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Ubisoft will only release The Division 2 and other titles on the Epic Games Store and UPlay

After conquering the free-to-play market, Epic Games has set its sights on core PC gaming. Beforehand, there wasn't really a company out there to challenge Valve's dominance with Steam. Sure, there's the Discord Store and GOG, but they haven't garnered the attention the Epic Games Store has achieved in the past few months. Today, Ubisoft committed to only releasing The Division 2 on the Epic Games Store, therefore bypassing Steam and possibly dealing a massive blow to the platform.

The Division 2 will only be available on PC through the Epic Games Store and directly from Ubisoft. That's not all though. Ubisoft will release even more PC games on the platform in 2019. Epic Games is even going as far as to incorporate Uplay into its online services. It's unclear if other "AAA" publishers will follow Ubisoft's lead, but this is definitely a promising start to say the least.

Ubisoft's Vice President of Partnership Chris Early said, "We entrust Epic Games to deliver a smooth journey for our fans, from preordering the game and enjoying our beta to the launch. Epic Games continues to disrupt the video game industry, and their third-party digital distribution model is the latest example, and something Ubisoft wants to support."

Epic Games only takes a twelve percent cut of sales, compared to Valve's thirty percent cut with Steam. The developer has garnered tremendous success with Fortnite and now reaches a lot of users. While the Epic Games Store is still in its infancy — and doesn't have the sheer number of gamers Steam does — it's making a lot of bold moves like securing exclusive releases. Epic Games' Founder Tim Sweeney added, "We aim to provide the most publisher-friendly store, providing direct access to customers and an 88 percent revenue split, enabling game creators to further reinvest in building great games."

Asher Madan handles gaming news for Windows Central. Before joining Windows Central in 2017, Asher worked for a number of different gaming outlets. He has a background in medical science and is passionate about all forms of entertainment, cooking, and antiquing.

  • That's a blow to the Windows store... Microsoft will have to reduce the cut if they are going to compete. Although it's a still a win for Windows since the games are still PC bound but it's an alarming precedent.
  • They don't sell the first one in the MS store. I agree with your point, but MS store has not been a well known repository for all PC games
  • The Windows store is about apps mostly. Games are not their main focus.
  • I think its more of a blow to Valve and Steam than it is Microsoft haha.
  • I'm not sure that increased competition can be described as alarming. The need to attract small\indie publishers will force the various platforms to reduce the cut that they take, and an increased need to attract consumers should push the platforms to improve their ecosystems. I buy a lot of games through steam, but there is so much trash on there, and fake reviews are such a problem, that finding the good stuff can sometimes be more a matter of word-of-mouth than anything else. The market is suffering from too much consolidation. It's why so many publishers are able to force microtransactions and pay to win mechanics into $60 titles when the people making the games, and the people playing the games, don't want it. New distribution platforms would allow companies to pubish the games we want, and to pay programsers a fair share, without putting in intrusive monitorization demands.
  • Competition is good.
    Steam must do better.
  • While I agree competition is good, IMHO, this kind of competition isn't good for anyone.
  • Sure it is. Its great for the devs here that's getting a higher percentage.
  • I'm more worried about how this will effect box game distribution. Boxed retail is a gamers only defence against companies that force censorship or microtransactions on a game after release. Or against them making changes that stop games running on older OS. If you have a boxed copy then you can always reinstall the version that you originally brought, not the version that's currently available in the store.
  • That's my concern too when I said it's an alarming precedent as it also effects the pre-owned market and being able to trade in games for other games once you've finished playing them. Furthermore it also removes accessibility for those who live on the bread line, as you can get crazy deals with pre-owned titles. I have bought many decent games for £1, the most notable for me is red redemption as it got the 4k treatment on the one x.
  • Epic game store will end up like windows phone. People don't like to run alot of different programs at once and steam is the one stop shop and they have a huge hardcore fan base
  • Gamers hopefully go where the games are. You are still playing these games on the same hardware aren't you...I don't see as a big issue.
  • So do physical copies require Epic Store as well or is that still using Steam?
  • Lol good question
  • You mean Uplay right?
  • Oh joy. Another store front that will require yet another registration/sign-in process, with undoubtedly another app to run just so I can open my game. Yep, that's what I want, more slow-ware to run on my PC just like Steam and AE Origin. Awesome.
  • Use Game Mode?
  • There's always Xbox. :P
  • I 100% agree with you
  • The great thing about having a PC is that you can just tell your system not to run the apps on boot. A lot of games can be loaded from a shortcut without the app running. Or will open the app if it isn't already open when the game loads. So it doesn't matter if you have 1 store on your system or 10 stores, the only app that you need is the app for the game that you currently want to play. Think of it this way, more stores means more sales, and each store will be competing with the others over who has the best sale. It's a win win situation for customers.
  • Multiple stores on their own (see Green Man Gaming and Amazon's digital game storefront as examples) aren't the problem. It's when said stores tack on their own ecosystem (Epic Games, Uplay, Origin, etc) that annoys me and many others.