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Windows Mobile and the enterprise Part I: Out of sight, out of mind

Builiding
Builiding (Image credit: Microsoft)

How Microsoft waits for the imminent industry shift in mobile computing, however, is just as important that they wait. In a recent interview with Le Point, president of Microsoft France Vahe Torossian, stated:

"We have a special position in the mobile today, focusing on the company, but we are working on the next big thing…"During this time of transition, our attention will focus on the professional market."

Microsoft knows that the paradigm shift on the horizon affects both the enterprise and consumers. The question is what is the best strategy for Microsoft to execute as it awaits (and pushes) this shift in order to most effectively introduce an OS and hardware solution that leads in the new paradigm? Silence in the consumer space to which they seem to have committed, I contend, is not an option.

Don't take it personal, it's just business

Microsoft's focus on the next big thing has been part of our analysis here at Windows Central for quite a while. Our assertion has consistently been that Microsoft is playing a long game where its strengths and assets in a pioneering universal platform and context sensitive OS and hardware would position the company for an inevitable shift in personal computing. It is Torossian's statement that Microsoft is focusing the developing mobile OS, on the enterprise and only the enterprise for the coming years that is troubling.

This notion goes beyond the retrenchment focus of first-party hardware on the enterprise and fans. With the cessation of the Lumia line Microsoft is also stating that the the mobile platform, the software, itself is being aligned strictly with the enterprise. This point was stressed at the enterprise-focused Microsoft Ignite 2016 Conference:

How will Microsoft be positioned for the paradigm shift that affects consumers and the enterprise?

Windows 10 mobile powers manufacturing partner phones (not just first-party Lumias) and is part of the consumer and enterpris—focused Universal Windows Platform, however. As Microsoft's strategy shields its developing mobile vision from the claws of competition it is also hiding it from the view of a consumer space Redmond hopes to re-enter with its "next big thing." How will this strict enterprise focus effect Redmond's long-term consumer and enterprise strategy?

Break up that fallow ground

In agriculture, the term fallow means plowed and left unseeded for a season or more. This uncultivated land is left in this state so that at a later time it might become more fruitful. While in this plowed state, however, the area becomes overgrown with weeds and thorns. Before the farmer sows his seed in this field, he must break up the fallow ground, or clear away the undesirable growth to make way for his fruit.

Microsoft has moved Windows 10 Mobile from the consumer field for a season, while its development and that of the UWP evolve toward a more cohesive union. This union will ideally yield a manifestation of a mature OS supported by a broader intelligent cloud-powered ecosystem. That ecosystem even further down the road is strategically expected to benefit from a less app-focused system of AIs and bots that support the user based on conversation as the canvas and human language as the UI. The integration of technology from Wand Labs and Xamarin may further diminish the dependence on the current app warehouse model.

Though no official timeline is given Torossian's reference to "years" denotes that Windows 10 Mobile will be an enterprise hermit for a minimum of at least two years. It could very well be longer.

Microsoft seems intent on re-entering the consumer space, however, with a category-defining "next big thing" device true to the spirit of the Surface line. Imbued with the software and ecosystem attributes of the aforementioned platform support, this Surface device seems, at least for now, destined to be introduced into a space that will have been long void of any representation of Microsoft's Mobile OS.

Microsoft needs to maintain consumer mindshare while enterprise focused.

Redmond seems unconcerned that when finally ready, they will be attempting to sow the seed of their mobile play among the weeds and thorns of the competition that will have overgrown their previous mindshare. This situation is not good for Microsoft.

During this retreat into the enterprise Microsoft, I contend, needs to break up its fallow ground in the consumer space if its long game is to be fruitful. Or put another way, they need to maintain some degree of mindshare during their years of absence from the consumer field.

Pros and cons

There are pros and cons to everything. I would be disingenuous if I did not acknowledge the positive aspects of Microsoft's retreat from the consumer space though I don't like the fact that they have retreated.

Microsoft has less than 1% of the market. Android dominates with over 80% share and iPhone locks in the rest. The supporting ecosystem of developers, companies and the all-important consumers see the smartphone landscape as a two horse race. For instance, most companies confidently advertise their apps for "your" iPhone or Android phone. The default presumption that those are the only two options consumers use speaks volumes. Window's phone? What's a Windows phone? Exactly.

Windows phone? What's a Windows phone? - Exactly.

So hunkering the mobile portion of its universal platform under the protection of the enterprise where development can continue unabated is a good thing. If Microsoft did not have a universal platform or a strong IT enterprise presence, Windows Mobile would have no hope. Still, with a complete retreat from the consumer space, the Microsoft-Mobile-shaped hole leaves a vacuum that will be swiftly filled by rivals and may not be successfully hollowed out when Microsoft is ready for another go at the consumer market.

The profound effects of the diminishing presence of Windows phone in the consumer space can be clearly seen in the changes among the primary sources of Windows phone news: Blogs.

Out of sight out of mind(share)

Most faithful tech readers have likely noticed the name changes to many of their favorite Windows phone-focused sites. These changes are in large part in line with Microsoft's Universal Windows Platform strategy that brings a continuity across the ecosystem and demands our focus on this shift as Microsoft-focused sites. It also reflects the diminishing role of the "phone" as the primary personal computing platform as the ecosystem and mobility of experiences takes precedence.

Candidly speaking the changes also fit the current state of phone (whether this was the intent or not in the name changes) as a factor diminishing in relevance particularly in the consumer space where most of the popular tech sites thrive.

As Windows phone diminishes in relevance, so does Windows phone coverage.

With a mere 1% share and a definitive move of Window 10 Mobile to the enterprise, whether explicitly stated or not, many sites will or have already begun to focus their content elsewhere, (i.e. more game news, a blitz of enterprise content, etc.) other than phone. The phone audience is shrinking and consumer relevant phone news is diminishing. This is not good for Microsoft's mobile strategy.

Fallow ground (or Arrested development)

Most of what the public learns about the latest tech comes from tech sites where passionate writers write about the latest developments. Hungry fans, primarily in the consumer space, yearn for, comment on and share this information with friends and on social media. Moreover, enthusiast readers often become the tech influencers within their personal circles.

With a diminishing Windows phone audience on one end and Microsoft's severing Windows 10 Mobile from the life-giving zeal of the passionate consumer space, Redmond is essentially choking the primary portal through which Windows Mobile news would be breathed into the consumer conversation: tech sites.

