What should Microsoft name its rumored folding Surface?

Hopeful and former Windows phone users have long enjoyed the Live-tiled Windows phone UI and Microsoft's ecosystem.

Sadly, Windows phones have been a persistent consumer failure. Still, Microsoft's Surface brand defined a category and inspired an industry of OEM support for 2-in-1 PCs and has inspired fans to grasp onto "Surface" as Microsoft's solution to its smartphone woes. Hence, hopeful fans have dubbed Microsoft's elusive mobile device the "Surface Phone." But since the device isn't a phone, that name won't work.

What's in a name?

Careful analysis over the years took into account Microsoft's long-held goal to bring the full power of Windows to a mobile form factor. Its various investments, Windows 10, OneCore and public statements from leadership helped shape a narrative that Microsoft was not pursing smartphones.

With this understanding as a foundation, we persisted that Microsoft is pursuing a Windows-on-mobile vision. Thus, we asserted the term Surface "Phone," for this non-phone device, is inaccurate. Microsoft has shifted from smartphones to pocketable PCs with the power of Windows 10, telephony and an inking focus.

Additionally, recent patents reveal this device will be foldable hearkening back to the canceled Microsoft Courier and a device foreshadowed in a 2009 Microsoft future vision video. As such, writers and fans have forsaken the inaccurate Surface Phone moniker and embraced the awkward "Microsoft's folding device" description when talking about this device. Given what we believe we know so far, what should Microsoft name this long-awaited device?

The name should define

In biblical times, names reflected a person's character or destiny. In like manner, names of products are important to quickly define what something is and what it's for. In the dynamic and fast-paced tech industry, a product's name is critical. It must swiftly convey to the target audience, whose attention is being consistently courted, the purpose and position of the device.

The name of Microsoft's new mobile device must convey its position in relation to smartphones. Microsoft may be launching a pocketable PC into a context where users see any telephony-capable pocketable device as a smartphone. Whatever Microsoft calls this device the name must convey that it is a Windows 10 PC to reshape what people expect from a pocketable telephony-enabled device.

The name should be marketable

Since Microsoft must market the "what and why" of this device, the name must be simple, memorable, original and appealing. If it's too long, complicated, immemorable or inaccurately describes the device marketing attempts will fail.

Sadly, Microsoft has a spotty record with naming products. The "Microsoft Wireless Display Adapter" comes to mind. Chromecast is much catchier name for a similar product. A product's name must be comfortable to say and connect with people emotionally and intellectually.

Microsoft must recognize that though the device's audience will initially be the enterprise, people with iPhone Xs, Galaxy Notes and Surface Books are making a company's technology decisions. The devices they possess have names that work emotionally and psychologically.

The name should appeal to OEMs

The device's name must clearly convey to Microsoft's OEM partners the category that Microsoft's creating. This is critical since Microsoft's role is to set the standard for a category and then rely on OEMs to democratize devices at different price points. If OEM partners are confused about the product's position they won't be inspired to create similar devices.

Microsoft's Surface, "the tablet that can replace your laptop," provided clear messaging that OEM partners embraced.

Windows 2-in-1s are paving the way for the Surface phone

How can Microsoft ensure OEMs understand that its foldable pocket PC is a full Windows PC, that can replace a tablet, become a PC, has telephony but is not a phone?

The name should have staying power

Enterprise customers are this device's initial target. Of course, they're also consumers with iPhones and Android phones. To reduce resistance, whatever Microsoft names this device, it must be clear to users that this device is a PC (with a unique form factor) and not a phone.

After a couple of generations of this device, Microsoft's long-term goal may be to bring this PC category to consumers. With 5G and Progressive Web Apps (PWA) on the horizon, the app gap could potentially be solved as developers build PWAs for all platforms.

What should Microsoft name this pocketable, inking-focused PC? Some people have suggested "Surface Journal," "Surface Scribe," "Surface Note" and "Surface Fold." Share your thoughts in comments and on Twitter.

Jason Ward

Jason L Ward is a columnist at Windows Central. He provides unique big picture analysis of the complex world of Microsoft. Jason takes the small clues and gives you an insightful big picture perspective through storytelling that you won't find *anywhere* else. Seriously, this dude thinks outside the box. Follow him on Twitter at @JLTechWord. He's doing the "write" thing!

