Windows Mobile and the enterprise Part II: Mobile, the key to ecosystem success

The immediate and most salient reward is the survival of Windows 10 Mobile. This, of course, is fundamentally essential. The Universal Windows Platform combined with Microsoft's entrenched IT presence in the enterprise makes this possible.

Apple's and Google's ecosystems will evolve unabated around popular mobile platforms.

We have taken a long view and understand that Microsoft's relevance in mobile rests precariously on the aligning of a number of anticipated shifts and developments in personal computing. I am both optimistic and excited about Microsoft's "next big thing." I am also cautiously aware that nothing is guaranteed. Microsoft shares this perception and is not sitting ideally by hoping that the necessary variables that comprise its personal computing vision simply come to pass. They are active participants in the development and promotion of the technologies and platforms it sees as beneficial to its comprehensive vision to support the mobility of experiences.

Keeping Windows Mobile "alive," even as an enterprise hermit, while the industry continues evolving (with Microsoft's support) toward that shift is, therefore, critical. President of Microsoft France Vahe Torossian (opens in new tab), recently put it this way:

"We have a special position in the mobile today, focusing on the company, but we are working on the next big thing…"During this time of transition, our attention will focus on the professional market."

I contend that this decision has derivative effects that may inevitably jeopardize Microsoft's long-term plans. An absolute negligence of Windows Mobile in the consumer space, around which the broader ecosystem revolves, may undercut the future success of that ecosystem. Conversely, Google's and Apple's mobile platforms and supporting ecosystems exist in a state of near optimal synergy. Their ecosystems will continue to evolve around consumer's mobile experiences while Windows Mobile's enterprise focus dilutes the overall impact of Microsoft's.

The long play

Before we address how Redmond's choice to focus Windows Mobile on the enterprise impacts the role of its ecosystem among its competitor's ecosystems let's review Microsoft's long play. To be clear, Redmond's mobile strategy does not rest entirely on Windows Mobile. An investment in a broader ecosystem that places precedence on the mobility of experiences is core to Microsoft's mobile play. Microsoft is, therefore, looking to the coalescing of multiple factors to ensure its mobile success.

I've argued that Microsoft's hardware and OS are an industry-wide technological evolution rather than an iterative progression. Daniel Rubino aptly articulated that point: "The idea that in five years we'll still have the same smartphone design and functionality despite the rapid progress being achieved is woefully misguided in my opinion." The iterative smartphone advancements the competition promotes are leading to a dead end.

That is not to say Windows phone has not had had its challenges. To provide broad context to the ups and downs we have seen and will continue to see in Window phone over the years I presented an overview of Microsoft's long-term mobile strategy in the "Windows phone isn't dead series".

The coalescing of multiple factors is leading to Nadella's "next bend in the curve."

Like Microsoft, we are fully cognizant of the current quantity and quality app gap part of this equation. In a direct address to the elephant in the room I presented two series "The untold app gap story" and "AIs, bot's and canvases." In these series, I highlighted the evolution of an intelligent app experience which is occurring parallel to that of cloud computing, the Universal Windows Platform, and context sensitive computing hardware and software.

All of this is leading to the "next bend in the curve" Nadella envisions as the personal computing device that succeeds the smartphone. For those looking closely, a trail of "bread crumbs" seems to be outlining a path to that bend. Of course, it takes time to reach any goal. Like construction in progress, things often appear to be in disarray and sometimes there are undeniable setbacks. But there is an image, a paradigm shift, a north star if you will, that helps us keep the goal in view. If we were to ask Microsoft, "How much farther?" They'd likely respond, "not far now."

That's the good news. The bad news is that an absolute negligence of Windows Mobile in the consumer space, around which the broader ecosystem revolves, may undercut the future as Redmond envisions it. Google and Apple don't have that problem.

The beat goes on

While Redmond works tirelessly and silently to hone its ecosystem and Universal Windows Platform and the place of Windows Mobile within them, rivals ecosystems will continue their growth unabated. Apple's Continuity will likely become more apt at connecting a user's iPhone and macOS activity. Thus, making the ecosystem even more indispensable and virtually inescapable to its faithful users.

Though Continuity is, in my opinion, not as complete nor as impressive as the potential inherent in the UWP, it will be the real and relevant experience of millions of iPhone and Mac users. These are users who in the coming years will be hearing nothing about Windows 10 Mobile while Microsoft focuses on the enterprise.

Apple's Continuity and Android on desktop will continue to evolve.

Moreover, Google is certain to continue its march to rule personal computing. Its dominance of mobile, the most used personal computing platform, is a daunting and real threat to Microsoft. It is also the portal to an even greater threat to the Redmond company.

Mountain View's ambitious goal is to assimilate Redmond's forte, the desktop. Android apps on Chromebooks is a tease to what may ultimately result in a shift in a decades-long hegemony of Windows on desktop PCs.

How Microsoft, Apple and Google are preparing for the shift

A galaxy of possibilities

Google's Andromeda, which further blurs the lines between Android on different form factors was an expected topic at Google's October 4th event. Its absence from the events agenda I am certain is not an indication that it is not on the company's roadmap. Google wants the desktop and rest assured, they're coming for it.

Perhaps it will be introduced during Microsoft's years of silence in the smartphone consumer space. Millions of PC and Android phone users, as well as developers, will undoubtedly see the potential of this evolving and broad platform solution. Of course, it will not be mature upon introduction, but there is great inherent potential .

The familiarity and ubiquity of Android will likely spur tremendous press coverage, passionate conversation and widespread support. All of this will likely be occurring while Microsoft's mobile solution remains an unknown entity safely evolving in the enterprise toward an anticipated paradigm shift. If or when that shift occurs, however, Microsoft may no longer be the only company positioned to take advantage of the new paradigm.

Microsoft may be beat to the punch with something it brought to the table first.

If Andromeda is successful, Google's aggressive and visible presence may position the company to begin grabbing precious mindshare around the potential of a Universal Platform-like and possibly Continuum-like solution. Android on multiple form factors from phone to desktop would effectively change the game. Microsoft may be beat to the punch with something it brought to the table first. This, of course, would not be the first time.

Bothering with bots

Google's purchase of start-up is further evidence of the company's pursuit to rule personal computing. This strategic acquisition undercuts Microsoft's platform-play advantage in the area of bots. Prior to this purchase, Microsoft's Bot Framework offered Redmond the advantage of winning developers to its ecosystem to build bots for a range of canvases, including its first-party messenger, Skype. Redmond currently boasts 45,000 developers who have embraced its Bot Framework since its introduction earlier this year. That's an admirable number; but when considering the 60,000 that have used Google's a sobering perspective is introduced. Still, that 60,000 represents support over a two-year period in contrast to Redmond's mere six months. What type of growth Google will bring to the table going forward is yet to be seen.

Google's mobile dominance may make its solution more appealing to developers.

Furthermore, is a more established platform in the industry for bot development and provides developers the tools to develop for multiple canvases just like Microsoft's Bot Framework does. Google, like Microsoft, is making a platform play to bring developers to its set of tools for the next generation of "intelligent mobile apps."

Google's dominance in mobile may make its solution a more appealing platform to potential developers. This is particularly probable since Google's dominance will be further emphasized by Microsoft's absence from the consumer smartphone space in the coming years. This development makes success for Microsoft in this are even more challenging. Nadella stated the following at this years Ignite Conference:

"Pretty much everyone today who is building applications, whether they be mobile apps or desktop apps or websites, will build bots as the new interface."

Microsoft's ecosystem strategy, which includes bots, is part of Microsoft's mobile play. If they lose in this area they're chances for success in mobile are further diminished. It is important, therefore, that Microsoft maintains some degree of consumer presence.

Microsoft, if you don't tell them they won't know

Microsoft has an impressive vision for mobile and their Universal Windows Platform. The problem is no one outside of the tech world knows about it. The shame in that is that it is often ok for Joe Consumer not to know what we enthusiasts know when we know it. Eventually, the products and services get into their hands, and the respective company's heavily market them until what we know becomes common knowledge, after all. This is not always Microsoft's practice, however.

Consider this: Continuum for phone was introduced over a year ago and has been on the market on actual devices for nearly a year. Sadly, this key feature of Windows 10 Mobile is something that Joe Consumer knows nothing about.

Of course, we understand the logic behind this general lack of awareness. The teams responsible for the phones were in flux. The Lumia's 950 and 950XL had less than ideal aesthetic appeal to many. Moreover, those phones were made for the Windows fans and had a buggy OS that fans could barely endure. Ultimately and understandably, these Continuum-capable phones were not advertised. Understood, but the reality remains. In a highly competitive space profoundly affected by consumers, the general public is still unaware of Microsoft's key differentiator and strategic offering through the UWP and Continuum.

The general public is still unaware of the UWP and Continuum.

Sadly, during the coming years of absence of Windows Mobile from the consumer space, users may have absolutely no awareness of Microsoft's Universal Platform, its single OS across all form factors, universal apps or Continuum for phone. That is unless Microsoft tells them.

If they fail to bring their offerings to light during Windows Mobile's "hiatus", consumers who will be becoming further entrenched with rival's evolving ecosystems and device offerings will not be aware of the existence of a third player. (Microsoft's platform though retreated will still exist of course).

Over the coming years, this will result in a deeper perception that the way mobile personal computing is done is either via iOS or Android. This will make a later re-entry of Microsoft back into the space very difficult. They will be perceived as a new player competing against "the way things are done."

More than a phone

Consumers are well aware that when they buy a smartphone they are investing in an ecosystem that revolves around the device. The phone is a portal to a range of products, services and features that bind experiences and other hardware within that ecosystem together. The phone and mobile OS are essential components that introduce users to the broader ecosystems company's offer.

Without a mobile presence in the consumer space, Microsoft's broader ecosystem is in jeopardy of not being a visible alternative to what Apple and Google offer. Thus, even while sheltered in the enterprise, I contend that Microsoft can use the Windows 10 ad campaign to educate the masses about Windows Mobile, the UWP and Continuum.

Should Microsoft begin marketing to the masses

Creative "product placement" of Windows phones in Windows 10 ads would allow Microsoft to highlight the Universal Windows Platform while focusing on Windows 10 for PC. This strategy may help maintain mindshare of Microsoft's broader ecosystem while Windows Mobile remains focused on the enterprise awaiting the paradigm shift and "next bend in the curve."

What are your thoughts? How can Microsoft's ecosystem remain visible while Windows Mobile is essentially invisible in the consumer space? Sound off in commerts and on Twitter!

Part I: Out of sight, out of mind

Related reading:

  • Windows phone isn't dead
  • Smartphones are dead
  • The untold app gap story
  • AIs, Bots and Canvases
  • Microsoft and the duo user
Jason Ward

Jason L Ward is a columnist at Windows Central. He provides unique big picture analysis of the complex world of Microsoft. Jason takes the small clues and gives you an insightful big picture perspective through storytelling that you won't find *anywhere* else. Seriously, this dude thinks outside the box. Follow him on Twitter at @JLTechWord. He's doing the "write" thing!

