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Watch the full response as to why Microsoft is considering Cortana for iOS and Android

Earlier today it was reported that Marcus Ash, group program manager for Cortana on Windows Phone, was weighing the pros and cons of bringing Cortana to other platforms. The decision to do so is perhaps a lot more complicated than diehard Windows Phone fans would think when all factors get taken into account.

Now, a video of Ash's full response to the question of whether or not Cortana should stay on Windows Phone has been posted. In context, the question and answer is certainly a lot more complicated than one may think as there are benefits with either choice.

Although no firm answer is given, due to the ongoing deliberations by Microsoft, it's fascinating to hear their concerns as to why Cortana by being isolated to one platform could hurt the personal assistant. At one point Ash ponders what happens when Cortana jumps from Windows Phone to Windows 8:

"If I'm a Windows PC user and I have a Kindle tablet and an Android phone, how good is the Windows Cortana experience going to be if it doesn't know anything about what I'm doing with those devices? It's really a difficult question that we're spending a lot of time trying to figure out.""Clearly we want people to buy Windows, we have a bunch of Windows customers, hundreds of millions that have Windows PCs and would love for them to have a great Cortana experience because once they have that they will probably consider other devices and say 'Well, I want to match them up.' But how do we get Android users or these other iOS users that use Windows to have a great experience?"

Indeed, the problem Microsoft is struggling with is they are not selling just one device and service, but instead, many. That fragmentation makes it harder to shutout potential customers due to company hubris, and while Microsoft could take such a path, the Cortana experience itself could be degraded for non-Windows Phone users. Smartphones, after all, do provide a plethora of personal information about a user that a PC cannot.

It's not a trivial challenge and while it's easy to choose one side, it's only after looking at the full picture does the question go from black and white to grey.

Does the full response of Marcus Ash make you reconsider your original opinion on the matter? What do you think Microsoft should do?

Source: Mark Guim, Twitter

Daniel Rubino is the Executive Editor of Windows Central, head reviewer, podcast co-host, and analyst. He has been covering Microsoft here since 2007, back when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, Microsoft Surface, laptops, next-gen computing, and arguing with people on the internet.

1000 Comments
  • Is it even coming to windows 8?
  • Why wouldn't it? Of course it is. And Xbox One.
  • Or 8.1
  • Can you elaborate? How would this happen? 8.1 better supported local searching, there has been little steering towards cortana/intelligent searching.
  • It should be more than obvious (and no big secret) that Microsoft is putting Cortana everywhere they can. Why wouldn't they? Xbox One, Windows 8 and Windows Phone. The service is all cloud based for a reason. There's no reason why it can't be custom tailored.
  • I agree, Cortana everywhere is better for their development, with more users will grow faster and with more features, I like the idea, the only problem will be if they update Cortana with new and better features in other platforms first...
  • This is true. In addition to this, I assume that Cortana learns from people's queries. So on the back end, Cortana will keep improving just by having more people use it. It will improve in understanding accents and slang, as well as understanding the context of questions and follow-up queries. I think it would be good for Microsoft as a whole, but a sad day for windows phone if Cortana goes multi-platform.
  • Cortana being US-only is the single reason for  it to have little to no user base. If Microsoft wants to popularize it, release to other countries, where Windows Phone is more popular then the iPhone.
    We are almost in a state where Windows platforms are the worst place to use MS services... Apple don't care if you want to use other devices and keep the experience, you have to buy their devices, period.
  • The reason for us only is that Cortana is in beta mode and it's only available in preview version so it's not about popularity. It's kind of beta testing with the users outside of the company
  • Cortana is US only because it's in beta. They have to work out the bigger issues and tweaks before spending time to localize it. That said they are working on bringing it to some other countries at the moment.
  • While the ratio is lower, there are more people in the us that use wp Tha others... (lets say 30000 wp in someplace and 20000 iphone, in us 100000 wp 300000 iphone) btw figures not accurate
  • Cortana everywhere might be better for their development but at a huge cost of loosing an important differentiating factor that windows phones have. I hope Microsoft does not make this huge mistake. They need a foothold in the smartphone market desperately and should use all advantages they can. They already made the mistake of putting office on other mobile OS's. Besides, when Cortana is on windows PC and tablets, they will immediately get a huge database of people to,use to improve her further, so that excuse is nonsense.
  • I agree. Did they forget that their job is to make money? They need to keep their eye on the ball.
  • Exactly. Just look at Skype. Cortana could end up being one more reason people DON'T buy a Windows Phone. If MS wants WP to actually sell, they need to stop giving away all their exclusive features and push the unified ecosystem. I definitely think Cortana should be aware of what's happening on those other devices, but she should only be available on Windows devices.
  • Yup you maybe right but Ash's right in someway.If you don't show support to the majority then they will ignore you.Android and Ios has plethora of apps which is the only gap between them and Ios.Rest Camera Games and Hardware are all on par.But the problem is that people think that WS will not grow because of less apps i.e. less developer support.But if they extend some WP features then people might change their mentality about Windows Platform.But they should not provide all the features of these crucial apps.For example now see Moli Player in WP and Droid- WP has Wifi Transfer feature and Droid doesn't(though Droid has other apps to do the same maybe Kies Air) but what i'm saying is that they should extend Cortana but not the whole Cortana.If people enjoy the features of Coratana on other Platforms then they will want to switch to WP for the exclusive features of Cortana that only Windows will have.
  • Your reasoning is flawed the better more useful product will prevail how the hell do you think andoid caught up to IOS???? It wasn't over night
  • Cortana is maintained and updated on the back end, so no worries having one platform updated before others.
  • But what if they scrap the project? You can't say "of course" they're bringing it to Windows and Xbox if they haven't personally verified it themselves.
  • Unnecessary pessimism. Cortana is coming to Windows OS & XBox OS.
  • They are not scrapping Cortana.
  • Or.... custom "Taylored" ;)
  • Well done, Dean Lewis!!!
  • It is absurd to consider that Cortana wouldn't come to Windows 8.x.  It should be there already. What makes me worry about WP's future though, is that Windows 8.x is considered by Microsoft a different platform. (I do not mean technically, but philosophically speaking) 
      As for whether Cortana should be on iOS and Android... i am not sure i agree with this strategy. This would empower further iOS and Android and offer absolutely nothing to Windows Phone. Cortana is not the same case as MS Office. Their dilemma is a false one and i think if they move towards this one, expect the press to trounce them all over internet claiming they admitted defeat and they are abandoning their mobile OS. The hubs were a differentiating factor for WP. They were removed. Apple hired the lead Camera tech guy of Nokia. MS Office is everywhere now. If Cortana which is the only reason why anyone would buy WP today is shared with all other platforms, give me one good reason why anyone should buy a WP phone instead of iOS or Android.  
  • I like most of what salzeka says. Anything Windows, fine. Ios and Android already have their Siri and Google now, so let them carry on with those gimps.
  • It's not absurd as most likely, like the enhanced start menu, they'll save Cortana to be a Windows 9.x and use it as a reason for 8.x users to upgrade next year.
  • Cortana in it's current state is not a reason why a person would switch from iOS/Android to WP. Frankly, I can't imagine what the experience would have to be to cause a material amount of users to switch. Google Now and Siri are amazing in their own right so the only way others are going to experience Cortana is to make it available on other platforms.
    I believe that the largest opportunity for Microsoft to grow at the moment is within the emerging markets. The strategy of making its services available on other mobile platforms is the only viable strategy left to attract users in mature or saturated markets. I say this because in cases like the US, the battle has been lost and there is no catching up beyond incremental changes each year. It is such an emotional decision to switch smartphone OSes. One way to alleviate the trepidation is to already be comfortable with the services like Cortana, Office, OneNote, OneDrive, Skype, Lync, Xbox smartglass etc. Making the switch becomes that much easier when u know that your core favorite apps are coming with you.
  • Nobody who has a phone that is happy with is going to drop it just because of one feature. You can get used to Cortana on your Windows 8.x etc. The idea is to make Windows Phone the next choice for a number of reasons. And these reasons as of WP 8.1 i am sorry to say got less not more. MS jumped the gun and made concessions they shouldn't have. Their plan was working albeit very slow due to device turnover rates. There is absolutely no way to make it happen faster by becoming more like your competitors. By doing that, you lose all the difference you were making and you might as well make your own version of Android, skin it, and get over with it. They had exactly the amount of difference they needed, and with the additions they made in 8.1 (cortana, fancy screen, optimizations, notifications etc.) they could have been exactly what was needed. But not after removing and otherwise greatly altering main features of the platform. You will never make a move if you already have the features they are offering to you. :) When what they are offering to you is no more an alternative, but a mere variation with an additional learning curve.
  • Custom....Jen Taylored?
  • And for the same reasons should work fine on any platform, ios, Droid, whatever.
  • Do you want Skynet? Because, this is how you get Skynet.
  • A service like Cortana doesn't have an option to reside entirely on the client. Too feeble and devoid of the context required for it to mature. ( or learn in the AI sense )
  • Not sure if I agree with you fully Dan. I agree Cortana will come to Windows 9 but not Windows 8 due to the tarnished reputation of the OS. In April 2015 a new start menu, a more refined metro experience, a touch friendly version of Office and Cortana could help the next version of Windows have a Windows 7 reputation. Just my opinion based off of some articles/podcasts I frequent.
  • I should clarify that by '8' I mean Windows in general. And to be honest, I'm not sure it will even be called Windows 9. But yes, my guess is more along the lines of Threshold than a current update this year.
  • Microsoft please remember that there is no official YouTube application on WP, and you just give them the most unique and wonderful feature on Windows phone. What's wrong with you?
  • "and you just give them the most unique and wonderful feature on Windows phone"
    I really think you're overplaying the "unique" thing a big. Siri and Google Now are not exactly poorly received services on their respective platforms. Yes, Cortana has personality. It also has much less market share and is not a powerful as Google Now. Not yet. But Microsoft shouldn't overplay their hand on this one.
  • He's not wrong. Cortana is really unique as compared to Siri and Google Now. You already know about everything Cortana can do but Google now and Siri can't (even in beta). Hardly i can think of any such thing that Google now/ Siri can do over Cortana. "and is not a powerful as Google Now" I'm not sure what exactly you emphasize while saying powerful but Google now is worse. Only thing better in it is that it can recognize voice faster than Cortana but then Cortana operates the command faster so makes a tie. Talking of features, Cortana has more to offer. I've Google now in my Android phone and used it a lot, more than Cortana and i can say is not even close to Cortana.
  • Assuming Cortana is the best, how would iOs an Android users ever know if it's not available to them? Also, since Cortana is powered by Bing, wouldn't this increase revenue for MS? I think it's something that MS has to seriously consider.
  • They would know if Microsoft would finally achieve better advertisements.
  • @Bananji
    LOL! Good marketing expecting from Microsoft? It's been always a let down from Microsoft...
  • You are right on that...99% of Microsoft ads make me cringe! The best one was that original xbox one where the baby gets launched into the air and grows older until it hits the grave, lol!
  • @Editguy1900
    Alright, I ask you what if they even come to know Cortana is better? Will they buy a WP next? No. Why should they ? .... when they get every amazing feature that WP has to offer? I'm not sure if Cortana will still be powered by Bing if its ever ported to Android. Google won't accept it, simple. And I think its a really, really bad idea considering current status of WP and future of WP development. Its beneficial for Microsoft though.
    Sorry for talking about WP and Microsoft separately. But MS is behaving as if WP is not their creation lately.
  • You're still being short sighted, Microsoft made a killer feature with this iteration of WP, because they're having to compete, this isn't an original feature. It's a feature that is on other devices but executed well, you know, the same way Apple built up their reputation. What's stopping them adding another killer feature with the next big update to the Phone OS? We've already heard about their plans for Kinect and 3D touch. They are playing the long game, as stated in the video, it's not just about what will sell phones now, putting Cortana on other platforms is the way forward for MS, data is how the big companies compete, like it or not, with Cortana comes troves of data, with Cortana on other platforms that grows exponetially. Just look at Google, if you don't realise that Android was about keeping search with Google and therefore keeping the data and revenue then you are misguided.
  • "the same way Apple built up their reputation. "
     How? By giving Siri to other platforms?
    " We've already heard about their plans for Kinect and 3D touch."
    Fine, that's really a plus for WP. But how's porting Cortana to iOS / Android changes people's mentality to choose WP over those? They'll, in contradiction, and most probably remain intact with their devices. They'll keep believing MS would continue provide features that WP originally had to them in future (even that's what they're still doing now).
    "putting Cortana on other platforms is the way forward for MS"
     Agree, Microsoft may move forward (if they allowed Cortana to use Bing) but for WP, its a one step backward.
    "Just look at Google, if you don't realise that Android was about keeping search with Google and therefore keeping the data and revenue then you are misguided."
    Not sure what you exactly mean by this. 
  • You're incorrect on this one. Cortana's data is locally stored only. MS was very clear on that.
  • Cortana can't be used offline.
  • I would say release it on iOS (since they already use Bing) but NOT on Android as they aren't releasing the official YouTube app on windows phone, OR release them not on either of these platforms. If Microsoft wants people to adopt windows phone then it should keep Cortana for WP only. If you want people using Windows 8 AND an iPhone or Android device to get to know Cortana and to make them feel the full Cortana experience then release it on Windows 8 so they can switch their mobiles to WP or else they will never do so.
  • +1
  • What about us? How do we know Cortana is the best if we don't get Siri and GNow on WP? It has to be both ways for it to make any sense
  • I actually agree with you. I have used Google now extensively and would still pick Cortana's functionality over it. But then again, if MSFT's cortana can move to other platforms and perform exceptionally well, by integrating user's experiences across their multiple devices, then the platform (WP & WIN8) in general will regain that cool techy'ness that draws people to an OS. Imagine if Cortana on ur iPhone pops up to tell you that gamer XXX whom you raced against on your Xbox one is in the same café with you..
  • I had an iPhone previously and Siri was so flaky I turned it off. A real shame but it added no value and was just a frustration. Now I have the frustration of not having Cortana because I don't live in the US, but I can see that being a real asset rather than the gimmick it is in the iPhone. Android I can't comment on having never had such a phone.
