Why has Spotify been delayed until now?

BusinessInsider got in touch with Spotify executive, Gerrit Meier, at the Windows Phone press event in New York today. While Spotify has been loaded on handsets at the event and we should expect to see the music streaming app on the Marketplace soon, why has it taken so long for the team to develop it? Meier told BusinessInsider that while Spotify's team might still be relatively small and resources finite, they decided to wait for the opportune moment with Microsoft to launch the app.

Microsoft has been providing support, resources and promotion, with slapping the app across all devices at the event in NYC, in Microsoft's showroom. The team waited for the service to launch in the U.S. (opens in new tab) and then Mango to take advantage of pinnable tiles (for playlists etc.) and background streaming and the launch of four new handsets in the U.S. turned out to be the time for the announcement.

We should expect to see Spotify on the Marketplace soon. Check out the hands-on coverage (opens in new tab).

Source: BusinessInsider (opens in new tab)

Rich Edmonds
Senior Editor, PC Build

Rich Edmonds was formerly a Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him on Twitter at @RichEdmonds.

  • Been waiting four months for it now. I sure hope they don't pull some **** about releasing the app in the US first and lets us others wait.
  • Delayed until "now"? Seems to me that it's still delayed. I know, today isn't over yet, but does anyone expect this to launch in the next 4 hours? I'm assuming east coast time, but I guess "today" could be anytime until the international date line is still November 7th. I really wish Microsoft would think before announcing release dates.
  • There wasn't ever a launch date announced, get your facts straight troll!
  • The Windows Steam Blog (aka, the official Microsoft WP blog) wrote "Spotify is launching today for Windows Phone." How is that not a launch date? Think before you write.Here's a link for you as I know the internet can be difficult place for some.http://windowsteamblog.com/windows_phone/b/windowsphone/archive/2011/11/...
  • my best friend's mom makes $77 an hour on the computer. She has been out of job for 9 months but last month her check was $7487 just working on the computer for a few hours. Read about it here CashSharp.com
  • tech blogs have actually said " later today " but its already 7 here in cali and still no app. 4 hrs to go.
  • I can find it in the Swedish merketplace on the web, but not on the phone. Guess its just a matter of hours..
  • Just installed it from windowsphone.com marketplace in Great Britainhttp://www.windowsphone.com/en-GB/apps/ca8d6603-a9ae-4a05-8643-baad091ecdd1
  • Installed it for a couple of hours ago. Search and you will find it.
  • Looks like Microsoft did it and released while it was still "today" in some part in the world. Don't know what time it went live, but it's listed as 11/07/2001 in the Marketplace.