  • Thanks for reading folks!!! In part one we talked about how Microsoft's retreat in the enterprise affected the visibility of Windows Mobile removing the platform from the conversation - affecting blogs, and eventually developer support and more. Here see how the broader ecosystem play and future vision may be affected while the competition moves on if Microsoft has no visibility in the consumer space. So what are your thoughts? LET'S TALK!!!
  • Either way, case, and point, if they do not continue to serve the consumer market mobile will fail... Enterprise customers are in fact regular consumers, as well.
    Another thing that worries me is how some consumer related strong points of WM might falter.. One being camera technology, and the innovations' surrounding that. Do we really think that MS is gonna continue the same amount of passion for camera tech while focusing on enterprise?. I doubt it. That, and other consumer related selling points, might degrade, if they already haven't. My point is, if MS doesn't continue with the consumer market, on some level, what will be left when they decide to return?
  • I'm a consumer and for me, W10M is dead already.. As a MS service user, MS services are far better on other platforms.. May be this will turn around in 5-10 years.. But for the time being , consider W10M as a zombie.. Moving .. But not alive.. Bugs are tooo much.. Unknown crashes of apps ruined my feelings for the platform.. Now i have to decide between Poison ( iOS ) and Carbon Monoxide ( Android )..
  • I always referred to it as being in a coma... Alive, but unconscious, and we're not sure It's gonna wake up, or not. Lol
  • It's never been a question of what Microsoft wants to do, It's always been a question on whether or not they can actually do anything successfully. Currently, if you take phone as an example, the question is still being asked. There doesn't appear to be much measurable weight put behind anything. Late to market, not in tune with It's customers, lack of communication. It's been an exercise in bad management. In the end, It's all sounds wonderful, but we've got things to do. Let me know when Microsoft reaches this nirvana of mobile computing.
  • Microsoft just doesn't understand consumers, and apparently never will. They should have poached some marketing geniuses from Apple and broomed their own marketing Team.. Then they might have had a chance.
    FYI, now seeing reports that Mary Jo Foley's inside contacts believe that the Surface Phone is about to be cancelled and it will be "all OEM" as far as WinMo is concerned. Good luck with that.
  • Link? Posted via the Windows Central App for Android
  • Bugs are too much?
  • Not so much. Not now. It's mainly bugs within apps, like the new Facebook app. It has an insane amount of features (probably the most feature rich popular app the platform has ever seen) but the support from the developer is non sufficient... The reality is that app count, polish, and quality, are what's holding the experience back, and that includes SOME MS apps as well. But the actual OS has improved considerably. The other two missing links are highly visible, and easily available, devices, and gargantuan marketing of epic proportions... If MS would've fixed the later two then the app situation wouldn't be so bad, and we would be looking at the Lumia 960, 970, 980, 990, and so on. But, that's a dream of the past now.
  • Rodney got the point correct.. The OS feels buggy because of the quality of the apps.. We cannot blame MS for that.. But we cannot blame the devs as well.. Even MS is giving W10M a back seat and devs are sure that they wont make a penny out of this zombie OS... Surface Phone is said to be Enterprise focused and enterprise doesn't require beefy camera like in S7.. If that's the case.. RIP surface phone... Or if Surface Phone is mainly focused on Continuum.. Well, I'm not buying a smartphone in an expectation it to be a pc when connected to my TV.. I buy it because it should perform well as a phone with an awesome ecosystem of apps.. And Windows Store is not the place for that.. So I have ordered a Galaxy S7 edge and gonna give my L950 a place in my wardrobe.. I wish MS do something exceptional with the OS.. But it doesn't feel like going in the right direction by the means of current standard.. But may be in the future they may switch things up.. But who knows I'll be able to live till that long.. :p .. Galaxy S7 Edge.. Here I come.. :-*
  • Well, are we entirely sure that the bugginess of apps is not also due to the UWP platform still being immature and buggy itself? Function calls in the platform that are buggy and don't work like they are supposed to?
  • That's also a possibility.. Anyhow the overall experience is a disaster.. And with no flagship option from OEMs other than HP, W10M is vanishing from consumer market.. And I kinda feel betrayed by MS as a fan.. Not comming back to this sinking titanic at least for 5 years..
  • I feel your pain.
    I have to make the same choice and I hate both alternate platforms but WM just doesn't cut it anymore, especially in the corporate world.
  • It grieves me to say it but I have an iPhone 7+ on order. Makes me cry
  • They already fired all the Nokia tech guys. Juha alakarhu went back to Nokia. Dan mentioned they r hiring new guys . They might be good but r they gng to be better? Apple n Samsung have hired the best of the ppl for camera tech still they r not close to Nokia n it was due to Nokia having yrs of headstart in R&D
  • I have to agree. Try to sell Windows Phone to people in your company and all you get is an emphatic "hell no!" back. No one wants to use a system that has no apps and practically no choice in hardware. while you may be able to force the phones on a certain group in your company (those who can not choose what they get), that would only make you their enemy and the second you approach management with the suggestion to use anything but a highend android or iphone the project is dead. no ... microsoft botched it, nadella botched it. they saw what happened to blackberry and still went down the same stupid route.
  • Well i believe after RS2 they should start showcasing W10M again with the Surface phone. People and companies didnt know and didnt care for 2 in 1 tablets but now they are all in for it!! so the surface phone might start it this way and as we go on the road with only improvments and more pc like experience i think it will be strong plus UWP makes it easier for everyone and the free convert tools MS gives for desktop to UWP is a great start. But they should start marketing soon :D Something useless xd
    Today my programming teacher first lesson on programming said C# is a strong language that's competing python xd. Now i didnt know that neither did anyone else.While everyone there knew python and C++ etc. none knew C# xD i am happy i started learning C# for UWP now :D.
  • To me at least, msft is about creating possibilities with potential in every field that it touches. I don't find that quality on any other tech giant or in their ecosystem. All msft has to do is, to move boldly and be proud of what they do (market things). That may sound risky but we wouldn't have rockets today without any risk, right?
  • To me, the problem is that MS is about creating "possibilities", while others are making things happen. And, I don't think that they take enough risk, which is why they are behind in mobile. Dude, I just totally countered your point. Lol
  • As the article say,, "Microsoft may be beat to the punch with something it brought to the table first. This, of course, would not be the first time".
    And, we've seen this a lot.
  • You're right.. I honestly think that MS has no choice but to make a Surface Phone, even if by pressure from the speculation, and expectations, of the fans, and the media... I mean, the world is basically "asking" MS for a Surface Phone. MS would be dumb not to take advantage of that, and ignore... The Surface Phone needs to be so damn good that Android fans wish it ran Android, like they did with the 1020. Feel, and look, no less than the greatness of an iPhone 6s+... IOW, MS needs something that iDroid fans envy.
  • I think them releasing a phone is a mistake unless they are fully and 100% committing to mobile going forward. So long as they're carrying around old Windows and the desktop, a Surface Phone is pointless and more of the same we've already seen. They need to move beyond that with differentiated AI. 
  • The bar is set too high currently for a Surface Phone to appear. They need to be outta sight and outta mind, then drop an inspiring take on a next gen phone backed up with a library of apps. Then you'll see a Surface Phone.
  • So, you're saying I'll be using this tiny 950 till 2021?
  • Yes
  • Sad face
  • 950 is tiny? 2021 is next year for you...
  • Yes, 950 is tiny... I was using a perfectly sized 1520, and att only had the 950 available.... Now, I wish I didn't complain about the size of the XL.
  • Unless it isn't really a phone at all. What if they build a 7" tablet with phone capabilities called Surface Mobile? I do not think Microsoft is going to attempt to compete in the phone market at all including enterprise. During the Ignite conference they even said Windows Mobile is for current business customers, not new ones. They will come out with something they don't call a smartphone if anything at all. They certainly aren't putting out anything like current phones.
  • That's actually a great point. They seem to want to make it more of a true 3 in 1 device, and what better way to do that than to turn a tablet into a phone rather than the other way around.
  • There are only a few options for phone processors, Kirin, Snapdragon, exynos....i think they are waiting for an intel entry. You get an Intel\NVidia Powered phone and suddenly these Surface Phone ideas can make more sense.
  • These has been Intel processors available for years. There has been a few x86 Android phones. Microsoft isn't going to make another phone, especially if it just another W10m phone. They will at least try something different. Posted via the Windows Central App for Android
  • And, actually be different, and have meaning.
  • Intel has killed their low power phone division.
  • They can call it what they want.. It's gonna be my phone once I have all my custom made pants. Lol
  • I like it! And then you get the 5.7" version ... "Hey, what phone is that?" ... "It's not a phone, it's a Surface Mobile Mini!".
  • Continuum which msft's been serious about is a waste of time, for you?
  • There won't be a library of apps, regardless of what happens now
  • Yep. Like I said. When they come back to the consumer market it'll be early WP7 store days all over again.
  • As a real question, what would a "surface phone" do that the X3 or 950 does not do now? I am sure it would have the same tile interface and run the same programs on the same 5"-6" screen. What could it possibly do different in order to singley resurrect W10M for the consumer?
  • It will have the Surface logo, that's gold!
  • Do something revolutionary in the area of input. Allow you to intuitively launch a gestures and ink-based interaction mode.
  • Exactly!
  • I'll add that it could do this through a miniature version of the Yoga Halo keyboard. Less in keyboard mode, and more in the inking mode. It could be a flip case that connects either via Bluetooth or the Pogo connectors like the Elite x3.
  • Yes. It will say Surface, and most likely be of premium design, quality, and use of materials, just what makes the iPhone so damn sharp... Plus, MS would have a much easier time marketing a Surface Phone to the consumer than a HP Phone... The X3 is very, very, very nice, but next to the iPhone It's a brick. Lol. MS's device is gonna have to be silk, in every aspect, in order to hit. Plus, the camera is gonna have to be the best. The best. The best, the best...... Cutting edge internals are just one piece of the pie. MS also better suck off those boys at Snapchat, and the like.. A few popular apps are a must.
  • Rodney, the surface phone is coming next year.
  • Well, I know you don't know that, but it's fun to believe so for now.
  • Actually, I do know. Did I not share the reality of Band 3 's fate?
  • Surface phone is coming. Hang in there.
  • Hang in there for what? Another phone that runs a tile interface and can do continuum? Something thats 10% faster? We have that now and people still are not switching. I still haven't seen or heard anything that this supposed "surface phone" can do that's going to be so awesome that Android and Iphone users are going to drop their whole ecosystem and switch. I want to belive, trust me, but Microsofts credibility is stretched so thin I can start to see through it.
  • Yeah n when it comes it ll be bugged with all kinds of issues n then we will say MS items r always good after 2nd n 3rd iteration
  • I don't think many (if any) iOS / Android users will switch even if it does have features that will blow your socks off. It may still be a bit pie in the sky for 2017, but I still believe the Surface Phone will feature a custom x86 processor from Intel, my view is it will have a SD830 to run the normal mobile bits when not docked, and then when you dock the x86 beast will take over and be able to run a full Windows 10 desktop experience including win32 apps. Now perhaps they will only achieve that in a kind of dual boot situation where the two OS run side by side at the same time but are not fully integrated, but my hope is they actually build W10M into the W10 desktop sku with everything being fully integrated. If you think about it, all the really need to do is bring across the mobile specific APIs and cellular stuff to the desktop and because of OneCore that shouldn't be too hard. Then they just need to compile the combined OS for both ARM and x86 with the x86 APIs for desktop "faked" on ARM.