By declaring Windows 10 Mobile an enterprise product for the coming years many consumer-facing sites have yet another reason, beyond a shrinking phone audience, to refrain from talking about Windows Mobile as much as in years past. Most of the audience doesn't like that "enterprise stuff."

Microsoft's defining Windows Mobile as an enterprise product further removes it from the conversation.

This decision, of course, will affect the Windows Mobile conversation readers engage in in the commentary of articles across the web, forums and journalistic-focused social media platforms like Twitter. This growing silence will undoubtedly affect the already precarious potential investments of developers in the platform.

If no one's talking about the platform that's a bad thing. If developers see no potential in Microsoft's "absent" representation of an all-important mobile platform they may see little reason to invest in the app Bridges, bots and other aspects of the Windows ecosystem which ultimately lead to mobile. Which of course is where developers see personal computing's focus. If developers see little Microsoft mobile presence in the consumer space today (when there is/was a consumer presence) and none in the coming years (when Microsoft is focusing on enterprise) they may have little confidence in the grand consumer and enterprise vision toward which Microsoft is working.

Can Microsoft endure the impact of years without a consumer-focused mobile play?

iPhone 7 Selfie

iPhone 7 Selfie (Image credit: Windows Central)

Keep in mind; most developers are consumer- and mobile phone focused. So though the message of the UWP has a legitimate foundation, relatively few developers (for now) are looking beyond the current "warehouse of apps" paradigm toward the benefits of creating one app for all form factors. Thus, the message of building Store apps motivated by the 400 million and growing Windows devices (primarily PCs) is likely to be even less effective now that the end game for developers – consumer facing mobile phones – are not Microsoft's focus.

We see developers embracing Windows 10 with universal apps while watching others leave. Alan Mendelvich of Ad Duplex's findings that the majority of his universal Ad Duplex app users are on smartphones, lends further evidence to the concern that a reliance on "selling" the UWP to developers, particularly without a consumer facing mobile play, will be tough.

Despite being a totally universal app and while not marketed specifically to mobile users, 4 out of 5 AppRaisin's daily active users are on mobile. And that number is only increasing towards mobile domination.

Is it possible that we will see an increased rate of app departures and greater lack of confidence in Microsoft's investments in mobile from potential partners like we've seen with Lenovo? Certainly, Microsoft considered these potential repercussions when they made this enterprise-focused decision. Can they endure the inevitable fallout in the coming years as they build their next generation ecosystem?

Will other company's express a lack of confidence in Redmond's strategy during these years of silence?

Rest assured that while Microsoft is silent in the consumer space, Apple and Google will continue their forward march with exciting consumer facing news. As a matter of fact, while Microsoft is building that impressive next generation ecosystem in relative silence, Apple and Google will be honing their own ecosystems in the light of the public eye. Continuity is sure to become a more comprehensive experience for those in the Apple ecosystem. And Googles Andromeda may very well come to light in the near future.

For information purposes only

I recently posed this question: should Microsoft begin marketing Windows Mobile to the masses? I believe they should. But not in an attempt to convert iPhone and Android users at this point. But rather as a means to maintain mindshare of its mobile offering and to gain mindshare for the Universal Windows Platform. Microsoft's investment in the "next big thing," which will presumably run on Windows Mobile, is paramount to their future success. Maintaining mindshare in the competitive consumer smartphone space while focused on the enterprise is, therefore, critical. And presenting an "image" of Windows 10 Mobile within the context of the larger ecosystem in which it will exist when reintroduced to the consumer space is important.

Consider this: Microsoft is currently pushing Windows 10, which is part of the UWP, to the masses and promoting its benefits on 2-in-1s and tablets via aggressive television ads. The number of ads that Microsoft has released may surprise the most astute Microsoft fans. Continuing this push while steadily introducing the currently unknown element of the Universal Windows Platform would position Microsoft to begin educating the masses to the broader and cohesive ecosystem to which all Windows products belong.

Such ads would be the perfect context in which to introduce Windows Mobile. Not as a focus, mind you, but as a creative "product placement" within a Windows 10 commercial. For instance, while maintaining focus on Windows 10 on PC a person using Continuum on a Windows phone could be clearly highlighted in the background. Maybe a subtle, fleeting, reference could be made to how the phone is also a "PC" with Continuum.

Windows 10 ads can subtly highlight Windows Mobile and Continuum.

The ad can end with a logo showing the different form factors Windows runs on. Such references can remain part of the Windows 10 campaign throughout Microsoft's years of enterprise focus for mobile. While not attempting to sell Windows phones, it keeps the platform in the public eye within the context of the UWP and supports Windows phone manufacturing partners.

When Microsoft is ready to return to the consumer space in full force the mental inertia that they will have had to contend with had they remained silent will be more pliable due to their persistent presence. The mindshare will not have been totally lost.

If they don't do this they must do something. Silence in the consumer space, I contend, is not an option.

What are your thoughts? Should Microsoft use the platform of their Windows 10 campaign to educate the masses on the UWP and Windows 10 Mobile? Sound off in comments and on Twitter!

Jason L Ward is a columnist at Windows Central. He provides unique big picture analysis of the complex world of Microsoft. Jason takes the small clues and gives you an insightful big picture perspective through storytelling that you won't find *anywhere* else. Seriously, this dude thinks outside the box. Follow him on Twitter at @JLTechWord. He's doing the "write" thing!

