRATEGY. IT'S A BUNCH OF LIES. "He that deceives me Once, it's his Fault; but Twice it is my fault."
    Or
    "Fool Me Once, Shame On You; Fool Me Twice, Shame On Me."
  • Mobile first was more about the services across devices more than headset
  • Yep...every time that idiot comes on stage he barks lies and delusional stuff for the fanbabies...There was a time when I used to look for the Build Conf. recording on the internet, to see what they come up with. Ever since this moron started to pi$$ off on us and devs, I don't give a damn anymore about their build conf.; bunch of liars spilling out crap talking. This year, Google I/O will simply steal all the heat!
  • Spin.
  • this is just more Microsoft fail... server software and office is all that's left. ride that pony nutella, ride.
    bets on the funeral year?
    dibs on 2026.
    i will say this: i don't think MS, Apple OR google/android will "be the future". all 3 will fall.
    All 3 are "me, me, me" a new path will open that's less selfish.
  • I just say "Google Fuchsia" the Work in Progress Operating System for ALL devices with nice Material Design V2.0 and a super duper Module strategie.
  • I agree that Fuchsia is very interesting.
  • I see ALOT of users moving to Fuchsia in the next two years. Including more and more educational institutions.
  • Nice story, problem is there are still a good 5-10 years to reach that point and if Microsoft puts Windows on the backburner because consumers did they will see it slipping further down. And when the day comes that Qualcomm and other mobile cpu solutions will be strong enough to depend on it for your home computing, the younger generations will prefer an iOS based home computing OS and even Chrome based. Microsoft aspires to see itself in a supportive position. The position of the one who shoves coal into the furnace that keeps luxurious boats and trains going. Keeps entertaining theaters and mansions alight. After all, Microsoft has the heart and the brains of an engineer. The heart and mind of Nadella. And that is where it sees itself. Down in the loud, dirty and smelly engine room, happy that they managed to srew one more bolt tight enough and shoveled one more load of coal on time. Consumers on the other hand, want to be on the boat, enjoying the show. We don't want to be down there in the engine room but only for a brief visit. From time to time. It's a different state of mind. When you subconsciously are constantly thinking of backstage, while you can be on the center stage, eventually the backstage is where you will end up.
  • Jason gets it clearly. I'm just amazed that so many others don't. To be locked into a device centric, Windows only strategy was a great idea 10 years ago. To stay in that strategy today would lead to a long fade into irrelevance for Microsoft.
  • Thanks Bajan. Yes, things are changing, and Windows is no longer the personal computing hegemony it once was. Things are much more diverse and experiences are far more transient. That necessitates a change in Microsoft's approach, to be more inclusive and encompassing, while doing all that it can to maintain the importance of Windows as a viable OS choice by evolving it both as a tool in and of itself and as a nexus (to the extent that it can function as such) for other OSes to connect to Microsofts ecosystem.
  • Being locked into a Windows centric mindset wasn't great 10 years ago. That is exactly why Microsoft is in this position. They didn't innovate and react fast enough because they couldn't see past their Windows.
  • Actually I think most people are okay with Nadella being more inclusive of other platforms, and they're okay with Azure becoming more and more a bread and butter source of revenue. I know I certainly am. My problem with Nadella is that he's thrown the baby out with the bathwater! He's all but abandoned his main supporters... WINDOWS developers (the baby) while trying to throw out the bathwater (MS' protective isolationist policies). And it's Windows developers, not iOS and Android devs, who are most likely to be integrating their apps with Azure. Or... if pissed off enough they'll be the ones integrating their apps with Amazon or Google's cloud.
  • I am 100% on board with Nadella offering MS services on every platform...I was bummed to see w10m go south, BUTTTTT......When you start neglecting your MAIN OS that has more users than any other platform, Thats when you start losing people who want to use services on other devices too. I use iphone, ipad and dell computers. My wife, the same. We use onenote, onedrive, etc on our idevices. Why? because we get better value using MS services than with apples crappy solution for that. HOWEVER, when we start reading that MS is starting to leave Windows development and fail at that. I have no choice but to move to other platforms, and guess what, when I do, i will be moving my service subscriptions with it.
  • "Why Microsoft's 2018 reorg matters to everyone, on every platform....except windows phone which was killed off by the inept, incompetent, liar...Nutella" There. Fixed it
  • But surely you need a consumer/business product to hang it off? Take Windows, Office etc out of the frame and you're just a provider of the backend - you're not really shaping the users point of interface experience.