  • I am sorry, but there is no way they will try to fit two entirely different hardware platforms into a mobile form factor. No one who has tried that have ever had any success - even in larger form factors such as tablets. The physical dimensions of such a beast would be way over the top. You can at most fit one of those platforms into a phone. And judging from what was announced at Ignite, coupled with the fact that Intel has retracted from the mobile market for now, the focus will be on the ARM based version of the OS. There is nothing at this point that makes it seem like the x86 version is being tailored to run on a phone form factor and it will take much more than a simple recompile to get Windows 10 Mobile running on x86 with x86 application compatibility.
  • That's the thing Allan no one has done this dual operating system running side by but Microsoft will do it this is the reason they will create history after this innovation.
    If Microsoft can make an os for Hololens at this time. So i dont think it would be a difficult task for them to make a Surface Phone with dual os capabilities. Posted via the Windows Central App for Android
  • Wait a second....this is brilliant! Have x86 processor in the dock! You can still connect to it wirelessly but when you do the x86 takes over and allows you to run legacy apps....
  • Yes but it's always the next update will be the game changer....I had faith since they said that with Mango... It's just not happening.
  • Great article Jason!
    The bottom line is successfull ecosystem needs Dev support. Dev needs consumers so they can make living.
    No consumer, dying ecosystem.
  • @thanks and absolutely!:-)
  • Jason, please give me your honest opinion, or speculation, or guess.... Off the record.
    Will there be a Surface Phone unveiled by MS in 2017? Yes, or no?
  • It doesn't help that MS always wants to be different in terms of their available APIs, etc.
  • I've always said "whatever iDroid can do Windows should do"...
  • I use my WM10 now in the corporate world.
    My car is my office, guess who's the only one with a WM and guess who's is the only phone in the huge business that won't connect to Bluetooth in any of the cars, yip, that would be me.
    2 WP's, for whatever reason neither will connect, yet all the apples and Androids connect flawlessly. My plan to get everyone to switch to WM has failed miserably.
    .......and why for the corporate phone to succeed did Nutella decide success was dependent on throwing a small but viable consumer market and a legion of hard core fans under the bus first?
    That right there is madness.
  • .... For safety reasons while driving, I now have no choice but to ditch WP's permanently.......and yes, I.T and the vehicle service agents have investigated, they both say the phones are at fault. So much for WM cracking the corporate market, I'm the laughing stock of our IT Dept. and we have 700 staff.
    MS appears so deep in doo doo now as far as the consumer market is concerned, its hard to see them remaining a force in a decade or 2, google has seen the blood in the water and they are rapidly moving to kill them off. Their like a goldfish in a pool of piranha's.
  • Well, quite a few studies have shown that hands free devices are no safer than handhelds. It is the length of time in the conversation that makes driving on the phone so dangerous. Most people misunderstand that, especially lawmakers. The only safe thing is to hang up and drive. It doesn't make your point less valid though, WP should work with any vehicle's system like everything else does. Though I don't know what your issue is because my wife's crappy 2015 Nissan Rouge works fine.
  • This is your darkest outlook as of yet. NO one can claim this is another delusional analysis of the future. I am sure they still will, but they will be wrong. I only see honest darkness and a realistic fortune-telling if Microsoft continues down the path of ignorance towards the consumers. Despite Microsoft's ability to prevail, it is a matter if trust in the end. Once trust is broken it never fully heals, and throughout the decades, Microsoft has broken our trust countless of times...
  • Jason, I completely agree with you that not catering to the consumer side may undercut Microsoft's strategy. In fact I will go one step further and say that it will. For the short run, there are still plenty of people out there who will just use their work provided phone as a phone and not much else. Believe me, we've had WP for years and there a still plenty of our users who have never been to the store and never registered for a Microsoft Account. But those users will slowly be turned over and get used to using the phone as a smartphone and at that point they will want consumer functionality as well as enterprise ditto. Ecosystem is a very important factor and that ecosystem needs to extend beyond the workplace and into people's homes for them and companies to truly embrace a modern mobile platform. Continuum is a nice feature, but if they truly want people to buy the promise of being able to carry only one device, then that device must be able to interact with the world around it. And for that to happen, an ecosystem must be in place that it can interact with, both at work and at home. Whether you come home and want to continue working on that word document or want to pick up where you left in some tv series on Netflix. Both should be possible. You didn't mention Googles recent announcements, perhaps on purpose, such as Google Home, Google WiFi, Chromecast 4K and Google Assistant. IMHO Microsoft should have answers to all of these - even a WiFi router. A Microsoft provided router should make it really easy to connect and configure a Windows device (as well as other devices) to WiFi. It should have a built in microphone and speaker and let you interact with Cortana. A Microsoft "Home" device could be for those who don't own a Microsoft router and the Xbox as well as Windows PCs could have that same functionality built in. They could even add Kinect cameras to let you interact with gestures as well as use them for AR/VR, videoconferencing, etc. If the future truly is ubiquitous computing where computers disappear, then we need these other types of devices to take over and let us interact with the services we need. Some of these technologies are already being worked on to be applied to certain work environments, such as meeting rooms, simulation rooms or project rooms, where you could interact with others or with simulated environments.
  • It will not be the first time. MS srarted the smartphone era with windows mobile and then just neglected the segment until Apple and Google overtook all over the segment. Then smartpants made mobile 7 and ignored almost all phonemakers with special windows design requests and lack of support for new rapidly developing HW just to loose and alienate almost everyone and that was not yet enough, almost the same story happened with mobile 8 and 8.1, now we are with windows mobile 10 and almost no manufacturer, heck even MS dropped the ball with phones... And I'm still typing this rant on my 950, the last cowboy riding into the MS Nokia phone sunset.
  • That is my biggest rub with Microsoft. Even after their Windows Phone 7 strategy failed, they rebooted only to try the exact same strategy again! Now they are doing it a third time with W10M. They need a totally new strategy. Current enterprise customers only certainly isn't a winning strategy. Posted via the Windows Central App for Android
  • to be fair, MS does learn a little each time
  • Very little. Posted via the Windows Central App for Android
  • To be fair, there is no evidence of that.
  • They have improved dev tools etc. instead of assuming everyone just automatically develops for their platform. Although they are still lacking there, there has been progress. Same with open sourcing some tools and frameworks.
  • They've sacked mobile phones, I don't see how this is progress or how they have learnt anything.
    Rather than binning $7 billion on
    Nokia, why not persist with phones marketed at cost price, a non profit arm that you may as well persist with after such a massive investment but keep pushing the phone, without a phone MSs long term viability is tenuous at best.
    If they made a quality product and market it cheaply-at cost, chances are they continue to grow, especially considering some OS markets were around 10%
    MS kicking consumer phones to the curb is madness, a short term gain for long term pain.
  • I was more referring to software side of things, but I absolutely agree that MS totally dropped the ball on how they handled hardware (and OS updates), and everything related. And don't get me wrong, they did make (and are making) mistakes with software as well, from both the consumer and developer point-of-view, but they have also learned a bit from their mistakes. Learning from some of their mistakes won't help them if they keep making major mistakes without learning from those though.
  • Survival is purely speculation at this point as enterprises need apps too. Latest example is Facebook's enterprise app Workplace. Not available and I suppose the reason is same as for most apps, Facebook looked at market share (0%) and made necessary conclusions.
  • Something has to change. There's gotta be a way.
  • It would take deveopers taking a chance. When the iPhone launched it didn't have any apps or much of anything, yet people lined up in droves to buy it. When Android launched it wasn't long before it was on life support. Verizon gave it a chance when it picked up the Motorola Droid. Then it took off. What actually killed Windows Mobile at the time was internal politics that scrapped the Windows Mobile OS, which was a shame because it was an established platform.
  • Out of touch upper management. Everyone knows what they want from Microsoft besides Microsoft. Even the 'haters' know what Ms is capable of. Google, regardless of how people feel about it's practices, is providing a solution, While working on the future. There is no "Uwp potential " comparative talk because they are in the kinetic phase.
  • Yet another well thought out piece. There are, currently, a plethora of ads in the UK pushing surface and the tag line 'a mac can't do that'. Why isn't there a mobile present, because an iPhone can't do continuum, and that would be two pokes in one ad. There isn't even one seen near a surface. MS are also running ads featuring HP devices, but no x3. The other MS ads show HP's laptops being used, and once again, no mobile. MS are also heavily plugging their cloud services, and how a bank can be anywhere, no phone mentioned. And so it goes on. Just how much would it cost to include a mobile. You're shooting the ad anyway, so costs should be minimal. So many chances to remind people that the OS still survives... As you mention Jason, other OEM's or OS providers can jump in and flaunt their take on continuum. Something which MS seems to have done very little with thus far, will be improved and released before the ink on the R&D sign off is dry. Windows Hello is another one. Wearing glasses, I have NEVER had eyeballs, according to set up. One of my fares has the Samsung version of iris, and it sets up for me and my glasses!! We are still in beta!! MS need to shift towards being PROactive, rather the REactive. It needs to protect it's 'quirks' and those items that they put out there and everyone else perfects in a short period of time. Is it bad management? Is it just the 'tech' industry's way of doing things? I wouldn't call myself a fan boy, although I have been labelled as such, I like the mobile system as it just works in my business. It's reliable, fairly are less and I kitted my company out with 14 of them for less than 2 iphones, which I did try, and they just didn't fit for me. Before Google get too carried away, they ought to clamp down on their security issues. They also release OS's that are full of bugs, but unless you really push a device, they aren't that prominent. I like Android, but it was ridiculously poor at hardware management, and wasn't particularly easy to integrate. The other 'elephant' in the room, regarding W10M, is that it has never really been cool, or fashionable. Apple have smashed the fashion side of the consumer market. Most people don't even know what's inside an iPhone. They are only interested in the Name and the fact that they are members are the 'beautiful people club'. Sadly, android is doing the same. As we all know it's all about Samsung and their continual rehash of the same form by introducing gimmicks like curved screens etc. Every time it rains they release a new device, then can't make out why some catch fire, which if they had spent a bit more time in R&D, it would have been picked up on. I cant believe it didn't happen. MS on the other hand only release a couple of new devices with a bug that was apparently the OS, and as mentioned before, quite dull / bland. Although the looks improved with a different cover, why the hell didnt MS spend the little bit extra and put one on!! Once again, MS were not cool / didn't have any gimmicks, and usually ended up with the user being ridiculed for being an odd ball! Anyways, rant over, and loved the article.