  • Not Surface Scribe! =P
  • Not Surface Note either. "Note" has been extensively used. And not Surface Jorunal too. Surface Journal... that's a mouthful lol :P 
  • Surface Note is good. Steals some "familiarity" from Samsung which aids marketability (though hopefully not the exploding part ....) and with Surface is it's own known brand it doesn't get drowned by it. Indeed it invites comparisons instead. That leads to more discussion. Assuming it's a good device, the more talk the better.
  • Huawei also has a device name Note and is drowned out by Samsung.  I don't think it's a good marketing advantage but see the point. But this would also make people believe this is a smartphone device who aren't familiar with the strategyof this if they are comparing the two, even though they aren't remotely the same and imo could hurt the image that this is just another WM smartphone device nobody wants. 
  • Exactly... And consumers know who makes the Note.. When they see Note by anyone but Samsung they think "Knockoff", and "Surface Knockoff" isn't my second pick.
  • I don't disagree with recycling though, but it should recognise the ARM heritage as that's the defining and revolutionary feature. How about the Windows Archimedes? Or the Surface Archimedes? ARM would be proud. Hey, what about the Surface Acorn or Windows Acorn? That would also point to the fact this is the seed of the next generation of mobile device paradigm to succeed the phone?
  • The problem with "Surface Note" is that it not only DOESN'T separate this new device form factor from the smartphone category,, it actually pulls it towards the smartphone category, and I doubt that MS would want to convey that.... And, I'm not arguing about whether it's a phone, or not (BECAUSE THAT'S A POINTLESS ARGUMENT THAT HAS NOTHING TO DO WITH ANYTHING LOGICAL), rather that this device needs to be positioned outside of the smartphone/candy bar category, into a new category of it's own.
  • Whatever they call the device, I feel Microsoft needs to also have some sort of trade- in/ upgrade program for business and consumer users who they've scorned; I hope Satya's intelligence allows him to understand he burned businesses, consumers, and OEM's too and must offer some incentive to entice adoption.
  • That's really all up to the marketing department... They must get that pitch past the bean counters.
    That's what we're talking about here "MARKETING". We're to this point with this device now, and it's fun.
  • What makes you think they won't just call this Surface Phone and they want to stay away from phones? The code name for this device is a phone number for crying out loud. Microsoft isn't too dumb to think they can argue that a small touch screen device isn't a phone.
  • What makes you think I don't think they might just call this Surface Phone? I don't work for MS, why are you asking me?🤷🏽🤷🏽🤷🏽🤷🏽
  • You mean other than you saying that they won't want it considered a phone?!
  • Yes. Other than me saying they won't consider it a phone. Which I still say. So, of course I doubt they would call it a Surface Phone, but I don't know. Your guess is as good as mine. If you're looking for more from me than you're wasting your time. As usual it's a stupid argument with you, and I'm done.
  • Rod, why are you looking for a fight?
  • I'm looking for a fight? What? How? You should be asking him that. I never address him, he addresses me.. Look at all of my comments on this, and every article. The crazy dude follows me around like a lost dog. He will not go away! I've even asking him to ignore me on many occasions. He doesn't stop. Now you're wondering why I reply to him the way I do? Really? Lol. Read again.
  • True. But on the other hand it's OS code is a freaking phone number! Wouldn't surprise me if they do market it as a phone. Or they're just trolling! Andromeda by itself is nice actually, but I think they need to tag it as a Surface. Just can't think of any exciting names ...  
  • 😂😂😂 Although I like (and conceived😉) Surface Scribe, I give you a thumbs up for being first with that, and making me LOL this morning. So, in celebration, let's actually examine "Scribe"
    a person who copies out documents, especially one employed to do this before printing was invented.
    synonyms: clerk · secretary · copyist · transcriber · [more]
    an ancient Jewish record-keeper or, later, a professional theologian and jurist.
    another term for scriber.
    "he scribed a note that he passed to Dan"
    mark with a scriber.
    A few reasons I like this name.
    1.. It refers to a time before typing.. "Writing by hand"
    2.. The definitions make reference to writings for business, professional, or legal, related reasons, which will most likely be the focus of such a device.
    3.. It starts with a "S", and so does "Surface". The two words play on each other audibly, and visually.
    4.. It's only one syllable. Quick to say, remember, especially after saying Surface.
    5.. It's not only a Good name for this device (In my opinion), I think that it's a good name for the entire device category, and what better way is there to separate your device from others on the market then by puting the name for the new device category front, and center.... MS could even let Samsung, and other OEM'S, use "Scribe". "Galaxy Scribe", "HP Elite Scribe",, and so forth. (probably would end up getting the nickname "scribbler", but nicknames are good for mindshare, as well)
    You might not like the name, and that's understandable, because I never really liked "Lumia", and Nokia let us vote on that, so I was really disappointed... But, you must admit that I do make a good case for it, and that it actually does make good business sense. I say "Scribe" for the name of this device because I have thought it out; it's not just some name off the top of my head. So, don't like it, but at least consider, and respect it. 😎
    Or, you can like it. I won't tell anyone🤫
  • There are two names need to be defined.  One is the name of the new mobile category so all OEMs can build to it.  For instance, MS can call it Pocket PC or W10 Mobile.  The other one is the name of the device built by each company.  MS can call it anything under the Surface family - Phone, Mobile, Courier or Phablet, etc. 
  • So you're saying "Surface Phablet" might be a plausible Surface device name?
  • It may not sound cute, but it sure describes properly what the device is.
  • I'm sold on Surface Scribe.
  • Word
  • I personally like the name Scribe. As a writer (including poetry, plays, working on a novel, and children's book) it appeals to me as well. I also like Journal.🙂
  • The device needs a name that could broaden its appeals.  Above all, it is a phone, a tablet, a desktop with Cointinuum, a MR Viewer, a notebook with ink/pen or a collaboration tool with Team/Whiteboard.  Scribe or Journal sounds too narrow for its targeted audience. 
  • surface 360
  • Might as well call it the "Surface 2005" 😉
  • "Surface Trojan Horse Nokia Lumia Canceller"???
  • "Surfia"... Part Surface Part Lumia.
    Microsoft: "Hey Lumia fans! Told you we wouldn't forgot about you!!"" 😂😂😂
  • "Surface Suppository*"... Stick this one up your @$$, and stay connected all day long!
    *Disclaimer... Surface Lube™ Sold Separately 😒
  • LOL
  • 😄
  • "Surface Beta Test 2"
  • "Twice" better than .....
  • Come again?
  • Surface Fold, then
  • Fold???? 🃏🎲♥♣♠♦🎰 Ummmmm, probably not the best name.
  • Aww **** i just said the same... I'm not that original now I guess
  • I came to the comment section just to say that, hahaha
  • Surface Compact. Compact would also describe the device type, so other companies could have compacts too. Some dictionary terms for compact. 1. a formal agreement between two or more parties. (Tablet/Phone/PC)
    2. arranged within a relatively small space
    3. designed to be small in size and economical in operation
    4. solidly or firmly built
    5. composed or made (usually fol. by of): a book compact of form and content.
