Windows phone didn't fail because of Live Tiles
Is the Windows phone Live Tile UI inherently unintuitive? Some people think it is and claim that it's at the root of Microsoft's mobile woes.
The claim that the unique Live Tile-based UI is inherently unintuitive and the cause of Windows phone's failure I think is limited in perspective. It is more the timing of the introduction of the Windows phone UI into the market that resulted in its rejection and the platform's failure.
The problem isn't the tiles
The fact that many consumers who are presented a Windows phone find the UI initially off-putting must be considered within the context that most smartphone users are using iOS and Android.
Consequently, the unfamiliar Live Tile UI, like most things unknown, has an inherent learning curve. The ease with which users switch between the iPhone and Android phones with fewer hiccups than moving between those platforms and Windows phones has to do with the similar static icon-based UI iOS and most Android phones share. In a nutshell, in an iPhone and Android dominated market smartphone users are used to a static icon-based UI and have little problem switching between what's familiar.
Microsoft research demos interactive Live Tiles between PC and phone.
This reality does not necessarily support a claim that a static-icon based UI is more intuitive than a Live Tile UI as some may believe.
I don't believe that the Windows phone Live Tile UI is inherently unintuitive. What I do believe is that by the time Microsoft brought it to market, its lateness simply made it "unfamiliar" to the masses of smartphone users. If Microsoft was earlier to market with Windows Phone 7, perhaps before the iPhone or concurrent to its introduction, things may have turned out differently for Microsoft.
Defining a new paradigm
There's a saying that the early bird gets the worm. If Microsoft were earlier to the consumer smartphone space, perhaps its Live Tile UI would have helped define the consumer smartphone experience.
Microsoft's Computer Human Interaction Group demonstrates the unfulfilled potential of Live Tiles on phone and PC.
In 2007 smartphones were new to the consumer masses (though old hat to the enterprise and techies) after all. At that time feature phones with their archaic UI's defined the mobile experiences for the masses.
Any new UI could have replaced that experience. The icon-based UI that Apple succeeded with was due to good timing, a good product, and great marketing.
What if Microsoft and Live Tiles were first?
Suppose Microsoft had introduced Windows Phone 7 on the heels of a feature phone consumer market rather than chasing an iOS and Android consumer market in 2010.
The frame of reference in that context would have been a feature phone UI compared to a Live Tile-based UI. The touch friendly, Live Tile, information-rich fluid Windows phone UI would have been an incredible leap in the mobile experience of consumers. Users would not have seen the touch-friendly Windows Phone 7 UI and OS as inherently unintuitive.
Microsoft who was first to the enterprise smartphone space was too slow in bringing its vision of a mobile OS to the consumer masses. Unlike what it accomplished in the PC space, it lost the opportunity to define what a mobile personal computing would be for consumers. I'm reminded of the proverb:
Microsoft as a company is by no means impoverished, but its mobile efforts have yielded an expected and ever-decreasing number to its balance sheets. The company's contentment with its PC position and its over 40 percent smartphone market share at its peak caused the company to become slothful in its mobile strategy.
Steve Ballmer mocks iPhone.
The often mocked mockery of the iPhone by former Microsoft CEO Steve Ballmer summarizes this point.
Microsoft, not Live Tiles was the problem with mobile
Though Live Tiles aren't and never were by their nature an inherent barrier to the adoption of Windows phones, the timing of their introduction into a smartphone experience defined by a static icon-based experience is a problem to the UI's adoption.
How the new Windows 10 Start menu may help Windows phones succeed
Microsoft seems intent on holding on to Live Tiles as evidenced by their use in the Windows 10 Start Menu. This is good news to millions of ardent Windows phone fans who love Live Tiles. But Microsoft is going to have to do better if it wants Live Tiles to keep up or stay ahead of the evolving mobile experience.
Microsoft and developers must be willing to advance Live Tile functionality and the experience making them more consistent with their original vision going forward. For instance, Live Tile's must always display the latest information, must have notifications for all apps, should be more interactive, and the return of the Me Tile with added functionality are just some things Microsoft should bring to the table.
Windows Central's Daniel Rubino demonstrates exploding Mixed View Live Tiles on canceled McLaren.
Exploding Live Tiles or Mixed View, which provides access to additional app content or functions seems to be a vision that Microsoft has forsaken with the ill-fated McLaren. Apple, on the other hand, has taken and applied that concept with force touch in iOS. Microsoft would do well to revisit Mixed View.
The sad truth every Windows phone enthusiast must accept is that Live Tiles aren't at the root of Windows phone's woes, Microsoft is. Let's hope Microsoft has learned from its mistakes.
