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Windows Phone needs 'spiritual equivalent' to Surface, says Microsoft's marketing head

Lumia 950 and Surface
Lumia 950 and Surface (Image credit: Windows Central)

Chris Capossela, Chief Marketing Officer for Microsoft, appeared on the TWiT network's Windows Weekly this week where he gave his thoughts on how the company needs to move forward to make Windows Phone competitive, hinting at a Surface-like path.

As reported by GeekWire, Capossela referenced the success of Microsoft's approach to the Surface line of tablets, acknowledging the company's earlier misfires with the lineup, but noting their eventual "breakthrough" with customers in terms of their hardware design and flexibility to be both a tablet and PC. Speaking further, Caposella said that Windows Phones need a sort of "spiritual equivalent" to the Surface tablet, giving a hint of what the future may hold:

"We need some sort of spiritual equivalent on the phone side that doesn't just feel like it's a phone for people who love Windows," he said. "It's got to be a phone where it's like, 'Wow, that's a real shock or that's a real breakthrough, and (for an Apple customer) that's going to make me pause before I buy my 17th iPhone.' And we need time to actually go build that."

Keep in mind that this doesn't really confirm the oft-rumored Surface Phone, but it certainly sheds some light on where Microsoft may be headed with the platform. And while Caposella may not have outright confirmed a Surface Phone, he did somewhat confirm the existence of a Lumia 650 during the interview.

In any case, you can check out the full interview (and it's well worth it) at the link below. And let us know what you'd want out of a potential Surface Phone given Caposella's comments.

Watch Chris Caposella on Windows Weekly 445

For a more nuanced discussion check out our thought piece 'The future of Windows Mobile – Does Microsoft want to reboot the concept of a phone?' for what Microsoft is trying to do.

Source: GeekWire

Dan Thorp-Lancaster is the Editor in Chief for Windows Central. He began working with Windows Central as a news writer in 2014 and is obsessed with tech of all sorts. You can follow Dan on Twitter @DthorpL and Instagram @heyitsdtl. Got a hot tip? Send it to

  • I just hope they launch it in India..
  • microsoft needs some spiritual assistance
  • Lol, true
  • Surface phone coming and confirmed.
  • Looks great so far!
  • I just hope it doesn't get delayed to 2017. I want to get 950xl but I'm really curious about Surface Phone.
  • Get the 950XL. Posted via the Windows Central App for Android
  • Building a phone from scratch is a tedious process... Especially one with lofty goals like the one mentioned here. I would expect it no sooner than 2017..... Unless Microsoft has already been hacking away at it to a good degree.
  • I would not advice waiting for the surface phone. As it is, it is expected only to be announced in Q3 next year and given MS's track record even that may get delayed. Take another quarter for it to be available in markets, and the wait will be pretty long. Do bear in mind that Caposella did round off his statement saying that they will need time to build it. So it may not even arrive in 2016.
  • The only phone I would buy is a Surface Phone. Especially since nothing I see seems to be a step forward than my Lumia 1020.
  • Except it says nothing of the sort.
  • Mate, shhhh.
  • Yeah, I have to agree with you. I've been a windows mobile fan since the beginning, but im beginning to feel like they've list track/touch with the mobile side of things.
    We all were hoping for miraculous things when MS bought Nokia, yet that seems to have been their biggest mistake yet! There has been little notable to come out of Redmond since this acquisition, nor dis the even remotely capitalize on the momentum they had prior. No 1020 spin up, nothing from the 1520, and the current lineup clearly fails to impress - even with solid specs.
    Im afraid that MS realization to these facts has come way too late. Not only has the ship sailed, its made its destination port, and is on the way back. They talk about a "surface" phone for late 2016? By then the market will be looking at windows mobile the same way it does blackberry - if they're not already.
    Look, im eyeballs deepin the mobile industry, and what I see is a lack of support from MS on all fronts, and consumers respond to that lack with disinterest. I see the potential, but its not being pushed with any vigor by MS, and its a shame.