    6. a small case containing a mirror, face powder, a puff, and sometimes rouge.
  • Notable Surface ^^
  • "Notable" is kinda cool... It's far enough away from "Note". Interesting🤔🤔🤔
  • Surface Duo For the Dual screen. I am super intrigued by this.  I don't know if it'll be enough to replace my Note 8 for an all around device or my Surface 3 LTE, But I haven't been excited for something MS on a "mobile" scale since my 1520.  
  • Xbox One, OneDrive, OneNote, one... Surface One! Surface S? Surface Portable? Surface Agile? Surface Dextrous? Surface Deft? Surface Comprehensive? XD I think shorter name will work better, esp in global market.
  • I like Surface One! Since Msft is unifying Windows into Core OS (internal project), One! sounds better especially when this device will be the beginning of something new. Two! can soon replace One! as a successor. Just kidding xD
  • "Surface One: The One device that can replace your phone, you tablet and possibly your PC." Future Decoded, October 30th, 2018
  • Microsoft TwoFace. Possible Batman tie-in. Lol. 🤣
  • The best idea so far!! 👏Surface One!!
  • Surface Cancelled, or Surface Abandoned. Just so we're not too surprised if either happens. They're rather good at both of these. On a more serious note. Will wait and see, but not expecting much from them.
  • Windows, Xbox, C#, visual studio (now for free, they also give small team project manager and svn/git for free), office, etc are still around. UWP will not go away. They are also the biggest GitHub contributor. Quite persistent if I may say.
  • Butt hurt much?
  • Well, after 4 Windows phones I deserve to be entitled to a hurting butt... And whine about it, cover your ears if u don't wanna hear it.
  • 🙄... Get over it, and move on.
    We enjoyed our time with our phones. Just focus on the glory days instead of being bitter,,,, like some idiots around here.
  • Well, I still have my Lumia 950XL for the next 2 years, maybe even more if I decide to be masocistic :-) So for this upcoming time I will still miss my bank app, kiwi.com app, trafi app, airbnb app and the list goes ON AND ON. Oh, and the phone itself randomly reboots, or the screen decides not to turn on for like 2 minutes and other neat glitches...
  • Honestly,,, I'm looking forward to getting this Surface, and a some type of Android device for apps, and car infotainment connectivity.. MS has SERIOUSLY dropped the ball on consumers entertainment, and I don't see how they can recover from that this coming decade, which is sad.... Stupid MS!!!! 😭😭😂
  • Glory days? What glory days?
  • You're right. Us fans had no glory days. We absolutely hated our devices, and received no joy from them. Thanks for reminding us.
    You're absolutely right as usual.
    Next comment please.
    Now, can someone tell us what they would love most to see carried over from Windows Phone into this Surface Device?
  • I like to see this Surface Mobile Device have three capacitive keys on the outside of the device, just like our Lumias have. Back/Windows/Search
  • To much bezel required. It would be a waste of space and look out-dated in late 2018.
    Go ahead. Give us your negative counter. We know you have to disagree just to disagree.
  • Wouldn't the edge of the device either be too thin, or accidently be hit a lot? I love these buttons as well, but depending on the device , they may not end up working. I think there needs to at least be some kind of Windows button though. Camera button is also a big plus.
  • I thought about that. Anything is possible.. The buttons might be inactive until in only a certain config? IDK. Maybe the device can sense how it's being held?... I don't know! What am I, one of the engineers??? These questions are driving me nutz!! 🤪🤪😝😝
  • Remember those capacitive buttons on the Lumia's were even removed and moved onto the screen instead. That's maybe something they'd repeat and only be visible when required by swiping them onto the screen?
  • On the screen and swiping up (or over) seems to be the way to go.
  • Damn. Cool stuff. So check this out. What if the sides how some thin a$S screen strips on them, and could be user configured for whatever buttons the user would like?... Add some customization
  • I am not disagreeing just to disagree. Have you used an iPhone X yet? It has shown that no buttons are needed at all. I hope Samsung updates my GS8 to work in a similar way. Apple has it right.
  • Terrific... But, that's what I specifically would like. I asked people to post what they would like. Just take it with a grain of salt, and move on.
    And, don't give me that BS. All you do is try to push peoples button around here, and that's why nobody likes you. I have told you how much I don't like you, and have asked you numerous times to leave me alone, and you follow me around commenting on my post more than anyone, and you wonder why you get called a troll... If you don't do it just to disagree, and start an argument, them why do you do it? I make it a point to never comment on your post because I don't like you personally, and that's my choice. Why don't you do the same for mine?
    Can you answer that please?
  • Yeah, why should anyone be mad that Microsoft lured them into spending hundreds, maybe thousands of dollars on a platform they never intended to support anyway? Silly people!
  • I got over it a long time ago. Still, do feel free to show any evidence that it 100% won't be cancelled.
  • Don't project your feelings on others.
  • Vibrant and versatile. The new surface V - with the half folded device making the V in the image.
  • Pretty smart!
  • 🤔🤔🤔🤔🤔🤔 That is way cooler than that stupid "Scribe" name...
  • I scrolled thorugh everything but you just hit the right spot, now if they won't call it Surface V I won't be even interested, this is just genius name!  
  • 🤔🤔🤔 it is interesting, I must say.
  • What will they call it? Discontinued after 12 months.
  • I give it up to 2 years... After all, they will try to ramp up support for it. They could call it Surface BANDaid as a tribute to flopped MSFT Band...
  • 13 months. First 12 months it won't have stylus support.
    Windows Hello 2.0 will be a future update sometime around the final month 13. Windows central sources will confirm Hello 2.0 coming soon but likely not out of the box.
  • 😅
  • Surface Courier.
  • I like it, but I believe it has too many syllables.
  • Tell that to "Surface Studio"
  • Surface Companion? Surface Pocket?
  • Surface pocket makes the most sense to me.
  • Lumia 360 X
  • surface...   book
  • I though about this too...
  • How about any of these:
    1. Windows STC Pro (Soon To be Cancelled)
    2. Windows Mobile YW (You wish)
    3. Microsoft GEPM (Genuisly Engineered Poorly Marketed)
    4. Surface 3 in 1 SPI (Satya Perfers iPad/iPhone)
    5. Microsoft Foldable NIMIUT (Nobody In Microsoft Is Using This)
    6. Surface Mini Nutela
    7. The new iPhone to be sold in MS stores
  • I like the way you think.
  • You didn't mention that it will run Android 10
  • Brilliant, any of those will do :-)
  • Now,,,, #3 is what scares me..... MARKETING!
  • They should call it "Huge Waste Of Time".
  • You're a positive one! New years resolution to be more positive? So getting the saltiness out now?
  • He's been this cheerful since the WP7/ WP Blog days of yester year... 🤭🤭🤭
  • It will be able run WordPerfect7 for DOS Mobile.
  • Lol. What?
  • I loved WP7.  In spite of it losing some of WP7's features, I loved WP8 as well.  My 1020 still runs WP8.1 and remains my driver.  I tolerate the 950 as a backup and to keep up with what few fixes they roll out.  What HAS angered me over the years is all the other users who insisted Microsoft make their phone more Android-like, which is how we got into this mess.  Losing the best of what Windows Phone brought to the table, instead people just going out and buying an Android phone and leave WP to continue charting a different path.  Ultimately, that path got so convoluted.  And the fact that Nadella had it in for the OS from the beginning didn't help matters any.