  • Region change trick can give you Cortana right now
  • I disagree, everyone seems impressed with Cortana and it is a USP for WP. Bringing it to other platforms is stupid, the only reason would to get people to use it, like it and hope they switch. But if they can already use it they wont switch, just keep it in house, put it on Windows and Xbox, enough people use those devices to get a feel for it and that will help with adoption to WP.
  • Dan, why shouldn't Microsoft overplay Cortana. That's what Apple and Google do with just about everything new they come up with. Apple overplayed Siri. I know many iPhone owners and I barley ever see any of them use Siri, Google now even less. I have coworkers that didn't even know there was a Google now, and these are Galaxy owners. Cortana is unique in its own right. What make her unique is her affiliations to Halo. She is a well know character for the past 14 years. Cortana is iconic. The fact that we get the chance to converse with her is very unique. She sounds natural at best, she gets to know you, she is more than just a personal assistant and she has a well known name. So tell me again why Microsoft shouldn't overplay Cortana? In my opinion, Microsoft should keep her where she belongs, part of the Windows ecosystem and no where else. Microsoft needs to push harder and stop trying to connect non Windows users. I understand smartglass, but there needs to be only on Windows apps, services and products. Google was blunt about YouTube on Windows phone. Apple never shares its apps or programs. Microsoft needs to do the same. You want Cortana, get a Windows Phone.
  • Goto this site and cast your votes http://windowsphone.uservoice.com/forums/101801-feature-suggestions/sugg...
  • good initiative, I agree with you for now. Let Cortana grow on W8 devices first, going cross platform is always possible at a later stage
    regards
    toraji
  • I don't know if someone has asked this (sorry I couldn't read all 800+ comments) but, will Google and Apple even allow cortana, since it competes directly with siri/G.Now?
  • Good point. I don't think it will even be allowed on other OSs just because of the intrusive nature of these voice assistants. The programs need Access to nearly everything on your phone, emails and all
  • I'm actually shocked and surprised by all of this. I read some of these comments first before I had a chance to watch the video and by the vibe of the commenters, it is a fairly negative reaction. After watching the video, which I entered into with a bias due to those comments, I find myself actually considering the idea. He stated it very well. Here is our priority. Windows first. If Cortana is MY Digital assistant,I want her to help me with every facet of my life. I just happen to own all things windows so its not really gonna affect me, but he's right. For those people who have other devices, how does she know about what you do on those devices of she's not on those devices to watch? I don't have an answer to that. Cortana is not just a digital phone assistant, but she is going to be MY digital assistant ( or my moms who owns an iPhone) if that means expanding Cortana to other OS's if they want a real digital assistant, then I'm leaning towards that. Perhaps the resolution to this is Cortana is free with a Microsoft OS, i.e. Windows phone, windows and Xbox ... But subscription based for other OS's. That might quell the masses. Either way, Microsoft, keep should what your doing. I love the ecosystem. I love the monthly os updates to the Xbox one and to windows phone 8.1 and i hope it continues even after at&t releases their official update to the 920.
  • It will take time for microsoft to make Cortana release to their OSes first, then it will come to other platforms.
  • Daniel,   On seekingalpha.com a contributor placed an article about this issue a few hours ago, you might find it interesting: http://seekingalpha.com/article/2268873-should-microsoft-cortana-be-a-part-of-apple-and-android-ecosystem?uprof=45 regards t    
  • It is true that Cortana on WP has small market share now.  But not when it comes to W8 and Xbox one.  It will become a dominant voice personal assistance instantly.  It would definitely help to sell WP and W8 devices.  Providing Cortana to the competitor machines is a suicidal move which will hurt entire Windows ecosystem short term and long term.  It is a 'Surrender it All' move.  MS won't get any financial gains by providing Cortana to the competitor OS devices.  It is a feature and not a service.  Cortana is potentially a critical game changer for WP which is so far behind on apps.  Uinique features like Cortana and PureView are so important to attract phone buyers.  Now competitors are starting to catch up on camera tech and Cortana becomes even more important to keep WP going.  Strangely, MS now is talking about surrendering that to competitors before they release Cortana on WP.  It is crazy.  If MS is so concerned about fragmentation, they should then port Cortana to evey devices on earth including Playstations, firefox, Blackberries and even the Nokia feature phones.  MS should first make the Cortana work properly on WP and make it available to all languages.  Otherwise, it could hurt themselves bad by loosing the WP base.  WP is in its infancy stage.  It is fragile and weak.  The app gap is so huge that it will probably never to catch up the competitors.  We hard core of WP supporters will eventually to realize it is probably not worth it.  Above all, it is just a phone and not a religion.  If we can find a phone that has all the nice features like Cortana elsewhere, ocean of apps and wide industry support.  May be that's the phone we should get.  It donesn't have to be a WP phone.
  • Cortana is the most "unique" feature on "Windows Phone". Making it available for other platforms is like improving them further (which are already ahead of windows phone in terms of features and functionality). People weighing the pros and cons of windows phone with other platforms, will see that they already have this available for them. Another loss for windows phone. Unless, on other platforms it is watered down version just to show the capabilities of Cortana and not giving away all the features. I agree that that it seems good for the neural network to improve, but i think you too would agree that the uniqueness of windows phone will be lost, to be soon followed with windows phone. I have full faith in windows phone, and I have been supporter of it since windows phone 7.5. But some things should be exclusive to Windows phone.
  • Funny thing is... while Google ignore us their one and only app has some "Google Now" features and voice recognition using Google's servers. Google Now doesn't exactly have a hardware button on Android devices, it's just another app. If it's just another app then they could just as easily use Cortana.
  • It's not just another app on Android phones. It works like an app on iOS, but it's functionality is much weaker and not worth using imo. Posted via Windows Phone Central App
  • Please remember that Microsoft is not necessarily reading these comments.
  • And when you discuss politics at the local tavern, your representatives don't hear you either.
  • Is it coming to windows 8.1 before iOS & Android ?? MS has released and updated its own apps like skype before it updates it on WP. Crap, they're going to release Office Tablet version on android before Windows 8. Why can't they release em 1st on their own product and then on rivals ? I can understand argument about User experience but ignoring own products sends very negative message to its own users and developers. If MS doesn't prioritizes its own platform, why others should ??
  • What this person just said!! They're bringing a lot of the advantages windows phone had to other platforms to the point where there really won't be an advantage to opening a Windows phone.
  • You're so right ... Ms sucks if they go on with this there idea, if they really want to complete the experience, they should a kinda create an app that can sync with Android phone or IOS or other platforms then relay those information it gathered to the individual's phone, then they won't be any need taking to other platforms apart from windows
  • The individual's phone i.e. a windows phone
  • Can't disagree with you. I'm a developer and i personally feel to move to Android with almost every new announcement Microsoft makes.
  • If you move to Android and continue to use Microsoft services, Microsoft still wins. Posted via Windows Phone Central App
  • I won't use MS services if I move to Google. Google has much more to offer already. I've started feeling its too much a pain to support Microsoft. Why should i care for MS if they don't care about their own customers? There are tons of reasons why developers ignore this platform. And MS is helping grow such reasons even more by now. I know quality VS quantity. And Microsoft isn't going to win anytime soon.
  • MS wins but us WP users lose because the platform doesn't grow and we remain second class citizens in terms of the app gap.
  • Personally I agree. Make it a USP for Windows phone and wearables. For me though, a key question is whether Apple or Google have the wherewithal to develop something similar. Remember how much r&d went into this, it wouldn't be easy. Perhaps they should do like Office... Indicate it is coming to IOS and Android, bit sit on it for years, whilst making it amazing on Windows Phone. That way it puts off Apple and Google from trying to develop something similar.
  • Well, first they need to release it on WP. Having it US only (or US + 2 countries) is just the short sightedness that makes WP struggle so much. Sometimes I think Microsoft want to fail, it can't be accidental.
  • If it is coming to windows 8 and Xbox what percentage of growth is it for Cortana in just a few hours? So there you have an unbeatable user base. Then why go for iOS and Android? Boeing doesn't give their wings to others as a goodwill or otherwise to see all aircraft use their fuel ⛽ efficient wings!
  • That's like saying Nokia making Here+ maps available to other platforms is akin to giving away thier 41 megapixel camera technology. Comparing software and services to hardware makes no sense.
  • Breaking News: Microsoft announces live tiles for iOS and Android, and Halo 5 for PS4.
  • Easy now.. I'm trying to have a quiet sleep here.
  • I promise Microsoft, if you do this, im never coming back...
  • And also extra Bing rewards points for searches on iOS and Android tablets! Windows tablets coming soon in 6 months. iOS and Android: eh. back to Google. WP user: wow i'm getting an ipad instead of surface next.
  • I'd rather wait for a native experience as opposed to a half-assed, but sooner experience.
  • #GameOver
  • WP RIP
  • This is what i was going to say!
    Just launch live tiles and here i come Google!
  • Pretty much
  • Are they also live tiles that don't update properly as with WP? ;-)
  • So I embraced WP because of Nokia. But this is too much. I'm going back to Android until Nokia is free again.. :(
  • Okay.
  • Please Dan, do not mind the excessive emotions here! It amazes me how people even fail to address the original argument placed and just go around screaming like little kids! Let's even take another look at this situation by considering the example of the Google Chrome browser. I believe we can safely argue that chrome rose to popularity on the back of the Windows desktop, way before the spread of Android. Do we think that Google should maybe have waited for chrome OS and simply restricted their browser to it? Today, if you are a Windows and Android user, the chrome browser allows you to do pretty much what IE allows you to do between WP, RT and the Windows desktop (in fact I think Chrome delivered this ahead of IE). In retrospect, from Google's point of view, it was good that the chrome browser was already mature on Windows before Android gained serious critical mass - it simply encouraged Windows desktop users to further maintain a Windows/Android hybrid ecosystem. The fact is you go where your customers are -- we are playing to win here and that means leveraging whatever advantages you have for victory. Personally I like the thought process these Cortana guys have, it reflects forward thinking and a maturity that I think will bring success. This is the technology game today - you isolate yourself at your own risk!
  • Chrome became so popular because internet explorer sucked huge balls (and in my opinion still does). Also, if Cortana actually comes to windows 8 or 9 or whatever and to Xbox, in more countries than just the US that's at lest a billion users.
    Having said that and since this is probably my last Windows phone for the foreseeable future they can do whatever the duck they want.
  • ^THIS!!
    @Kaymd: Talking of chrome browser, let me remind you we still don't have any such thing in WP store yet. Only in Windows, that too to promote Google's own services.
  • My point here is the fact that chrome rode on the Windows desktop, even in the presence of existing IE and Firefox to gain significant prominence. That is excellent strategy! They pretty much exploited the market penetration of Windows on the desktop. Why I point this out is the fact that sometimes to reach your target audience, you must leverage what they already use - in this case its Android and iOS. If the Cortana team is confident they can deliver unique and impressive results even in the presence of Now and Siri, and maybe even surpass both, then I think they should go for it. It's all about placing hooks into users' habits and the tools they rely on daily.
  • I agree with your idea. It can certainly help Microsoft but hows it going to help Windows Phone, the platform from where Cortana was ported?
  • Microsoft should give them a limited experience. And do it so that when it reaches a certain number of downloads, it is removed. Call it a beta test. People who use it will like it. People who can't use it get jealous. Then buy a Windows phone. Also remove the beta test after a few months. Make it Ios and WP only
  • This is really sad I mean I can understand why and all but why would anyone pick a WP when it's best features and going one by one to other platforms....
  • Exactly! Plus these other platforms have all the apps. The only reason to have a Windows Phone is to have the tile interface.
  • You guys were into WP before Cortana even was announced, and if Cortana is available on other platforms, you'll still be able to use it! It doesn't somehow make your phone less valuable! Posted via Windows Phone Central App
  • That is correct, but it sure as hell won't be attracting many new users. Why should anyone chose WP over IOS or android if they can have everything on WP, plus everything on IOS or android?
  • Theory of relativity you know? It does make it less valuable and less appealing.
  • It doesn't diminish the value of the phone itself, but it does diminish the value of the ecosystem. If people can get all the benefits of WP on a different platform, then why should they bother to switch to WP. If people aren't going to switch to WP, the ecosystem continues to be treated as a third rate ecosystem getting whatever bones are thrown to it... and without growth, those bones may stop coming.
  • "If people can get all the benefits of WP on a different platform, then why should they bother to switch to WP"
    The only arguement for which people have taken the entire comment section with more puzzled answers. 
  • Exactly.
  • Idiotic statement of the year award goes to....you
  • Damn right you are.I'm only on windows because of Nokia. Though MS has put in a hard work still this is certainly crossing the line after what Google has done to us. Still no proper official Gmail and YouTube app.And of Cortana is kept unique then the WP users will shoot sky high. Damn MS.
  • Who uses the idiotic Gmail, use outlook instead
  • Who cares, enjoy your android
  • There's nothing special about WP anymore. Going back to Apple.
  • And i can bet that cortana would be much better in android and ios than windows phone
  • LOL just like Skype and Office! And with early updates.
  • Yeah I actually tried Skype on friends Samsung Galaxy S4 and S5 and i was shocked at how great it is,optimize your own fully not on other platforms
  • Yup, Skype works much much better in my Xperia C than my Windows Phone as well.
  • In my opinion, this should go on WindowsRT first then, they should apply to the rest of the echo system, also the word flow keyboard should go there first, since the rt is the "tablet version" connecting al the devices with Cortana allowing one to take over the other would be cool, but sending it to other platforms would kill Windows phone, all they need is a good marketing team, and a good incentive for the sales people in places like best buy and target or WalMart, these are the weakest link in the chain, they are the ones who kill the sales, give them incentive and they will drive customers toward WP.
  • I hope so. My opinion is, complete in all Microsoft product first. Then in all region and while completing in other region you can go to other platform. Really hope Microsoft make a wise decision. :/
  • so when is Nokia gonna bring us something like Samsungs Note, with stylus and everything..... Thats some news id love to hear
  • Windows 8 is past, Windows 8.1 update 1 is present. And it will come for sure.