  •   On your first paragraph, I'd have to disagree. continuum is not what people are looking for. While continuum is a cool ad on feature, it's not a selling point. Also, having a comparison between iPhone and WM is a dangerous thing to do. With apps, iOS will win that battle.        Also disagree on the fashionable statement. 3/4 years ago, lumias were quite fashionable. I'd say Nokia  did a great thing in selling lumias to the younger group back then. Well Since then, MS f'd it up royally.  I agree with you on the proactive and reactive. I don't know why, not sure why they are like that.
  • Well Microsoft's ecosystem work really well with other platforms. You kind of get the best out of both worlds when you switch. And it's sad to say that. No real benefit of ecosystem argument anymore 
  • Then you realize the native ecosystems work even better and are easier to access, especially for non-enthusiasts. This won't help Microsoft's services in the long run. Posted via the Windows Central App for Android
  • I think MS took the wrong path. I alos believe that with Nadella they won't take failure lightly. They are liable to dump "dead weight" too fast. MS won't have to worry about this if they just head straight to becomming the next IBM
  • There is no way. Resistance is futile. The ONLY way out perhaps could be x86 phone. But according to all indicators this is not happening. If i were satya i would spend 30 billion on intel to make the right processor for this to happen. Instead of buying LinkedIn.
  • What benefit would they really gain from an x86 phone? Running legacy apps natively on Continuum would be nice, but how long until those apps go from legacy to obsolete? The only x86 apps that would really be compelling these days also require a lot more power than a phone would offer. Posted via the Windows Central App for Android
  • If every pc becomes a phone, the developer problem goes away. It's simple to understand. It's not android on arm vs Windows on intel. It's the number of mobiles in peoples hands. Android took the market not because of quality but because there was little competition.
  • If every PC becomes a phone, you are right, it will solve the developer problem because everyone will be using Andromeda or whatever they eventually call it. This will be due to Android being the most compelling platform for manufacturers. It will not be due to a lack of competition. There has always been plenty of competition, just Android had the best system to court manufacturers and give them their own image. Palm and BlackBerry really failed since they didn't involve other manufacturers at all. Microsoft failed because they didn't allow manufacturers to adequately differentiate their devices from each other. Posted via the Windows Central App for Android
  • I dont see why every phone running x86 PC like apps is such a big deal. Its not like I will use a mobile device tethered (iether cable or wifi) to a big monitor always - dont I wan to use a phone like phone at all anytime?
    So what good is a PC app on a phone anyway when it is being used as a phone  - its back to the app problem still.  
  • I've said for a while Microsoft needs to center it's consumer future around Cortana, Continuum and Skype if they want to be relevant. Let's be clear, we know AI is indeed the next frontier...every company is chasing it, that is the future. Cortana is a good start, but like all other AI forms, it needs to be able to handle large amounts of big data at the consumer level and provide a differentiated experience. Right now, I argue no AI is genuinely ahead of one another as they are all good in their own ways.  So why do I say those 3? Here is the deal...I believe a watch and tablet may be all one needs in the future to a degree. Phone's are cool and all, but as we shift towards a more wireless existance, I think Bluetooth headphones/earbuds will become so cheap and so ubitutous that other form factors can shine so long as the AI is available for them to do so. Microsoft showed off Skype with Cortana brokering your experiences with other services. They need to develop THAT and take it to the next level.  My ideal experience is I am using a Microsoft based watch, i sit behind a monitor and because it is connected to the internet....the monitor can recognize I am who I am, knows what apps/desktop items I use and is ready for me to operate the moment I get there. I want the AI to be smart in understanding complex issues. "Based on the current path you intend on going, I would recommend gas here since it is the cheapest" versus you having to shop for it on Gasbuddy or something. I would prefer items like, "Based on your shopping list, if you stop at <insert store here>, you can save $XXX dollars." and so on. That to me is differentiated. I want to tell Cortana complex queries and it does it. Until we get to THAT point, all this talk about phones and doing new Surface devices and so on doesn't move the needle. Focus on AI, provide a hook for other services to be able to integrate seamlessly and win. They bought all these services...Wunderlist, Sunrise, etc. and especially with Sunrise, I feel they have taken many steps backwards. If I were Microsoft, my aim/goal would be to connect users to other users as well as products/services they love in the most frictionless way possible. Build devices that are simple, elegant, but make sense. They can do it, but they have to let go of some of the things they're doing today. It isn't the future.  
  • If only MS didn't not kill the watch/band program too...
  • I hate Cortana with a passion.
    Might work well in the US but anywhere else its a non functioning pain in the as s that is always getting in the way.
  • The clock is ticking and MS is nowhere to be seen or heard. It they keep this up for six more months there will be no viable OS left, no matter what miracle cure they produce. They have to lock in current users, developers and businesses by showing unconditional commitment to and a crystal clear vision on windows mobile. I don't see any of this and this may be the main reason for abandoning our OS. Its bad enough having an OS without apps, but if there is no improvement in sight, why stick around? Because maybe a MS-miracle will occur?
  • The worst thing Microsoft did was to buy, and subsequently destroy, Nokia.  Nokia was making good devices and was actually helping Microsoft gain market share for a while.  How many are still using their 1520s?  I still have mine and pulled it out the other day to configure and compare to my Elite X3.  I plan to do a write up about that in the forums next week. Nokia was also making inroads in emerging markets and doing a great job of getting what I believe is the best mobile operating system out to the masses.  Nokia could have carried them through this period on the consumer side while they get the UWP ready for prime time.  Having a separate manfuacturer making devices may have also created some competition with other phone makers.   I love the Microsoft ecosystem but do get a little frustrated when something, like one drive, seems to work better on Andriod then it does on Windows.  Really pegs my WTF-O-Meter.  Just a little frustrating some(all)times.
  • Nokia is alive and well. New Nokia phones even coming soon by HMD while Nokia proper is networks company with tiny consumer business via Withings subsidiary.
  • Nokia was already dead.. ms just gave it a little more time to die and employed people for a little long. New Nokia phones are not being designed or made by Nokia. Just the name slapped on. Like a wolkswagon Ferrari kit car. Nice badge buts still a beatle. Posted via the Windows Central App for Android.. But waiting for the HP Elite so I can get rid of this junkie Galaxy S5...
  • HMD is run by ex Nokia folks. Nokia also has board seat. Yes it's not Nokia but not just name slapped in either. Nokia has interest that brand is not misused and controls are in place.
  • Because money. For large public companies and their leaders, EPS, P/L, and other monetary measurements are often all that matters. As instrumental as Nokia might have been in keeping MS alive in the consumer mobile market, it was still losing money. Once Nadella took over, money leaks were removed and jobs were cut so that MS may report better financial statistics.
  • It's not like Microsoft's Enterprise focus is a bad idea for Mobile I think it actually gives Mobile a more broad and solid foundation as long as Microsoft continue to include it as part of their focus for the corporate enterprise is a world unto itself. I am thinking Microsoft will continue it development down this line with development of those bridges so developers can port over to Windows, Microsoft can develop it's path right into the next paradym shift of which tooling such as bridges, bot, AI, etc is very important part. At some point Microsoft should be advancing their process at a faster pace not needing to slow down to refactor but this is where cultural(conservative vs progressive) differences may collide.
  • This retrenchment period could have been done in a different way so that there was not absolute commercial silence. I am so disheartened with the way things are going. While I agree that the next thing "around the bend" will need to be something other than the smartphone as we know it, there will be a need to have features so compelling as to shift people to the new hardware. But, with the public's perception of a dead OS due to the total abandonement of advertising and public exposure, people will move on and it won't matter what your next big thing is because they will be unmovably entrenched where they are.
  • nadella actions,company actions, employers actions, customers reactions, MS fans reactions, aside windowscentral action and reaction is certainly on a track which nadella himself might not be aware of...i understand, many understand but this author never ever understand he is so +ve even i loose my mind upon seeing bright great unwatchable near future... if author wants to answer these are my questions.. 1) under Nadella they bought many companies they included those features into their services and updated their services on ios and android why? 2) MS garage made many exclusive apps which every windows mobile users desire to why not use their greaat uwp tools? 3) why cancel Band? please dont say it doesnt come under uwp thinking. 4) why would any developer consider windows when MS doesnt want to build apps for it ? i'm sad user of L950XL...i'm going to shift to android or ios next yr...doesnt care what surface brings to table or get cancelled..i regret my investment on windows (lenovo laptop,wireless charging pad,jbl powerup,L1020 + camera grip,L930(special edition),L640,L535,L950xl + display dock)..if google andromeda does atleast half what Windows does on laptop i'm going to buy.....
  • I already shifted on my phone device, but I do not and will not regret buying the 950 and a Dell desktop this past spring. Both are fine devices. I'm an Office 365 subscriber with little need for it on a phone. It would be damn tough to write novels on a handheld.
  • I too will be going over to other mobile platform next year. But I do not regret using everything windows or Microsoft or surface been using windows mobile since they came out and I still like the 950 Xl. But if the Hp X3 is the way forward the I'm out. If they go for Enterprise then those items are going to be more and more business orientated and less and less consumer orientated. Or at least to begin with. Then as more and more business people like what they are using in their work environment the more questions they will ask why is this not available for the consumer then things will or might be bright for windows mobile
  • I agree with you. I don't regret trying out Microsoft because now I know what truly works best for me and that is NOT Microsoft.
  • Why would business users suddenly like something they already dismissed in their private and professional life? Especially since the app gap will make Windows phones harder to use for business. Posted via the Windows Central App for Android
  • Not a case they suddenly like. They might be forced to use it in the same way I was forced to use windows 95 in work and liked it and then wanting one for myself
  • It might happen if acquiring and maintaining W10M phones is massively cheaper to a company, if it's only a little cheaper, then employee satisfaction will be prefered.
  • This is my 1st time admitting this but I may be with you. You know what's crazy? Forget chasing new customers. All they have to do is make a great but not some revolutionary device just to keep current customers and they won't. Google is providing the solution I wish Microsoft would. If Microsoft questions why they are being asked to announce their plans and no one else, it's because they are currently providing a solution
  • Nadella just doesn't strike me as a fighter.  IIRC, Nadella wasn't a fan of the Nokia acquisition and he did little to nothing to further Nokia as an assest.  Under Nadella, the Band 3 has been purportedly canned, the Xbox division has been trimmed (Xbox Entertainment and Kinect are KIA), Windows Phone is now in the shadows, and he's had no traction in the VR market, with Hololens still being a distant dream for consumers.  But hey, he did buy LinkedIn!  Nadella seems content to rest on his laurels, that being markets that were firmly established before he became CEO.  He doesn't strike me as the sort of person that would ever have invested in the Xbox brand, or even phones.  Who knows where the Surface line would be if Ballmer hadn't started it!  So as Google comes out with product after product, be them a success or failure, Google isn't talking about the next thing, they're doing it.  Nadella needs a lot of that. 