326 Comments
  • Thanks reading folks! Microsoft's mobile strategy has seen a lot of flux over the years. The company is focused on a long play we have posited in great detail since last year. I do believe that if Microsoft does not keep Windows Mobile at least "visible" in the consumer space while it is focused on the enterprise its long term strategy may suffer. Rivals will continue to lock users into their ecosystems and Continuity and Andromeda may become even more profound elements of rival ecosystems. If Microsoft attempts to introduce a category-defining device (after a paradigm shift) in a space where its mobile platform option will have been an unknown entity for years, will meet with immense mental inertia. Maintaining mindshare is therefore essential. So what are your thoughts. LET'S TALK!!!
  • This is too depressing. I dont want to TALK
  • I'd be depressed if I were Google right now, CyanogenMod, the only real open source part of Android today has a new CEO, and now by default Mods are integrated with Skype + Cortana which is something that puts Microsoft in 1st place and Google in 2nd.  Google Android is now getting more like a walled garden treatment after they launched the Pixel and are now copying the iPhone, on controlling both hardware + software on the other side Microsoft is fixing iOS bridge and collaborating with Cyanogen to make Microsoft apps universal across any device. Is good to be a Microsoft fan today.  I can't wait for Surface Phone launch in Spring 2017!
  • Träum weiter, Microsoft hat verpennt. Microsoft must come away from this monotonous design and deliver something that is appealing not only to the eyes, but it is also functional. It must trigger the must have feeling in people wether Corporate or private consumers.
  • Interesting design?  You think the Pixel or iPhone are interesting?  Basic rounded slabs with buttons.  They may look trim, and smooth and well buillt but that is all that is needed.  Think luxurious design.  Think simple design.  Then you begin to have the current market hits.
  • Interesting design, yes! Like the mass devices from Samsung (with an exception considering the Edges) They all seem the same boring ungraceful rounded bodies with a rounded central button :/
  • Design does not sell phones otherwise Nokia would have done better
  • No Keith...it had nothing to do with Nokias design....it was the fact they went with Windows phone instead of android.   Thats what killed them.   If Nokia had 1020 on Android I would have sold like hotcakes!
  • No, NOKIA was long dead before they decided to use Windows as their main OS. I have always been a big fan of NOKIA, but that it were homemade issues that lead to it's decline and Windows at the time looked like it could come to the rescue. NOKIA's mistake was one that many market leaders fall for and that is that they leaned back when they were at their peak and were to slow to react to changes in the market (iPhone). They would have went down with Android too.
  • As Mary Jo Foley stated and WC has also indicated, Surface phone is going to be a hybrid computing device with a sim, not exactly a phone is what I foresee. I do hope they launch one version of a simple phone form factor for enthsiast crowd
  • @techiez Agreed, the Surface "phone" in my estimation won't be a phone at all. I actually wrote a piece back in Jan 2015, pre-WC days asking the question, "Is a 7" Surface Mini Phablet on the Horizon?" I later wrote a piece for WC last year asking "Will the rumored Surface Phone be a reimagined Surface Mini?"
    The premise being the Mini was supposedly a pen-centric device but couldn't really stand out late 2014 when mini Android tablet's were all the rage: This it was canceled.
    Panos, as we know is persistent, and in an interview with Wired he revealed he still uses his Mini as a moleskin, or notepad, that he keeps at his bedside.
    Just as he pushed the good qualities of Surface through 3 iterations until the brand hit a sweet spot I think Panos, as I wrote in the piece, is going to incorporate great pen-centric elements of the Mini which he still finds useful, into a Continuum-powered Surface device with telephony.
    I posited in that piece Continuum and Windows 10 now allow differentiation which was not available two years ago. So, yeah, I totally believe the Surface "phone" won't even use the designation phone and will be positioned as a PC- #ultramobilePC
    Articles on the Surface "phone"
    https://doc.co/8H4g8Y
  • Boy you're in for a very violent awakening...
  • "I can't wait for Surface Phone launch in Spring 2017!" Lol, good one. More like Spring 2020/never.  
  • I agree. On a separate note, Jason really should clean up his writing style, it's obtuse, awkward English that takes entire paragraphs to make a simple point, and forces the reader to reread entire sections more than once because they've forgotten what the context was by the time he makes a point.
  • .... Um. **** I hate to be a critic, especially when I dont get paid to do so. But I agree completely with this guy. I couldn't put my finger on why it was difficult to read Jason's posts. But this explanation hits it right on the nose
  • Thanks for the feedback.:-)
  • One thing I've learned is that everyone's reading comprehension is different.  I've never had to re-read his post to get his point.  But I'm sure there are some who try to read it so fast so they can quickly make a comment in the comment section they miss the gist of the article on their first go around.
  • Sometimes I do have to reread them as well and I consider myself to have a somewhat strong comprehension, but at the same time I probably am doing it to myself by reading quickly. There are some repeated sentences (worded differently) that would make articles shorter, but I don't feel like this takes away from his points too much. Sometime things do need to be repeated more than once because it relates to different things. I don't regularly read books, in fact this site is probably the most reading I do besides gaming and work, but I still can't understand this TL/DR culture that texts, chats, and tweets have created. As far as the paragraphs, the correct writing style IS to have one point per paragraph. That is the point of a paragraph. It is to express one idea, and that can be as long or as short as it needs to be. This is why paragraphs exist, to separate different ideas or points.
  • @avatar Thanks for the sharing your views!:-)
  • Yeah, his writing style is designed to cover all points...to refute and answer questions, all while informing. Unfortunately, it's not a style common in today's microwave blurb generation. But for this topic, and because of the presumptuousness of the WP crowd, you have to be thorough in your explanations. Because the WP crowd tend to read more into information than what is actually there.
  • Thanks for explanation. I see that
  • @STXVI Thank for throwing that in.:-) Now stop reading my mind! lol :-)
  • Haha, and I thought it was just me, the non-native speaker. :D
  • Jason is one of the best writers on the site (by any objective metric -- grammar, use of metaphor, use and defense of thesis, friendly style, etc.) and the only one besides Daniel who covers strategy. Don't change, Jason!
  • @GraniteStaeColin I appreciate that very much! We have a great team here. All of our styles together make WC the best place for your Microsoft news and analysis. I'm not sure if your into the gaming stuff, but Jez has some great long form analysis pieces that he's written. :-)
  • It is. It's not only depressing, it's scary. MS shouldn't need Jason Ward to run their business. It's just ridiculous...
    .....