  • no
  • That's so dumb! Why would they do that?! I show people Cortana all the time and they sometimes say "wow! That's cooler then Siri!" Or "I should get a Windows phone!" It's needs to stay exclusive.
  • Exactly. And now this ash guy giving really horrible reasons to make a port. It'll be a big fail if they ever do. By fail, I mean for windows phone.
  • What happens if they have Cortana on their PC and want to use it on their phones? They go buy a Windows Phone and stop with the Lagdroid and iSheep lifestyle they're living.
  • Right, but they just thinking to do the very opposite. Hell, was that guy bribed by Google?
  • Comments like lagdroid and isheep makes you sound like a child. It makes the entire WP community look bad as well. Posted via Windows Phone Central App
  • Truth bothers you no?
    Android = low end Android, lags as hell. WP doesn't. Only high end Androids work perfectly.
    iPhone = Showoff
  • I think you got iPhone part wrong , WP - show off (less popular apps , slow in development and still catching up) iPhone - dumb phone OS for people who don't focus much on phones
  • How's WP used for show off? Why should someone bother a 7k phone to show off when everyone knows the actual price?
  • I love sheep!! But no iSheep ;)
  • The amount of Android and iOS users who would abandon their platform to get Cortana is practically zero. Posted via Windows Phone Central App
  • No its not.... i showed Cortana to 5 of my friends..Now they are WP users.
  • WP - Cotana Android - Google Now (and possibility of Cortana) iOS - Siri , Google Now (and possibility of Cortana)   If Cortana comes to iOS , Your friends probably switch to it.....
  • The amount of people who know the full featured of what they can get out of their phones is practically 0.0001% the majority of people like IOS because it's super direct and has the least learning curve, and gives them the feeling of "prestige", holding a premium service = I'm elite . the majority of Android users like it because it's cheap, take the s3 for example it costs way less than the 920. And I would like to buy a Windows phone that is less colorful, more serious, call it business edition or something. See how that works.
  • Cheap? The 1020 is about $400 normally, and I got mine for $100 with my plan.... Plus why go for a "Serious" design that will shatter and crack? My Windows phone LITERALLY HEALS ITSELF... I got 2 dents on it when it fell of my bed while I was sleeping, and that was a few months back, now both dents are not noticeable. Don't ask how but they "Fixed" themselves... Plus the style of Nokia is colorful, but they have black and white (tbh black looks better then a iPhone, that's coming from a Ex Strict iPhone user), while being near unbreakable, won't shatter, and if you do end up breaking it, buy a new only for $100-$400 lol and have it sync all your phone settings and apps from the cloud, even things like text messages. It will be like you never got a new phone l.
  • My another friend (11th in number who's going to get a WP) just after i showed her Cortana. "Exclusivity" does work.
  • Haha,I think many android users need to experience it,once shown they'll be blown away,some of my friends are WP owners now,not because of just Cortana but other features too
  • Care to elaborate what's so "blown away" about Cortana ?
  • Don't try to use your own view to make the baseless conclusion.  Many of my friends are also hardcore Halo fans, and they are so excited to wait for next WP flagship with Cornata.  Their current phones are mostly iPhones and a few Androids.
  • If this happens, it should be a two-way process. Google should give us some of their services like Plus or Maps or Chrome.
  • I don't want any of their services, I don't need any of their services, maybe YouTube but also that is insignificant.
  • Lol. Like Google needs the business from the six WP users.
  • I dont even understand how this can be under consideration when Cortana is not even out in the UK yet! that's an Enlish speaking country mind you where WP has 10% of the market. What about all the countries with other languages? and they're talking about bringing it to iOS? i think microsoft is making the same mistake of getting ahead of themselves they always do. great ideas; hasty implementation. roll it out to existing costumers, then you can talk about having a good experience across the board, this way it's the equivalent of a fuck you to current wp costumers
  • 100% with you on this, even without Cortana every one I show my 1520 to is impressed, and would consider buying a WP, even my wifes work colleques are impressed by WP on a 520, why give away the thing we are looking forwards to until every WP and 8 user has it at least, and to be honest why give it away at all, if they want to eat cake, they should go and buy cake, or in this case Windows.     Bob
  • I still don't understand Microsoft's logic though. All I hear is that they've given up on Windows phones. Instead of convincing others to come to us, Microsoft has decided to go to them. Besides, I doubt most Android and iPhone users, especially fanboys, would even bother with Cortana because they have their own service that does pretty much the same thing. In other words, Microsoft is trying to make Cortana a whore.
  • No only exculsive for microsoft products
  • And the problem of Cortana being a poor experience for PC users who have Android or and iPhone is....? Let them have a bad experience? Hmmm... If you're on the Cortana or Windows 8 team, you may have a problem with that decision. I know I would.
  • It should be a MS exclusive. If you build it they will come
  • Palm tried that worth the Pre and it didn't work.
  • Cortana has the potential to be a core product on its own in the future. Making it exclusive to MS products wont make anyone come, android has google now and iphone has Siri.  They are both good products, no one will change platform because of cortana. We cannot be blind to the point of thinking only about Windows Phone.  Microsoft must think about the future of all its products (Like Office for iPad and Android) Cortana for iPad and Android could even help xbox sales over PS4 (wich in the future could also help Windows Phone sales for the WP/xbox integration. Cortana would also help BING against Google. Digital personal assistant is the next search engine war, it is much bigger than a cellphone platform
  • So Cortana wont help WP sales but it will magically help Xbox sales by being on android and ios, why?
  • Good job, unpack that contradiction.   I agree with your question.
  • theeefman I think that's a really poor analogy. Look at the console space in 2014. Who's the top? Sony, Microsoft and Nintendo (distant third). Microsoft already has, in many ways, the gaming thing locked down. It's there's too lose, not to win. The Windows Phone market space is vastly, vastly different. Microsoft is a distant third. Xbox can only get better with Cortana and it will aid, slightly, sales. Maybe. But the real question is how many people own an Xbox One and use Android or iOS? Answer: way more than Windows Phone users. Should Microsoft shun those users with a poor Cortana experience because they don't use Windows Phone? I'm not sure Cortana is strong enough to float Windows Phone on its own, but considering most Xbox One users don't have a Windows Phone, I'm not sure how keeping it exclusive to WP will help either.
  • I think you are putting too much emphasis on a "poor experience" on the PC, Dan. Most of what people use Cortana for is for basic stuff: doing searches, setting alarms, getting news they find interesting. Windows has all the apps necessary to make the experience good enough so everyone knows what it looks like. Then, you can create a very very personalized, very fantastic experience for people who own both a Windows Phone and a Windows PC and put in clues as to what a real Windows ecosystem - including WP - looks like, if you choose to buy a WP phone. Let's not forget that no desktop OS has ever had a personal assistant. So any personal assistant customized for the desktop is good enough; it entices people. This opportunity should be used to promote the entire ecosystem of Windows, to encourage users to get Windows Phones so the experience can become awesome. Many see how more advanced Cortana is compared to Siri, and it peaks their interest. People just need a taste of Cortana on their Windows PC's, and they get more inclined to complete the experience using WP. Releasing Cortana for other platforms leads to a great Cortana experience everywhere, but so what? Is Windows, with 90% market share under threat because it doesn't provide a great digital assistant experience? Is Xbox under threat because of this? Or is WP in desparate need of some unique features?!
  • I think the board of directors need to be asked these questions,cause it seems no one asked them these
  • It's 'theirs' 'to' lose... Sorry, but the death of English has been bothering me lately!
  • Distant third in consoles is not nintendo! They sold mir consoles than ms, so it is Sony, Nintendo, Microsoft....
  • Nintendo are a distant third. The Wii U is a flop, and the standard Wii console has been in decline for years.
    MS has near 50% of the console software sales market...that's where the money is.
  • theefman states
    "So Cortana wont help WP sales but it will magically help Xbox sales by being on android and ios, why?" to which Daniel responds
    "theeefman I think that's a really poor analogy. "Look at the console space in 2014. Who's the top? Sony, Microsoft and Nintendo (distant third). Microsoft already has, in many ways, the gaming thing locked down. It's there's too lose, not to win. The Windows Phone market space is vastly, vastly different. Microsoft is a distant third. Xbox can only get better with Cortana and it will aid, slightly, sales. Maybe." First, how does this response really suggest that theefman's analogy is wrong?   Daniel states that WP market is "vastly different" than the situation for the Xbox One and points to MS's relative position in each market.   However is this really an answer?   So the position of WP in the market is different from the Xbox One, why does that mean Cortana could be a draw for the Xbox One and not a draw for WP? It simply does not look like a compelling counter argument. Plus I really don't think Daniel's statement "Microsoft already has, in many ways, the gaming thing locked down. It's there's too lose, not to win" is as accurate as he hopes.   There's a reason why this years E3 for Microsoft was so strongly geared towards games.   First, 2013's E3 was significantly geared towards the entertainment features of the Xbox One.    Second, Sony emphasized the games and gaming potential of the PS4.   Third, the PS4 has arguable a bit stronger graphics capability.   Fourth, the PS4 has been selling stronger than the Xbox One. That does not add up to "theirs to to lose, not to win".   MS is in second place here and it would be nice to have the Xbox One in first.   There is room for a stronger win here, not just slipping further behind. Please note that in my analysis I am not being a PS4 fanboy, it simply is my analysis of the situation.   As soon as I am sufficiently employed and with enough cash one of my first purchases is going to be a Xbox One.
  • I agree with you. He makes no sense.
  • ^^THIS
  • Never said it wont help WP sales.  I said it alone wont make an iPhone user or Android to switch over to WP just because it is slightly better than the competition. That doesnt mean a new user searching for a smartphone wont take Cortana into the equation when buying a phone. Still, We have a LOT (and i mean a LOTTTTT) of users that uses Android and Iphones right now and will be searching for a video game in the future.  If you have cortana in your iPhone or your Android, and if you do use it and find it awesome, chances are Cortana will help a decision on whether to buy an XBOX or a PS4.  Thats pretty basic, really...  
  • My hunch is many people have not tried Google Now on a regular basis. I get Cortana. I like Cortana. But the notion that it's something groundbreaking, at least at this stage, is certainly off the mark. Unfortunately I think quite a few people here are taken up by the 'wow' factor, despite Android having a similar function for quite some time now. My 2 cents.
  • I agree, I've never used android and have no desire to, or anything google for that matter. But if as you say cortana is nothing special and google now already does the same thing why does Microsoft want to then port cortana to android? What is the logic behind that?
  • The logic is, if you're on Android you most likely have a PC where Google Now doesn't work so well. If Microsoft can hook you in on both devices, well, that's one more than Google. Conversely, if you have a PC but use an iPhone, Cortana on Windows won't be as good since she can't "see" your mobile preferences/habits, resulting in a person not using Cortana anywhere because "it sucks".
  • I don't see how you can apply the same thing to Apple with Siri. I'm sure millions of iPhone users use windows PCs and have no problem with it. Plus I bet Apple doesn't mind this. They see no advantage to porting Siri to other platforms.
  • Actually I have a problem with it since I have an iPad and a Lumia 520. Since reminders in iOS sync on iCloud while on WP it syncs on calendar via live I have to use two calendars instead of one and I don't like it especially since there's a bug when adding a iCloud calendar in WP where in the time is wrong.
  • Hey Daniel, do you have the email address of this Ash guy? He should be enlightened on how stupid his idea is. Let me give you an anecdote.
    WP User: Wow. Cortana on my iPad.
    iOS and Android : Cortana? Pfft. My ass. Back to siri/g now
  • As I stated above, it won't "suck". It just needs to perform some basic tasks, and needs some marketing from Microsoft to show people what other things are possible when they have WP along with their PC. "Corana, open IE". "Search for 'meetings' Excel workbook". "What is the score of the match?" "Create a new Word document on the desktop". It won't suck at all.
  • If MS has to advertise a WP, what it would be? what is that would make it stand out?
  • Not sure what you're trying to say, but are you saying Google now is better than Cortana?
  • I think he is saying that Cortana is not a WOW factor outside WP ecosystem. Dan already made a review comparing Cortana, Siri and Google Now.  Cortana is good, might be better than Siri and Google Now but not by a huge difference.  It is not likely a Google Now user will see Cortana and go crazy about it. Everything that Cortana can do right now and Google Now cant is really not that hard to implement in a next Android update. Microsoft knows this and they are already thinking in the future and how to make Cortana really shine. Cortana for iOS and Android is the right thing to do.
  • @Alessandro Dutenhefner I applaud you
  • It has the potential, yes, but I am 100% sure they wil completely screw up, just like they do everywhere else.
  • If you think of Cortana helping Bing Vs Google, well Siri is doing that already and has been doing it for the past couple of years, Cortana should stay exclusive to windows devices, cellphone, computer, tablet, and gaming console. Then it can expand to other platforms. if I have all of Microsoft services on my iPhone, or my Android why should I change? Right? The problem with Microsoft is not the services or products. It's the company image, they work on image they work on sales, Apple made it because Steve jobs was cool, Microsoft got screwed because Steve Ballmer was..... Well.... Steve Ballmer. Work on image make Microsoft cool people will start building interest and eventually buy
  • That hasn't worked yet,
  • Doesnt seem to bother apple or google with their users that use Windows PC's, so why is Microsoft so concerned that Cortanas expereince will be incomplete?
  • Sure it has. Apple's Mac growth is terrible. They're in the same spot as they were 10 years ago, percentage wise. People who bought iPhones and iPads have not bought into the Mac computer en masse.
  • That's because Mac computers are super overpriced. Not because no one wants one. iOS isn't very dominant in mobile either wiht 15% marketshare worldwide. it's because of prices, not because of the fact that apple likes exclusives.
  • iPads aren't cheap either, nor are iPhones (once you go past the 16 GB model). iPhones are not taking emerging markets by storm. And while Macs aren't cheap, they're cost is similar to what good PCs were a decade ago, which people still bought. Apple has significant problems of their own, including a mobile product line eclipsing their PC one.