Even if Windows 10 Mobile succeeded Microsoft would have pursued a post smartphone strategy
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Jason L Ward is a columnist at Windows Central. He provides unique big picture analysis of the complex world of Microsoft. Jason takes the small clues and gives you an insightful big picture perspective through storytelling that you won't find *anywhere* else. Seriously, this dude thinks outside the box. Follow him on Twitter at @JLTechWord. He's doing the "write" thing!
I happen to believe the Tiles were one cog in the WP design machine that worked so smoothly together.
Remember how opening the messagin app would put your conversations on the screen with a fluid cascade animation that the Start screen also employed?
It was all of them together. The freshness of a new take on UI without some graphic artist trying to make things "pretty" however they could with whatever colors they could find. NONE of that came to W10M I said, back when I used to argue W10M isn't a proper successor to 8 and 8.1. But now even the W10M experiment is over so... Now even with CShell and maybe a foldable, phone-sized full W10 device we won't get that because we already know how W10 is. Doesn't have that level of polish, and the only thing making that prospective device usable will be its utility, not its software design. The crew who messed up virtually ALL WinRT and UWP apps from the beginning of Windows 8 can't be trusted to give you a unified, polished system.
Excellent launcher with look and feel very close to the native Win10M interface and customisation... The live title feature is expensive but further enhance the Win10 feel (the android notifications are shown on the tile if the respective app)...
Pretty good Android launcher for Win10M fans like me who have to move to Android due to lack of hardware...
They sat on the old Windows Mobile WAY too long. By the time WP7 came along, it was already a 2 player market. I dont think MS ever really had a shot. Buyers already felt forced into Windows PCs and didnt want the same for their phones.
1. Sick of of Microsoft's platform Monopoly 2. Android offered them differentiate and Windows Phone didn't 3. Android was more marketable than "Windows" (consumers may have negative connotations with the Windows name) 4. Google incentivized them to not support WP 5. OEM focus groups heavily favored Android
2. The Curiosity App (you're making me show my inner nerd here)
3. The Spotify App - though I still control music mostly from the app itself, so this one might go away.
If you have an android, try Launcher 10.
The Windows 8 backlash was because most people didn't have touchscreens on their laptops and desktops and the Tiles UI was seen as a touch UI.
Also, look at what Samsung spent when they decided to go big.
I have all the apps I need on Windows 10 Mobile.
I've bought a Huawei P10 lite. I miss live tiles a lot and integration of Cortana with Windows services and so on.
But... The apps are very nice and well done on Android.
The choice is endless.
Started with Windows 3.1, some Windows Pocket PC and Windows mobile 6 handsets, had Lumia 925, Lumia 1520, now Lumia 930. Own a Surface Book, Surface Pro, and many Windows 10 PCs.
I'm not a casual Microsoft user.
But I can say on Huawei P10 Lite with lagdroid 7 nougat like somebody calls it and there isn't any lag.
A small, big, company made a very good smartphone for just 280$. Glass everywhere, metallic frame, lot of os optimization, battery last 2 days!
I'm really impressed how smooth is the OS with a lot of app running.
The same can't be said for my 930.
You can clearly see the UI is running at lower FPS because it isn't fluid like the P10. Of course they have different hardware.
930 camera is far superior of course comparsd to P10 lite.
But in the last period the Lumia 930 crashed a lot of time.
Phone become hot and battery lasted 8 hours max of very light use.
Flash works randomly (software issue, not hardware). And apps were very slow to resume and to open.
Hard reset, reflashing original Windows 8.1 then 10 didn't help.
The OS has some bugs and flaws and it start being not stable and optimized.
I really don't care actually if I use Android. I need just a tool for my daily work to accomplish my objectives.
Actually Android is more stable and reliable for me.
Microsoft made a lot of bad decision, in terms of marketing, developing and customer satisfaction.
Now I have a malfunctioning 930, can't replace the battery, can't buy a new Lumia because they stopped selling them, and it don't worth the money because they are almost obsolete in terms of hardware and long term software updates and stability.
I'm an enthusiast but I don't want to be a fanboy.
I've already felt the pain seeing what Microsoft did to Windows mobile.
I couldn't buy another Lumia nowadays.
Because I've trusted Microsoft and supported them (Insider).
But overall the live tile is good, just the design is not as attractive as the competitors. nowaday eye candy is such a important thing for average comsumer, MS really need to work out hard.
And yes, the smoothness of the OS must be good too.
Actually due to live tiles still today Microsoft have a huge fan of W10M.
But Microsoft dnt understand this as they were not fully concern with Mobile. This live tiles make Microsoft Mobile unique and stylish. We can see any update in any app without opening it. This Live style holds me to use windows phone lumia 640xl still today.
Panas and Nadella, joe Still we have to see more worst condition in future of W10M. Especially in 2018. I dnt know why this giant company dnt able to make a mobile phone.
What ever if they dnt worry about there mobile services then why we should.
What you think about this jason bro.
It's the lack of apps.