  • In the end it will all work out for the better... Can you say that to yourself just for today?... Say it
  • That's exactly what I said 6 years ago.  Microsoft let Android users dictate the outcome of WP.  That became the fatal flaw.  The best iteration of WP was 7.X.
  • 😂😂😂😂😂
    Will y'all cheer the **** up!! Good days are coming!! Keep your heads up!
  • It was fresh, but had lot of flaws. A bit like first iPhone. But it rebooted too many times 8/8.1/10 and with each reboot it lost more of it's uniqueness and stability.
  • Whatever it is, I'm just hoping Microsoft starts dropping numbers and starts using years to denote new models like with the new Surface Pro; not sure why they did that and then opted for the Surface Book 2 though.  Personnaly I think it makes much more sense to just name things like: Surface Pro (2017), Surface Book (2017), etc.  That way you at least know what year the tech is from as opposed to a Surface Pro 4 which came out two years before the Surface Book 2. An ideal naming convention for me would be: Surface Courier: The folding Surface powered by ARM Surface: The current Surface Pro form factor powered by ARM with both WiFi only and LTE models Surface Pro: The current Surface Pro form factor but with the option to use the type cover or Surface Book base Surface Book: The current Surface Laptop form factor. Surface Studio: The current Surface Studio
  • The irony is Surface Book is most appropriate!
  • True
  • Surface Booklet?
    Surface miniBook?
    Surface microBook?
    Surface iotaBook?
    Surface surfACE?
    I guess the use-case might influence the name.
  • I'm going with "Surface Washer&Dryer*"... Stay connected with your laundry all day long!... Two screens so you can see your clothes wash on one, and dry on the other
    *Disclaimer: Microsoft will not be responsible for any random public regurgitation caused by dizziness from watching closed spin for hours while using this device.
  • I like Surface Booklet!! Genius
  • Reminds me of "Surface Pamphlet"
    Or "Surface Flier"
    Or "Surface Junk Mail"😆
  • Pocket PC. Last used 2002 - 2005. After all "Surface" was recycled from a table top device.
  • I thought this too.  Simple to understand.
  • I think Surface Courier would be good. It sounds cool, not cliché.
  • Why not Surface Pro Courier... just let what everyone else already calls it be the name.
  • 🤔🤔🤔🤔🤔🤔
  • Surface Mobile captures it all.
  • Not Surface Mobile, it implies phone, which this device is not.
  • This is a mobile device. New category, but still mobile, can do telephony and PC. Surface implies PC/touch/ink, mobile implies pocketable form factor and makes phone calls.
  • I don't see why people think this would be some new category.  Folding or not, it will either fit in the smartphone arena or the mini tablet arena.  It's going to be a niche product at best, regardless.
  • At least we've exhausted the 'Mobile is dead get over it' from Zac.
    This device is bringing debate once again to this site.
    'New category, its not a phone' is the new buzz going to February 2018.
  • MS said they will not release another phone as we know it. It will be category defining. Yes it will be niche. So is Surface Studio, but i love the device and didn't mind paying $4k for it.
  • This is a phone. Why else would Microsoft make their phone number the code name?!
  • It will be phone but even better
  • Boring.. Lol
  • Not a big difference with Surface Book or Laptop if you think about it. What does this device do the other Surface can't do?
  • You haven't been following have you?
  • I mean, true... But, this device is gonna have to be MS's "exciting" device for the Surface line. They can't just drop the ball on marketing.
  • ""What does this device do other Surface can't do?""
    Make GSM phone calls.
  • And, fit in your pocket... You don't know what MS has planned for this device, so how can you make that claim?
  • That was my point for the Surface Mobile name.
  • It does most of what a Surface can do, PC/Ink plus telephony with long battery life, instant on with WoA, mobile form factor when folded, hence mobile.
  • Surface Fail in 3-2-1, or Surface Not Happening, that seems about right...
  • Wait... will it project a hologram in tent mode?
    Game changer /1\
  • Of course it will, provided you take enough LSD.
  • The Microsoft Surface Soon
  • Good one :-) May be to avoid any misunderstandings - Surface Coming Soon™. Or Surface Cancelled Soon (to capture the near future events after the launch)
  • Lol. 😂😂😂😂
    Surface "Coming Soon"
  • I always liked Surface Note.  I am ok with it being called Surface.
  • But there is already a Surface, which is the Arm based tablet.
  • This WOULD technically/sort of be an ARM-based tablet/mobile device. Might be onto something here, maybe it'll just be "the new Surface". No more numbers, no additional name?
  • Like Surface (2018)?
  • P E N T A B
  • Surface Sparta! I still feel Edge is stupid... Should have stayed with Sparta...
  • " Surface Ward "
  • But seriously, it HAS to be " Surface Pro Pocket "
  • Or just " Surface Pocket " 2 versions, one non pro, would be great...
  • Flying Surface :) Or maybe Surface Mobile?
  • Surface: Ascend
  • Boy, I'm glad you guys aren't on the marketing team... Y'all are gonna put me to sleep.. 😆😆😆😆😆
  • Surface Ambien
  • 😆😆😆😆😆😆😆😆
  • "Surface Make A Troll Cry About It All Day On Windows Central Instead Of Being On Their Respective Site Learned How To Get The Most Out Of Their IDROID Device"
    Rolls right of the tip of the tongue 👅 👅 👅 👅 👅 😝 👅 😜 😛 😝
  • It doesn't have to be Surface when it can be Two-Face 😉
  • 🤓🤓🤓
  • Surface Flip Flap
  • Surface Flop
  • That.  Right there, that.
  • "Just another fail device that nobody will use" kinda long winded and doesn't really roll off the tongue very well though.. 
  • But captures the essence!
  • Surface Acrobat
  • Whatever they name it, it shouldn't have Microsoft appended to it; Satya has tainted Microsoft's name when it comes to all hardware with mobile capabilities. I also think they shouldn't mention the OS ands just focus on features as a functionality, however with with their lack ou'd marketing no-one but us nerds and techies will know about it!
  • Microsoft Fold, or what comes to drawing across both screens, Microsoft Mind-the-gap or Microsoft InkGap (ref app-gap in W10M).
    Snapchat will create Snapgap for foldable devices.
  • Tooo Lateee mwa mwa mwa... Though I will probably buy one lol.
  • I would go with Surface One. As in the one true All-In-One. Use it as a phone, open it to have a tablet, connect mouse keyboard and screen for the desktop experience, add a controller for a gaming environment, and perhaps some glasses for an AR/VR/MR delight...
  • I like it more and more.
  • Surface Courier. Courier for short.
  • Actually after looking at the definition for courier, the way Microsoft like the reuse names, and what the plans for the original courier was, I think the name of the device will be Surface Courier.  I am ok with that name.
  • Courier, plain and simple.
  • Surface Pocket
  • You took my idea
  • Actually it's idea.
  • @Jason:  On these Windows on ARM devices, which are in a 'always on' connected standby state, if they have the cellular, can Skype receive calls?  I.e. do they wake up for notifications to the point of being able to use with a Bluetooth headset (for example) and run as a phone function.  The question applies to the larger more tablet like units too.
  • surface Dual,surface Dialer,surface 360
  • Let's just call it the Tricorder.
  • Surface Pocket, since it is important to emphasize that it is indeed a full Surface product, yet small and portable enough to carry in your pocket.
  • I really can't see it being anything else than that.
  • Surface mini book
  • surface mini
  • After surface, surface pro, surface book what we want more? So "surface more" is perfect here I guess;")