  • I phones are not taking the emerging markets by storm because they cost no less than US$1000. In South Africa anyway. So I do agree that the reason for the low market share is price.
  • not true the mac mini is fairly priced.people dont switch because they are used to Windows.
  • & you cant upgrade macs hardware-wise so cost to trade up is ridiculous for hardware identical to what you can pickup off the shelf for PCs for alot less
  • How about google? Lots of WP and Windows users use google services like google voice, g+, youtube but google doesnt care that their experience is subpar on Microsoft's platforms, why dont they care?
  • but Daniel, plz tell us what would be the exclusive feature for WP..people can do great with 13-16mp camera, so they don't require 41mp thing. MS just can't again and again say >> We have the best Camera.
    They have to show features which WP exclusively have so that people consider it to buy.
  • No, they dont. Exclusive features (like a 41 megapixel camera) creates niche segments.  Thats cool but it doesnt conquer the masses. MS must keep the app store growing, trying to make phones cheaper, updating the OS with features a lot of people use/need, make the ecosystem better and give it time. Very few people uses Siri/Google Now, specially outside US, both exists way before Cortana and it didnt stop WP from growing. Why do people think that Cortana, as it is, is a game change for WP ?? Most people i see buying an android have never heard about a Windows Phone. Most people i introduce WP ask me the price and if it has Whats App, Candy Crush,Instagram, Tinder, Facebook, Waze... not a single one asked me if it had a Siri or Google Now like app. Most people i see that uses iPhones dont care about the rest, they just think Apple is amazing and that it is unthinkable to assume another phone could come close to what iPhone has to offer.
  • I think you are hitting the Android and Mac problem right on the head! In my opinion the long term growth for any of these companies in phones or devices are businesses. You and your staff have been writing about a number of bushiness that are investing in the New Surface Pro 3 even before it hits the market! Apple had a big head start with there phones and table. However, they still do not have a good position in the business market. ( with very few exceptions) I know the hard core phone and game people want to be on the cutting edge with the newest tech. But, I think in the next 5 years the inauguration of the phone,PC, and any other device will be to much for both Android and Apple to keep there large share of the market! Facts are facts! Tables are not replacing PC's or Laptops anytime soon the way Android and Apple are approaching the market. If Microsoft offers Cortana for any operating system. It will be a foot in the door for them to take a customer. If they market Cortana as a annual or monthly service on competitors devices and offer it at no cost on there own OS. They will then have the iPhone and Android customer be able to inaugurate with there Windows 8 or 9. I think in time businesses who supply phones for there employees will like the idea of the PC, Surface and phone seamlessly inaugurate and be more secure. Cortana can help bring the new customer to them! 
  • That's hardly a fair statement. If you compare the sales inside the mac price range I seriously doubt anyone sells more than apple. That's like saying that Fiat sells more cars than Ferrari does.
  • Except that a Ferrari has a complete different motor than a Fiat or any other component for the matter. I do agree that on the mac price pretty much you only have mac selling so no competition. But if you compare hardware, PC with same hardware of a mac sells considerably more.
  • This implies that Mac is the Ferrari! Both my wife and son have iPads and iPhones. I have seen first hand the are not Ferrari"s with the exception of the price. If you are going to use these devices in the real world and have them work well in a business environment. Apple or Android is not the way to go! In the long run Microsoft will eat away some of the market share and have a foot hold just like they have in the game console market!
  • Cortana being just as good as the completion. Is that all we are asking for?
  • Isn't the point of exclusive features supposed to be draws and product differentiators? If they don't have Cortana on their Android then they have reason to consider WP.
  • It hasn't worked out for BlackBerry and Palm. Only in the end did BlackBerry relinquish BBM, but it's too little too late.
  • Daniel, you, more often than not, express my sentiments exactly! Thank you!
  • WP will die off like Blackberry if these type of moves keep coming out of Redmond. We can forget about a solid 3rd place in the market and can come to expect a continued duopoly for the foreseeable future.
  • ...and yet Microsoft as a company would go on.
  • Microsoft, as a company, would alienate its loyal customers. They've already lost public appeal, and now they're trying to lost their own customer's appeal? They are on a course for disaster, and selling out will help them only in the short term, as their ecosystem will perish as people neglect the very idea of Onedrive, WP, etc.
  • I find this comment substantially loaded with assumptions from what could be described as a brand devotee. I don't think most people in the public feel that strongly about...tech. And I'm not sure Microsoft ever had public appeal to lose. People used Windows for two reasons (1) work and (2) that's really all there was. No one ever really loved Windows, imo.
  • I love Windows!
  • "No one ever really loved Windows, imo". Wrong, period. Love Windows! People use Windows for many reasons other than work, development or being productive. Entertainment, games, browsing, music, and included with all these - having fun!
  • Am a WP user ever since but if Microsoft brings its best feature to the competing brands then I have a feeling that they maybe about to give up WP. It's a very clear indication that they are not confident and choose to go the easy route. What they need to do is improve availability and distribution and review their marketing strategy. They got the,best product but they always mess around..
  • should be we care abt MS or Windows? or just abt WP being here on this forum?
     
  • Not true.
  • Thats because of Windows incomplete, supbar and non personal experience. Windows as a product is just good enough, not great in any way. Touch experience on desktop is aweful, Mouse experience on Metro, aweful. So instead fusing those 2 experience into a Single one they keep it separat. Apart from that they shipped Windows 8 with its Flat and Minimalistic UI and still have clutter and gloss (icons, etc.) On their desktop. Look what Apple did with iPhone on a Mac: Calls, Facetimr, SMS etc etc. Why on Earth is Microsoft not doing this? After all they said "Personal experience" about 10000 times in their build keynote.
  • I love Windows for many reasons. Not just work. From gaming to everything i want to do. Mac sucks in gaming.
  • Same.   Macs are great but Windows simply offers more apps which are needed for my workflow
  • So you honestly could care less about Windows Phone? Although you're an editor of WPCentral? You realize this essentially is a death certificate for WP right? Exclusives is what made the first Xbox. Without games like Halo there'd never be an Xbox 360 and Xbox One. Without exclusives WP WILL DIE.
  • What happens to kid in the park that always says that's my ball. The kid ends up playing by himself. Xbox success doesn't complete lay on the shoulders of Halo
  • "So you honestly could care less about Windows Phone?"
    I'm pretty sure I did not say or imply that, so I'm not sure why I'm responding to it. But if Windows Phone "died", Microsoft would still go on as a profitable company. That's just fact and my opinion (or enjoyment) of Windows Phone has no bearing on that whatsoever. Regardless, Windows Phone will transcend into tablets in 2015-2016. It will replace that failed experiment of Sinofsky called Windows RT. Windows Phone won't die and Cortana going to other platforms won't kill it off either, just like by itself, it won't "save" Windows Phone.
    "Without exclusives WP WILL DIE."
    Right. Because exclusives worked so well for Windows Phone on carriers, right? Those AT&T deals that you all hate are exclusives, but that's universally agreed upon here as being a failed strategy. So some exclusives are good, others are bad? Halo is the one (and almost only) example people cite. Exclusives rarely work anymore. Not in today's mobile space.
  • So you're saying they should make their Lumia range for Android devices now, since exclusives are so bad?
  • What you're calling exclusives can also be seen as unique features. In a crowded space like this, if there's nothing unique about your product what will you use to sell it? As it is it *looks* like MS is slowly morphing some of their unique features into something similar to what other OS's offer, and I guarantee it won't help their mobile cause.
  • Being unique is the reason why it should transcends WP and windows and morph into other platforms. If she's unique, purple get a taste of the tech Microsoft is making and might be tempted to try the ecosystem. I recently convinced a devote iPhone user to purchase a 1020 and she loves it for the OS itself, not Cortana, but its "technical simplicity"; I coined this phrase for WP because it's more technical than IOS and Android yet simpler to use! I don't get all of the,"how do I do this" questions since I distributed WP phones in the work place. I also helped a user upgrade a Lumia 520 to 8.1 and guess what.... Since seeing the features a simple phone like the 520 has, now his wife who uses an iPhone wants one.
  • Nobody's going to look at Windows Phone anyway.  The "differentiation" game has already been tried, and failed miserably. Nobody's going to pick up a Lumia to get Cortana, since the Lumia doesn't have an app for their bank, the app for buying subway/ferry fares, the app for their AmEx card, the app for their health tracker, the app for their health insurance provider, and other basics. Don't believe me?  Go talk to sales people at Verizon, AT&T, Sprint, or T-Mobile.  Get friendly with them and ask them the average return rate for Windows Phones -- they're 50% to 60% (super-high).  Why so high?  Because they don't run the apps people need and want.  And in 2014, that's a serious problem.  They're not going to get and keep Windows Phones for Cortana and Live Tiles if they can't do the basics -- and Windows Phone can't do the basics.  It's deficient. That's why you can pick up a new Lumia 925 from T-Mo at the liquidation sites for under $200.  That's why Verizon is STILL selling unsold stock of the 928 for free on contract, along with unsold 8Xes.  That's why Sprint hasn't bothered to launch any WPs that support its new Spark LTE network. It's not even in the consideration set. Bringing Cortana onto iOS and Android ensures that the technology lives and moves forward even as WP enters its death spasms.
  • Dan, your wrong, the 2 do not go together. Exclusives to a carrier is one thing, exclusives to the OS as a platform is completely different. The problem with BB is they left the little people out, they didn't cater to the new generation smartphone user. As in, they tried to stick with business first and consumer second, or not at all. When the kids started for the iPhone and Android, who followed? The parents, those business people who started to find value in the new platform that BB wasn't interested in. They feel behind, didn't have the capitol to keep up and lost. WP as a platform has way more potential, they have already proven it. Ash and MS would be stupid to think something as exclusive as Cortana being released to the other platforms won't hurt them is pure ignorance. People still laugh at the WP as a viable option, but everyday they are starting to laugh less. This is just another joke to them. This not just about name loyalty, it's about innovation that has supercede the established norms in a far less time frame than they or anyone predicted. Allowing a great exclusive such as Cortana go to other platforms is just stupid.
  • And I guess thats their thinking, WP can be sacrificed for the good of Microsoft and us fans of the platform can just move to ios and android, platforms that we have already rejected. And they dont care because their services are on those platforms.
  • If it comes to that, I guess we just have to move on somewhere. I came from Android so I'm definitely not going back there. Never been an iOS user because I got creeped out by Jobs - but now that the iPhone is moving to bigger phones and Jobs is not around to creep me out, I'd probably move to iOS.
  • Question: If Apple decides to follow the trend (offering cross platform services) after you switch. What would you do?
  • How many apple apps fo you have on your windows phone? And no, beats music is not a viable answer. How many Google apps do you have on your WP? How many times did you hear that any of them were porting iTunes, Siri, Google Now, Google maps, G+, etc, etc, etc to WP? And yet they are the two most valuable companies in the world. But I'm sure they're all wrong and Microsoft is right.
  • Why would a company with 80% marketshare spend money developing a feature that still few people use for a phone that even fewer people have ? Of course Google is right and Microsoft is wrong, but as far as i know Google Now is already available for iPhones and iPads, or are they not ? Thats because they know, as some other people around here, that a digital assistant should not be trapped inside a platform. As far as i know, Google maps is available for iPhone, pretty much all google services are available for iPhone. Now why is Apple right ? It is a company that went in deep trouble in the past, and they still do what they did back there. Apple saved itself by innovating devices, never services or software.  Why would anyone in its right mind ask for iTunes ?
  • Dude, you guys should just wait and see what 8.2 brings. What disappoints me most about all of you is that we've been been using the fact that apple and Android have outdated and static icon based OS's vs our live tiles... Soon to be interactive tiles, yet because Cortana might grow beyond WP, suddenly the dynamic OS is equal to the two static ones (ios/android). If people like the features their being shown on their current platform by Microsoft, they would then have a reason to give MS another go as it was probably abandoned in the past to give Apple or Android a shot due to their technological advancements at the time as opposed to MS tech back then
  • That's because MS has loads of cash to burn and still stay alive... Just think of this scenario... I want candy crush(or any other app that's not there on WP), Smartglass, Skype, MS Office and Cortana on 1 platform... Which platform would it be... Guess... Tadaa... Android or iOS... Bunch of bs policy about the user experience...
  • How? They're increasing their presence unlike BB, who had the same conceited attitude Apple has with a closed ecosystem (iUsers only). BB thought t they hardware keyboard was the end all be all similar to a lot of peoples attitude here what talking about Cortana. Well news flash: While Cortana is good, do people use her more often than texting, watching media, web surfing, or talking on the phone? No, despite all of the uproar in this forum, the fact is is that Cortana, Siri, and Google play are novelty item used the least about on mobile devices, however, Microsoft can change the way people use digital assistants, touch, etc by introducing the public to it. This really could convince people to try WP despite our self centered attitudes. Are we watching what's happening really? Apple has already filled a patent for a surface like keyboard, they've implemented continuity(does any of this sound familiar yet). They're trying to beat Ms at their own game; by being one dimensional, MS risks letting them get ahead as right now, Apple is behind both Ms and Google technology wise yet ahead in mobile device sales.
  • Pardon? BBM adoption is growing and that's thanks to going cross-platform. Apple are not in the same position now as 10 yrs ago.  iTunes is so bad on Windows people buy a Mac to have a better experience with their iPads and iPhones, with Yosemite, that'll continue.  Unlike MSFT, Apple haven't screwed the puppy that is the desktop. 
  • "iTunes is so bad on Windows people buy a Mac to have a better experience with their iPads and iPhones"
    People don't sync to their computers anymore. There's no reason to. Just use iTunes on the device itself, end of the story. This is the most ludicrous thing I've heard, something that even readers at iMore would have a chuckle at. No one is going to buy a $2k computer to sync music they can just download directly. And how is BBM going to save BlackBerry at this stage? BES is dead too. All of BlackBerry is dying and will be gone soon. So, they live on a software company for a few years until WhatsApp's domination is complete (with the help of Facebook). Let's see how many BB devices that sells.