    Basically, the focus of this article is. Marketing.... Jason has just said what I have said for years... "WINDOWS PHONE WILL NOT SURVIVE WITHOUT TERRIFIC MARKETING"... And, now marketing, in the context of W10M's current situation, is more important than ever. I totally agree with Jason because I'VE BEEN SAYING THIS **** FOR YEARS! It's common sense. Let people know about your product so that they literally know It's available to buy. Why is this so damn hard for MS to understand?... Why?
  • Probably because, they never received criticism for this before, tech sites like WC were continuously supporting their stupid decisions.
  • SMDH
  • Why writing in code? I guess I'm not a member of the "club"? The goal is communication, right? I researched it on "BING" and found many websites with 8 different definitions.
    .
    Apologies to all. Please resume the good and great Windows Central comments.
    Best Wishes
  • Also, Jason is right... Even if MS releases a class leading device in the future, and does little to keep current developers onboard, we will have a WP7 situation all over again.. Zero apps from the get go, and starring fresh. MS couldn't afford to loose any apps, or market share, in the first place, because the situation was already bad enough... How are they gonna convince developers, who have struggled with WP, and now have left, to come back? I mean, we're not talking about bringing new developers in for the first time, rather developers that have had a hard time with MS, and that left. That's even harder than before, which was almost impossible.. My point is that Jason is right... MS can not afford to loose one inch of momentum. Not one..... Too, late.
  • Gotta give you props for sticking around so long. You're a dedicated fan. You seem to be one of the last of the Mohicans. I started with WP7 with the AT&T focus being my first WP. I was plannig on coming back if the UWP thing panned out. But I think I'm drinking that iPhone Kool Aid now and there's no turning back. Looking forward to an OLED iPhone next year. Join the Dark Side!
  • Exactly what I did,  after all the lies and bull from MS at the start of windows 10.....and the pure lack off commitment on anything....I went to apple.   I am MUCH happier....everything just works right.  When apple releases an update,  you get it,  and it works.  Unlike this update and break 10 and fix 1.....MS is a total JOKE.
  • Erm, this is just one example. Apple have a very storied history with borking their updates: http://www.telegraph.co.uk/technology/2016/09/13/ios-10-launch-live-how-... Everyone always thinks the grass is greener on the otherside. Until they jump over the fence and realise the grass is greener because of the huge amount of horse sh*t just under the surface.....
  • My GF loves her iPhone 6s... So, does everyone I know that has one. The hardware is like candy... Explain that.
  • You're much happier but you don't appear ECSTATIC. You're drawn back here, but why? Why not abandon it fully, don't even waste your precious time and energy degrading something that you do not want to be associated with? Like your style.
  • You make a good point....I NEVER go over to iOS and Android sites and comment on there, I just don't have A) The time or B) Interest in pushing Windows 10 Mobile on a website dedicate to iPhones etc. Doesn't make sense
  • We got it, you love Apple, most people here don't. So stay with Apple then and sod off. This site is called Windows Central and not I like Apple better and Microsoft sucks Central.
  • I've been using windows phones since windows phone 7 released and the last one I bought was a 930. And that may be the last. Next year april when its time.to buy the next phone if a surface phone aint there im out of options but to jump to ios. Hmm. Ms's strategy really sucks. I mean I'm pretty sure not many people in enterprise buy windows phones... And its th e consumers that make up their tiny market share and they are going to act as if consumers don't exist.. Well now its sure windows on mobile will become irrelevant soon.. I don't want that to happen but its time to stop acting as if we can't see it . Fan or not. And about the app from android..well the 930 can't post comments frm the windows central app since forever... Posted via the Windows Central App for Android
  • You don't HAVE to wait for the "Surface Phone" you might get a fantastic deal on a HP Elite X3 by April next year. Also I'd consider the Lumia 950 personally....£249 w/ Display Dock and you can get £40 cashback on top of that in the UK at the moment. It's a bargain for a phone that would easily last you from now until early 2018 at a fraction of the cost of paying £700+ in 2017 for a phone that might not even release/be what you expect. People complain the X3 is overpriced at ~£700 but look at Google's new phone...very similar price. The failed Galaxy Note 7....very similar price.
  • Yeah, but he won't have apps.. Lol
  • I do have to wait, since the HP Elite X3 is not available on Verizon.
  • US carriers sound like a major PITA. In the UK we can just buy sim free and use on any network.
  • Apple will probably invent wireless charging for the iPhone 8 too!
  • And then it will be best iPhone ever. Tech sites will write numerous articles about why it is the best iPhone ever. Also, that Apples own wireless charging called the Wireless Charging Engine is the best thing ever.
  • Thanks... Heck, Maybe MS has a deal with Apple to sell iPhones.. Lol
  • Developers who left the platform in the past are not very likely to return. Microsoft has been too unpredictable for the past three years. If you want to develop apps, you do that for money, and therefore you need to know what the plans are for the platform at least for the near future.
    Developers have been betrayed by MS several times. I'd be happy, but very surprised to see them return.
  • Longer time readers may recall that most of the marketing for Windows Phone was done by Nokia. When Microsoft bought Nokia it stopped.
    My personal opinion is that CEO Nadella doesn't want to invest in any thing that doesn't have a short term path to profits. He has already canceled phones and the Band.
    I agree with Jason that with no general public knowledge of MS being in the phone business (via OS only at this point) MS will not have a chance in the Enterprise space.
    Picture this. An IT department concludes Windows devices with Continuum is the way to go for the company road warriors. They ask the President and VP of marketing and all the sales people to give up their iPhones and Androids. NOT A CHANCE!!!
  • Microsoft could have easily been number two in mobile if not for numerous blatantly obvious blunders. This ending was so obvious. This is why the fans complained about what they were doing or didn't do. We told you so. Now MS wants WP consumers to go to Android or iOS, and the WC tech writers still continue to support the MS path forward, just as they did in the past under Windows Phone Central. We see how well that ended for mobile with both companies curtailing support or changing their name.
  • All very good points but frankly obvious ones. You have to assume people at MS are aware of the issues you mention. So why are they seemingly abandoning consumer sector? I don't know, it's really puzzling to me. I hope there's more to their plan than already disclosed.
  • I'm sure someone at Microsoft is reading these tech sites and seeing the issues they are faced with . MS is just slow as hell to react #no ones going to buy the iPhone it has no keyboard. smh
  • They are making more money out of cloud n office, they are selling apps on Android and IOS, next when Andromeda releases, they will release software for that as well, they have a short sighted view and target of pleasing investors. They are not abanding consumer space, their consumer efforts are dedicated to develop apps for ios and android.
     