  • Not been to look at a Lumia 950xl yet then? It's a game changer a truly superb piece of kit..
  • That ugly thing you mean? L930 has a better design than that crap. I wish I could get a L930 design with the 950 specs :/
  • Slap a case / cover on it. Problem solved. The phone is good. It's the software that's the current problem. Unified by clumsily tacking everything together throughout the ecosystem is far different than unified it terms of style, function and purpose. The failure of W10M is having a mishmash of everything mixed together rather than something with any sense of refinement. I know that many will say that will be coming soon. Sadly, that is now the joke. Common themes, styles, functions and placements of things is now needed. Without that, it looks like an unplanned mess. Without stability, it looks unready and unworthy of respect.
  • I personally like the design of the 950 series, though not as much as the 830/930 design, but "slap a case on it" is NOT "problem solved" for somebody who thinks a phone is ugly.. Ugly is ugly, and nobody wants to go home with ugly.
  • Yeah. One can clearly see that Windows 10 in general (even on desktop) just is not finished yet ...
  • L930 is a thick brick. You need to find a better example if you want to talk about design. And I'm glad that the new phones, as ordinary as they look, do not look like a 930.
  • Sorry, but the material on that device where way better. Also, while it might not was to everyone's liking, it had a certain distinctive design to it. The 950 looks so bland. They did away with all the colour and went with white and black. This saddens me. I don't think this phone is a failure though. And at least these mozo cases do something about it
  • Unless you are a Verizon customer in the US. Then is isn't much more than a $600 paper weight.
  • The 950 XL a game changer? Don't know at what game, but certainly not at the smartphone-game.
  • A phone that feels like a Nexus 5 with unfinished mediocre software is a game changer? Your expectations are very low! Posted via the Windows Central App for Android
  • Its no different to go from 2% marketshare to relevance than it is to go from 0%. At least unlike Blackberry, Windows Phone doesn't have to make money.
  • So true Trev.
  • +1..
  • We've known about Surface branding for years, but its honestly only gained major traction this last year or two. It's not as overdue as we'd like to think. Posted via the Note 4/Nexus 7 (2013)/Lumia 1020/Lumia 2520
  • No what he's implicitly saying is, that when it comes to what phone os's do today, with the app-centric model that has been established, there is nothing they can do, they can't compete. So they keep looking for the next paradigm, but no one knows exactly what that will even look like yet. So in his words to me they are clearly saying, they have to find that before they'll be serious about competing for broad mass market appeal again. The facts are the facts, I don't think there's any real secret here other than, none o usf know what will be the next big shift.  But for this one, they know they can prod along to keep in the game, so their options and toolbox (ie, carrier relationsships, broad technical ability, a place in the industry, etc) are open for when/if that time comes.      
  • Maybe you should actually listen to what he says before making conjecture based on a single quote. The way he spoke made it seem like they actually do know where they are going next. I'm thinking you're a troll or thick or ignorant.
  • You are reading into the article the troll-like thoughts you have right inside your head.
  • You are such a moron.
  • The Windows cell phone hardware 'spiritual equivalent' to Surface would obviously be the Surface Phone that they are obviously working on. How is this difficult for you to comprehend? It's clear that Microsoft's new direction is all about innovating and making really inspired high end computing devices. Looks to me like they're willing to take the time to do the upcoming Surface Phone right, and I'm glad. Posted via the Windows Central App for Android
  • Exactly. If that's what's necessary, then why wasnt the 950 that phone? What else are they going to forget for the next flagship? Contrary to their marketing, the Windows smartphone beta is still very much in progress (in many ways, even regress)
  • You choosing a dead lion over a living dog. The 950 and 950 XL a quite good devices on I'm coming from a Lumia 1020 myself.