  • Nadella is all about the cloud, anything else needs to be able to support itself or they get canned (even if there were ecosystem gains which support other profitable branches/products). MS offering only cloud-solution in the future is highly likely, and if they establish themselves well, highly profitable. While predicting the death of Windows on desktop has been somewhat of a thing since 2000, I do believe that will happen, or at least heavy punches will be thrown in the next 15 years.
  • The new Generation, grown up with Android or IOS will not know the MS Desktop anymore.
    So if MS wants to defend the MS-Desktop the Emphasis away from Windows Mobile is killing the last Link to the Desktop.
    So stop this Nonsense, build again bargain Smartphones like the 550, 650 and 950 with a safe OS and Windows Mobile pleasing UI - You have no other Chance to stay in Business.
    One or two overpriced unknown Businessphones wont do the Job.
    Apple earns Money with a small Desktop and a small mobile OS part. MS can do it better with a big Desktop part and Patience with their mobile Part.
  • MS's business is quickly shifting to Cloud.  The PC market is shrinking and will continue to shrink.  Most people no longer need a full blown pc any longer; a phone and tablet is sufficient. Photo/video/audio editing, writing, hardcore gaming, developing, and a few other tasks obviously need a decent pc, but the vast majority of people don't do any of that.  I'm a photographer and coder.  These are the only things I use my pc for any longer.  I no longer need to be restricted to sitting at my desk for the rest of my computing needs. I'm still "computing" as much, if not more than ever, I just don't need to do a lot of it at my pc any more.  And I'm someone that used to take pride in my custom pc rigs,   Nadella sees this.  The days of Windows being a cash cow are slipping and will never return. Thus the move to services and cloud.  This truly saddens me, but it is what it is.   Addendum on WinPhone I've been with WP since the beginning, well atleast the 7.0 version and on.  I love me some wp.  IOS and Android are archaic to me OS-wise (not apps).  I rue the day that I need to choose one of them.  But wp is dead.  Really not even debatable any longer.  What gets me is how half-hearted MS was during the wp run.  Why, why, why did they not market the eff out of it?  They knew they were a bit late to the party, and that phone users were becoming increasingly entrenched in rival phones.  But MS had a more elegant os.  Everyone that saw my phones back in the day was blown away by the os asthetics. That was the differentiator MS needed.  Now plaster it everywhere, especially tv commercials.  A few 1020 commercials (and they were good!) are all I ever saw.  No one knew about wp.  How would they?  Just galls me that MS spent $7 billion on Nokia but did nothing to support it.  If you're going to spend that much, why not half a billion on advertising and paying developers to bring the big apps?  If you truly wanted to be in the game, you have to do a ton of extra lifting since you are already behind.  But they didn't. I will ride my 950xl until it can no longer go, but afterward I will sadly move on.
  • Great article Jason, I think the next step for Microsoft on consumer space is to look at Intel and what they are doing with Atom x7. Intel is already selling an Aero Board kit for $399 which lets build drone from scratch which is good for education. The difference from boards made from Nvidia or Qualcomm is that Intel kit includes Intel Real Sense Camera. If Microsoft takes the advantage that Intel is using its CPU on IoT artifacts like drones, they can finally start to think in putting full Windows 10 on IoT and make partnerships with Drone OEMs so that these drones can be smart enough using Microsoft WIndows 10 OS. 
  • It seems the proposal pales in comparison to the scale of the problem.  Even when the ads themselves were directly targeted ("the smartphone beta test is over," "putting people first," and "41 megapixels") consumers still were only barely aware of the devices themselves.  The lumia 1020 came the closest, but that was because it different, ​very​ different.  Trying to maintain a presence in the consumer mind without consumers actually using the devices is far more difficult than creative product placement could ever solve.  Microsoft would do best to exploit the fan base whose enthusiasm would be the key to keeping other consumers aware of just how green the grass is on this side.  And not just throw us bones with occasional mobile devices, they need to hyper differentiate.  Make their devices as different from competitors as possible and create their own little world.  Windows 10 mobile devices need to be the Bernie Sanders of the mobile space.  They may not win the race, but also would not be soon forgotten, and the cause will live on.  (Please note: I'm no Bernie Sanders fan, nor do I promote any political position here.)
  • I think the best for Microsoft is to just forget and abandon this silly W10M. They are wayyy behind the competition. The cell phone market is too saturated already. I would like them to focus on producing something truly different that no one has done before. A new product categorie. Get ahead of the competition for once and execute.
  • I think microsoft has bitten off more than it can chew.
  • only because they keep firing all their engineers so they can post bigger quartely profits for their shareholders who will sell right away.
  • When HP introduced elitex3 and their management spoke about it, they mentioned that they have gone around to find out what enterprises really need and they came up with the elitx3 solution, I hope they sealed enough deals with the enterprise, pre-production, if not... I don't know who will buy the phones.
  • When HP introduced elitex3 and their management spoke about it, they mentioned that they have gone around to find out what enterprises really need and they came up with the elitx3 solution, I hope they sealed enough deals with the enterprise, pre-production, if not... I don't know who will buy the phones.
  • I know they've crunched the numbers but wish they could've continued the consumer side by offering say the 950's until they could sold for under $100 albeit with smaller profit margins. Sure it wouldn't satisfy those seeking bleeding edge technology, but it could continue to satisfy the masses on tighter budgets and keep them within the ecosystem.
  • 1% is not Enterprise, it's nowhere.
  • Windows phone was up to 10% in the UK a few yrs ago. Just saying...
  • Was this due to the Windows platform or the Nokia name combined with really low priced devices? Posted via the Windows Central App for Android
  • It was due to Nokia. N surely it ll take back quite few Lumia fans back to android if they launch an android phone with a great camera.
  • Nokia and low prices were a huge part of it, but the whole WP landscape was also exploding then (relatively), with even major news outlets truly considering WP as a third option. Mistakes from both Nokia and especially MS destroyed all that. P.S. Just because I see it all the time: having 97% WP marketshare was not an issue with a 5% total marketshare, there was plenty of room other players
  • The complete lack of focus on the consumer market is suicidal. They keep shooting off all their limbs time and time again, it's frankly become so tiering that pretty much everyone has ran out of patience with them. They know GATT Server support was crucial for wearables but that's coming next year, we had to wait ages for basics like panorama even then we can't use it in landscape. This complete and utter disregard for the consumer space will be Microsoft's downfall. Ballmer knew this and this why we had all of consumer facing showcases such as the now defunct XES. Mind share is critical for enticing the duo user to the Microsoft Ecosystem. Without WIndows Mobile there is no platform play at all, continuum solely depends on Windows Mobile BUT without APPs it's as useful as wearing a 18th century diving suit in death valley to keep cool. Microsoft will not be able to fully leverage bots and AI on ios or android (the latter will have deeper integration but it's not the same as complete vertical integration with Windows Mobile). The world is evolving whereas Microsoft is not in the consumer space, the enterprise market is completely at risk as presuming Google and Apple will be resting the laurels is presuming that no more earth quakes will ever happen. Apple and Google are targeting the next generation through schools - what happens if these kids want to use these ecosystems at work as well? Microsoft's hold on the enterprise will unravel if they do not start focusing in the consumer space. They had so much potential don't get me wrong they still do but I don't see them capitilising on it. They could have linked the Microsoft Band with Kinect and made it a lock-on accessory (Xbox fitness / xbl - subs). The Band also could have interfaced with the phone as a secondary authenticator when your phone is docked using continuum. The band could have also interfaced with infotainment systems when driverless cars hits mainstream - you can of course replace the band with a WM phone. But... nope. Heck they could even have the windows mobile phone interface with the xbox to graphically boost games, use that as a docking station (wireless) BUT... it will always been "soon". They have unique position and so much opportunities... to create a complete ecosystem... it's incredibly frustrating.
  • Forget about phones for a minute, Surface 3 is a great mass consuming device, I'm not sure why Microsoft isn't refreshing their low cost device that supports Pen, Surface 3 has the best mobile CPU from Intel, which means you're not limited to Windows RT ecosystem with no app support. You can install MS-Project, Full Office + any software for productivity that doesn't require fast CPU or GPU (3D modeling, Video edition, Photography and Animation, etc)  620 grams is too much for a mass consumer device that wants to replace the Galaxy Note 7 which explodes, I think it would be great if Microsoft could make a thinner and lighter Surface with same Cherry Trail CPU and invest on marketing to target consumers that can no longer get a Note 7 from Samsung. Just my 2 cents.
  • Intel has stopped making mobile atom SOC's for now, would love to see the Surface 4 with something like Core M. But that brings in the issue of cost as paying a little abit more you could get a lower end pro model. Plus they axed the surface mini which would have taken the slot for the Note series.
  • it doesn't matter if they beat google with andromeda. google has apps. Microsoft doesn't. Long game = microsoft drops windows. There will be no UWP savior. UWP is dead. Microsoft will pivot into IBM. It's inevitable.
  • THIS. Posted via the Windows Central App for Android
  • If we accept the premises that: 1. Desktop is dying; and
    2. Mobile is the future, Then the next two years are crucial for any company that makes computing devices or software for same. Continuum seems like a good first step for Microsoft to survive. It is fundamentally more ambitious than Apple or Google's plans - at its best it abandons the desktop form factor altogether. In my view, MS needs to go all in on it - create a product that can "be" a PC and  "be" a phone, with no compromises to either experience. So, not some sort of 7-inch phablet while it's a phone, and not some sort of octopus of cables when it's a PC. They need wireless Continuum with support for legacy programs. Windows 8 was an attempt to merge the touch-based and desktop-based UIs. It failed. Why? Because it tried to put the touch UI onto a large screen, whole hog. This was a monstrous waste of space and sacrifice of usability. Windows 10-W10M seems like a much better stab at it. Programs that function and sync across both environments, with a unified UI that scales to the screen. On a big screen, it has a desktop. I agree with Mr. Ward that, if Microsoft disappears from the space for a year or two, it almost doesn't matter WHAT they come up with, they will be dead on arrival. So it sounds like Microsoft needs to create one perfect product that gives the user a perfect convergence of desktop and mobile user interfaces. Something with beautiful hardware, a screen that isn't onerously huge for mobile, but the ability to project or cast onto a larger screen with a desktop WIRELESSLY. It also needs an input device for this larger experience.Maybe some sort of folding keyboard with a similar feel to the touch cover that also doubles as a Qi charger for the device? Short of that, perfect voice recognition, or 3D touch. Gosh, this sounds an awful lot like a Surface Phone. Microsoft also needs to make sure the software ACTUALLY WORKS on launch. And they need to TELL PEOPLE about it, the way they're saturating the airwaves with Surface Pro and Surface Book ads. I think it would seal the deal for both enterprise and consumer customers if they could get it to run legacy programs, too.