  • Too many obviously stupid decisions for too many years in a row to now overcome in a financially feasible sort of way. This is basically putting mobile on the back burner while they figure out if the mess can ever be undone.
  • Exactly.
  • Well, I am a business user of Windows 10 Mobile. My biggest problem is I can't use the platform when traveling. I drive between Seattle and Vancouver, B.C. very frequently for work and have found using my phone in the car is a terrible experience. I am very surprised that given Microsoft's push of Cortana & Continuum that it hasn't been brought into the car via MirrorLink. Both Apple and Google have great solutions for this, but nothing to be found with Microsoft. It's even more confusing when you see that Microsoft is a core member of the Car Connectivity Consortium. Why hasn't this support materialized? Why will no one at Microsoft talk about it?
  • I'm curious how you mean it's terrible. I haven't had any issues except for when I"m in the area where I don't have service (which would cause issue for any device).
  • I think He is speaking about Car Play and Android Auto. It is an open standard for your phone to integrate with your car stereo system. Microsoft doesn't support this functionality. Posted via the Windows Central App for Android
  • I still don't see the issue there. Maybe i'm missing the allure of either one. I don't have it in my car, but I still have hands free cabibilites for everything i'd need while driving, including nav (though the built in nav works fine in the car).
  • The point of these integrated infotaiment from smartphone such as CarPlay and Android Auto is to extend the experience to the car, so you can use the compatible apps especially the maps, music apps, digital assistant and other stuff relevant and useful to car usage. I'm not looking forward to have Facebook or Snapchat on my car, but to have the Windows experience more integrated and tuned for car infotainment systems. Especially that number of cars have very laggy systems, badly designed UX and outdated software or poor functionality and compatiblity. There is also a big advantage of digital assistant to play here. Though it works fine with bluetooth which I do, but there could be more possibilities if it was more integrate to the car. Thing is, Microsoft is missing a market here on automotive experience. Another benefit having to support MIrrorLink means they can market W10M more to the public eye. For now the only I can do is to have my phone connected via bluetooth, assuming Cortana won't crash hopefully.
  • Read my reply, not true at all.
  • Could be your car. I have no issues using my Lumia 950 with the after-market Sony in-dash unit in my Audi, nor does my wife with her factory system in her Telsa.  Hands free calling, texting, and navigation over Bluetooth all work fine (though we tend to use the in-car system for nav in the Tesla). In the case on my Sony system, I have single push-button access to Cortana from the dashboard. The Tesla doesn't offer this, but fortunately, Microsoft adds a special phone number for Cortana when connected to car audio systems which you can activate via a voice call. I've just set that up as a quick access number for my wife, and it works like a dream.  Neither of our systems is set up for Car Play or Android Auto, if that's what you mean. But it's safe to say that describes the vast majorty of cars on the planet. I would not characterize the lack thereof as preventing my "use the platform while traveling".
  • Thank you, I had to reply to him too...I have a Pioneer stereo which works great with everything you just said.
  • There is also a more important point. Your phone shouldn't influence your car purchase and vice versa. If I spent $100k on a tesla id be pissed if I was locked into a particular phone OS.
  • You just made my day. Need to upgrade my car receiver immediately. Looking at getting rid of an Infiniti M37 soon and getting in to a Tesla myself.
  • Well I completely disagree with you there, I too use my phone which is a 1520. I don't have a brand new car but I did upgraded my car stereo, and what I did notice was WM10 integrated much better with the stereo. It is Pioneer stereo, and what I learned was that the technology used in all these touchscreen stereos are MICROSOFT patented technology. What all of this mean is that I had full control of my stereo and phone with the Bluetooth. I could call someone with "Hey Cortana" without touching anything on the stereo or phone, I'm talking text, navigation, music, phone calls, and alerts. So every single day when I get in my car whether it's to work or anywhere else my phone is linked to my stereo, Cortana reads my texts and I can reply with voice to the texts.
  • What is the exact model of your pioneer radio? I'm looking to upgrade my radio and I want it to work with my windows phone (8.1) but I have a 10 too.
  • Yes I believe it is Windows CE running on head units. Even my bargain brand Jensen had that Windows sticker on it.
  • Thing is, Windows CE doesn't really give any much benefit of integration to the phone (especially W10M). Its all car manufactures or whoever make those infotainment systems their own way of providing experience, which is sadly not everything is great. Windows CE doesn't even mean to people when their iPhone and Androids can have their own integration system. There are tons of Windows CE devices out there that we might aware of, and it doesn't matter anyways since it usually don't have any much tangible integration to Windows ecosystem, it's like AOSP based devices where it doesn't mean it will have Play Store.
  • This is what I'm also wondering why that project is being killed and seems no one even mentioning it anymore, while more and more cars are now having these CarPlay and Android Auto thingy to the minds of the people. No blogs, news or editorials ever discussing about this, adding more injury that this MirrorLink integration of W10M will be lost into oblivion. Is Microsoft only interested on desktop computers and the enterprise cloud these days? They are missing out areas where people use on their everyday lives except for their PC that most likely running Windows. Is Microsoft ecosystem outside enterprise is only for us niche enthusiast users of MS stuff? My family is already slowly forgotten MS stuff and most people around me like people are now more comfortable on using Viber/Facebook than Skype even to video/voice calls, TV with Chromecast, etc.
  • Because MICROSOFT has such a low user base,  that it's worthless for them,  or the manufacturers of the cars to even think about wasting time on MS based phones.  Its like making a set of tires that only fit 5 cars in the world.  You would sell 5 sets every 3 or 4 years.   Don't make sense.  
  • I believe that Microsoft should, at least, keep launching a Flagship device every year for the consumers (and with a little bit more effort on the development and design of that device) and sell it to the fans, but great devices that fans would love to use, but also, devices that highlights Windows 10 great features so the general public could say "hey, that phone is great!", maybe they wouldn't buy it, but keep that in mind. If Microsoft don't keep pushing their platform to the consumer space and there is almost no device to buy (OEMs are not always selling their devices worldwide), it's true that Windows 10 Mobile is just going to be forgotten in the consumers mindshare and pretty pretty hard to came back to the consumer game. Great article as always Mr. Ward!
  • @fedtivo thanks! It seems that MS swings between polar extremes at times and misses the essential elements key to success in mobile at times.
  • Yes, I believe the same at times. I hope they announce something in a few weeks in their event.
  • why wouldn't we write this to Microsoft ...just give them our opinion on what they are missing
    "UNIVERSAL AD PLATFORM"