  • What baffles me about 1520 and 920 users who refuse to move to 950 series, because they dont feel "premium enough," do they forget that their devices are also made of polycarbonate and less power? Such an odd community.
  • yeah I know right
  • I'm one of those people hanging on to my 1520. To be honest, the 950XL is really nice, but it doesn't feel like a huge leap forward. That's why I'm still with the 1520. It is also a good bit smaller, and the 1520 looks least to me. My wife also has a 1020, and she'd rather stay where she is. Again, the 950 is really nice, but the additional size plus a camera that's only "as good as." We are waiting for hopefully some strong third party options in early 2016.
  • I'm sorry, but the Lumia 950 camera isn't just "as good as" your Lumia 1020. Yeah, the Lumia 1020 has more detail but that is the only area where it can compete with the Lumia 950/XL.
  • You seriously expect a third party company to do something better than 8 core and 3GB RAM and outmatch the lumia camera with Windows OS in it? Yea right.
  • The 950xl is a huge huge improvement, 8 core liquid cooled, continuum, iris scanner, superb camera, a free docking station if you hurry, the 1020 isn't even as good as the 930 let alone the 950xl.... I moved from a 930 to a 950xl and so so pleased I did...
  • I understand what you are trying to say but if you run Win10 on 950/XL and on a 1520 you will notice a huge performance difference and response time.  I just feel it has literally everything, except the "premium" body (which can be changed through a replacement).  ​
    What I'm trying to get at is, when the 920/1520/1020 came out, they came out at a time when devices were still lacking many features that we take for granted today, such as the amazing cameras, wireless charging, Super-sensative touch etc. but currently, we're at a point where devices have reached a peek, concerning features and whatnot.  Samsung tried to innovate with air-gestures, water-proof etc and those seemed to be temporary "fads," only to remove them from their recent iterations.  In terms of power and features, the 950/XL are right up there with the other flagships and even surpassing them in some areas.  So what is it that would make users such as yourself upgrade? 
    It's really a shame because I see users with these older devices, who complained the 930 wasn't flagship-enough because it didnt have the latest processor (at the time), now MS gives us these high-end devices (minus the "premium body") and people still prefer to hold on to their old devices rather than upgrade.  I can to some degree understand users with a 1520/930 but people with 920's/830's etc who complain that these devices aren't worth the upgrade?  These new flagships run laps around those older devices in every aspect. 
    MS has given us the devices we have been asking for this time around but many choose to remain on the near ancient devices, while running a laggy version of Win10.  While these is room to still innovate, the gap that existed before, is no longer as big, so devices from any manufacturer aren't going to have the same amount of new features as they did in the past but if we also don't support these devices for the silliest of reasons, why should MS give us devices we ask for?  They just gave us what we asked for, yet most people on here still find an excuse not to buy them.
    Sorry for my rant but people really need to realize that there is no such thing as a perfect device; there will always be room for improvement. 
  • A perfect device ... No that does not exist.
    But for the kind of money one has to spend on a 950 or even xl a non buggy experience and premium look&feel CAN and are expected.
    I do not accept the apologistic approach of "slap another cover on it then". If we get to that point on such an expensive phone the fail has already happened.
    I would not switch from my 920 to a 950 because they are ugly cheap looking devices for a lot of money. If they at least had offered colour options. I now use a 640 xl. It has the price tag appropriate for its looks (and frankly with the colour it is more beautiful than either of the flagships without spending money on an extra cover).
    I will wait for a stable os in a flagship phone that actually looks the part. The 950s are not that.
