Windows Phone Marketplace hits 50,000 apps

We haven't been covering the whole "Marketplace hits XXX" for awhile now, mostly because it got old, but we're returning for 'the big fiddy' aka 50,000. According to All About Windows Phone, the app store is now at 50,126 items with 17k apps being added within the last 90 days. In fact, though it took a year to hit 40,000 apps in the Marketplace, another 10,000 were added just in the last 40 days, which hints at a strong improvement in rate-of-growth.

However, some caveats do apply here. While there are over 50k apps, not all are available in all regions and some have been pulled by the publisher or Microsoft, meaning they are no longer available. In that sense, the numbers are a little more sobering: "US (42,655), UK (40,305), France (39,235), Spain (37,027), Italy (36,944), Germany (36,958), Australia (37,024), India (36,752) and Singapore (36,922)".

All About Windows Phone also points out though that average number of submissions is now 265 a day which is almost double what it was a month ago when it was just 165--that increase in submissions is most likely due to increased awareness since the Gen 2 devices launched, especially Nokia's push in Europe and Asia.

Other interesting stats note that 58% of apps are free on the Windows Phone Marketplace, with 14% being paid with free trial and 29% are just paid. This figure puts WP7 right in between Android (69% free/31% paid) and iOS (43% free/57% paid).

Finally, rate of growth is important to look at with Windows Phone taking 14 months to reach 50k while Android took 19 months and iOS did it in just 12. The Android numbers show how even a slow-start can lead to explosive growth when all the right pieces are in place (e.g. device availability, advertising, etc.) while iOS was a bit different since it already had around 4 million users even before it launched the Marketplace (that's actually quite impressive). Sill, the Windows Phone Marketplace numbers show very strong growth and it is still very much a competitor against Android and iOS--given enough time.

Source: All About Windows Phone; Thanks, James, for the tip!

Daniel Rubino

Daniel Rubino is the Editor-in-chief of Windows Central, head reviewer, podcast co-host, and analyst. He has been covering Microsoft since 2007 when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, laptops, next-gen computing, and for some reason, watches. Before all this tech stuff, he worked on a Ph.D. in linguistics, watched people sleep (for medical purposes!), and ran the projectors at movie theaters because it was fun.

  • Aaahh Yeeeaaa, is right!  I really like how AAWP presents this information.
    So what's left, from a 'major' app standpoint?  I can only think of a few (Audible, Words With Friends, Skype); maybe more independent apps and/or games will be forthcoming.
  • I think a hold up on some more popular games on iOS is the fact that they probably would only want to come in as a full Xbox Live game which probably entails more development time and checks than they want to deal with.
    But other than that, yeah most major apps are on the platform..Skype will come integrated next update i'd imagine and Zyanga in my opinon is just not good at developing so even if they are working on one, i have a feeling it'll be buggy.
  • Some major banks still Wells Fargo & Chase.
  • True.  I forgot about the banking apps (although, I'm not sure that I would use them on my phone).  Also, I forgot that some are asking for Pandora...
    A couple of months ago, I read a post where the poster mentioned that he needed some medical apps - I really hope that WP will get these types of apps for those in the medical profession.
    I really think that once Nokia hits the U.S. and once Apollo launches, that there will be a plethora of new apps - quality and not so much - but a lot of new apps nonetheless.
  • I think my sister is mostly annoyed that we don't ever have the trending games that iOS and Android have (and yes, she's 28...).  She always complains to me that she can't play games that all of her coworkers are playing.  I'm not sure how to fix this, other than really getting some marketshare. We'll see. :)
  • Where is Words with Friends?
  • Not here.  But Words by Post is just as good and is available for cross platform play on Android & iPhone as well.  So in that alone its better.  I've moved all my friends & family over to Words by Post since Zynga is obviously not interested in spending a couple bucks to port the game over.
  • So far no app I needed was missing... ;)
    The stacking up of apps is coming along very well... and I always say,
    'I'd rather quality than quantity any day'
    It will just be a matter of time before the other select mainstream apps become available as Just Visiting brings up. There's a couple indie games that I wouldn't mind seeing on WP7, one for example being Meon. Damn addictive and challenging game. It would actually make for a great XBox arcade game too! (
    That was the only game that kept me on my WM device longer than I wanted to be.
    This ramp up of apps within 14mths only shows what some sites are writing about being 'too late for Windows Phone to be competitive' as a pile of dribble. Windows Phone is a contender. Underdog maybe but potentially a game changer.
    PS Judge_Daniel sounds like your sister should become the trend setter in her crowd :)  
  • Who made the first picture of this article? i can see a star wars game that is not on the marketplace anymore...feel like it's 50000 - 1 !!!
  • Can we finally get some bad a.s.s. 3-d shooters for WP7 ? Sick of all these simple games. Give us Rage, Modern warfare or something of the sort. If I pay for Xbox live, I want to be playing against or with my friends on XBox live...
  • Turn on your Xbox..problem solved.
  • Nice presentation, but they numbers are off - the 50K mark has not been reached yet. Notice how your source uses the word "approximately" all over in their article. :)
  • 50k apps and still no Nook ereader app....thanks a lot Barnes and Noble.