  • One thing they need to avoid is how there was no upgrade path for Lumia 930 users....And even 920 and 1020 users could be hard pressed to justify going to the MUCH faster 930 and 1520 - There were things missing from the 930 that should have been in and the 1520 was too big for some. Since Nokia were the only people making a Windows Phone worth considering people were stuck. Even with other OEMS making Windows Phones there still seems to be a reluctance from many to actually buy into anything from a 3rd party....People seem to be looking for the 1st party upgrade like with iPhone or the new Google phone - Samsung seem to be surviving on their name but I definitely feel a shift towards people wanting both the phone AND software to come from a 1st party.....And that's dangerous for W10M's future potential success. If I was going to buy a non-windows phone (In Jan 2018-ish I'll be looking at what's available, like I always do) right now then it would either be an iPhone or the Google Pixel and not something from Samsung for example.
  • The keyword here is "long-term strategy". Microsoft has none, or it has been changed too frequently.
    And on top of that, their PR is a bad joke, if keeping shtum can be called PR at all.
  • "keep launching"? MS has never launched a flagship Windows Phone.
  • X I'm TC, of course they have you idiot troll. Lumia 950 is their flagship. Your childish "war of forum words" is not strong enough to change the English langauge definition of "flagship": "the best or most important thing owned or produced by a particular organization." In this case for Microsoft the Lumia 950 was their best i.e their flagship. Its an excellent device. 
  • It was an excellent device compared to my 640... but then I got an iPhone and put things in perspective. Yes technically you are right about the flagship label. Even Kia's K900 can be considered a flagship despite not really competing with traditional flagships in the large luxury segment.
  • Apart from the design (debatable) and OS, the 950 was very much a high end device.
  • Flagship 950. Haha, made my day. Joke of the year, clown.
  • Surface Phone was probably delayed because Microsoft thought iOS bridge would not be ready by Fall 2016, however if iOS Bridge is ready for Surface Phone in Spring 2017, we might see an OS with a lot of potential for OEMs and Carriers. On similar subject, I just read today that CyanogenMod now comes with Skype + Cortana Integration, so Cyanogen is a small taste of what a phone with full app support can be.
  • Surface Phone wasn't delayed, it was never announced. And if anything it was killed the moment Intel dropped out of the mobile game.
    That alone sent Microsoft back to the drawing board. And that too makes it more likely than ever that a Surface Phone will never see the light of day. And if the Elite X3 fails with enterprises (as I believe it will) Microsoft will kill off not only the Surface Phone but also officially announce what everybody else already knows: WP is dead. Posted via the Windows Central App for Android
  • Hi DJCBS. I think you are wrong. Microsoft will NEVER give up mobile.
    They has said that they will not focus on mobile this year. (And a year seems to be forever in the mobil industry.) But when the time is right they will be back. If that will be in 2017? I don't know, maybe not. But it will be sooner or later. Maybe not before 2020? There has to be some disruption in the mobile marked before Microsoft go for the consumer marked again. When that will happen, no one know. But it will happen. Just use iOS or Android in the meantime if you can't live with Windows 10 mobil.
  • Microsoft can be on mobile without a proprietary OS. Which is why Microsoft has all their apps and services on Android and iOS.
    The market was very clear: it doesn't need nor want Windows Phone.
    Microsoft understood that. Which is why there won't be any further pushes from them. Nor in 2017, nor after. Not with Windows Phone/10 Mobile. For Microsoft, the future is on Android and iOS, through their software and services.
    There won't be any shift.
    And even if it did, Microsoft would be late to it once again. Just notice how they're already too late for wearables and VR. Posted via the Windows Central App for Android
  • It'll be interesting to see what happens with the Elite X3, I do think it'll need AT LEAST a second iteration to really gain any traction. If HP don't get behind a second phone around 12-14 months from now then it'll be sad that they dropped out after the first try. Ideally at the Oct 2017 devices event (if there is one) there would be another HP phone releasing that builds on what makes the X3 a good phone - The current model can't continue to compete on price and performance 18-24 months from now as things will have moved on SO SO much in the industry
  • Exactly. It won't hurt by continuing to make devices. All that it could do is either help or keep it status quo. Either way is better than ignoring it.
  • I'm not sure you are right here mr. wp8-1
  • Lack of release consistency was Nokia's problem as well, and MS apparently inherited it (although they exhibited the same symptoms with their own products even before consuming Nokia D&S).
  • The problem to release the flagship is you will need a good stable OS to go with it. The current iteration of the OS is good for us fans, but will be ripped a part in all ways if it is released to world in new flagship model. 
  • I think that keeping WIndows Mobile "visible" in the consumer consciousness without delivering any meaningful product would do more harm than good. It would cultivate a perception of impotence, and engender cynicism and contemptuous apathy. In so far as tech enthusiasts will always have antennas tuned to novelty, accelerating the visibility of a new product or technology is not a difficult task. Virality of information and discussion is integral to the Internet zeitgeist. If and when Microsoft finds the next disruptive wedge to present compelling consumer products, it would be advantageous to be recalled as a quietly confident company than a braggart who could not deliver.
  • 100% agree @8skyfaller. My comment below alludes to the same notion, but is far more long-winded and unnecessary.
  • Lol
  • I think we are reading too much in to Microsoft's silence on Phones. Microsoft don't want to make phones because they are way behind and cant compete with iOS/Android. They don't want to say that “they are completely out” - because their stock will take a nose dive. Getting out the phone business also means they are not under pressure to invent something new each year to keep up with Apple and Google. I think they will stay silent until the few that demanding Windows Phone moves on. I don't think they are looking for the next big thing around the corner. If the next big thing is AI/Bots etc., Microsoft can only play in the cloud compute/storage segment. Because AI/Bots etc. will need a launch vehicle of some sort and it isn't desktop or laptop - it will be a mobile device. In a way it’s good for Microsoft, because they won't have to invent anything to keep up with the device life cycle (they suck at it). They can just be a backend service provider like IBM or HP and make money.  Meanwhile they will limp along with minimum progress on the Windows Mobile side to keep their stock from tanking. It all sounds depressing but it's just business.
  • This. It is actually this simple as you stated, but many dont get it, well tech sites that rely on MS try to give a spin to Ms' statements to keep up the numbers on their articles. I think MS has already decided to focus on software side, and they just want the windows phone users to go away
  • Well, I agree with you, and I'm already fuc**ng gone.
  • I agree totally. It's ridiculous that people didn't know (and still don't) they have an alternative to the big two. This will continue to be the case so long as they don't educate the masses. Only so much gets spread through tech sites and social media.
  • It's ridiculous you don't know that quite a many people have at least three alternative choices to the big two.
  • It's rediculous that anyone would choose this abomination over the big two.  !