  • I completely agree that usually, when you spend that kind of money on a phone it should be bug-free and "premium-looking."  That said, MS has kept the specs of these phones on par (and better in some areas) with the flagships of iOS/Android, while keeping the costs lower, which then KIND OF justifies buying a premium back for the 950/XL.  The bugginess also comes down to the OS, which is still being updated and work in progress. -------------------​- I can't help but feel, if MS gave us that "premium-look," while sacrificing on Wireless Charging/SDCard/Amazing Cam/Liquid cooling/Continuum etc. people would complain that it's "ancient hardware," and should they have given us a "premium-looking" device out of the box, with all the existing features and charged the same price as the competition, people on here would complain it's too expensive and MS should be charging lower.  -------------------- The way I see it, MS basically gave us a flagship phone with top specs and looks good but left the option for a "premium-look," up to the users who care to spend extra on that.  You say you won't switch from a 920 to a 950 because it looks ugly and cheap looking, but turn both those phones on side by side and then tell me which looks cheaper, the screen and res alone, already makes the 920 look ancient.  Each to his own I guess and at least you did sort of move on by purchasing a 640 rather than just sitting it out but I just find it's just a shame that many people are shrugging these off for a reason that is actually adjustable while still costing less than the competition.    
  • The 950 camera as good as the 1020?  It's literally no comparison because the 950 camera is far superior to the 1020 in every way except maybe picture quality, and I say maybe because I honestly don't know.  What I do know is that the camera takes amazing pictures and it takes them really really quickly, unlike the 1020 which is slow as molasses.  Don't forget also that the 950 camera is much better with moving objects.  I would choose the 950 camera over the 1020 every single time and it would be the easiest choice ever.
  • Right, so premium you have to put tape in the case to stop it creaking. Sounds like a massive upgrade..... /s
  • Yeah. It's insane. I just taped up my 950 and still forgive ms. Don't know why really. Also coming from 635, im lovin the 950 performance and camera.
  • My 950xl does not creak, besides most people will customise their phone with mozo cases.... Mute argument the creaking thing it's rubbish... Not on creak yet....
  • Same here. I thought about returning my 950 and going back to my 1520. Soon as I turned on the 1520 I realized how much better the 950 is. The 1520 home screen looks cheap and old between the lcd and 1080p resolution. The difference is not subtle. Never felt this way til I bought the 950 and changed the font size and tile count. As far as the 1020 that's been collecting dust in my bin with the 920,8x and the rest of the collection. The 1020 was only great as a camera but the 920 and certainly the 930/1520's ran circles around it performance wise.
  • To address your baffled mind, it's not all about build quality, but just to ay this, the 1520 is IMO better quality in build. I can't speak for the 920. I considered upgrading to the 950XL, but ATT doesn't carry it. The 950 is ok, but I want the larger 5.7 screen. Before you go mentioning I can buy one from MS, I'd rather buy it from ATT. Replacement is easier and quicker. Besides, I have no desire to pay interest on the phone, which jacks the price up even more. As for specs, they aren't enough to make me upgrade, when my 1520 that works just fine. I bought my son the 950 and it is a nice phone, with nice features such as, removable battery and cover, continuum and being able to unlock it with Windows hello. I'm not in need of continuum at the moment, as I have a Surface Pro. For many of us 1520 and 920 users, it just doesn't offer enough to want to upgrade at the moment, when our phones run Windows 10 Mobile just fine. Unlike some folks, and I can only speak for myself, I will not just upgrade for the sake of upgrading. If the next Window Mobile Device (WMD) offers something truly useful, such as the long awaited stylus for One Note, Paint and other apps, does something that no other phone on the market does, I do not see a point. As long as i can continue to get OS updates or my phone stops working for whatever reason, i will wait.
  • 920 build quality was good except for the dust getting inside the FFC. Posted via the Windows Central App for Nexus 5x
  • Styling is a big part of it. My 920 was the sexiest phone I've ever had the pleasure of holding. It was heavier as well, so it felt more solid. It also looks wayyy better than my 950.
  • The 920 was indeed a sexy phone and it's still passes the test of time in terms of looks but I'm guessing MS sacrificed on looks to make sure we get the latest internals and features.  At the end of the day, you're a client who loved yoru old device but can clearly see reason to move on.  I loved my 800, 920 and 930, still have them but loving the 950, the weight of 920/930 does indeed make them feel more solid but I also kind of like the light feel of the 950, it would have been nice if they balanced it inbetween both weights.