  • I don't see WP that comparable to BB, WP is more Android like with the OEM selection. Blackberry was more like what Apple is today with the iPhone (just with a larger product portfolio of phones). MSFT should've been focusing on stealing some OS market share from Android with their more fluid OS as a draw. However Nadella wants to be more like Facebook it seems and focus on Apps that iOS and Android users would download and use.
  • BlackBerry could have made some dramatically different decisions. License out the OS, license in another OS (Android, Windows Phone), partner with other hardware partners, licence their enterprise tech back when it mattered. That's my point. They kept it all to themselves until in 2014, the tech world collectively shrugged when the company went up for sale.
  • I disagree Dan,
    Blackberry went down even more when they made bbm for ios and android and it went down even more when they continued to charge people who bought BB phones
    People were like why buy a BB when BBM is available on ios and android and is free
    Microsoft should perfect WP first and not offer their services on android since google doesnt let them publish an official youtube app on WP
  • +720
  • Why would a company put all its coins in a single and small pot ?? Microsoft should never put its services division at risk to try and save another division that is not doing so well. If the "not doing so well" division sinks, the company as a whole would sink. Thats really the worst strategy they could come up with. People that have a few coins would do that, people that have billions of coins probably would not.
  • Didn't Microsoft talk to bb a few years ago about licensing and togetherness.
  • Yes and they passed on the offer. As a matter of fact, Microsoft tried to offering the same deal it had with Nokia to blackberry...... They passed and look where they are now!
  • I know so many people who have switched from PC to Macs so they have a better experience with iTunes and Iphoto. As soon as their shiny new iPhone they got once there contract was up starts to fill up and has no space and cant figure out how to sync and save all there pictures on there PC, they buy a mac. I know tons of people that this happen to. Mostly older people who dont understand electronics and do whatever the guy at best buy tells them. The dudes at the best buy in my town try to shove Macs down my throat every time I go in. People still sync to computers.
  • ...can't figure out how to sync and save all 'their' pictures on 'their' PC's... There it is again!
  • Exactly, I know plenty of folks who got sold a Mac when they got an iPhone, not all older people either.
  • BBM might be growing but it certainly is not helping the BB10 adoption rate. The same thing will happen to Cortana - userbase will grow for it but it will probably not help WP 8.1, or W8.1 for that matter.
  • I use iTunes on Windows and it works just fine. Seriously. Posted via Windows Phone Central App
  • Some day there will be an iTunes alternative for Windows 8 and RT that runs far better than iTunes on even a Mac.
  • ^^^^^^THIS, 1000X, THIS^^^^^^^
  • Did MS ever say Cortana would be exclusive?
  • yeah right, we shd be sorry for supporting WP
  • A poor experience on Android and IOS is all the more reason to come to a better experience in Windows. Making their OS better does nothing but hurt Windows and Windows Phone.
  • very well said. +920
  • Like Office on Mac
  • I have been pushing Windows Tablets in our IT department since last year and one of the benefits was the included office suite. I was in a IT department meeting sitting next to the CIO and guess what? He was using Microsoft Excel on his iPad. It was like a slap in the face to my efforts, not by the CIO, but by Microsoft. Seriously, before Office was released for iPad, several managers were onboard and liked what the Windows Tablets offered, mainly "Real Microsoft Office for free, Office 2013 costs more than the tablet itself, you get the tablet AND OFFICE!!". One technician bought a Dell Venue 8 Pro with his own money. Now....the rest of the department just downloads office from the app store. Why buy a windows device, no matter how cheap when you can get official Microsoft software on a device/os you already own, even if it has less features? People are going to keep using what they have already and keep what is familiar.
  • So Daniel, what about us? Where is our OFFICIAL Youtube App? Where is SIRI for Windows, Is the next move by MS is to bring LIVE TILES to Android and iOS? This guys answer feels more like " we can't get enough money on one platform so we are going multiplatform"
  • I can't see how Microsoft can win in this game by being as petty as Apple and Google. Not when they're already behind.
  • It's also not petty it's wise for an industry with such large barriers of entry. Xbox would have failed catastrophically had it not been for EXCLUSIVE Microsoft Studio games like: Halo, Halo 2, Fable, Forza, and later on Gears... Had they been available on Playstation, Sony would've crushed Xbox.
  • +920
  • and how can they win otherwise btw? cathcing up in software and even catching up in hardware
  • I agree. While I certainly don't like the idea of Cortana being available on other platforms (due to personal bias), as Microsoft continues to expand their services elsewhere, I find myself respecting the brand much more for not singling out one (their own) over the rest. It at least gives the impression that they care enough about their users to give them a better experience. I, for damn sure, can't say that about Google or Apple.
  • That's the rub right there, WP is so far behind. BS. They need to provide incentives to bring the Dev's over. They do that and WP will hold its own, and exceed the others. Problem is short sighted fools with little vision.
  • If, and it's a huge if, Microsoft can make Cortana the best digital assistant on ALL platforms, then why not?
  • So its the best, then what? That wont sell more phones, tablets, PC's or anything and unless they charge for it whats the gain? Just pride in knowing they're the best?
  • Absolutely! And here I was thinking that Cortana was done to help WP get Android and iOS parity. The next thing they should also do is vastly improve the notification center experience in WP and port that to Android and iOS.
  • Here is the problem Daniel.  This site has grown by being a WP site, not a Microsoft site.  I, along with many others here, do not care about Microsoft past things that relate to WP.  If I was a MS employee, I would care about overall success of the company.  But I'm not.  I am a WP user.   I am not the type that thinks Cortana is going to be WP's saving grace.  WP is going to grow by continuing to develop the UI and shrinking the app gap.  That said, I think you are starting to forget your a force in WP news, not MS news.
  • I agree this site should be called microsoftcentral.
  • even folks at wpcentral realize there's nothing much to write abt WP, so they've expanded to windows n other MS news
  • That's true. And that's why we see tons of Xbox, Kinect news
  • Talking about WP and not MS is ridiculous. They're inextricably tied, as iOS is with Apple, and Android with Google. To think differently is to put your head in the sand.
  • Talking about Microsoft and championing the idea to make WP a me too device is different. Google has google now and google apps. Apple has Siri, message and other things. What will WP have? I will be able to have everything Microsoft offers on the other platforms. My 1520 will probably my last WP.
  • Same exact thoughts, just waiting for Live Tiles in Android. There'll be nothing to look into WP anymore.
  • exactly. spot on!
  • Well done sir! Thank you :D
    Your first paragraph have everything i wanted to tell him.. *applause* This website is called 'Windows Phone central', and not 'Windows central'.
  • This website is called 'Windows Phone Central', and not 'Microsoft Central' :) :(
  • :)
  • LOL! And Daniel don't have an answer for mase123987's comment.
  • "Sorry, this feature and more are only supported on Windows, Windows Phone, and Xbox One. To view devices available in your region please visit this link."
  • would Apple or Google care about Windows or WP users?? they want them to move to their platform for the best experience, and I expect nothing less from Microsoft. If you want to have a best experience use all MS products. How many really use hotmail or outlook mail on Android or iOS?
  • No offense Dan,but where the heck is the incentive to expand Windows Phones if the experience is better on those other platforms,and when they get them before Windows Phone. They are cutting off their noses to spite their faces with this philosophy. It's hard for those who have stuck with this ecosystem for so long just to see everyone else have a better experience on competing platforms. Microsoft has basically rubbed it's loyal customers noses in the dirt,and this isn't the first time they have done this. How long do you honestly think folks will continue supporting a company that continually puts themselves above their customers. You can continue to defend them because that is your job,but as the old saying goes "Don't pee down my bad,and tell me it's raining "
  • Dan doesnt hv answer for this ;)  
  • "You can continue to defend them because that is your job..."
    Not true. Merely playing devil's advocate with what may be considered an enthusiast crowd. My own opinion is that of the Microsoft employee in the video: this is a complicated issue with pros/cons for each decision. I'm not sure which one they should do and I'm glad I don't have to decide. My ONLY problem is people who make this black/white and think it's an easy decision. That...that I do take contention with ;)
  • No, it's not a difficult decision, either you support and grow your own platform or give up and die.
  • This enthusiast crowd you talk about, spread the word about WP they defended it in forums, public , etc. They owe us something. Somehow they think an utterly bad experience with their services like Skype is good enough for us. Awesome!
  • Is it not the same as having a sub par experience on Xbox music/video on other platforms? The point is to give but a taste of what they could have on windows and persuading to switch, not give them full access to anything WP has to offer. I mean if I can do everything a WP can do on an android, why switch? OneDrive, office, Xbox, all features that are definitive of windows but they're available and sometimes better on other platforms, why would I choose a windows phone? I understand the reasoning behind opening doors to people but dont give everyone everything, I envy android for their killer hardware and apple for their seamless platforms. Let WP have something for others to envy as well, its how you make sales.
  • If people have a poor experience let them trade in their Apple or Android phone for WP. Wow with thinking like that I should get to be a SVP at Microsoft!
  • I am glad you are not on the Cortana or Windows 8 team then. Making it easier for iOS or Android just makes it easier for WP8 to switch to Android. Then what's next? Out it on Androidi/OS tablets.
  • Don't you think they should stop acting like each division is a different company and act like ONE unit? That's why the integration in macs and other apple products have always been much better than the rest. They MAKE you want to buy everything apple. If the world is moving mobile they should focus on mobile and not desktop. Please MSFT. Don't.
  • I agree 100%.  Apple has an integrated platform and it's easy to run your Mac programs on iPhone.  OK, it would be easier if it were possible but lets not split hairs.  Soon you'll be able to run your Windows software on your phone your PC your tablet, your Xbox your car and your fridge.  So what!  People like to pay for the same software over and over again.  It makes them feel important.  Or something like that.
  • yes let them have a bad experience. Google doesn't offer us their services. Apple doesn't offer us thei services. Why is Microsoft giving them our services?? msft always puts other platforms on the first plan and don't care about their own OSs
  • Apple doesn't seem to mind much for that bad experience, or even google for that matter and yet they're the two most valuable companies in the world, go figure. I guess they are all wrong and Microsoft is right.
  • " they're the two most valuable companies in the world". I take it your not a stockbroker then?  Don't confuse "well known" with "valuable".  If you do you'll end up being a very famous poor person.
  • Sorry Daniel but I don't see why MS should implement this into ither devices just yet. Yes, Office is a big deal since everyone depends on it and uses it in one way or the other. However, Cortana is new, it's a unique experience for WP users. Why not cherish this feature and win people over? I understand that they're a software company first but there isn't a demand for Cortana by people outside of the Windows ecosystem. It's very close to MS due to Halo too. It's a very MS thing.  Yes, you can make others subscribe to Office, OneDrive, Xbox Music, Videos, Skype and other services on non-MS devices that's totally fine. They make a lot of money from it. I don't see Apple or Google caring towards WP and there's no reason they have to, they've got marketshare. WP isn't in the position of giving things away, it needs to build it's own list of exclusive features first. It's sad to see MS making an effort with everyone and nobody else caring for the WP platform. If this deal brings us Google + Apple apps then yes by all means share your toys with each other. But, I don't see this happening. 
  • Why not a companion app for all non windows devices (ex. android and ios)? its more like Rockstar and other big game companies do with multiplatform companion apps. for example, you have GTA5 on your xbox 360 or ps3, and you have a phone with its companion app iFruit in it. So why not to make something similar? you have a windows pc with Cortana, a Cortana companion app on your kindle and ios/android device to learn all about you and sync with your windows pc. BOOM, hire me Microsoft :D
  • Ok so how's it Siri experience? How about our google experience? Oh yeah how about that you tube set up?
  • Although, MS services would become more attractive, since they are more flexible.
  • Attractive in comparison to what, though? That's the one big thing that bothers me here. I understand they made Office multiplatform in fear of people turning to the competition. But does Windows have Siri? Does the PS4 have Google Now? Cortana will be THE voice assistant and people will have a simple choice - have it paired with Windows Phone, or don't have it paired at all. Microsoft have very little to lose since there's nobody else to take.
  • i think Cortana in IOS and Android would likely be just the cards not the personal assistant itself
  • THIS MAKES SENSE. GOOGLE IS PUTTING THEIR SHIT ON EVERYTHING. If microsoft could do this, they can outdo apple easily if they pull the same shit googles doing.
  • Microsoft don't care about Windows phone. That's the truth. -____- so stupid
  • if they don't care why would they even have so manyOEMs backing WP?
  • And what is Microsoft doing to back those OEM's up? Making their OS less attractive by giving away all their selling points.
  • So those three updates we've had to a preview release of Windows Phone 8.1 fits into that conclusion how, exactly?
  • You can support something and not care about it. It's like supporting a wife through her troubles but deep down, you hate her and going to divorce her anyway lol
  • I've been writing on Microsoft mobile products since 2007. The transition I've seen from Windows Mobile to Windows Phone 7 to Windows Phone 8 and even 8.1 is dramatic, especially in customer outreach e.g. UserVoice and engagement. I 100% disagree with your opinion, but hey, that's what comments are for.
  • Yeah, even I who am probably the most critical of Microsoft's commitment to Windows Phone around here agree that there HAS been a significant increase of care from them regarding WP, specially starting from after GDR1. Could they do better? Yes. Could they do more? Yes. Have they failed in a ton of areas (say, Xbox games on WP)? Yes. Have they done more in this last year than in the 2 other years before it? Yes. Do I expect them to do even more in the future? Yes.
  • Well, I have been using WM based products since 1998, Journada 920, and proto PDAs since 1982 and I can assure you that MS relationship with Mobile devices have always been... how to put it? Erratic? Conflicting? Maybe even schizophrenic..... After they destroyed Palm, the at the time king of mobile devices they ended up making the same, exact mistake, sitting still on their predominant position, delaying Photon forever and thus allowing Apple to grab the market by storm.
    Said that I am not saying that porting Cortana to other platforms is a mistake; the only real issue is that MS needs to decide what it wants to be " when it grows up", so to speak...