  • Surface One 
  • Honestly, if Nadella doesn't like (and support) this mobile surface thing either, he should terminate the product before launch, or he should be terminated after. No more CEO's who prefer products from their competitors!
  • He wasn't alone. My friend works for MS and he was surprised to see me using a WM. His family all use iphones.
  • To be fair, it was an acquired Nokia which he did not approve of from day 1. MS never really made a phone. Even Panos glossed over it. If the guy is using Chromebook, then I would say fire the bum.
  • There is only one name it can be called.  I think we all know that. Hopefully, there will be a version of this device 15 years from now with a name that will still be applicable.
  • Surface Nimble
  • Surface Just call it Surface. They've already killed off the old small 10" Surface. Take it's name and make it the new Surface.  
  • I think Microsoft will call it Surface mini or surface diary
  • Surface One (SFONE) like xbone
  • It also meshes with Onedrive.   Surface One could lead to brand synchronicity within Microsoft.
  • What about surface core? Or surface convertible.
  • Surface Go!
  • Surface Revelations
  • You guys are missing the obvious. It will be Surface Phone. That is why the codename is their phone number.
  • Noooo. It's NOT a phone so simply cannot contain anything that implies it is.
    Surface Not-a-Phone would work but it isn't that catchy
  • Who said it is not a phone? That is Jason Wards idea. We do not know what Microsoft is thinking, but they did make the code name a phone number.
  • Your sister's code name is a phone number but what is she?
  • Microsoft implied it is not a phone when they said they will not compete in the phone space with a device because they missed the window for entry.  Also when Microsoft was asked many times directly if this new device was a phone, they refused to answer and keep calling it a MOBILE device.
  • They also said it would not look like anything we have seen before. This looks like a phone and the codename is a phone number. It seems like they lied. It isn't the first time.
  • Wait.... Isn't this the same guy who argued for months that there was no Surface Phone, or pocketable Surface device, coming, ever because MS would be dumb to make another mobile device?
    Now, he's trying to tell us WE'RE missing the obvious????🤔🤔🤔🤔🤔🤔
  • I am saying they likely won't release it. There is a long list of products they designed, manufactured and killed at the last minute.
  • You're right, we all agree with you.
  • I know you do. You said 60% chance?
  • Semantics. It's called Branding. It will be a WoA device with telephony connectivity. Right now Microsoft want's to stay far away from calling it anything similiar to phone, as it gives them that "plauseable deniability" that it's not a phone but another category creation device.
  • I tell you what, why don't you go and enjoy your life as opposed to stressing over mundane things that you cannot control let alone influence? :).
  • Surface Now
  • 😏
  • Surface Courier? Seeing as it's basically a new take on it and already carries familiarity amongst Windows and Enterprise users
  • Surface Mobile/Phone
  • "Surface Pay as you go Phone"???
  • How about something retro like resurrecting the term PDA? Surface Modern PDA
  • Surface Nomad
  • Surface Vagabond
  • Surface Fold
  • That name is the one!
  • Surface Liberty (gives the user the liberty to do so much on a single device) Surface One (as it's so much in one device)
  • Surface Convey Defines the device's abilities/purpose...ie to convey, communicate/share ideas/thoughts. Suggests mobile but doesn't say it; suggests personal AND business, but doesn't say it. Understated but clear in its purpose. Markets the product. Builds on the successful Surface family. Original. Close to the familiar, but passed-over 'Courier'. OEMs will love it. Staying power. Keeps Apple from releasing the iConvey next year.
  • 😂😂😂
  • Depending on the size of the device - I would call it the Surface Folio or Surface Cartera (spanish for portfolio). For a smaller device, maybe the Surface Leaf or the Surface Zine. These names build on the 'book' naming concept i.e Surface Book by extending the metaphor to the smaller device, which could also increasing mindshare. Book, folio, (maga)zine - all of these flow together thematically as a product line of devices. Folio and Zine also given an impression of greater portability.  At least, that's what I think of when I consider this. Your mileage may vary.
  • Surface Origins. It all starts with a Surface!
  • "Surface O"?
  • it must be clear to users that this device is a PC
    No MS will not make the mistake of calling it a PC. Despite all the fanboy dreams  this would be an underpowered PC. I hope MS wont sign their death warrant themselves. MS would have a niche target set of users in mind and name it to entice them, for example surface studio was for creators, it wasnt called surface desktop or surface aio, it was named uniquely so will this device be as well.    
  • Exactly, and "Studio", though a PC 💻 distinguishes it from other PCs, though it is definitely and clearly a PC in the Surface family of PCs. The same must be done for this pocketable Surface PC, to distinguish it from phones (and position it uniquely in the Surface PC family) which is the context your excerpt was drawn from.😉
  • Nearly all traditional OEM's (dell, HP..) had a "studio" PC for Windows7/ 8 long before that Surface came along.
    It doesn't distinguish or create a new category.
    All that it had going for it was the big resolution.
  • Stop calling it a pocketable PC! It's a phone!!!!!
  • Well cant disagree with you ;) If not for iphone x i wud hv called it surface X. But now ms shouldn't be doing tht. N the shd be something tht screams next gen
  • Surface Y
  • I'm thinking of it as a device that should potentially/eventually replace your laptop, tablet and smartphone in most standard situations. As such I believe it should have a name that describes this central position. Surface Hub immediately springs to mind, but the Hub moniker has been used before. Surface Core may be a better candidate, with an extra emphasis on power... Surface Pivot could cover the same symbolism and relate to the hinge functionality as well, but could hint at uncertainty as well, so maybe not so good. Surface Heart is another spin on the centralisation/unification theme, but may be too non-tech. Surface Essence, perhaps...? Surface Core has the best ring to it, I think...
  • Words on paper. Wasted a few minutes reading this. Never again.
  • Lol.. That's what I've been telling some of you for a ling time. If you're not interested, just don't click. I mean, those of us who aren't interested in iDroid products are over on those sites complaining about those products. Wouldn't that be kinda odd?
    They would most definitely call us trolls😒
  • You even took the effort printing it? Credits :)
  • Surface Slate"seem to me the most appropriet name for this device.giving the impression that MS is starting with a new and clean category.Note bedevilled by past mobile failures.
  • But it folds, so it's not a slate...
  • Why don't they just call it the "Surface We Admit We ****** Up In The Past, And This Is Us Trying To Make Things Right,,, Scribe""???
    Because, that's pretty much what you're saying. 😂😂😂😂
  • How about Surface Fold, or just Surfaces? :)
  • yes.....not yes
  • Surface Flip.
    Flip it open or flip it closed, Flip it into a phone, flip it into a tablet, flip it into a mini laptop, Flip the Smartphone market into Microsoft's favour. Simple, easy to remember, and while the Surface Brand is meant to define categories for OEMs, the original Surfaces weren't called 2-in-1's, so no need to get too literal with the name.
  • Or flip out... Risk of bad associations... :-/
  • Surface Ex-Wife. You'll leave your wife in using this.