  • Yeah, 920 is cheap and nasty compared to the 950xl. (I still have my 920 and 930. The 950xl is Fricken sweet).
  • I'm not holding onto my 1520 because I don't like the 950 or 950XL, I'm holding onto mine because I still have another year on my contract and AT&T doesn't carry the 950XL. I know that I can buy the XL unlocked, but I can't afford to spend $700 out of pocket for it. I could save up for it, but why when there's quite possibly something better and bigger coming out next year.
  • Your financial explantion is completely understandable and i respect that entirely but I'd just like to throw a different perspective:  there is always going to be something better just around the corner, so if we're always going to be waiting for the next best thing, we're always going to be waiting.  I'm sure the surface phone is going to be spectacular but what if it's not your sort of thing? What if that's going to be even more expensive (which it most certainly will be)?  What if it looks great but lacks the amazing camera of the 950/XL/wireless charging etc?  
    There will always be what ifs, so I just personally think if you want to upgrade and are able to, then you should go with the current great thing and hope that your finances become much become better by the time that next big thing comes out.  Best wishes and hope your pockets become a lot fuller in the following years (not just to buy devices of course =p ).
  • Two quick things. I will never again have a phone that does not have wireless charging and, I and many others will t be upgrading nearly as frequently in the US where carriers have quit subsidizing phones.No flagship for me. My 928 is my phone until it breaks, then I dump Verizon and look around. PS people keep describing the dead MS phone, but it's popular in other parts of the world. This seems to be an American problem. Carriers primarily. I'm curious to see how the unsubsidized phone thing plays out.
  • There is no way I will move from 1520 to 950xl brother, I am struggling to call it an upgrade!
  • Day one owner of a 950xl, loving it more each day. Once BofA gets it act together, there is nothing more from me to complain about, the hardware, cpu, size,screen, battery, camera, feel are all badass in my book. The changable back cover coupled with a mozo is second to none. As the OS improves, and once your must have app is available on the platform what is there to complain about? Is there another phone on the market that sporting 232GB of storage. Loving my 200GB SD card...
  • Hey Akira, honest question. Hows the software on that? I've heard many sources say W10M is still unreliable and buggy.
  • Using the 950 since day one. No issues whatsoever with the OS. Runs like a charm.
  • Even 64GB with 200GB Free SD and spare battery. LG V10 :)
  • The 950 has superior camera. Sure, less MP, but wayyy better in every other aspect. You simply can't deny that.
  • I upgraded from a 1020 to the 950XL and it's a huge step forward. The 1020 truly looks and feels old compared to it.
  • I'm curious what you have to say about shot to shot times for 950. I hate that "saving..." thing on my 1020. I heard in a review that even 950 does that, maybe up to 3 seconds for XL.
  • Not for me, photos save within half a second on default auto. Maybe sometimes 1 second if I take many in quick succession. Leaps and bounds better than my 925. Keep in mind this is saving to native storage, not an SD card (which could be slower).
  • There is no "saving..." at all.  In fact if you turn the shutter noise off you can't even tell that the picture was taken, that's how instantaneous it is.  The 1020 was soooooo sloooooooow it drove me nuts.  The 950 XL is truly a pleasure to use, especially in regards to photo taking.
  • Go tell me about it and let's not forget camera speed.
  • 1520 is definitely a step forward from the 1020 buddy. Now we need a 6 inch Surface Phone running full Windows and have the awesome kickstand as well.
  • If they put a kickstand on a phone, then no iPhone nor Android user will get that. They won't do it.
  • They should have different sizes. I cannot go beyond a 5.5 inch screen haha
  • 5.4in would be an interesting screen size...