  • @Daniel Agree with you 100%, but all through the way the customers of WP7 became the scrape goats with their $500 phones becoming obsolete within an year when they announced WP8, still many of us invested in a new device running WP8 for the love of the platform. What MS is doing by moving all these apps to other platforms is giving us no reason to stay on the WP platform. Everyone agrees that the reason for WP over Andorid or iOS are very less and such decisions are making the reasons even lesser. You port all your apps to other platforms, provide all the services on other platforms, no execlusive things on WP and except people to buy your product and devs to create apps for you. How is this logical? Agreed that MS is lot big company and each division wants to expand, but from an end user looks at MS as a whole and not separate divisions. If they want this approach they should have sold WP to a company and provide outside funding for that. Reading all these articles about iOS and Android apps being updated before WP by MS really hurts and its really making me wonder if the decision to take a 1520 a few weeks ago is the right one.
  • The truth has been spoken.
  • Who would ever upgrade their wife's tits for $10 000 right before a divorce?
  • LOL, she might take the money from you.
  • Upgrade your mistresses tits instead, then file the divorce. Loophole...
  • Like a boss.
  • Like you love her and all, but you HATE that B!TCH!!!!!!! Been there...
  • Yassssssss.
  • Why are they doing their hardest to devalue the platform then by leaving it with no differentiating features?
  • The WP team and Microsoft's board members are a far cry apart from being the same agenda
  • its still a dev preview, when is it actually coming to current devices? wasnt it late? arent we playing catchup? arent we waiting forever to get a complete OS while other OS are moving ahead by leaps and bounds.
  • I know right. releasing every single product they have for other competing OS first. relinquish any exclusivity they may have and even then allow the competitor access to their latest innovation (cortana). if cortana is made non-WP exclusive, I am moving to iOS. I'm done with this BS.
  • Exactly!! Might as well put all windows phone features on ios and android. No competition. I would switch to android then and there if Cortana was on android. :/
  • yea. I can see WP fans looking for more, going to Android, put a Live Tile skin on top, install Cortana, bing, onedrive, office, onenote, and all the other Microsoft apps and just call it a Windows Phone. the public can't even tell anyway.
  • Nokia X
  • I guess you should go to another OS phone then. Myself... I enjoy WP and I absolutely hate Apple and Google. If I want an os that is nothing but a bunch of icons, no unique UI from each other than I guess I would go with them but I am glad WP is here.
  • If you're only reason for using Windows Phone is for Cortana, as opposed to the UI design, simplicity and Nokia influence on the hardware, then Microsoft has indeed failed you and you should go get an iPhone right now. Cortana is not why I like using Windows Phone though, there's probably about 10 other reasons at least.
  • Yea, but Cortana is really the only unique feature on Windows phone, so if she goes to ios and Android, what's the point?? I came to Windows phone cause I love Microsoft, that's really it...
  • I don't think it's the only unique reason. The live tiles are already unique themselves.
  • They aren't going to be live anymore if Microsoft keeps updating their apps like Xbox music and games
  • Have you not seen the report of what's coming later this year with 'MixView' and Windows Phone 8.1? Two-sided Tiles are soooo 2013.
  • No. Make a post about it lol.
  • Err...I did ;) It's quite detailed, imo and 100% accurate.
  • Found it lol. I want to see this live in action and I will believe.
  • How the heck is Cortana unique? Google Now has been around longer and is in many ways more robust than Cortana.
  • Cortana is animated and live. Google now is just there to take orders. Is Daniel looking up to Android now? :0
  • I've used Google Now. Say all you want about Google (I don't like them as a company) but Google Now is pretty powerful and has been doing Cortana stuff for a long time. While Cortana has more personality, it remains to be seen if that alone can 'sell it'. My guess is, no.
  • And personality is what makes Cortana a better digital assistant! Google now may be more powerful but it's not pleasant interacting with it because it makes me feel like I'm talking to a wall - that's why I never used it for long (I was an Android user before coming over to WP). I don't get that feeling with Cortana so I enjoy using it.
  • Its not really about how unique Cortana is, but Cortana is the most public feature that people in other platforms can relate to because of Halo. Cortana is a gimmick that will turn some eyes into the platform, it may not be a selling point but it's something that puts focus in the platform. Putting it in other platforms is going to cut the possibilities on which people finds out about your product.
  • She's context aware - not by large atm (she's in beta) but give it time. Remember that the inspiration for how Cortana behaves and her capabilities draws from the idea of a real personal assistant.
     
  • The UI, the simplicity, and the fluidity of the is made it unique even before Cortana came. Remember that..A few services never make a phone UNIQUE..the OS does. People are just worried what will they have on their phone, when their friends with android and ios have MS services too. We have a fucking WINDOWS phone man..the UI, those live tiles and lagfree OS is what made me buy the phone..even if Cortana comes to Android and works just proves they are better at making Softwares and always will be than an advertising company. It'll help them integrate well with their windows PC. Which btw has more than 80% of the market I guess..
    Let the news sink and think properly over it.
  • Other 10 reasons... In 1 year Android and iOS will have then all.
  • Once again, Microsoft is more than just Windows Phone. They have a whole PC OS, services and the Xbox to sell as well. It's about balance and putting your strength behind your strongest products.
  • huh??? shouldn't they put their strength behind their weakest products to make them stronger?
  • Exactlyyyy.
  • Not while sacrificing their biggest products...it's not that simple.
  • Come on, how in the world does having Cortana WP exclusive and making it overall a stronger competitor sacrifice their biggest products? Is anyone going to be deterred from buying a Windows tablet, office or use a Microsoft service just because WP has exclusive features?
  • In many ways they have already jeopardized and sacrificed their single biggest product: Windows!
  • Just fyi, Office is a bigger product than Windows is in terms of revenue
  • So cortana is not a big of a service for windows phone because it's not unique in comparison to other mobile platforms but neglecting it to other platforms is sacrificing your biggest products?? I think that logic may be flawed
  • So, what's the point in making us Beta testers? If they want to make money they don't need WP. It so bad to arrive in this platform just because of Nokia. The services are good, but it's not so good for WP if I can switch to Android or iOS and have better services (Skype, Office touch...).
  • I was under the impression that the beta test was over.
  • what is the name of this site again... Oh! "windows phone" central
  • Kinda like leaving us to better improve Europe markets....since there stronger;
  • but once they get to wp, they may end up really liking it what they see. It can be a huge draw for wp but I have little faith that Microsoft can market it properly. 
  • Apple and Microsoft have a loose alliance against Google. The Word for iPad and Apple switching their default search engine to Bing should be enough. MS makes more money from the added Siri Bing searches so why does Apple need Cortana with a Bing Powered Siri??? As for Google, screw em what has Google done besides be complete A-Holes to both Microsoft and now Apple.
  • You have a beautiful name.
  • There is no Nokia now and I wonder if they will have their fair share of freedom in making devices under MS. Frankly speaking the design is starting to get bored, we all were critisizing Apple when they did not change the UI of iOS even in version 6. Its good that MS is changing something wrt to design in 8.1 but is it really enough? We are living on WP by looking at apps that were there & popular on iOS and Android a couple of years ago (temple run?). I agree the app gap is decreasing but its not fast enough
  • What are you talking about? Nokia exists and is not under or owned by Microsoft.
  • you know what I mean, Nokia as a devices company does not exist as of now (at least for another couple of years AFAIK)
  • For me its not all about Cortana alone, one aspect that might be huge is product development focus. If they release most of its best features to the competing platform, of course they will spend so much time and effort on those platform as well. They could have just allocate those time to further develop and enhance WP.
  • No, but it doesn't help.
    I love my Icon. Everything about the WP OS is great for me. But, are you going to put a Ferrari in your garage knowing your about to get a divorce and she is going to get half of it? That's called stupid.
  • Does Apple cares if Windows users have a crap experience? (laggy iTunes, have to install stuffs to even charge an iOS device blah blah) No, but it runs great on Mac. Does Google cares if Windows users have a crap experience? No, they don't release any app and put "your browser isn't supported. please switch to google chrome" if you're not using the very latest version of IE even though the site runs fine. So why should Microsoft cares? If someone wants the full experience, they should be expected to have Windows on everything, and Xbox. It's about having a competitive advantage and exclusitivity is the key. Would anyone buy a Wii if Nintendo releases its games on all platforms? No because you get better graphics and smoother gameplay on other non-Nintendo.
  • Macs have 8% market share. They haven't grown. Only their mobile offerings have had substantial growth. The argument that iTunes and the 'Apple experience' is only isolated to Mac products has not, I repeat not, converted PC users. They just bought iPads and iPhones but kept the PC.
  • Actually plenty have converted to Mac OS because of iOS. They were like "iTunes run so much faster on Mac, therefore Mac > Windows" their marketshare may not have grown noticeably but their shipments certainly have, especially macbooks. (it's similar how WP marketshare has not grown much but we certainly see more WPs around)
  • Only in the US has macs (MBA, particularly) taken off. Rest of the world, emerging markets, etc. they have not. It's not so much they're selling a lot of MBAs as PCs have slowed down, giving the appearance of 'success'.
  • well overall PC market declines while Mac unit shipments rose. I'd call that success. and I believe you were the one who correctly emphasized that the rest of the world follows the US in technology trends. the reason why Mac hasn't taken off as much is because they're expensive. otherwise every iOS user wants a Mac. Even this person I know who knows nothing about Mac wants Mac because they love their iPhone and like the same design. I have seen plenty of arrogant persons carrying iPhone, ipad, Macbook thinking they got the best tech in the world. Then we go back to the ecosystem argument. Apple arguably has the best integrated ecosystem right now because of the synergy between Mac and iOS. with iOS 8 it'll be first class. What does Microsoft have in terms of ecosystem integration? future Cortana on 8.1 and Xbone? who cares if people can get Cortana on competing consoles and phones.
  • "What does Microsoft have in terms of ecosystem integration?"
    The whole point of Windows Phone 8.1 was not Cortana. It was to get Windows (and Xbox One) and Windows Phone app platforms closer together, so that we can have Universal apps. That's something Apple can't do with OSX and iOS. I'm not sure consumers appreciate how much work into that, but that was the actual point of the 8.1 upgrade. The consumer facing features were just awesome extras they were able to complete in time.
  • i guess i was a bit harsh. Universal Apps are awesome and this is one of the shining defining feature of the Microsoft ecosystem besides Cortana, the other defining feature that at risk of no longer being defining. iOS 8 is introducing family sharing which is VERY similar to universal apps in terms of user-facing features so Microsoft is once again at risk of being out-innovated. Add to that Cortana on iOS and one starts to realize that if you're a Microsoft lover, it's better to use non-Microsoft devices.
  • Msft already supports family sharing features. Go to the windows phone website to activate it. Posted via Windows Phone Central App
  • That is true. But Cortana and the other features should be considered the whole of the platform, not afterthoughts.
  • Rose due to refresh, not because they were not declining. Mac peak was i n 2011 q4. How is that growth. Posted via the WPC App for Android!
  • I have a bunch of friends with iPhones. Actually, most of them have an iPhone instead of an Android. Only ONE of them has a complete Apple ecosystem at home. Every single other keeps using Windows on their PCs and laptops.
  • 8% since when? As of WWDC, it was 5.33%
  • Actually, in the 'consumer' public, not counting businesses, Mac commands 75% or higher market share.
  • I don't know what the hell you're on, but I will have sex with a tree if you can find reliable evidence that 3/4 of all computers that consumers buy are Macs. That is possibly the dumbest statement in this entire comment section.
  • Wow, didn't know the Apple Distortion Field is back in vogue! You obviously have a truck-load of that crap in you!
  • Was that survey sample collected in an Apple store?  Common sense says that is far from accurate.
  • There problem with comparing it to iOS and Android I'd that those platforms are dominant, while windows is not in mobile. However, I still think non windows Cortana is a bad idea.
  • I agree with this if google refuses to make windows phone apps I really don't see why Microsoft would give another app to google. But u suppose that Microsoft has a lot more customers than google that use more than one platform. Although I agree with what you're saying Microsoft does have to cater for the people using a windows pc and an ios or android phone/tablet.
  • Services < loyalty to brand names If you make your product universal and everywhere with mass adoption, then Microsoft still wins. Microsoft is more than Windows Phone, after all ;)
  • If they give all the greatest WP apps and features to iOS and Android then they're officially surrendering in the smartphone industry (at least in the US). Why switch to WP, when their most attractive features can be on my iPhone or Android device? Why leave a superior App selection when I can have the best of WP without actually switching to WP.
  • So they should sacrifice their Windows 8.x Cortana experience due to nascent Windows Phone? I'm not sure that helps either...
  • Considering Google has thrown zero bones to Windows Phone and that Siri and OSX now default to Bing then why: A) Give Apple Cortana, when they have Siri that searches on Bing already? B) Give Android a signature WP product differentiator when all Google has done has tried to undermine everything WP related.
  • you're assuming that Cortana on Windows can't stand on herself unless supported by phones. the fact is, when it releases on Windows, Cortana will probably become the first assistant on a full computer OS anyway so it already has the upper hand compared to the google and apple ecosystems. nothing is being sacrificed when you have the only game in town.
  • Regardless of whether we should or shouldn't have Cortana on iOS and Android....can it even be done, not having any access to the real operating system?
  • Then why windows phone? They should not have made it in the first place..  Mobile first... Cloud first ... WP last...
  • This...Why the heck they made WP If they don't care about it..If they care all about their services and products and earning revenue why did they start a mobile OS..
  • Sorry you can't intellectually deny what Sir William said. While WP is more than just Cortana, office, xBox games, might as well send them xBox video too. Hell, while we are at it, maybe we can get a dev to configure an app that gives the appearance of tiles on those phones as well. What's the harm in that? I'm sure the existence won't be the same but should that matter? Oh right I forget WP is so far behind they can't catch up. Might as well give the farm away. There will come a point where MS will basically shoot themselves in the head and just end it all.
  • If they do they will once again kill any chance they have at settling more windows phones. Cortana is a killer feature for them.
  • Is it? Have you tried Google Now? It's just as good as Cortana in many ways, if not more. Cortana is great, but it's not disruptive technology.
  • Is Google now available in anything Windows? Is Siri available in anything but Apple? so why should Cortana be availabe in anything but Windows?
  • Yes. Google Now is available on Chrome both for PC and Mac.