  • LOL!
  • Surface Go
  • It needs to be called the Surface Go. This is meant for people that are on the move and go places. Meant to be taken everywhere you go. Meant for professionals on the go
  • What about Folding Surface. Looks like a fun name to me.
  • Surface PDA, thats what it is but that's maybe just boring? Surface Ninja, to execute the impossible. Surface Pocket, referencing Surface Book Surface Flip, a happy word that put things on its other end  
  • Surface F-one (not a phone) for Foldable-one (F-1)...
    Surface Fun...
    Surf-Ace... Slip and Fall... too much 2D...
  • Just: "Surface"
  • This.
  • Surface "flex"
  • This device will either have a simple name like:
    Surface Fold
    Or have a fancy name like:
    Surface Synergy
  • The Surface Don't Call It A Phone! :D or Surface DCAP :D
  • the surface don't call it a phone but it's really a phone but we don't want you to call it a phone....phone.   the Surface DCIAPBIRAPBWDWYTCIAP...P  There
  • Surface Fold or Surface Snap
  • blend them and you have the Surface FAP...ha ha ha!
  • turns ARMs into WINgs : the Surface Flyer... no : too much of a flying saucer...
  • Surface Tension.
  • Another words Surface Buoyant or Surface Float ?
  • Surface Fold!!!!
  • This name will get the most vote!
  • But, it's uninspiring😒 Of course, that's just my opinion.
  • Well, it depends how you look at it... Fold has a lot of definitions in the dictionary... If you see Fold and the first thing comes to your mind is the negative aspect of its meaning, then yes, it would not be an ideal name... However, if you see Fold as a description name for a device (mini PC) as something that can be folded and fit in your pocket, then the name becomes inspiring...
    I guess Jason Ward chose the latter in his article and that is why he included Fold as one of potential name for this device...
  • Surface Pad. If it is to be pen oriented, I think Surface Pad would do the trick.
    Or Surface Journal.
  • Yuk
  • Lighten up...Jesus...It's only a product...and joke.
  • Surface Moleskin lol
  • I f it was the Surface Fold they could market it with the tag line Welcome to the Fold.
  • I love it as a tag line, but not as the device name itself... Personally I think it should just be called "Surface", which defines the modern category of Pocket PC for OEMs.
  • Surface 365
  • Surface Traveler
    Surface Anywhere
    Surf (Yes, just Surf)
  • after the Hub, the Studio, the Laptop, the Book... The Surface Stamp !!
  • OH! Surface PIP! (As in Pip-Boy) Personal Information Processor :-D
  • The Pocket Book, especially if it has NFC, tap to pay, working wallet, etc. or rip off Nintendo and call it the DS.
  • The Surface Faune... animal friendly...
    Surface Horizon... you know black holes that eat galaxies...
  • Lol. What?😂😂😂😂
  • "Surface Note" and call this new category of small foldable Windows devices Pocket PCs.
  • Face facts. Just like the surface portfolio of products it will be out of the price range of 90% of people. So it may as well be called the Unicorn 🦄 Dream. And if the idea does not catch on and no one else produces a similar product at a much reduced price point it may as well be called The Folding Dodo.
  • Cerulean Moment. I think that's available.
  • More like Senior Moment...
  • How did I miss this little gem of a ZING.  PLUS ONE FOR YOU BUB!
  • "Surface Spark"/ "Smart Surface"/ "Surface Bright" / "J-Surf" / "One Surface" / "Surf-ACE"
  • Surface Satya
  • 🤦🏽
  • Comes with Nutella colored Alcantara keyboard add on.
  • It needs a trendy name that denotes portability, How about SURFACE METRO ?
  • 😛
  • Surface one
  • Surface zune
  • 😂
  • Surface Courier is the best name for the device plain and simple.  It make so much since as a name if you look at the history of the Microsoft Courier Project.
  • definitely Surface Note. Evry1 is familiar with the name "Note"
  • Microsoft mobile - 7th coming
  • Surface FOLD Surface TAB mini
  • Yes :-)
    No :-(
  • surface pocket duo
  • Just "Surface"
  • btw, this foldable dual screens device is technically, just a small size win10ARM (and I bet OEMs will create not just dual screens clones but also single screen ones).
    Will small size win10ARM die? Yes, if MS's dropping all ARM support... Will MS drop ARM support? Unlikely... I work in a studio that has over 4k employees (more world wide).
    I'm a game programmer, we creators (programmer, designer, music producer, planner, etc) use branded desktop because we need powerful HW.
    People in cooperate, CS or business apartment use NBs and except pdf viewer, Office (word, excel, outlook, etc), most of their works are done on the web. (tbh, except game engine, IDE, Office or svn... most of our tools e.g. ticket system or project manager, are also web based.) Sure, Win7 is still the major OS but the appearance of Win10 NBs has start to emerge. My next exchange could be a win10 desktop.
    Simple fact, no one's making win7 PC anymore, older HW will eventually die, newer HW will cease support older OS, freshman / startup / indie will go for UWP (or web) instead of exe, transition might be slow but there's no stopping. When transition reaches 90%, legacy software will have to adapt if you wanna keep your business running.
    Deprecated software will never be revived, IT doesn't run backwards.You are free to use win95~win7 as your main OS, but you are the minority. What does this have to do with Win10ARM? Well... instead of intel NBs, how about light weight + 20 hours battery life + e-sim.
    Win10ARM is enough for those who are working in the business apartments and e-sim... Instead of renting pocket wifi per trip, business can prob get deals from ISPs, it's convenient for sending people overseas. You can prob tether internet (and share VPN) with your phones too. (ultra long standby time).
  • Anything is possible, at this point.
  • Surface Folio
  • It's surface laptop, surface book ( this should actually be the name), surface PRO so the name is obvious Surface Pocket.
  • Möbius
  • "Surface", "Surface One", "Surface X".
  • Ultra Surface or Surface. Only because someone else said Pocket Surface already.
  • 😂
  • Got 1) Surface Mobile
    2) Microsoft OLed
    3) Microsoft ProBook (Mobile)
  • It depends. If project Andromeda is literally slapped on with windows 10 OS: I would call it the Surface Mini, "The mini laptop that replaces all your laptops" and call it a day. The revival of the laptop pc will be official If more thought is put on the UX/UI of windows 10 with cshell, it depends again. Likey the value and focus will be more tablet-esque oriented. In that regard I think tablet mode in its current form is not enough and the OS needs a serious boost in completed features and UI. Simply focussing on converting legacy apps to a uwp shell is not enough and is a poorly thought out design in so many ways. If microsoft does do this half baked tablet mode continuation I would consider calling the device the Surfaca Portfolio. This would allow the device some breathing room to experiment what they want to do with the device softwareswise and marketing pitch. It will sound elite and niche, but I think that's what the device is going for if microsoft is truly envisioning this device to go down this path. If microsoft truly surprises us with an upgraded cshell, catered and focussed on touch and pen input first, and also upgrades the UX/UI to this (not as tablet mode is now, it is still too desktop-esque in my experience, mouse and keyboard first with many design elements and UX structure) I agree it should be called the Surface Note or Surface Notebook.
  • Na! Mini gives the impression that it's *****, that it's not much really. We don't want that. Let's just call it Surface. That's it. Then market the friggin crap out of it.
  • Sorry controversial I know but who cares, until Microsoft demonstrate they can create maintain and sustain having a marketable name or not the device will flop. The nail in the coffin was killing off the HP Elite and showing the same disregard for business as they had shown consumers. So sorry I am out.