  • I disagree. Having moved from 1020 to 950, the 950 is way superior. Picture quality similar in term of definition, but the usability way higher on the 950 as no lag whatsoever. Fast charge great, built in QI. If you want to do a reset then all my music is on SD so I don't have to reload. Hey Cortana worked well, great for driving. Iris recognition. Seems to me it has everything people have asked for yet it's all moan moan moan around here. The polycarbonate shell (ni creaks on mine) had taken two significant falls without a mark - iphone or galaxy would be shattered. Played games via contiuum on my 65' screen and also cast pre xmas holiday pics to same screen from phone. Brother in law apple acolyte very impressed. Jeez, try some positivity around here. Just waiting for my mozo leather built in qi flip case now....
  • They are obviously building a case for a Surface phone. How that remedies the lack of apps is another question. I'm not seeing how you can have one without the other.
  • According to what they are saying here, Microsoft needs more than a fancy case. They need a real game changer if they want to make an impact. Just another smartphone isn't going to do it, especially a year from now. Posted via the Windows Central App for Android
  • If it's about the camera, I doubt there will be another smartphone with camera like that, windows or other platforms. Since all want thin smartphones, I don't think they will go beyond the ~20mpx area
  • Mooncow, I have the Lumia 950xl, it is truly excellent and a huge step up from the 1020, go take a look you will be impressed..
  • I know two people with the 950XL. One of them says it freezes and locks up daily, the other is returning it tomorrow and buying an iPhone.
  • The one I played with in the store gave a loading message when I pressed the home button! Posted via the Windows Central App for Android
  • Lumia 950 is that equivalent in my opinion. They only failed in marketing it. The 3 led flash, 20mp camera, living images, continuum, iris scanner, dual sim, SD slot, dedicated camera button, are all features that set it apart and yet there are no advertisements. Everyone who sees my living images are amazed and want to know how I did that.
  • I won't touch another Windows Phone until they fix the travesty called Windows 10 Mobile. Worst mobile OS you can buy today. And I say that after being a rabid WP evangelist since 2010, but I'm done, and Windows 10 Mobile is what pushed me away. It's complete and total garbage. If you could get a 950xl with 8.1, I'd buy it. Not 10.
  • Somewhat agree. 10 is crisp with a finer UI, yet hard to recommend over 8.1 as the bugs are prevalent.
  • Wp8.1 is too yesterday compared to W10mobile.. Which are these problems you guys are facing I'm not facing problems on build 10586.36
  • Same here no issues except I'm on .29. .36 isn't being offered to either of my 950s.
  • It is not even so much the hardware. Foe the most part, the hardware has always been great. But they need to better refine the software as well as providing compelling reasons to choose Lumia phones. Start releasing these phones globally at the same time and not months' after announcement and for once actually guerilla market your devices and their features. There is your key to success.
  • That's because they produced so few of them, not because it's selling so well, dude. The 950 line isn't, and won't be, more than a blip on the radar.
  • Marketing could increase the demand for the device, justifying the expense to make more. But, like you said, it is just more dissatisfied customers due to the mediocre software, bugs and lack of apps. They have been able to move some low end devices over the years, but those people didn't upgrade to higher end Windows Phones as Micrsoft had hoped. The mediocre experience just made then switch to Android or iOS when the time came. Posted via the Windows Central App for Android
  • "But they need to better refine the software as well as providing compelling reasons to choose Lumia phones."
    The whole point Chris makes in that quote is providing compelling reasons and yes, it is about the hardware. It's about pushing beyond.
  • It's the software Daniel. It has always been the software.