  • and iOS via the Google App
  • Because Microsoft is in distant third place and they need to try something different.
  • You mean like making their own mobile platform a priority? That'd be a nice change.
  • This. Exactly. The only reason WP is a distant third is because of its restrictions. No fundamental Bluetooth APIs till 8.1. Skype on WP is supbar to the point where people start hating it. Media management on WP was aweful. pdf where not safed localy but instead sandboxed in an app, no video APIs for devs. No action center and the list goes on. I mean WP was out for almost 3 years and the couldn't deliver shit.
  • Yeah wouldn't it?
  • Then how would this help them improve their position? Are they planning to sell Cortana as a service to make money? Or is it to improve bing? What is the endgame with putting Cortana on other platforms, how does that elevate them from their current position in tablets and smartphones?
  • Then how would this help them improve their position?
    -It won't.  I will simply improve the information that Cortana has if the person is using Cortana on a PC. Are they planning to sell Cortana as a service to make money?
    -No Or is it to improve bing?
    - It probably will to some degree. What is the endgame with putting Cortana on other platforms, how does that elevate them from their current position in tablets and smartphones?
    - Negative effect on current tablets and smartphones by giving away an exclusive. I am far from thrilled with the idea of allowing Cortana on Android or iOS.   Personally I don't even have my webcamera plugged in and RARELY do (security reasons) so it is very unlike that I will use Cortana on my main PC.   I am not pro moving Cortana to Android or iOS.  I can understand why, but I still would prefer that on cellphones it was exclusive to WP.
  • Cortana is still Beta is she not? So it's understandable the more mature product Google Now is 'just as good as Cortana in many ways, if not more'. Clearly the vast majority of the comments here disagree with this possible decision. If you're setting yourself up as a 'software and devices' company, how exactly does putting Cortana on your direct competition help with the Devices section? It doesn't, in fact, in terms of Windows Phone it will have the opposite effect and make them an even more distant third, or worse.
  • I think the point of the video is to suggest that there are pros and cons with each decision e.g. yes, you help one division, but you hurt another. The point of the video was not to justify a decision that has not yet happened, merely pointing out the complications involved.
  • How about they actually try to make a better mobile experience? Throwing your digital assistant on the competition's OS doesn't seem to fix their woes at all Dan.
  • In the video clip, he specifically mention mobile as a "story" they want to tell as their first priority; a great experience on the phone. Next step is to broaden services across devices, and as a third priority they might get real about making Cortana for other platforms.
  • That isn't a reason for Microsoft to not go were the customers are. My only real problem with opening up Cortana, and no one has addressed it, is can Microsoft put enough differentiating features ( that consumers can see or they are worthless from a marketing perspective) to make up for the loss of Cortana? I'm not seeing anything that suggests that they can. Cortana may not be that killer app. But it is a consumer facing differentiator, something that windows phone doesn't have a lot of. Dan, you are right universal apps are great and so is a whole ecosystem, but why should customers care? It's not something that can be easily seen.
  • Daniel Google Now is how old? Microsoft in producing Cortana haven't just knocked on the door, they've kicked it off the f#ckin hinges! To produce something that is so close to the competition in such a short span is amazing. To give it away is tantamount to a drug dealer selling someone else's product whilst neglecting to sell their own!!!
  • The way to get Android users and iOS users that use Windows to have a great experience is give them a great reason to get Windows devices, not let them keep using Android and Apple products. Providing them with Cortana will make sure to keep them where they are at. With their way of thinking, maybe they should get out of the hardware business altogether and just concentrate on services, software, and the cloud.
  • Exactly.
  • Cortana's strength is in what it knows about you. If you're using an iOS or Android device it's going to know alot less about you and thus a terrible experience for Windows and Xbox users (the 90%+ not using Windows phone)
  • So? it's supposed to know less because you're not using all products from the same company. Does Siri and google now know anything about you if you use WP? no. Also, why would one get WP if they can just use iOS and Android and Cortana still functions 100%.
  • "Does Siri and google now know anything about you if you use WP? no."
    So Microsoft's response should be to keep Cortana as incomplete as Siri and Google? I'm not sure that's a winning product, especially considering how powerful Google Now is today.
  • Winning product for who, Windows, WP, Surface, Microsoft? How does Cortana become a winning product and what are the benefits to Microsoft?
  • If you own an Xbox, you're most likely to use Android/iOS. Same with a PC. Cortana is a service going to Xbox and PC/tablets. Does Microsoft not have some obligation to their Xbox One and PC customers, the vast majority of which don't own a Windows Phone? If you bought an Xbox One and really like your iPhone, why should you be punished by not having a good Cortana experience because of your personal choice for a phone?
  • iOS user getting punished by MS? Dan you got to be kidding me. Microsoft cares about them more then about its own ecosystem. Skype experience always top notch compared to WPs. Photosynth even has a social aspect on iOS. Office is touch friendly, etc. The only User getting punished by Microsoft day by day is the one using their WP OS.
  • "Skype experience always top notch compared to WPs."
    Agree. Skype sucks in my Lumia 720 while it rocks in my Xperia C, for example. 
  • Or, keep Cortana exclusive to WP and sell more WP's, don't know, just an idea.
  • Dan how does this make windows phone a more attractive platform? Please for the love of WP answer that question. No one is switching to Windows phone just for Cortana. If MS doesn't refine their core experience it doesn't matter at all.
  • seriously, sometimes I think you guys WANT Microsoft to fail. smh
  • +925
  • +1020 I wouldn't believe it if I didn't read it. Daniel you should be on the front lines opposing this as much as possible. Remember you work for WP central not MS central unless you're not telling us something....
  • I'd really appreciate if you didn't dictate to me what my opinions on any topic should be, it's really patronizing. I'm a human. I have my thoughts and opinions, and my goal here is not to cater to the whims of people in comments. Furthermore, I don't have a strict opinion on this outside of the fact that I see pros and cons for each choice. But correct, I don't feel strongly about either choice because right now, I'm not in a position with all the facts and considerations to make the appropriate decision. Neither is anyone else here in comments, but that's why it's fun to discuss. Saying "I don't know" is not a cop out, it's facing the reality that this is a complicated decision.
  • You don't feel strongly? Then it's about time you got the facts, make a decision and stop telling us how great Google Now is. It isn't, Google Now is a piece of cr@p, I use it on a regular basis and it cannot do half the things Cortana can.
  • +10000000000 Google Now is nothing against Cortana. This is coming from a guy who's used and tinkered everything with Google Now a LOT. Though he (Daniel) didn't mention Google Now in this comment but he kept prasing it everywhere else. I'm surprised reading such comments about Google Now, knowing, he did make a YouTube video "Cortana vs Siri vs Google Now battle" and we clearly saw the differences.
  • This.
  • bjax: spot on mate. Microsoft are a software company, and always will be!
  • I couldn't have said it better myself.
  • Force everyone to love a video game character as a PDA. I approve.
  • No. Never. Of course not. Nyet. At least keep one thing exclusive for us. Coz anyway you are giving the rest away.
  • Only Windows Phone, Tablets, PC, and Xbox should have her! Universal Apps already have an amazing standing compared to Android and IOS.
  • Yup.   MS should have multiple different ways of reinforcing a unified ecosystem.  Universal Apps is one very important way, and Cortana should another.
  • It makes sense and the more people that's using Cortana the better she becomes.
  • Absolutely. It's one reason why they're excited about the mass adoption of Windows Phone 8.1. Preview for Developers.
  • You are looking at it from one side. Cortana makes Apple and Google much stronger. Secondly, how would MS monetize it? If you truly are a services company then you can't go about giving away stuff for free to competitors?
  • I'm with Daniel on this one. I'd rather have a better Cortana that is kick ass as opposed to a crippled, but exclusive Cortana.
  • Considering this is a WINDOWS PHONE forum, how do you expect the majority of people here to be ok with this? MS services everywhere will do nothing for the growth of the platform for which this site is meant.
  • Yes the better Cortana becomes but this doesn't drive windows phone adoption at all.
  • Devices and the Cloud. Not WP devices and the Cloud.
  • Makes sense for one sense only.
  • Just give us the best experience and the first to receive updates for ALL your products. Read this Skype team.
  • Cortana only for windows. Windows Phone and Windows needs a edge and that is cortana. If they want to expose ios and android people to Cortana, put more advertisement based on Cortana. Diluting the windows environment and removing all of its features that we come to windows for will make windows as we know it dead. If someone can get all the special feature and apps from windows, on ios or android. There would be no incentives to ditch there current is choices. Very very stupid idea to take away windows only feature. Fking dumb
  • Fucking release and perfect it on all regions and Microsoft devices first, THEN consider what you want to consider. Sorry for the language but seriously..
  • Moves likes this will make the Stronger platform like iOS and Android even more stronger!! Look at Google, they never prepare any apps for WP, then why MS foolishly creating superb apps for Google and iOS. Same thing happened  in the Advanced skype app too. Its first priority must be WP! Apple on the other hand, trying to get rid of google in every aspect, they built indigenious apps, exclusively for their platform only. Why MS is not doing what's need to be done??
  • Huge fan of Windows Phone since I botched it onto my HD2, now on an 8X waiting for a 930 in the UK, but I can see his point, though I instinctively dislike the thought of a "top feature" being platform agnostic. I'd consider making Cortana available if you're a Windows (probably 8) user. Why 8? As then the proposition of WP becomes much stronger, regarding the brilliantly integrated MS services such as OneDrive, which all help WP become doubly useful and more attractive. (And vice-versa)
  • I understand their concern from a marketing and business standpoint, but as one who has gone from an iPhone to a 1020 and am for the most part very happy...there is a part of me that feels that they absolutely need to have something that is unique to this platform because lets be honest we get hosed on first party apps, over the air updates, and a few other things. Cortana..if they continue to improve her....is the one thing I can honestly say to my iPhone wielding friends and family is a feather in WP's cap (aside from the multitude of OS level things like live tiles etc...but those are lost on the uninformed until they really try it and so are a hard sell). You want Cortana..come to WP!
  • I don't think that Cortana all by herself is going to be a sufficient draw, however as part of a unified ecosystem she will be one of the foundations of that exclusive, unified ecosystem.    What else is Universal Apps but a way to leverage the install base of Window 8 on PC so as to build interest by developers to release apps for Windows Phone and MS tablets.   You want Universal Apps that you buy once on your PC and you get it on your MS tablet and WP device, get into the MS ecosystem.  You want a personal assitant that can stitch together all your devices, get into the MS ecosystem. Cortana is a MS exclusive.
  • I mean to say Cortana should be a MS OS exclusive.
  • Microsoft cares on other platform meanwhile.. other companies doesn't even care on Windows Phone, Like Scroogle and Crapple.
  • Seriously. We keep all saying we are done with these idiots. This had got to be getting closer to the final gadget with us. Why wouldn't it be? We can get the few things you do right with iOS and then not have to sit through the Xbox Music and Video nightmare, not have to use ten different apps for our music, video, and syncing, dont have to wait three years for an app, etc. Seriously. Your making it more logical to own an Apple product than yours.
  • then go buy an apple product. jesus. I tired of everyone moaning saying they will "get an iPhone" on these threads. Shut up, go to the apple store, and buy your goddamn iPhone. Otherwise, take your idle threats elsewhere (no one cares) and be constructive.
  • I'd just like to chime in here and say that I'll be getting an iPhone with my next upgrade.
  • ..and I'm sure you'll be happy. iPhones are good devices that sell well. This is you choosing a phone, not life or death, communism vs. capitalism. Let's drop the drama, as your personal choice for a phone is not a statement about you, despite what advertisers would like you to believe ;)
  • BREAKING: Daniel Rubino prefers the iPhone over Windows Phone. Thinks they are "good" and "sell well."
  • How would that be breaking news? They are good, and do sell well.
  • BREAKING: Forum commenter doesn't get humor. Takes life too seriously. Movie at 11.
  • LOL!
  • LOL! Thanks for the laugh bro... after a long time.
  • iPhone yay!!!
  • thats what more n more ppl are doing, first class users of third class product, slowly realizing folly n leaving
  • I'll be buying a CT-2004: Cement Truck 2004. It will make me feel like a BAMF. -bad ass motherf*****
    I'll put neon underneath...50" rims, that I made myself in my basement, out of aluminum foil and ornaments. And yeah, you know that big thing that turns in the back? My buddies will be in there rollin' around. I'm padding it, don't worry.
    They'll have a blasty back there. They will love it. I'll throw Jolly Rancher watermelon candies back there. They'll suck on treats, and they'll roll around while I drive the CT-2004. Comic relief guys.
  • "Comic relief guys."
    Achieved ;)
  • The first comment here that made not put a goddamn fist through my laptop's screen! @Dan, you really have a great patience man.
  • Looks like my next phone will be an iPhone 6 instead of the Nokia Mclaren. I may even buy a PS4 over the One for my next console.
  • I can't believe it either... Totally shocked. Why would I have a WP vs iPhone 6 ?
  • Coz iPhone 6 will have no sd slot, no micro USB, no file manager, no amoled screen,no... You get the idea.Fools.
  • wake up fanboy, look at the sales figures of WP, is it selling? ok how abt comparing to any android flagship.
  • Nice points......
  • I intuit you are just making a point.   However I do like your argument about Cortana as a MS exclusive and how inane it would be for Xbox to have Halo released cross platforms.   It's not a strongly compelling argument but we are talking about a character from the Halo universe, a MS only product.  In fact a product that hasn't even been on PC since Halo 2.   Cortana should be just as exclusive as Halo is itself.
  • Same here, going back to iPhone this fall.
  • Precisely,but they can't see the forest for the trees..by the way they are all giddy about this and how it will help them in the long run. Face it folks..they are just blowing smoke up our backsides here with this idea,and just another nail in the coffin for Windows Phone
  • Still *facepalm* "if you want a better Cortana buy a windows phone" should be on the splash screen on xbox one and windows 8. Unless Cortana is in sync with a windows phone. One of those annoying nag prompt "are you sure?" Of course I'm sure I just clicked it! Google actively blocked windows from their core services. Return the favour
  • WP would be pointless then, I'm afraid, why would anyone get a WP when you can have more things on other platforms
  • so, up until cortana was released, WP was pointless?