The Windows phone OS is terrific. The simple truth is users want cross platform functionality when it comes to mobile applications and they want apps to work on what ever cell phone they own. It's that simple.
It's a shame because the cell phone market is boring as hell. Every new handset looks the same. Where did the all the innovation go. A better question is why do consumers settle for it. Maybe are all becoming consumer "Sheep"!
2. Live tiles were a bit too different. That in combination with a lack of a stable place to find all the notifications didn't work so well with consumers (I know it was rectified and it now works even better than the competition).
3. Notifications were too unreliable (my WP friends always complained about them).
4. The whole horizontal navigatable UI:s with large labels and huge contrast visuals looked really ugly in my opinion.
5. Constant OS reboots.
6. Limited and locked down like iOS, but with almost none of the advantages in the beginning. Especially the apps.
7. Many features are limited to Cortana, yet Cortana only speak like 8 languages in total. Try saying norwegian street names (and similar) in english. It never understands what you're trying to say. I was really hoping for W10M, but it also failed because of quite a few reasons: 1. Really unstable at the beginning.
2. Limited number of handsets.
3. The constant OS reboots kept developers away.
4. Consumers had already given up on Microsoft's mobile OS:s. The comments I got when I showed my Lumia 950 was all in the style of: "Windows Phone? It's dead and buried. Who wants it?" - combined with some laughter.
5. All this talk about UWP, whilst still not releasing all its apps for UWP and instead focusing on iOS and Android.
6. Microsoft basically killed it off by being vague. I jumped to the Samsung Galaxy S8 and now enjoy quicker apps, a camera which is lightyears ahead of the one found on the Lumia 950, Samsung Pay, etc.
As I have always said since day 1, the most blatantly common sense approach would have been to launch Windows 8/10 with PC + phone bundles, marketing the whole integration and syncing, then folks would have been far more willing to give it a try and put their Android/iPhone to the side for a while. I have only ever heard people say positive things about the live tiles, they are more intuitive if anything and the whole interface is less cluttered. Android is a complete mess, icons all over the place, not even in alphabetical order, swiping back and forth through screens to find your app.
He is only good for fancy haircuts that do not suit his face. And before someone says that this is just a low jab, that is actually proof that shows that someone lacks taste, and understandng of what's good and suitable even for himself.
If the customer doesnt know the product then will never buy it. Also when all the others Companies do Promotion and Marketing and Consumer doesnt know anything about Mobile Phones then he will gonna buy the one who hears more.
All Advertisments on TV and on Radio are from Samsung and Apple. Also the all the Telecomunication Companies like Vodafone and other are Advertising New Devices like Samsung Galaxy S8 and Apple iPhone 7.
So Microsoft if you read me, I must tell you that your mistakes are too many and are all connect it like a chain.
All your Big mistakes Start from 2014 until now.
You could been a Big Game Changer from 2012 with Nokia Lumia 1020.
There was your Best Big Weapon.
You could envolve it and make it every year Better in Hardware Specifications, Better in Design, Better in OS.
You could be on the TOP of the Mobile Phone Chain.
You could have build today a Beautifull Phone with Specs like below:
CPU: 8-Core SnapDragon 835 (4x1.5 GHz & 4x2.5 GHz).
GPU: Adreno 540.
RAM: 8GB DDR4.
Rear Camera: 41 MP, Carl Zeiss Optics, OIS/DIS Triple-LED RGB Flash.
Front Camera: 12 MP, Carl Zeiss Optics, OIS/DIS Triple-LED RGB Flash.
Display Protection: Corning Gorilla Glass 5. Protection: - IP68 certified - Dust and Water Resistant Up to 1.5 Meter and 30 Minutes. - MIL-STD 810G - Grade Salt, Fog, Humidity, Transport Shock and Thermal Shock Resistant. Sensors: Iris Scanner, FingerPrint Scanner, AcceleroMeter, Gyro, Proximity, Compass, Barometer, Sensor Core, Heart Rate, SpO2. Bluetooth: 5.0, A2DP, LE, aptX. GPS: A-GPS, GLONASS, BDS, GALILEO. Speakers: Stereo Bang & Olufsen Audio. Radio: Stereo FM with RDS. USB Connection: 3.1, Type-C 1.0 Reversible Connector. Battery: Li-Po >6.000mAh Capacity. Battery Charging: 3 Modes (Slow 3A, Normal 6A, Fast 9A). Wireless Charging: Qi/PMA. OS: Microsoft Windows 10 Professional. Microsoft Continuum Support.
It seems that every email I get from WindowsCentral is just another re-hash of a previous article going over the same of crap yet again. Can't you come up with anything original?" ABSO-FRIGGING-LUTELY. SAME SAME SAME SAME SAME. Because the truth is there is NOTHING to write about now until something new happens!!!