  • Jason, Thank you for the article and your thoughts. If this were last year, I would definitely have agreed with you in that maintaining mindshare was important. After all, you are already in the market, you already have at least a bit of a following -- even if you are going to retrench, you may as well maintain the minimal effort it will take to maintain mindshare. However, that ship has sailed. There is no mindshare left to maintain; the only ones paying attention are a few fans, a few critics, and a few critical fans. The counter argument to your proposal, then, would be that trying to maintain it at this point would only lead to the mindshare becoming less pliable. You would be trying to convince the few remaining people paying attention of the same distant promises time and time again, only to cement their knowledge that you will never be able to deliver on these promises. What are we left with then? Well, Microsoft still believes that the platform serves its purpose in enterprise, and they are focusing there. So at least the platform stays alive amongst a crowd that accepts it. The platform being out of the sight of consumers may hopefully have the consequence of consumers forgetting about it, then. Out of sight, out of mind, right? If that proves to be true, then in the event of a return to the consumer world, Microsoft could potentially be in the position to make a bigger splash with a crowd that is actually more "pliable" due to the break from thinking about it. This is even more true for developers, right? I am sure they stopped beleiving in Windows Phone/Mobile a while back. Any continued promises that it will eventually get better will simply be a reminder of how royally Microsoft screwed this up. There will be no faith there from developers. However, if Microsoft refrains from making any comments or promises about it, lets the developers forget all about them for a while, and then makes a HUGE splash? Hmm, who knows, maybe they'll actually get excited and believe they could catch onto what might be the start of a trend. I've said it before, I don't like how Microsoft just stopped everything. But now that they have already been so frustratingly oblivious, we can only look forward to what we think may be the best strategy. The above is my 2 cents, but it only works if Microsoft makes a monumental splash upon return.
  • They have to stop everything because they have nothing stable enough to release to the mass market. Release the phones in 8.1? In 10? Look at what happened to 950/950XL. For us fans the current 10 is good enough, but you think those haters and bias tech site will let this chance go without devouring it whole if Microsoft release a phone now?
  • I think you are in the right thinking here. Let's wait and see what happen in the years to come.
  • No, let's not wait years. Let's get new phones
  • Option B
  • @Penny Thank you for the input. I hear your point. I know MS is in a very vulnerable and underdog position, but I think thier long term plan, which they still seem committed to requires action now. :-)
  • If I could ask Satya "one Microsoft" question, I would ask him how he expects customers to love and be loyal to Microsoft if those customers don't feel Microsoft loves and is loyal to them. Many people, including myself, have endured ridicule and have put their personal reputation on the line sticking up for Microsoft and if those people are left in the cold, I think, there will be very few volunteer-Microsoft-evangelists left whenever that next big thing comes around... But maybe that's part of the problem, that there are already (at least here in Europe) too many people who, for whatever reason, are upset with Microsoft and would rather spend their money anywhere else. I don't see how turning the last "few" people who view Microsoft favorably against them too is going to help in any way.
  • MS doesnt expect the customers to love them, they will keep selling software to business and make money.
  • Jason, don't take it personal, it's just business. My next Phone will be, i am sad to say, an iPhone.... Lets face it; Windows Mobile is dead.
  • @Gerard Corbier; Gerard, I believe that on the consumer market, mobile phones are the opposite of "just business". Especially to young people they are the most personal device ever marketed. Fanboyism is rampant. Technology in general and mobile phones in particular are quickly becoming, if they haven't already, a unique personal identifier and status symbol like in the past only music and fashion have been. Perhaps this is also part of the problem, that Microsoft just isn't (perceived as) cool enough.
  • @Gerard, how dare you!!!! Just kidding. Lol :-) I don't take it personal. Choose what works for you. When it comes down to it, it's just phones. Platforms and ecosystems are just preferences, not religions. Still Windows phone isn't dead until there are no more updates, MS stops development, it is no longer part of the UWP, OEMs no longer use it and users no longer desire to use it. Thanks! :-)
  • I doubt the strategy will succeed. There is not a single instance of a company moving from enterprise to retail.it is always the other way around. Sadly windows phone is done
  • I've always wondered why Microsoft didn't commercially advertise about the Windows Mobile EXPERIENCE as they did Surface... Perhaps they would've had to back it up with the spit and polish of deserving UI/UX. Patience, nevertheless. Thank you Jason for always putting your heart & soul into your articles. I appreciate that you don't just give your opinions but you corroborate your ideas with thoughtful research and illustrations. That gives it more credibility.
  • @isnoozu Thanks I really appreciate that!:-)
  • I have worked in IT for near 20 years now in both hardware and software and I think if Microsoft doesn't do something sooner rather than later they will quickly turn into the next IBM. I have said this before. Ignoring consumers is ignoring enterprise. I know of personally only one other IT professional that is a Windows Phone fan and no executives. If the IT staff don't push it and the execs don't don't use it who will push the platform. Combine that with both iOS and Android improving in functionality they are winning over hearts and minds. I already have companies planning to completely dump Windows for mostly iOS and Android because of perceived cost savings, improved staff familiarity, expected improved reliability, and reduced support costs. They are now thinking mobile is good enough. They are even choosing over alternatives such as MacOS. Microsoft needs to do something and do it fast.
  • I am in enterprise; I do use a windows phone Lumia ICON. My thoughts are that my business supplies me with a portable windows device it would be laptop or tablet. That will work fine if I am heading to meeting where I will need access to my enterprise information. But if I am out and about and coworker stops me and ask me for some information. I will tell him that I will make note on my consumer phone (IOS or Android) that I always have with me, to remind me send him an email with the information when I get back to the office. Because I am not going to carry two devices with all of time. Just the one that I can use in all situations. So without window consumer phones there is no enterprise ecosystem solution
  • With more business services being app enabled and remotely accessible there is no need to wait to get back to the office. Just do it on your phone quickly and move on. That scenario is playing out more and more.
  • Agree.. Enterprise consumers are regular consumers as well... You must appeal to both, these days.
  • The idea that enterprises are using what nobody else is using, is just a wet dream. Enterprises don't want do downgrade their employees mobile phones. They will buy iOS and Android as everybody is using. Microsoft just cannot compete anymore.      
  • Personally I think Microsoft should take advantage of Samsung's failure with the Galaxy Note. As you must know the average consumer only knows iPhone and Galaxy, android isn't a thing the know. If MS marketed themselves properly they could potentially get quite an acceptable (10%) marketshare again right now. Better yet they could work with Samsung on a new Windows phone, no consumer is going to associate a Windows phone with the galaxy note fiasco because to them a windows phone is something different. A way for Samsung to save themselves because lets admit it, it's going to be expensive for them wether they stay with android or not.
