The new Lancashire startup connects consumers to whichever UK mobile network currently has the strongest signal in that given location. The new Mobile Virtual Network Operator will essentially allow you to hop between networks at will. It's a solution many consumers thought major networks would offer through talks with the government, but instead they opted to invest more in existing infrastructure.
Initially, PAYG SIMs will be available via the official website, eBay and Amazon in around five weeks time. The company also plans to partner with farming, camping and other organizations whose member base could benefit from the unique feature. However, there are a few drawbacks of the service that charges 5p a minute, 5p an SMS and 5p per MB of data.
For starters, you'll not be able to switch between networks mid-call, and there's no 4G connectivity included though Anywhere SIM expects to have this added in a year's time. The basic service only lets you receive calls across all networks. If you want to dial out or use the Internet, you'll want to be on O2 or you will pay out double the price per call and MB of data.
It's a premium that works out to be considerably more expensive than other MVNOs out there, but it's an interesting idea we're sure many will be interested in trying out. Hopefully, as mobile networks continue to work on network infrastructure, said companies and SIM options won't be necessary. Until then, we have Anywhere SIM as an alternative.
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Rich Edmonds was formerly a Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him on Twitter at @RichEdmonds.