  • 1. Desktop is dying; and
    2. Mobile is the future, That is a lie (Global 1H16 smartphone AP market grows 3% while tablet AP sector declines, says Strategy Analytics Jessie Shen, DIGITIMES, Taipei [Friday 14 October 2016]) The truth is that smartphone market is shrinking every year and tablet + wearable market are not the next big thing. Even in 2015 I think PC market in the US grew more than 3% which tells that Global smartphone market of 3% doesn't means smartphones are the next big thing. Not anymore, not in 2016.  The next big think and Microsoft already been working on it is Augmented Reality (HoloLens)
  • Until it fits in your pocket, I don't think "the next big thing" will garner much consumer interest. See: Google Glass.
  • Continuum is not yet ready for consumer prime-time. Charging their phone is something what most people hate.
    Give up the mobile freedom and thether it to a wall-charger. Continuum needs to become fully wireless.
    Connect wirelessly to a screen, charge wirelessly. There may be cables, but no cables should attach to the phone. In 2 years the SoC hardware will have advanced again and be more powerful than today.
    Proably not massively (it is getting ever harder ...) but considerably more powerful. In 3-5 years batteries hopefully will have become somewhat become better.
    That is key for many future developments. Batteries need to become lighter, saver, store more power, last at least 10000 cycles,
    They need to charge fast and they need to tolerate constant charging (wireless charging). With the advent of better batteries we will see a raft of new possibilities and new options in mobile.   
  • Another delusional article. Posted via the Windows Central App for Android
  • As always. I've been watching this man's descendance into a denial-fed madness for a long time. It's sad, I feel sorry for him and wonder what does his wife think about his delusional state. Let's see how many dislikes can we get from these blind fanboys brother!
  • You don't have to keep trying, you've already won the Dumbass of the Week Award. Just take your damn trophy and run along back under your rock.
  • Do I look like I care about your opinion? Why do you waste your time responding to me? Just leave your "manly" dislike and run along, little boy.
  • Hi @R3mis. I'm pleased that you are at least here to engage in a discourse despite your assessments. Here's a challenge. Since this is the comments section of an article rather than making disparaging remarks about me personally, please read the article and present a well articulated rebuttal to the points I present.
    A suggested approach would be to address or refute each MAJOR POINT I present beneath each subtitle. I'll get it started here:
    Intro: I establish that Microsoft's focusing of Windows Mobile on the enterprise will have negative effects on their present and future ecosystem plans. *Please offer your rebuttal to that point.* I then build from there showing the negative impacts of that choice under the titles:
    1. The long play
    2. The beat goes on
    3. A galaxy of possibilities
    4. Bothering with bots
    5. Microsoft, if you don't tell them they won't know
    6. More than a phone **Please read each section, pull out the main point and offer your rebuttal to each.** Note: A personal insult of me is not a rebuttal.:-) Also, my wife absolutely adores me. As does our beautiful daughter. :-)
    I'm sincerely looking forward to your well articulated rebuttal. :-)
  • Thank you for the response Mr. Ward. First, in NO WAY I was trying to insult your wife or your family, and I take back and apologize for everything that may have insulted You personally. Sometimes, I just like to shock and "troll" people, that is all.   I can hardly write a well-articulated response as you do, English is not my native language, and this is all just from the top of my head, so please, bear with me, but I will try my best to not sound like a 10-year old complaining (in a way, learning a new language is like going all the way back to infancy). First of all, I am a full-time user of a wonderul Lumia 950XL, not some random Android or iOS user. I would put it this way: I am a huge fan of Windows Phone but a passionate hater of everything Microsoft has done in the past year or so. My first smartphone was the Lumia 930, back then, everything was all exciting and colourful, new apps and games coming each month. Now look at what's left - it's all bland and boring, there is no WOW factor anymore (remember City Lens? Used to shock all Android-using friends with it, back in the glorious days of WP8.1), and I guess you could say that's Microsoft goal now? I love my phone, but sometimes it's like playing with a corpse - checking the app store for "New and popular apps/games" gives results that are months old, NOTHING new or exciting is coming to the ecosystem. Instead, we all have major apps and developers leaving the platform, and it seems that, so far, UWP has not done anything spectacular. Why, for example, does not Facebook develop an UWP Messenge app? Instead, we have an iOS port on mobile. I, too, disagree completely with the new Microsoft's focus on "enterprise". In my opinion, the term "business phone" is vastly outdated. Business phones used to be those "manager" phones that could do emails, calendars, reminders, basically all the things regular phones could not do in the past. However, when you look at the time we live in right now, the era of smartphones, every basic phone with Android now can do emails and all those things a manager might need. So, when Microsoft plans to focus on "enterprise" in mobile, what is so special about those phones? Continuum? Maybe. And what else? Everything else can be found on Android or iOS, and even better executed than on Windows Mobile. Look at BlackBerry and their focus on business. Making business phones seems like a thing of the past. Not a good strategy in my opinion. I really wonder how sucesfull has HP been with ther Elite x3 so far. That is all I can think of at the moment. PS: Thank you for teaching me a new word - did not know there was such a word as "rebuttal", lol.
  • @R3mis :-) Thanks for the apology. All is well! I appreciate that you took the time to share your thoughts and add to the discussion. I believe Microsoft recognizes the position they're in and the NEED to wow the industry. I just think they pulled a bit too far by having absolutely no consumer visibility and telling everyone including consumer-focused developers that WM is enterprise focused. Also I'm glad I was able to teach you a new word. :-) lol
    But I must say to you and anyone who can speak/write in multiple languages, 'kudos' to you! English may not be your first language but being able to communicate in more than one language is something I wish I could do. :-)
  • He's not delusional, he simply has hope. If he was delusional he would not be talking about the possibility of Google/Apple making Microsoft irrelevant. A delusional person would ignore that all together. Anyways, I don't mean to sound condescending as English may not be your first language, just thought I would point that out.
  • Dude there is no need for the personal insults.. And there is a lot more realism in this take Hope M$ is listening.
  • Hi @iamakii, so what do you feel is delusional about the criticisms I levy against Microsoft's focus of Windows Mobile on the enterprise while ignoring the consumer space? I'm also curious on your take on the derivative affects of that ignoring of the consumer space that I outline such as: 1. Decreased developer support
    2. Continued progress of rival ecosystems and features like Continuity for Apple product users that will further lock in consumers.
    3. The potential presentation of Andromeda and Android on multiple form factors potentially beating Microsoft to the punch in the consumer space and with mindshare with a universal-platform-like and Continuum-like solution
    4. The potential Google has in beating Microsoft with It's bot solution.
    5. And the need for Microsoft to maintain some degree of mindshare in the consumer space, potentially through its Windows 10 ad campaign. Thanks for participating and I look forward to your thoughtful and well articulated response. :-)
  • Your criticisms were light as air and give Microsoft unearned credit based on no goodwill.   You're incessant marketing and delusional evangelizing about the "vision" Microsoft is still trying to decide on and project on to people who refuse to accept and have clearly said "NO" to Microsoft's behavior may be what @iamakii is addressing. I could be wrong, though.
  • @jdgtl I present an analysis of Microsoft's strategy. That strategy has a broad view, objectives and a desired goal. Since it is their strategy and goal, of course MS hopes for a positive end. I present that strategy, longview, intermediate objectives and what they set forth and anticipate as the positive end to thier strategy. I'm a writer. I have an analytical mind. I write about Microsoft. I could do the same for Apple, Google, Amazon, IBM...etc. I enjoy Microsoft's products and services and love the platform, so of course I am optimistic about thier strategy. But as you can clearly see in "My Ode for Windows Phone 8", and this series, and some of the Sways I have made about thier marketing I am not a fan of all of thier decisions. Also I don't see how an article that that is based on the premise of criticizing a choice by MS to focus WM on the enterprise where I clearly articulate how that will have the derivative affects of
    1. Destroying current and future developer support for a much needed ecosystem, 2.Make way for Apples Continuity to become a more pronounced alternative to the UWP, 3. Position Andromeda to not only keep mobile locked in by Android, but position Google to have an even greater shot at winning the desktop, - and potentially offer a universal platform-like and Continuum-like solution to consumers grabbing mindshare before Microsoft 4. Position Google to beat MS at its own game with a platform approach to bots. I don't see how any of this as presented in the context of one article, not to mention the points established in part one are "light as air" as you say, when they absolutely have devastating affects on Microsoft's future in personal computing and undercut thier entire vision for the future. Can you help me understand how those points that undercut Microsoft's strategy and future success are light as air? :-)
  • Jason. I disapprove of the personal attack and dragging your family but you have had a history of defending MS to the extreme even when writing on the wall was absolutely clear. You even pronounced smartphones as dead n MS as being only company ready to fill the space. I'm glad you now realize how Google n Apple are better positioned and MS is lagging. A little late as per me though.
  • @techiez I still believe that Microsoft's overall strategy, IF followed through with maintaining efforts to garner developer support of their ecosystem, which in my opinion necessitates a clearly communicated and true committment to consumers ( that's who devs value) Microsoft's IS the best strategy for a smartphone market that has plataued where we are only seeing iterative advancements in hardware in software - iPhone 7 and Galaxys are just slight improvements' to thier predecessors'.
    Neither Apple or Google, have made a "course changing" choice to make a "phone" more than a phone.
    Though we don't know what MS envisions for a Surface "phone", ultra mobile PC, we know thier aim is clearly, BEYOND the unending iterative yearly cycle of the compitition. Also precedence has been set with category-defining devices like the Surface and Surface Book that show the potential in a synergy of context-sensitive hardware and software with a highlight of a well integrated experience such as we see with OneNote and the pen.
    Looking forward AI, bots, Xamarin and the technology from the Wand Labs purchase (see last part of AI, Bots and Canvases) would help to resolve at least to some degree the dependence on the current app model (which is inefficient).
    Now again, this is dependent on developer support, and as long as they had a consumer play with MOBILE, even if struggling, or at least never communicated to the industry "our Mobile platform is all business", developers who are consumer-focused may have more reason to have confidence in MS overall strategy.
    I think MS made winning and maintaining developers more difficult by swinging the pendulum all the way over to strictly the enterprise. Particularly when the UWP calls for one Windows. How do they reconcile Windows 10 on PC is for consumer AND enterprise while WM is just for enterprise.
    If they want developer support thier messaging must be clear and consistent. One Windows.
    Also, just to remind you, in the series you referenced, Smartphones are Dead, in Part 3, I clearly articulated the advantages both Apple and Google are bringing to the table with thier ecosystem solutions. That entire piece was dedicated to that purpose. :-) Check it out! :-) Smartphones are Dead Part III: How Microsoft, Apple and Google are preparing for the shift Published April, 24 2016:
  • Well I read your articles n thats y i pointed out I'm glad to see some criticism that MS truly deserves. I guess we ll hv to wait until the NYC event. If they make no mention of mobile then its as good as removing all the life support system completely. MS may be planning to be ahead when the paradigm shift happens but then all apple n google have to do is catchup. Remember ipad pro. Sold more than surface pro m sure.
