Jason L Ward is a columnist at Windows Central. He provides unique big picture analysis of the complex world of Microsoft. Jason takes the small clues and gives you an insightful big picture perspective through storytelling that you won't find *anywhere* else. Seriously, this dude thinks outside the box. Follow him on Twitter at @JLTechWord. He's doing the "write" thing!
There are hundreds of millions of deaf or hard of hearing individuals in the world. Microsoft's inclusion mission embraces them in its workforce and technology.
The narrative around Microsoft's mobile strategy is an ever-shifting tale of despair and promise. Though Microsoft is culpable, it's not the only guilty party.
Microsoft's mission of inclusion encompasses the visually impaired. This has led to innovation that helps the them to "see" the world.
Smartphone prices are skyrocketing to accommodate technology costs. But the we way we use smartphones hasn't really changed. You have to wonder, is a phone like the iPhone X worth the asking price?
We're now in an age of ubiquitous tablet computers we call smartphones. Science fiction predicted this. What's next?
Microsoft is willing to pay you to use Bing. I've been cashing in for years. What are you waiting for?
ALS is a demoralizing and immobilizing condition. Microsoft proves, however, that with empathy, teamwork, and technology, barriers can be overcome.
Microsoft recently communicated a vision to enable wearables that transition between AR and VR. Samsung and ODG may grab consumer mindshare with similar visions, however.
Microsoft could succeed in both the enterprise and consumer spaces if it had the will to follow-through on consumer investments.
People with autism often face a host of challenges in finding employment. Microsoft's Autism Hiring Program seeks to change that.
CEO Satya Nadella hinted that an enterprise-focused Surface mobile device may be in the works in a recent interview.
Would a consumer-focused Android phone help Microsoft build developer relationships to support its ecosystem and a potential enterprise-focused Core OS device?
Microsoft CEO Satya Nadella admitted abandoning consumers is a mistake he's repeatedly made, a mistake that may very well cost Microsoft in the future.
Microsoft and Qualcomm are both on a mission to provide the tools others will use to create technology.
Every leader brings their unique personality to the position. And that personality has a profound impact on the direction of a company.
In 2014, Microsoft canceled a pen-focused Surface Mini tablet due to lack of differentiation. With Core OS, Windows Ink, Whiteboard and cellular PCs, things have changed.
Microsoft's lack of developer support affects its entire ecosystem. The company may not be able to completely fix the app gap, but it has several tools it can use to address it.
Microsoft's Andromeda OS is one Windows for all device types. This single OS strategy is a philosophically different approach to computing than Microsoft's successful rivals.
Microsoft's commitment to loyal Windows phone fans has seemed ill-managed at best. Should Microsoft expect spurned fans to embrace its future mobile efforts?
Though Apple is often criticized for copying old tech, its improving of that tech makes all the difference.
I've been using Windows phones for 11 years. The Lumias 1020 and 1520 are currently my daily drivers. But my 1520 is dying and I have my eye's set on a Samsung Galaxy Note 8. Don't judge.
If the 'Surface phone' is real, partnerships, eSIM, edge computing and Windows 10 will be crucial to market positioning, "bypassing" carriers and creating unique experiences for ultramobile PCs.
Many people want Microsoft's mobile efforts to succeed. Others have lost hope. But can the strategy be objectively acknowledged and observed without an optimistic or pessimistic perspective?
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