  • I understand. I feel the same, but the alternatives are naught.
  • Surface FU (Fold Up) 😂
  • so .... SFU .... I like it!!
  • To my mainly Apple family, I've been calling the foldable Surface just the Pocket Surface. And emphasizing it's NOT a phone. It's a pocket computer with telephony. So, yes, you can call on it but it's meant to be a workhorse, not a trick pony. I get some strange looks. But, what can I say. Many of them were too young to remember life before the ipod.
  • Surface Jot
    Surface Folio
    Surface Pocket
    Surface Flip
    Surface Go
    Surface Mini
    Surface Style
  • Just the last one...SURFACE.
  • Microsoft Andromeda Series Pocket Courier Enterprise Edition
  • I still go for: Microsoft Courier  (name's not burned yet, it's short, it's in memory of a cool project that finally comes to life).
  • Calling it the Surface Kinect..
    In Loving Memory
  • No.
  • This is an EASY one.  Surface XP - the two-faced tool for the exec who has everything.
  • NOOOOOOOOOOOOOOT!!!! 😡 🤬😡 🤬😡 🤬
  • Surface WARD (Windows Articulating/Reversable Displays).
  • Oh yes, that'll catch on.....******* NOT!!!!!! Ever!!!!!!!!!!!! 🤬😡 🤬
  • '$$$$$' 365, anything will do inside the quotes 😂😂😂🌐🌍
  • Surface Companion
  • Just do Microsoft Switchboard like the number suggests.  Switch like the line of foldable notebooks and a call back to the ancient phone days(which hopefully it'll include voice/sms for those of us still hanging on to W10M)
  • tSurface Pro... & maybe tSurface in the future [t for tablet]... or just Surface & Surface Pro (as is the name currently) bSurface... & maybe bSurface Pro in the future [b for book]... instead of Surface Book nSurface... & maybe nSurface Pro in the future [n for notebook]... instead of Surface Laptop sSurface... & maybe sSurface Pro in the future [s for studio]... instead of Surface Studio mSurface & mSurface Pro [m for mobile]... for the - hopefully - coming ultramobile device with telephony
  • no lower case initial letters. Apple does enough of that. Microsoft can and should do better.
  • They should call it the "Surface Hope" because that's what it is . Meanwhile don't kill Win10Mobile , it's a very good OS , the apps lag is another issue .
  • I meant app gap not lag
  • "Surface Cell". I know they want to stay away from calling it a phone but they have to be careful how far away they go. If they name and market this thing too heavily regarding inking, people will think that it's just a writing tool. If they just focus on it being a PC, that limits the amount of people that will want it and be willing to spend maybe 2 grand on a PC for their pocket. They need people to know it does make calls, that's part of the draw of the device. It's a device to replace all yourother devices. Name it "Surface Cell". Surface still means PC, Cell gives that hint of phone and cellular capabilities.
  • Microsoft "Surface Advance" (MSA) if its really what it is in the mockups or close. they maybe the first one so advance. 
  • I cringe at the opportunity this device gives MS to come up with yet another horrible name.  I'm thinking Note is probably a trademark violation and invites claims of copycatting.  A good choice will be short and descriptive, and work well even if people leave off "Surface."  "Journal" might be good, or something else that indicates its personal nature and usefulness.  Surface Pad?
  • What's another, 'horrible name'? All Surface products are aptly named. WTF!!!!!?
  • Oh yes, Pad, good one. Work for Crapple much?
  • How about, "Surface Fold". Here's why. Think of Westworld for those who've seen it. The foldable tablets they have for hosts, but this might be smaller, like a wallet or billfold (hence the name) size when closed. Essentially the size of current mobile devices now.
  • They should just call it, 'Surface'. As in, The ultimate Surface, the building block because the Surface Pro is the next step then Laptop, then Book, Studio, Hub. Then they should release the Surface Xbox with a new sleek-looking Surface design...
  • This needs to be marketed. If MS doesn't market it then it's all over.
  • Surface Pivot allows the user to "pivot" from phone, to tablet, to full Win 10 PC.  But, I did like the Surface V as well.  
  • - Surface Notebook
    Pros :
    References to Moleskines are recurrent about this device. As Moleskines are notebooks, that make sense
    Cons : Too similar to Surface Book
    - Surface Note
    Pros : Similar to Notebook without the proximity of the Surface Book
    Cons : Similar to Samsung Galaxy Note
    - Surface Courrier
    Pros : Nostalgia and origin of the concept
    Cons : ?
    - Surface Fold
    Pros : Short
    Cons : Really bad meaning (check a dictionnary... Bankruptcy, business failure, quitting in poker...)
    - Surface One
    Pros : Similar to OneNote, OneDrive, Xbox One...
    Cons : Does not match others Surface
    - Surface Scribe
    Pros : Is used to write, so scribe is self explaining
    Cons : Not really beautiful orally, and the short for the product, like we have SP, SB, SH, and SL will be SS ? No way that passes 😁
    - Surface Folio
    Pros : Contextually near the book, notebook etc category
    Cons : For a two screen, refering to a single page is not really great For my part, it's Surface Courrier, then Surface Note/Notebook :)
  • 😂😂😂😂
  • Surface Pivot
    Allows the user to "pivot" from phone, to tablet, to full Win 10 PC.  But, I did like the Surface V as well.
  • Oh, the Surface Slate
  • the Surface Panos... It's sexy, smart and mysterious.  Haha
  • Please, ignore. The name has already been mentioned.
  • Surface Shell? Surface Connect? Surface One? Or just simply Surface? Hmm...got a few others but they are in other languages lol...
  • Surface Courier Surface Leaflet or Surface Leaf Surface Go! Surface Trapper Keeper Surface Folder Surface Quikster  
  • Surface Mobile. Duh.
  • Surface Ultra PC
    or just
    Surface Ultra
  • Surface Folio.  
  • Surface Phoenix (unwisely killed off in 2010 by Ballmer/Gates/Sinofsky and came back to life 8 years later)
  • Foldy
  • Uneven Surface?
  • I feel, if it ever gets to market, it will just be basic and called Surface Note.
  • Surface Life Organizer I suggest to step away from the hardware and think function, think about a former paper equivalent, the organizer. While the paper organizer only offers a subset of what this device is capable of lets put the word Life before Organizer, to shake off all modesty. I do not see myself creating complete documents on a devace like this, but adding edits, referring to information, looking at maps, time tables, and for the near future, see AR annotated info along with camera inputs. This device can become a electronic swiss knife.
  • No because organiser is spelt incorrectly. It also has at least two syllables too many.
  • Surface Flex. It's both, physically flexible and flexible in usability.
  • Xphone. With xbox logo. Exclusive xbox game streaming features in which one screen act as virtual xbox controller.
  • Surface Switch. (Switch from phone to tablet and time to switch.) Or Surface Tension. :D
  • 😆
  • Surface JAPS ( Just A Prank Son )
  • How about Surface Folio
  • How about Surface Book Mini?
  • Surface Booklet
    Surface Nano
  • fold-a-fone  
  • You mean Surface FAF!
  • Surface X
  • Name it "Our CEO Will ****-can This After a Year"
  • Surface Evo (lution)
  • Revo? 
  • It should definitely be called "Pholdy McPholdy Phone". Who wouldn't buy that?
  • Surface Courier Surface Communicator Surface Journal
  • Surface Leaflet
    Surface Pamphlet
    Surface Brochure
    Surface Bible
    Surface Tome
  • Surface Bendy Foldy Wibbley Wobbley Timey Wimey Thing?
  • A little short by Microsoft's naming standards, but that would be a good start.
  • deleted per policy
  • Name it "My Phone"