  • That's the part of the argument I don't get either...Windows Phone is - and always will be - more than Cortana.
  • Well I wanna go on the record that with each signature WP feature that iOS and Android get, the closer MSFT gets to complete surrender in the smartphone industry. Mainstream consumers have hard enough time buying into WP with the 'app gap' they'll have an even harder time once WP offers nothing special and unique anymore.
  • "Mainstream consumers have hard enough time buying into WP with the 'app gap' they'll have an even harder time once WP offers nothing special and unique anymore." I cannot emphasize that point enough.   Given the shrinking but still considerable app gap, I think WP needs exclusives and Cortana should be given the same status that Halo itself has on the Xbox.  
  • No one was really cared about Windows Phone until Cortana came along. The novelty alone can be a big draw and WP doesn't have much going for it as it is. What, it has a different ui? Great. It's still behind in features. Why give something like that away?
  • "No one was really cared about Windows Phone until Cortana came along."
    Where is the evidence that things have changed? We have not seen on increase in sales numbers, it's way too early for such a conclusion. One could argue that a 41 MP camera phone was something unique too that the media cared about.
  • MS and WP could not benifit from the initial awe at cortana by not releasing devices immediately. They are letting the initial heat fade off and by the time a "real" WP8.1 flagship phone arrives many would have forgotten about Cortana. I think this is something MS should learn from Apple and launch devices within a week of announcement to take advantage of the initial responses.
  • I really agree with you.   I do not believe that MS will have a significant raft of new WP devices to release at the same time as 8.1 goes retail and that failure was a significant one.   That failure is why I am not expecting significant growth for WP this year, only a continued incremental growth.   Microsoft has a long term goal and can execute over an extended period of time, but I think there are significant countervailing pressures that MS needs to resolve as quickly as possible. 1.  A solidified impression of the app gap.   People think something is true for an extended period of time and it will hard for them to give up that notion.  Especially given the fact that the app gap continues in significant areas. 2.   The gap in low price smartphones that Nokia drove the 520/521 through is closing. 3.   A larger screened iPhone. 4.   The entry of Amazon into the market. 5.   Continued miniscule growth of WP in the US market.
  • No one actually cared about Windows Phone ever. Most of us wanted to try something new, something that kept us enamored. MS just forayed into the devices sector recently (not counting XBOXes because console gaming never took off in my country and moreover no here cares to spend more money on gaming here anyways, but as a PC OEM). Thus it would infact make more sense to have it's services put out as much as possible. But somehow at the same time cripple it someway or the other OR have a greater offerring in it's own ecosystem. I don't really care about Cortana, but I liked the way The OS presented itself to me and thus here I am. Tried an Android (MOTO E) and while the phone is great, the OS feels too cluttered and I have to keep on swiping and tapping to go where I need to. iOS is not really an option for the majority of us here as it is way overpriced when it's competitors offer much more at much less price. The only incentive in going to iOS is the apps, nothing more nothing less and maybe the brand factor (in India, the poor stay poorer, middle class go depending on their luck and rich get richer). TLDR; I came for the OS and stayed for the OS. While I'm pretty pissed that MS offers their services to their competitors, looking at the greater picture, it should be, considering it's minuscle market share in Mobiles. I just hope that they soon offer their incentives even in India, and other countries rather than focussing on US only. Thanks for reading BTW
  • No, when Cortana was released, a lot of unique stuff in WP got stripped away too. Other than live tiles, there is not reason to own an 8.1 device over an iOS device or Android device. Even the design of a lot of apps resemble Android and iOS now. Apple is even doing Hub-like features and integration now with iOS8. I'm really looking towards iOS for my next upgrade at this point.
  • No, it still is after Cortana.., ;-)
  • UI for example? Although I like the cleaner Android UI better (because it's actually closer to a PC desktop), I'd still take the WP UI over iOS anyday.
  • ummm. You lost me at "clean" and "android UI". Gross.
  • No, please don't use "clean UI" and "Android" in the same sentence..
  • Would it be best for Cortana to be cross platform? Yes. Would it be best for Microsoft and the future of Windows Phone? I am not sure..
  • How to make iOS and Android users that use Windows get great experience?
    Simple. Develop Windows phone to be better than those 2 operating systems, and make those users change to Windows phone.
  • Then iOS and Android users will have fewer reasons to switch....
  • They don't have many now, do they? Building a better product (Windows Phone OS) with better hardware (Lumias) has not translated into success, and yet Microsoft still has other businesses to maintain (Windows, Xbox, services), some of which aren't doing as well either.
  • The "weakness" of some of MS's empire is why you'd want to create a self-reinforcing ecosystem.   Universal Apps is only one aspect of that self-reinforcing behavior, there should be multiple "legs" of that self-reinforcing 'stool'.    Cortana should be another. Technically Office would have been another....
  • With your responses it leads me, and maybe others, to believe that MS doesn't truly care about WP. I understand that they are more than WP, but isn't mobile supposed to be part of their core mentality now? Why doesn't it bother you that MS has basically made WP their red-headed stepchild? We are all just beta testing I guess....
  • Yeah really, why would I switch to windows phone if all I could get is crap and other platforms have better... Way better services than windows phone has to offer... @Daniel Rubino is right Microsoft is not just windows phone
  • That doesn't meant that they should make their services worse on Windows phone which is their own OS. If they don't step it up by the end of the year then I'm changing to a different os.
  • I think the solution for the people who want to "match up" is to buy a Windows phone device!!
    The best solution, hmmmm I like the motor of charger but I have ancient car, lets match them.....
    Stubbed solution.
    Sorry for my poor English...
  • This is all for Cortana not WP. IT is very clearly said in the article. I still disagree.
  • I see their thinking, but the whole reason I got a windows phone was due to office being built in. If office was available on all platforms when I got my phone, I probably would have ended up with an Android or WebOS device. I feel a similar pattern could emerge with Cortana. If people have a good experience through the PC and Xbox, they might be more inclined to adopt a windows phone as their smartphone of choice.
  • *looks at Pre 2* It still hurts...
  • If Cortana is updated twice a month as Microsoft has promised, it may sail far beyond Siri and Google Now, making choosing a Windows Phone over other platforms even more attractive than it already is. Keep it with Microsoft.
  • Nope if Cortana goes then WP will be the next Zune. WP is destined to die like BB is currently. Smartphone duopoly is the future.
  • Leave it only on WP or shut WP down... Extreme? Maybe, but MS is making it so there is no reason to go to WP... Office? Nope on everything else. Xbox services? Nope on everything else. Bing rewards (mobile)? Nope, on everything else. More apps? Nope everything else has more apps. Cortana personal assistant? Not sure yet.
  • Exactly. All that really remains is the UI and Nokia hardware and one is deteriorating while the other has some serious competition. MSFT is in serious need of reprioritizing even if it means killing WP; they can't have their cake and eat it.
  • good points...
  • As a side note, I'd love to have a "Cortana Unit" to house anywhere on any wall in my house. Might buy a 530 for it or something. Just have it running non-stop, plugged in, on Cortana's screen. Would make me feel very Jetsons and futuristic. Be great to have such a dedicated device, that was always listening (in a carefully non-creepy way. Erm. Somehow) for queries and commands. In fact, MS should do just that, with a 530 style unit stripped of 3G, large storage and call capabilities - what would it cost? $50?
  • No. Keep her for windows phone
  • I think they should bring Cortana to Android and iOS, but keep it limited. Keep the full Cortana experience for Windows devices, and hopefully other users of competing platforms will see that it's better on Windows.
  • I quite like that reasoning, and was considering something like that myself, but what would then make these users use Cortana instead of Siri or Google Now? You'd have to leave in a large chunk of functionality, to the point of it being near identical, I suspect. Which is a damn shame :p
  • an option would be to not have the personal assistant part on the mobile device, but install an app that reads information like location and the calender etc. for use on the full Cortana product on PC.
  • Yeah!but instead they should force consumers to buy a WP/MS product for getting the most of Windows 8and Cortana.It can be only done by making her exclusive.You won't gonna loose Windows users but yeah shut down WP first,then do good things.' service is god':)
  • RIP
     
  • Microsoft needs to stop short changing themselves. They need to have something that is exclusive to their platforms... I mean if iOS has office n Cortana what reason do I have to buy a a Lumia other than hardware? Windows Phone needs to differentiate itself from other platforms it needs to have features Android and iOS lack or services that are better. If Microsoft is so hell-bent on being cross platform they can implement elements of Cortana within Bing apps on Android and iOS like Interest ONLY but not the full thing. WP needs the push.
  • EXACTLY!!! It pisses me off so much how they are going to other platforms other than there own with touch office, updates, etc... And now this??? I see this as such an amazing WP exclusive and id like to show it off to mt friends. Finally Windows has something more amazing and grander than other devices, and they go and this??? Ughhhh!!!!!!!!!!
  • Precisely the point. There are people that they simply won't reach that are interested in whole hearted adoption of their ecosystem. That doesn't mean they shouldn't offer a platform that can exist across platforms. The more users they have the more longevity. This also has a little something to do with platform investment. If they can draw people away to using products that are part of their ecosystem but not necessarily their platform, they might also score conversion. The more people have invested in a product the less inclined they are to give it up. This is entirely logical business and we WP should be supportive. I for one didn't adopt it to be exclusive but because of its potential and character.
  • Same old argument yet it hasnt worked so far. How many people have been "drawn" to Microsoft products by having skype onenote, onedrive on their platforms? And now its supposed to magically work with cortana?
  • Because the App gap hangs over our head like the sword of Damocles.   It is unfair to say what effect Office only on MS devices would have if the app gap didn't kill a lot of people's interest. However once you have a stronger app market, then exlusives like Universal Apps and Cortana (and *cough* MS Office) reinforce your ecosystem.
  • This is logical. I don't see why it should remain exclusive to PC any more than Office, etc, should be.
  • Because MS is now a devices and services company. Why buy their devices if u can get all their services and software everywhere else but MS can't get those company's offerings? Basically u wind up getting more going elsewhere. I hope this doesn't happen.
  • Because the devices they build are supposed to be the premium, ideal experience. It's the same reason everyone here still loves the Surface.
  • Dan You should never assosiate premium experience and windows phone. Xbox Music and Skype are supbar experiences I know because I use them on a daily basis. Mildly put WP is a not so god experience if you use MS Services. So much for Mobile first cloud first. Yeah sure.
  • This x 10000.
  • Gay as crap...i still dont care about them wanting people to switch, but Cortana is a feature I'd like to "brag" about to my iOS and Android users...not cool at all!
  • I don't get the bragging part. As soon as you put Cortana up against Google Now, it's not exactly an easy battle. All Android people will say to you is "Cool. I've had that for 2 years now."
  • this. whenever ive been surprised by something cortana does (i.e. tell me its time to leave for work and give me the best route) people say "Siri has done that for years".
  • Funny, its just the opposite in my experience.
  • If that's the case why would anyone bother using Cortana on iOS or Android? Seems like a big waste of time if those users already have something equal or better.
  • Oh no, they'd sill rather anger their loyal customers and have Cortana fail anyway.
  • Lol! You made a point. Agreed
  • +720
  • If consumers want a consistent experience GO BUY A PC A LUMIA AND A SURFACE.
  • bingo
  • Exactly.
  • I think the long term damage to Microsoft's brand is the problem. If they want to go back to doing just software then do so. But don't try to convince people to buy ur hardware when ur putting KEY software products that were enticing people because they thought it was exclusive; on ur ur rival platforms that are doing considerably better than u. I still think its dumb as hell.
  • Agree with you. I really, won't see a single point how it'll do well for Windows Phone.
  • I love Microsoft and believe they are the best company in the world. I believe they do good for their beginnings. But some things needa change. MSN needs a redesigned home page. Make it more user-friendly and fun like Yahoo. Add themes to Outlook - not just accent colors. And they needa add a lot of missing features from Android to our phone. Specifically the features of a Galaxy s5.
  • WP is about user experience, not features. :D
  • And features are part of a good user experience! :p Posted via Windows Phone Central App
  • Is a great user experience enough to get a user to switch from Android to Windows? I think its new features that has the greatest potential to get a consumer to try your product/service.
  • "Is a great user experience enough to get a user to switch from Android to Windows?"
    No, evidently. But how'll giving out its exclusives to its direct competitors help either? 
  • I'm ok with Cortana going to iOS and Android as long as Jen Taylor stays on WP. Let them have the cheesy synth voice! ( :
  • That could be an ugly experience if your pc / tablet / phone don't share the same voice profile.
  • I understand the sentiment but I disagree (surprise!). I don't mind porting Cortana over to Win8 and X1, in fact, I really think they should. That would be the perfect hook to get users onto a WP device. You love Cortana on your PC and Xbox and wish you could take her with you? Why not complete your experience with a windows phone? Cortana could be one of the pillars of the 3 screen strategy if MS does this right.
  • So... Apparently, even Microsoft think that people use Android devices (kindle tablet and Android phone?).
  • even Microsoft think that people use Android devices
     They ain't thinking so. They already know about that and that's the reality as well... The problem is they are helping to stay with those devices longer.
  • I don't care.. but wp users deserve best experience for microsoft services. not going well so far
  • The answer is still no. I will even consider this if google offered their official apps including Google Now and Apple offers Siri and iTunes to WP.
    GIVING CORTANA TO ANY NON WINDOWS PLATFORM WILL BE A SLAP IN THE FACE TO ALL WP USERS.
  • Sure. Let's share our work with Google, since they've been so kind to share theirs with us. Let's share our work with Crapple, since they play so nicely with others. They'll try to throw some kind of lawsuit at MSFT like they do with every company. Google will cripple it some way, I'm sure. Seems like a good idea.
  • Well, if those android and IOS users want Cortana, they should buy a windows phone, that's the deal!
  • Exactly.
  • This would be the last straw for me. Why buy a windows phone(other than the interface) when you could get an android or iPhone and use all of Microsoft's services (OneDrive, Xbox music, office, etc) AND have all the advantages that the other OS have?