  • @techiez The reason I referneced that series you referenced :-) is because of the statement you made "I'm glad you now realize Google and Apple are better positioned and MS is lagging." I still feel as far as the UWP and context sensitive HW and OS Microsoft is better positioned for the future. My contention with this series is that focus on enterprise, forsaking consumers, cuts off the much needed dev support for the ecosystem, which gives Apple and Google an edge in that regard and in the long run if MS doesn't make sure devs know consumers are part of MS target. I think MS really needs to reverse that msg. Also I'm sure Apple sold more iPads than MS sold Surfaces, but it's more about how many Windows 10 2-in1s are sold representing MS OS l, not just first-party Surfaces. I'm sure more 2-in-1s sold than iPads.
  • Well, may be its just me,but I feel that overall articles on WC are now being slowly more critical of MS than they were earier, with a sense of urgency rightly so,if I refer to you article that you point out and the previous articles to that, it was just stating theoritical possibilities of how MS could expand(in mobile) but MS never took steps in that direction. I dont know if you take care conciously to be not overly critical of MS, or you do really have hope(which is good) but some of us here have lost hope due to MS's actions in last 1yr or so. Even now, I would say we are almost to dead end, the clock is ticking we probably have the last 10 seconds. For me mobile is dead if no mention of it is made on 26th. UWP theoritically is better placed for future, but if MS loses consumer mindshare(as aptly pointed out in your last article :) ) then they will not be able to get developers support UWP. Having a better product is not the guarantee of success right.   I also see Nokia's reemergence as threat to W10M, it surely will break off a chunk of supporters and take them to Android with it.(especially in Non US markets for sure)
  • I've read your analysis that may seem "critical", but it's still partial to Microsoft. I get it. That's what this blog is about - Windows (and Microsoft) enthusiasm.  My concern is that it is more than enthusiasm you seek to promote; it feels like you are evoking religion.  I see religious fanatics (statists, authoritative "supreme being" religions, CDC/FDA big pharma adjutants, etc.) trying to convert people all the time like I feel you do in your articles. For the judicious reader, it is beyond patronizing. It's like dealing with government "parents" (city councils, mayors, congress, agencies, departments, presidents, etc.) who feel it is their place to bestow upon you and your own family what your values will be; that is what corporations like Microsoft has been doing, and that to me is why they are failing in the consumer space.
  • @jdgtl Thanks for the response. The purpose of my articles are to inform. Based upon my analysis of Microsoft's overall strategy I seek to share that analysis. Everyone who comes to this site does so of thier own free will. They also choose what articles to read of thier own free will. Windows Central has a set of readers who visit us regularly (and we thank you for that). Thousands of you visit, click and read our publications daily. You're already our faithful readers. My editorials are not the quick news pieces, nor the How-Tos, but long-form pieces that speak to our core audience that, again visit us regularly. To place that within the context of your "religion and conversion" analogy - my pieces, for the most part, speak to the faithful "attendees". Those that are already on the inside of Microsoft's world - fans. Those who are not the iOS or Android users. In a nutshell, my pieces are read more by the, to follow your analogy, thr "converted"- aka the Microsoft fans, who faithfully frequent this Microsoft focused site. So in a nutshell, my analysis are not designed to convert, but to inform. To provide analysis and context to what we as MS watchers and enthusiasts, see happening. And for those who don't "live in" the tech world or on MSs side if the fence and don't see and hear MS "goings ons" regularly, and happen to read my analysis, my analysis serve to give them a view of MS strategy that the iOS and Android saturated world we all live in, and media and thier experiences promote, likely doesn't allow them to see.
  • You are going beyond informing.  Persuasive phrasing litters your writing even amid your criticism.  You're phrasing is reading like you are promoting unearned favorability toward Microsoft's "vision" where the effort is undermined by Microsoft's own behavior.  It's an embarrassing exercise in diminishing returns that prospective converts and the already "converted" should not be too religious to divert from.
  • Sorry Jason, I was totally writing him off until I read that you look foward to his "thoughtful and well-articulated response."  Perhaps you really are delusional?  ;-)
  • @randommuser Everyone deserves an opportunity to present their thoughts to someone who is willing to hear them if presented respectfully.
    I don't mind opening that door. I hope anyone who wants to have a genuine discourse walks through it. :-)
  • Need to annotate my slides during presentations, any w10m handsets that support stylus?
  • Amazon now sells the Surface 3 (128GB SSD) at $414, its extremely light and since Surface Pen costs $61 (=$475) you get an excelent notebook for taking notes for less than a GalaxyNote 7, which might explode.
  • There now is no Galaxy Note 7. It has been canceled and everyone is getting refunds. Samsung really boned that one! I wonder if it will have an effect on their other devices. Posted via the Windows Central App for Android
  • Nokia / HMD should speed up now that Samsung is in the ropes. I suppose HMD is waiting for feature phones deal with MS to close before they go full speed ahead.
  • They need to serve both consumer and enterprise with mobile to stay relevant. We've lost some pretty key apps in recent months because devs think MS is getting out of consumer mobile entirely. Also the long periods of silence around mobile and wearables doesn't help. Give us some kind of roadmap at least, so devs and consumers can look forward to something...
  • This is so disheartening. Retrenchment will kill the Windows Mobile plaform. And without a foothold on mobile, Microsoft loses relevance in today's landscape. They own the PC market, but that is a dwindling market. Not where the action is taking place nowadays. I fear Nadella's plan is to make Microsoft a "business to business" oriented company in a few years, developping and deploying services for other's plaforms. Just like IBM.
  • Retrenchment HAS killed W10M
  • If the world is moving to thin client or Net PC (as Sun Microsystems originally proposed), does it matter what client we use to access the service. I think Microsoft is heading the IBM way where the Android/IOS is the client, an App is your interface, but the App uses Microsoft for its intelligence. If this is the model, then they only need to convince the developers to use Microsoft's intelligence / bot platform.
  • Loved the article and the honesty. Loved the comments here that say MS needs to proactively market w10m. Like many perhaps, over protective of one's own precious offering, and not wanting to receive a bashing from those who have invested elsewhere. Well, marketing people, I feel the w10m experience is around approaching the 9/10 mark. Little things make so much difference, like the confidence to use a clear plastic case around the L950 which iLUMINates the edge of the phone when the flashlight is on - so cool Imo. That is what Lumia means. That holds the phone together and keeps the lens off the desk. For £1. Bundle that and the phone is brilliant. Bundle the Miracast for portable continuum, and meeting room projection. That is enterprising. Bundle the £4 usb c-to-a adapter so your existing peripherals plug in, wherever you work, not just where you left the display dock. I guess the OS wasn't ready for this a year ago. I remember going into John Lewis and there were two unpowered display models because the shop hadn't bothered to find a way to plug in the new USB c phones. Then with the split around the side for the back panel, and everyone remembering the dirt behind the front facing cameras, that just was a no sale for £500. Six months later, a half price Lumia 950 on eBay excellent value, loving every minute with it, with the above mentioned accessories. It is not the display dock that helps, I use that for my pc hub. It is the portable connectivity that offers the potential. USB otg, WiFi, nfc that works, and BT for driving internet of things. Programmable Voice controller. Dictate emails while driving. App depth. True phone and desktop 3rd party app sharing. Windows 10 Mobile has a lot to offer. Best of luck persuading the W10M marketeers that they are better than the competition - it looks as though they have the product already, just need the imagination... And a bit of Blutac to stop the case creaking. Seriously better solution than the competition.
  • I love W10M but unless the Surface Phone is Intel based running the full desktop stack, so a small Surface Tablet, I think it will be the end of the road for W10M. It will just be another W10M phone that is over priced because it is in a nice body. Intel based would allow it to actually become your laptop, desktop etc and that would be the shift needed to make enterprise customers take note. UWP is good but companies run on legacy software and hold onto infrastructure longer than consumers because of the costs involved in testing. I worked at one place that was all still NT4 even though XP and 2K had been out for years because of the cost of updating 1000s of desktops
    . Only time will tell. :)
  • I am just getting more speechless each day seeing Microsoft's incompetence. I don't know what the hell they are doing but they are certainly messing up. Mobile is essential. The next big thing is a hoax. There is no better form factor than a smartphone and this form factor will be it for at least 15-25 years to come. And whatever Microsoft will bring out in 2017, it doesn't matter. Many apps will have left the store already. It will just be another phone. Microsoft's bots will also fail. They have no platform with a userbase. Also, bots suck. Fake hype! Maybe in 50 years when we have true AI.
  • Curious to see what the curent sales numbers are for the HP Elite. I guess anothe rmonth or so would be fair since the release was staggered. One thing's for sure: if the HP Elite X3 sells poorly there is absolutely no reason for a Surface Phone to ever come to fruituin. I'd argue that there's really no reason now. Goood luck convincing a CTO/CIO that their current collection of lenovos with security fobs are ging to be replaced by smartphones. Unless Microsoft develops a surface phone and dares Russia to compromise it and they win I just don't see any exec signing off. Lawsuits> cool new devices. 
  • Although MS have made many bad decisions along the road in relation to windows mobile, the retrenchment from the consumer space has probably got to be the worst decision of all. MS has to be in the consumer space to be relevant. Unless they can come out with decent new phones eg budget, midrange and flagship and market them properly within the next 6 months then the os is dead.
  • It's true what you say about only the tech fans of MSFT knowing about W10M features. I called into Optus in Australia and was looking at the 950/950XL as they had some specials on the phone with an XBox 1. I was talking to the girl about the phone and ask if she knew anything about them. She was intrigued to know about continuum and had no idea these phones had that ability.
  • I guess you didn't tell her that she couldn't snap chat or some other dumb crap like that right? That usually kills the intrigue right away. =P
  • When my 1520 bit the dust after a few dunks in Salt water creeks while fishing on my kayak I picked up this 640XL to hold me over until the next flagship, hopefully a surface phone. This low cost phone is amazing actually! Never crashes, fast and just works..
    the battery lasts a full day, the camera is good... Not great, but good... So, I can wait but luckily for Microsoft, this phone makes me WANT to wait.
  • This is speculative crap b
  • My personal opinion(without extensive research), Under Nokia under Elop, what he has done for windows mobile is great, not superb, financially thou it's a disaster. However putting financial situation aside, i saw a increasing market share trend for windows mobile. I think when Steve Balmer decide to buy nokia, his plan was suffer 1st(lose money) and continue that trend and reap the rewards later. That's the same result for Xbox, Surface and Bing. Maybe Nadella care more bout the wall street share holders, or maybe he just have a great vision or convince WM will not reap any rewards. I think the failure was on two main factor, hardware and software. What Elop had done is great but let down by the OS, i dont know about you guys, but i own 920, two 925 and a 950, and all have bugs on it, sudden reboot, screen remains on when hitting power button, os hang to name a few. Then there's a lack of feature problem. Beside us WM 10 enthusiasts, how many average Joe would want a phone that don't always work smoothly? If Microsoft continue to put effort and invest in wm10 after nokia acquisition, i think by now the market share would follow the increasing trend, which means WM will still be actively a competitor to IOS and Android. Right now unless the Surface phone are really something that could make a big difference for average user, else if they are to compete again they are as good as starting as a new comer to the market a gain, wasting the years of market share that they and Nokia had gain(thou those market share are not significant in figures, but significant as a base)