  • "Surface Folio" There, you read it first here. Rogelio F. Garcia, San Pedro Sula, Honduras. Dec.31st, 2017
  • Surface Bind? Surface Spiral? Surface Helix? Surface Vortex ? Surface Lituus? Surface Axis?
  • Whatever the official name, it shall be forever be known as The Hingeworthy Surface.
  • Surface Flip-Flop, then just The Flop
  • Surface AIO :)
  • The telephone was patented by Bell in 1876. In 2007 Steve Jobs presented the iPhone and since then everybody knows that the “phone” is only a feature of a Personal Digital Assistant (PDA) or Smartphone. Developments in fields like miniaturization, artificial intelligence, cloud, batteries, medical expert systems, et cetera will transform this kind of devices into something that we all know from the Star Trek series... and more. Now, what will cover the name of such “Omnipotent devices”? I have no idea... But if Microsoft wants to mark this new step, It needs a name that will be used by everyone, for probably a long time... It could also be a name that goes back a few centuries. A name that originated from a previous “revolution”, that of the printing press, producing books or more specific “folio’s”. FOLIO This name is easy to pronounce, even starts like phone, and is in principle a leaf or folded sheet with information. It is a historical name (search Wikipedia for that) that may get an extended, dynamic, new meaning... Like the idea?
  • Surface Go.
  • " Xphone " Short simple catchy.
  • Surface Ultimate
  • Surface UPC ?
  • One simple word: "Surfer".
  • Surface Why Bother
  • Surface Compact. Compact would also describe the device type, so other companies could have compacts too. Some dictionary terms for compact. 1. a formal agreement between two or more parties. (Tablet/Phone/PC)
    2. arranged within a relatively small space
    3. designed to be small in size and economical in operation
    4. solidly or firmly built
    5. composed or made (usually fol. by of): a book compact of form and content.
    6. a small case containing a mirror, face powder, a puff, and sometimes rouge.
  •  ignore telling what it is and go for something inspiring that will then work for all future iterations. Surface Spartacus Orion Kaizen  okay, that's why I'm not a name creator.  
  • Little Orphan Annie.
    They will release it, and when it doesn't generate $5 billion to the bottom line in the first quarter of sales, they will dump it.
  • I can see the headline as "Microsoft folding device folds". Typical Satya Nadella game plan.
  • The late surface :p
  • Surface Pocket
  • Surface Arc. It's the next bend in the curve.
  • This device would redefine personal computing. So why not Surface PC? A PC is a grandfathered name for a Desktop Box or Tower Computer, but in the modern era our Personal Computers are smaller and more portable. Just redefine/correct the concept of a Personal Computer and call it the Surface PC.
  • The Surface Doodle.
  • Surface: Compeer, Compeller, Observer, Precursor, Traveler, Compendium, Passage, Venturer, or Applier as a last a option. 
  • Just stop with the “pocketable telephony-enabled device” BS.   You just described every smartphone on the planet.   It will be seen as a phone.   It WILL  be a phone.    Surface phone is still the best name.  We already have surface tablets and surface laptops.   Surface phone is the obvious name.  
  • Surface FFS
  • From the options you people listed I liked: Surface Go
    Surface V
    Surface Duo But in my sincere opinion (and considering a perfect world where people is not so misinformed or wants to be misinformed or lazy about stuff [Surface RT] ) I would call it simply and plain: Surface Why?
    Because this is supposed to be the peak of what the Surface concept means (one device to rule 'em [almost completely] all, the original Surface (RT / 2 no pro) are pretty much dead and will never come back so the real puré essence of SF will be this new mobile device, then the logical pro evolution would be Surface Pro. I think that if MS plays their cards right, they could reach to a point where we could get this (polished and 100 non beta version) Surface line-up: *Surface (foldable screen mobile, possibly with phone capabilities) *Surface Pro *Surface Laptop *Surface Laptop Pro (bigger and better) *Surface Book *Surface Book Pro (mobile beast (ultimate multimedia / gaming / rendering / designing machine desktop mode ) *Surface Studio *Surface Studio Pro (ultimate multimedia / gaming / rendering / designing machine desktop mode ) (Possible Surface Band and Surface Home [ home assistant ] when ready and all good to go) But one can only dream
  • My guesses: Surface Script
    Surface Note
    Surface Notebook
    Surface Folio
    Surface Pocket or just Surface
  • I would've picked plain 'Surface' since that is no longer being used, or failing that, Surface Pocket or Surface Fold.
  • Surface Phone pro
  • The Microsoft Flop... Since the Creators update my Microsoft 950XL runs like a bag of S**t, Cant see it happening, I`ve really gone of the idea.
  • Looking through trademarks, MS owns the unused trademarks of Surface Connect and Surfacepad (one word). First is registered in the category for hardware/peripherals, second for covers. Surface Connect is the power connector I think? Surfacepad? Nah.
  • phoe•nix (ˈfi nɪks) A person or thing that has been restored after suffering calamity or apparent annihilation.
  • Someone suggested Surface Arc. Pretty good but I think it will be something else that reflects their distinction between what they are selling and a smartphone. That. or its ability to help enterprise groups work together. Surface Domain, but with the interaction among other workers.
  • Surface “pleat” - a fancy fold
  • I'm going to go with "Surface Vapor."
  • Not gonna lie that sounds awesome
  • Call it MS FUP
  • Don't ask me to Buy anymore Microsoft crap! Fingerprint Reader=DOA; Web Camera=DOA; Windows Phone=DOA; Operating systems since dos v3.2 = Wasted Money for NOTHING!!! They should call it: Another Quick Buck! (AQB...)
  • I'll call it SURFACE W10 or simply SURFACE 10 for simplicity and name recall
  • Zune
  • The Abandoned
  • Surface Fold, Surface Book Mini, Surface Edge
  • Foldy Mc Fold Face
  • How about the Microsoft L Screen 👍☕ 
  • call it garbage. it will flop bigger then the surface rt
  • Surface Rebel
  • iSurface
  • The Surface Courier is the best possible name. It's simple, short, memorable & not to edgy. It doesn't sound like a me too device like the name note would imply. Much like the name Surface, it's a name afffiliated with something microsoft either made or worked on. 
  • Surface Fu****g Late
  • What about the Surface Lync or Surface Link... I'd spell Lync just because they should still own the rights to that...although it is a legacy software, marketing replaced with Skype for Business...it is still a very unique word that would return search results. I say Link because it is a connecting device, especially when we talk about Always Connected, it is your link to your business world, and your social Link if need be. It is the Link you need between your old phone and your new computer. Plus it is two screens (unique surfaces...or Surfaces if you will.....) Linked together as one through an advance hinge.
  • Surface Unicorn or Surface Illusion.
  • Surface limited time?
  • Surface Force!!!!
  • Surface Creation
    Surface Ion
    Surface Eon
    Surface Connect
    Microsoft Surface Identity
  • Surface fold is easy and to the point. I like it!
  • who cares anymore...I was a loyal Windows Phone Mobile for many years...have owned just about every Lumia Device made...loved the Mobile OS...live tiles a blast...not a resource hog like Android(which I am using now)..slow OS...uses a lot of ram to run it....my point made above just means it doesn't matter what Microsoft decides to call this device to me...they will never redeem the confidence and faith they once had with Windows Phone Fans like me....so good luck with your new device Microsoft...I am not holding my breath....