  • The reviews on 950/950xl are laughable cause the software is so half baked. And I'm a WP/WM fan. Reviews are basically telling consumers to stay away til the software gets worked out. Not WinCentral obviously. Haha. MS cant win, ATM. We all screamed for new hardware and now we are annoyed the software isn't ready. Posted via the Note 4/Nexus 7 (2013)/Lumia 1020/Lumia 2520
  • The fact that they should have had a flagship every year is obvious and shouldn't require screaming. ****, that's the minimum you should have: something to showcase the software on. But I've always screamed about the software here. I was there when these so called "fans" didn't want the 8.1 notification center (as a side note I'd really love a poll asking who isn't using the notification center on 8.1) and I was there when they brought in the "hamburger menu" (as a symbol of the direction things were headed) to practically kill what WP stood for. It's not just that the software isn't ready; the fact that the software has no identity, that it goes a long way to be a half-implementation of Android and has Continnum as such a big deal when any Android device connected to a big screen, stretching its apps just like it does on tablets is practically the same thing...these are all shortcomings - to put it mildly - on top of releasing beta software on $750 devices and expecting people to keep waiting. The first time this so called "agile" development came into existence no one could have thought we'd be faced with half functional software released to public use. I remember the days when we argued whether Mac did it better or Windows: the placement of buttons, the feel of the software, whether a top screen menu makes more sense or menus inside windows...and now, maybe 8 years later, we're given this amalgamation of cr@p as a phone OS and expected to wait until it reaches the potential that honestly, it could have on 8.1 and was destroyed on 10. Daniel says the idea of project Astoria to bring in Android apps was terrible because "why would we not get an Android device if apps are the same?" Well, he is right. But I ask now: why wouldn't we get an Android device if Windows now lacks design, and still has no apps on top of the design thing? We stuck around for the design. And now we don't even have that. This guy explains it best:
  • I agree partly. Design has took a step backwards but I do not think they lost all of their identity. They are slowly vetting some coherence and I for one life their new iconography. Also they are doing away with these uber sharp contrasts. While they may have looked cool, they were not easy on the eye and it normally is a no-go in design to do something like that.
    Apps fo not get stretched out with continuum. This is the main difference and why continuum is so interesting (although it very much is a proof of concept right now): Apps do adapt to another way of input with mouse and keyboard. And are therefore optimised to work with this input other than just being stretched out. Windows 10 is definitely not ready yet. They know that the experience in the 950 is subpar. Therefore it is not getting marketed a lot. I actually do not know what to think of the 950.
  • Developers didn't bother creating Android apps that scaled with screen size. What will make them not only start making apps for Windows, but make them responsive? Micrsoft doesn't have an answer for that. They didn't even have any big app launches to go with the release of Windows 10. Posted via the Windows Central App for Android
  • Well, according to Microsoft it should be very easy to create responsive apps with the tools provided. I am no developer, so I cannot tell whether that is true or not. But I know that most of my favourite apps already have gone universal, so I would consider it a success. Also I am not sure if windows phone will get any love from windows 10 developers, but I am pretty sure that at least the desktop will see lots of apps coming in the future, simply because the platform is so big and convertibles are getting more and more common and desktop-applications as well as websites can only do so much to be touchfriendly.
  • True. It's always been about the software. Winmo10 is so convoluted and takes way too many extra steps to do the simplest things it's ridiculous. In each winmo revision it gets worse. The whole vision in WinPhone7 and 8 is completely lost or terribly broken. I have no idea how they are making Winmo10 publically available. It's a mess.
  • Software is a major issue. W10mobile is a step back in features (I like the design choices but Microsoft just can't help but keep removing features competitors have and it's just embarrassing)
  • It's as if in some instances they just did things backwards for the sake of change. There is literally no additional features or advantage for many of the things they've changed. It is soooo odd. Many parts of the OS feels like it was designed in silos by completely different groups. Worst project management ever.
  • I guess WM10 was built from the ground up an a lot of things were scrapped (if not 8.1 in complete was scrapped). So a lot of features have to get re-implemented. They will probably be added again, but they now are busy getting their platform to a usable state so I guess we will have to play the waiting game. The biggest new feature is, that it goes hand in hand with Windows10 desktop and since Microsoft does care about their desktop platform we might just get some updates in time from now on!