  • So finally WC wakes up to the reality, after years of misleading readers that MS actions are meaningful. They finally come to realize what we fans already knew that MS is not doing enough.
  • The more I read such articles. The more I wanna switch to other platforms. Too bad I can't afford to right now.
  • I was so looking forward to getting a Note 7. Never even reached our shores in SA. Now I'm like a John Travolta gif...sad days.
  • I mentioned that in response to Jason' part 1 of this article, Microsoft is shooting its own foot:
    They forgot that business users and consumers, today, are one and same individual.
    By leaving the consumer market they will fail in the corporate one.
    You only need to see the success of the HP Elite X3 - don't tell me it's only bought by top executives (of course I got one and I love it)!
    Now we are witnessing more and more apps leaving the platform - more than new ones coming in -, and i's only a beginning:
    Why should developers invest time and money on a platform that its editor is not interested in promoting?
    Microsoft may argue that 'mobile' is not a 'platform', because UWP, etc.
    But until it is finalized and the 'next big thing' arises and take the world by storm (now I'm getting ironic), this is not how the market and developers perceive it, and that's what matters. And by then, the world might not care about the 'next big thing', because Android will be the dominant platform. The question - even for Windows Mobile fans (and I'm one of them since day 1) - is not "will we leave Windows Mobile to Android or iOS?", but "when will we leave?".
    What a waste!
  • ya ya whatever
  • If microsoft wants to be relevant they need to have all the major apps, and Windows Phones with their shiny logo need to be in every movie, TV show and on every website. That's what apple does.
  • They must stop prioritising Android and iOS over Windows.
  • Nicely written Jason and much better than the first part. However the article still doesn't give any new insight.
    I am not sure when will Microsoft understand the importance of timing. They have to look 'Beyond the curve' But for survival they must be on the road. If not, then by the time they reach there it will be too late. They lost mobile battle when they were significantly later than Google or Apple. When they did come they are again abandoning the battle to come back sometime in future. The longer they take the more difficult it will be for them.
    Even in the enterprise space they will have to force this phone as a portable PC as it will not have the apps people are used to on their mobiles. How on earth can they hope to succeed then?
  • Boy, am I a sucker or jinx for the platforms I choose? Decades ago Novell was the platform I supported even after It was obvious, MS has taken all over and Linux couldn't keep Novell on top for networking. Also 3Com was The networking company. As I fave up and embraced MS also in networking and all, MS hinted universal platform with win (mobile, desktop, server) just to give up, was late or halfharted in supporting mobile, from 6 up to now. Novell went to history scrap heap together with 3Com, that went delusional in Y2K abandoning enterprise and merging US robotics to become the consumer king size failure...
    But all they had in common, was not beeing able to recognize present. MS is headed in the same direction as Novell was - supporting other platforms just to end with a ride to oblivion (unfortunately).
  • I believe Microsoft thinks they are innovative enough to forge through. I believe they do not listen to the consumer because of this way of thinking. They think they know that the consumer will want in the future but fail to listen to what the consumer want now.
  • Yassa yadda Nutella. MS needs new CEO. Nadella like Myers are wrecking their companies.
  • As others have stated both here and in the articles, was that wp was starting to make inroads with market share in many countries, especially in Europe, India and south America. Yes the financials weren't great but ballmer view at the time was the long haul. What both MS and Nokia needed to do was rectify some the issues with software and hardware, with placing emphasis on users getting the best bang for their buck. Plus marketing the hell out the os and handsets, and finally concentrating on making their own app and service offerings the best experience on their own os, rather than on iOS and android. Many of us users are still with windows mobile because the thought of having to use ios or android seem anaemic after the the uniqueness and elegance of windows phone. However as our handsets start to age, and with no real replacements on the horizon at price points that the average person are willing to pay for. Then everyday that passes is a day when the decision to jump ship becomes less of a hard decision to make. I've always promoted how good windows phone is, and family and friends have gone out brought a windows handset.
  • Nadella fruitella is a pure enterprise guy, he doesn't give two ***** about consumers. He is also extremely dumb as in believing that worker bees and consumers are two different species. Worker bees will want to use their android/ios phones at work.
  • Im a user for almost 3 years of windows mobile... I got this lumia 930 and i found out about this microphone prob when i updated to denim.. Thinking that this will be fixed.. I just ignored the mic problem because it was working on cyan.. Now the warranty is expired.. So what will i do.. I felt tricked thinking its fair to have a recall on this phone... The windows 10 mobile has made me felt like we consumers are used as their testers of an uncertainty not as to enjoy the experience... But still i love the platform hope they all have this windows mobile as primary phone for their employees so they get to experience what is needed to be fixed asap.
  • The only thing i hope for is.That the support keep's going for Windows phone i switched like 1 year a go from Android and have not look back since.bought the lumia 640 xl and now i have a Nokia Lumia 930 and it's one hell of a piece of hardware really happy with it..So Microsoft don't fail us windows phone users Now
  • Your point on Advertising is very valid, Microsoft has NEVER put any real money behind its phones like Apple and Samsung, they have managed to keep the phone as “The best kept secret”.  I think Natela likes his iPhone so has no interest in Windows Phone, this whole phone has been mismanaged from the start, the best phone on the market, yet unknown.  Microsoft is going to lose this one, AGAIN.  I have to now consider an Android phone to replace my wife’s aging Windows Phone, most probably an Google Pixel, and dread the day my phone dies.  The lack of apps is turning into a big problem.  I have been a Windows fan since DOS 1, now what?
  • Yes they did. Microsoft marketed heavily for Windows Phones. I remember seeing the ads on TV non-stop. They quit marketing because it didn't help. Posted via the Windows Central App for Android
  •   My take is that Continuum makes our phones (mine is the 950XL) into Windows RT. It gives us a computer-like ​experience, but not the full desktop experience, and we know how the Surface RT went (they had to take a $900 million write-down on those). As it sits, Continuum is not the answer. What made the Surface Pros sell so well and change the industry? Full x86 compatibility. That's what our phones need to make them revolutionary, not just sort-of-evolutionary. And think about it, on the desktop we can use Bluestacks to import Android apps, which we could do with our phones as well, giving us not only all of their apps, but all x86 programs and the Windows UWP apps - thus dwarfing both iOS and Android's offerings (no more app gap!). THEN Microsoft needs to market the **** out of them under the Surface name. The MS name (Windows Phone, MS Mobile) has held back the phones because of MS's reputation for BSOD over the years. I originally thought they should drop the WP moniker for Xphone (based on Xbox success), but the Surface name works now. C'mon MS, just b/c you're good at enterprise doesn't mean you have to give up on us consumers. Give us the revolutionary Surface Phone that doesn't just work like a desktop, but as ​a desktop!
  • Wireless continuum from mobile should be smooth glitch free and absolutely reliable and stable. As of right now I will only show off docked continuum from mobile otherwise it is down right embarrassing. Sometimes docked continuum is iffy also so they need to beef it up.
  • All the thing is of the app gap.I have heard many people saying that their are no popular app on windows phone store and therefore no one recommend to buy an windows phone so the OS is lacking so much behind. Their are many less ads on TV channels.
  • It's a question of where you live, I think. In Denmark, there are just about enough apps supported- for me. And while it may be enough for me, it might not be for others. I keep recommending Windows Phones because I believe in the vision of the future Microsoft has, and I think others should as well. I also know why people move away from it and while I think they are short sighted decisions, I respect them none the less. As long as no one is going to take Windows Phone away from me, I am pleased... enough.
  • Terminating Lumia line is just like terminating an entire line of car brand instead of improving driver because car had accidents, there are lot of things which we can't do in windows mobile which other OS do since ages and most of the requested features in user voice are there without being noticed at all, crappy limitations of OS that lot of developers mentioned specifically in app "xyz is a limitation of OS", it seems like most of the people at Microsoft are dumb and deaf and visually impaired as well or Microsoft wanted to create there own mobile fantasy and predicted that they can force it on the whole world.
  • i think they should try make the mobile as a part of the PC hardware. if i have windows hello phone camera in my mobile, why does it not work on my PC via USB?​
  • My personal opinion is MS won't go anywhere without apps. I truly believe they should've used money on paying developers for apps than buying more dead companies. Been in android now 6mos. And love it. I believe android OS has overtaken MS mobile by leaps and bounds.
    I don't think I'll ever own another windows phone. I will always have a windows computer. Posted via the Windows Central App for Android
  • I don't see any future for now. Windows phone emerged as a very vibrant and promising alternative to iOS and Android. It failed due to lack of OEM and developer Support. I was a WP from the time of its inception (Samsung Focus). I don't have any reason to stick to WM platform anymore. Bought OnePlus3 and am happy with it. Posted via the Windows Central App for Android
  • The situation is simple. MSFT is increasingly irrelevant to a larger and larger number of humans on earth, because MSFT has withdrawn from the number one computing platform on the planet: The mobile phone. This situation has been brewing since 2012, and getting worse each year since. Apple and Android are the leading Enterprise mobile operating systems. This is the reality. What can MSFT do? That's a difficult question to answer. Porting applications to run on iOS, Android and Andromeda is critical to remain viable. Windows may not survive. But other pieces of MSFT software can live on without Windows. It's odd to think about, but real. So, what does all this mean for Windows mobile phones? I don't know. How long can Msft pour money into a platform that virtually no one uses?
  • How I see it: Google Android - trying to do what MS tried to do, but from other direction. It will not work, Chrome will not conquer laptop and desktop world. Continuum - trying to make mobile all-in-one. It will not work, ordinary laptop will be easier to use, unless world is infestated with monitors and keyboards everywhere, waiting for someone to connect to them. Continuity - so far the best idea. It will work only inside Apple ecosystem. What is IMO needed, from MS or Google or Wharton Brooks or Amazon or ?, is Continuity-like system that works across ecosystems - or let's say one ecosystem (android) and PC, is truly seamless, easy to use and does not depend on OneDrive or Google Drive. We have seen it in movies and MS concept videos, now would be a good time to see it in real life. I'd like to listen to radio broadcast, podcast or album and switch to another device, edit photos without having to transfer them first, continue browsing news and FB from where I was etc etc.
  • How? very simple, fire Nadella and get a proper CEO that knows how to deliver quality.
  • Off Topic : Connect a german Phone Paper with a good all phone testing Lab put the Acer Liquid Jade Primo as the sixt best Phone and the 950 also as "very good" one. (connect 11/2016)
    Apples IPhone 6s Plus only "good".