  • With the massive profits that MS is making via the Azure platform, coupled with rapid advances in AI, and the availability of cheap, widespread, relatively high bandwidth platforms (4G/LTE) and low-power/high-performance CPUs (ARM), and the advent of PWA's, MS has realized they have the tools to beat Chromebooks at their own game by designing a very lightweight front-end (Andromeda or the follow-on) and running everything via PWA's that are dynamically executed in the Azure back-end, leveraging both their strengths, and their profit centers at the same time.
    It's the original promise of the Internet SaaS idea from the '00s only brought finally to fully functional fruition (say that fast 10 times.)
    Will they pull it off? Their track record says: Not really. They will come up with something awesome, but hobbled by insistence of using something stupid like BING, and then let it die on the vine while other VP's in MS fight each other for funding while more nimble and market-oriented competitors (Google, Apple) pass them by. Just like with WPhone.
    My perfect company would fuse Apple's product design with Google's technical/influence power and MicroSoft's Research Labs. Think of what that would produce!
    We would have the tablet/phones from Westworld in a year, 2 at most.
    But, I hold out hope that Nadella won't be so totally blinded by Azure Profits as to not take a chance on something really NEW in the mobile space.
    Heck, MS just announced their first Linux distribution for use in iOT devices, so, it could happen!
  • all sounds nice. only I got tired of 'coming soon.'
    i don't know. as a guy that makes his living as a developer, microsoft has just given me the creeps in the last few years. every discontinued product represents some group of poor developers who waisted their time / resources developing a skill set / product only to left re-inventing / re-educating themselves a bit sooner than they had planned. yeah i know, i'm pretty much describing all things tech related. maybe I should just open a hot dog stand.
  • "Sadly, competition has made Windows just another platform choice rather than the default." Why sadly? Competition improves the end product for consumers. MS has been forced to improve their products due to competition from Apple, google, etc.
  • If this means that Cortana will be improved on, I'm for it. If this means that the apps like outlook, skype, wunderlist/to-do, etc are the same across iOS, Android AND WINDOWS 10, I'm for it. If this means that the same team that makes the Microsoft launched is also working on the LONG NEGLECTED tablet mode in Windows 10, I'm for it. It's not like Microsoft can ignore Windows 10 anymore than they already have because it's not like they're going to fold up their Surface and Xbox divisions. So as long as this makes using a Surface device as a tablet less painful, I'll take it.
  • "It's not like Microsoft can ignore Windows 10 anymore than they already have" I'm with you on the dream bro, and I hope you are right, but MS has some 8000+ employees working on this cloud nirvana. Nadella keeps chanting "if you build it they will come", all the while stabbing the folks that are actually interested in coming... Windows developers... in the back by neglecting the ecosystem and devices (at least mobile devices) those developers sell their apps on/for. And I fear he's only just getting started.
  • :)) matter to everyone? LOL To fanboys maybe...
  • Jason, the link to this page at the top of your homepage says 'platfrom'. Just thought you should know.
  • No, it means cloud only. If you're not on the cloud, then they don't care. Not everyone wants to be 100% connected to the cloud at all times for their devices to function.
  • Satya's slide should read: "A cloud for everyone on everyone else's device."
  • Cloud only is about as interesting to me as watching paint dry. Yes its good for Microsoft to not keep all eggs in one basket but lately it seems they gave up on fixing the windows basket at all. Outside of the US market Cortana is a running joke that is so useless turning it off makes search better in windows. Not to mention that its one of the first things alongside the microsoft store we block permanently for the users by group policy due to security reasons. IoT provide the largest attack vector in the world and the companies that spit out the products dont seem to care even the slightest about security. Not everything is allowed to be in the cloud which Nadella seems to have missed yet again. Nor does every company or consumer have a need for this cloud only future.
  • Both Amazon and Microsoft don't have relevant devices in the cloud as both of them technically existed that market but they are rated #1 & #2 according to this article (https://www.redpixie.com/blog/microsoft-azure-aws-guide). Meanwhile, the Google and Apple who are supposed to have all of the market share in the Mobile space are irrelevant in terms of cloud market share. Also to add further Microsoft has even the biggest annual revenue run rate of $21.2 Billion, followed by Amazon who has 20.4 Billion. The great Google with all of its Android devices has only 4 Billion. (https://www.zdnet.com/article/cloud-providers-ranking-2018-how-aws-micro...) Can the Microsoft haters even explain this?
  • No one gives a damn about MS revenue rising, rising that was based in the past years by layoffs and products canceled...$$ is not defining success for a company on it's own! Other factors contribute to the success of a company the size of MS, Apple, Google etc...among which are some as important as $$: TRUST, RESPECT, QUALITY, RELIABILITY ... all from which MS has distanced themselves.