  • A certain amount of it is about the hardware, I agree. But without quality software to back it up, even the best, most innovative hardware in the world is just a paperweight. Windows 10 Mobile is a travesty of bad design, its UX inferior to its predecessor in nearly every way. Yes, it has some improved technical underpinnings, but it's harder to use, less fluid than 8x was, and is riddled with bugs. It crashes, it freezes, it lags, and even on the identical processor with identical RAM and storage capacities, Android devices *smoke* it. Remember the days of the "Smoked by Windows Phone" campaign? Yeah, that isn't happening anymore, because WP is less user friendly, less optimized and poorly designed.
  • Absolutely agree with your software statement. They're already running good ads here in India for the new Lumias.
  • I think at launch we all accept W10 mobile was rough. I had terrible battery drain. Now on .36 inside build and it's very nice.
  • Was .36 pulled? I bought my wife 640 and upgraded it to W10M. Fast Track offered .29 not .36. BTW, her 640 easily outperforms my 925, but I'm going to limp along and maybe go for a 650... Or 950 if I can swing that.
  • Open the Insider app, select Fast ring again and let it reboot, then check for updates. You'll get .36 as an update to .29.
  • Here's a toast to hoping they get that done! I'm not sure what it would take for that dream to come true but I'm certainly optimistic.
  • Well at least surface phone should be released like iPhone on same date all around globe. So that it grabs the headlines all over and people jus start speak abt it.
  • Yup. A little bit of hype goes a long way.
  • ^ This. Worldwide near immediate post-launch availability is a must. Anything longer than 14 days max is a waste of effort. If the carriers won't play, then release unlocked but compatible. Pay the extra certification fees as necessary to enable functionality on all carriers. I get it that doing this is not without numerous challenges, but Microsoft needs to do it if they truly are serious about mobile.
  • We're getting there. It's not the hardware, it's nowhere close to the hardware. It's the software we already got the Lumia 950 on the 950 XL. And many persons like it, it has all the features most of our Windows users world is asking for. It's just the software little Jitters here little jitters there, but the overall it's pretty good. We're getting there.
  • Rollindice, that's my point as well, my 950xl is very near to becoming "my smartphone" nothing more, nothing less. My 950xl will become a commodity style phone like android and ios. Do any of you guys really think the majority of iOS and android users oh and awe every time they pickup their smartphones?
  • The issue is that yeah they need awesome new hardware with software that matches it (no bugs). The fact is people still won't want one due to the lack of apps. Until we start seeing commercials with "get our app on the App Store, Google Play, and Windows Store!" I wouldn't hold my breath. Yeah an awesome phone may generate interest and get us to at least 5% market share in the US, but I just don't see anything big happening until they get apps. Which sucks cause WP hands down has the best **** mobile keyboard ever.
    I suppose they could have some top secret plan with like the top 100 or whatever apps on iOS to be ported over with a new Surface phone using their new software that no one knows about yet.
  • Yeah, well those top 100 iOS apps, just need to be ported over, you don't need to wait for the surface phone for launch to support , get them over now, once we get developers supporting we're good to go to 950 and 950. XL are quite good devices. No questions about that, we have good cameras. We got expandable storage, we have windows hello, what's more there to ask, just the apps.
  • The biggest problem in terms of apps is the lack of local apps. Like the local mall or taxi company. Also product apps, like thermostat controls, remote car starters, security camera controls.
  • Yeah, the old app gap. Personally I get a bit annoyed when I go to a conference and no app for it, but not actually missing anything. Happy to support 3rd party for others like Strava. I am fortunate that my bank here in new Zealand has an app and air new Zealand also. Might be better support her than in the US from local devs perhaps. If any of you come here to do some back country adventure get NZ Topo Maps - another example of good local support, it free and better than the ios similar app.
  • What alternative are you using for Strava. Happens to be the one app I wish was natively available on WP. Im currently using Striver but it really isn't a proper alternative. Apparently Strava isn't very forthcoming allowing 3rd parties access to proper APIs.