  • The Samsung F-up is definitely something companies can capitalise on....But they can't just pull a phone out of their ass and they have already said they are stopping production of the only phones they currently sell. I think Google are in the best position here - Their advert for the Pixel is actually REALLY good. Better IMO than Apple and Samsungs efforts to market their phones - Particularly I like the way they show all the new stuff and then mention it has a 3.5mm audio jack ;) On another note relating to the Pixel.....People here have moaned nobody will buy a £700 phone but they should just go take a look at the Pixel prices and see how similarly priced they are for essentially the same hardware spec....I'm sure the Pixel has a better camera but other than that it's really down to OS preference between the two as price doesn't come into it
  • The most important item worth mentioning here it's that most enterprises are going BYOD (bring your own device) for mobile, meaning their phones originated in the consumer market. Does Microsoft not see this?
  • Yup I came to your conclusion too some day ago. Wm10 won't be relevant for the next two years. I'll enjoy my android and then maybe come back. Hopefully. Posted via the Windows Central App for Android
  • If only Microsoft had an array of 1st party applications and games that would appeal to the masses.  If only they could easily utilize their own universal platform to bring the apps and franchises to their only mobile OS. Oh yeah, they do.  They just refuse to.  I went years waiting...and waiting...and waiting...and waiting for them to get everything (or SOMETHING) in order.  Instead, they decapitated an amazing OS, removed features, and let their 1st party apps lag behind the performance and features of those same apps on 3rd party OS'. I have a house filled with MS products that don't talk to each other and aren't supported anymore.  If MS doesn't believe in their products, why should the consumer? Saying "Microsoft is definitely doing something with the mobile platform...maybe" is simply distgusting.
  • I do agree that Windows Mobile should be subtly shown off and Microsoft had done that a lot in the past by having every movie and TV show use Windows Phones. And they did as you mentioned, subtle background mentions of the phone. So they need to start doing that again for sure. But they do need to stay away from full blown advertisements for it until Windows 10 Mobile has matured to meet the market standard, a fully working OS. Currently it still feels a bit like beta software. I think once they do release this game changing device with little mindspace used before hand it may actual send ripples of excitement through the consumers mind. It would be something new and fresh as people are actually getting bored or android and apple phones since there's so little innovation in that space anymore. Though that is only anecdotal as I do work in the phone industry.
    I am excited for a Surface Phone that does everything Windows mobile does now, only better and in more powerful ways.
  • This is another good article Jason. Actually we were having a discussion on this very topic last week in my office. Giving up the consumer (aka mobile) is a dangerous game and one that Microsoft can ill afford to lose. A 'Surface Phone' that's just another nicely designed phone for fans and teh enterprise is not going to cut it at all. The enterprise people will all be using Samsung, Apple and Google phones. This quote from a Windows Central article is very telling and scary in terms of Microsoft giving up the phone market: "Microsoft also stated in the filing that the decision by Nadella to cut back on its mobile phone strategy "allowed the Company to fund more strategic priorities". It added, "Mr. Nadella's decision to streamline the phone hardware business created the opportunity to reprioritize assets to growth areas." If mobile is no longer a strategic priority - then in mind, that leads to losing the consumer market. The consumer market highly influences the enterprise. Even the idea of radically changing the game in mobile only works if the mobile guys can't also do the same. A mobile HoloLens driven by a Surface phone can do it but Google, Apple and Samsung can follow that - even if their tech and implementation is not as good. They would have the mass and the mind share to come from behind. Don't forget Microsoft had a 'smartphone' and a tablet before Apple created the iPhone and the iPad.  
  • Thanks Kevin. I agree that the consumer space is an important influencer of what happens in enterprise. Microsoft is in a tough spot. I believe they must work hard to remain visible in the consumer space.
  • I would love HoloLens with a sim card in it, it would replace my phone no doubt
  • Jason, I think this the best piece of many great pieces you've written. My very similar case to friends at Microsoft and other tech enthusiasts has been: I think Microsoft has the right overall strategy in terms of how to regain market share. I think UWP and starting with enterprise are the right ways to leverage MS' existing strengths. However, as evidenced by the failure to be on track for 1B devices running Windows 10, dropping all activity from the consumer space is not just stalling, it's moving backwards. Worse, losing that mindshare, even among the people who want Win 10 Mobile to succeed, actually undermines the positive aspects of the strategy to get it back. Specifically, UWP is a great solution to bring apps to Win 10 Mobile, but UWP only has appeal to developers if it's actually cross platform on devices that might matter to them. It's the perfect solution to get developers to create apps for Windows Phone with a tiny 2% - 3% of the phone market. But at a fraction of 1% and falling? If there are so few users of Windows Phones, then UWP and the small amount of extra work to enable the app for mobile is just not worth even that small amount of effort (learning a new system, designing the UI for different screen sizes, etc.) over just providing a solution for the desktop Windows users, ignoring UWP altogether. You are exactly right. Your point of maintaining broader mindshare by including Windows Phones in the general Windows 10 advertising is a brilliant bit of advice. I hope they listen to you! I also believe Microsoft needs to at least take steps to preserve the small market share they have (whether via phones released by MS or by others). They need to maintain a sufficient share of mobile users that the UWP concept has merit now, so that developers build the apps today that future users will need when Microsoft is ready to return to mobile in force.
  • agreed
  • #NextBigThing #Soon
  • Wouldn't that be Samsung?
  • Sounds like Sega, focusing on the software and diminishing the hardware. Hp elite is the Dreamcast and is the last hardware in the MS mobile division.
  • Except the HP elite isn't a 1st party piece of hardware, and Sega never had a 90% marketshare in their core business. SO it basically sounds nothing like Sega.
  • This stage of Microsoft does remind me of Sega tbh. Incompetence all around. I say this as a former Sega fan and a begrudging Microsoft fan
  • A 5 year upward trend in MSs stock price would disagree with your incompetence all around comment. Too many people on here base Microsoft as a whole on their mobile division.
  • ... And you defiantly couldn't compare Xbox to Sega (although PS fanboys would disagree) either. At this point Nintendo is closer to Sega and that is VERY ironic.
  • Well yeah.....Their agenda wouldn't fit if they actually looked at it objectively :-p
  • Microsoft focusing on the next big thing? What is it??? I've been hearing this statement for a while!
  • Yea, and I'm not being snarky here, but I am a bit concerned that the 'next big thing' might well be getting their Universal Apps platform on to Android phones in a conceptual sense. To keep their foot in the mobile door.
  • They aren't already?
  • what phone is that on the pic under "For information purposes only​"?  Don't looks like anything shown before.  What is the next big thing again?  Cloud/AI?  Amazon has bigger cloud than MS and Google has much much better voice command than Cortana... To build the next big thing it take alot of data and no one has more beta tester(consumer) than Google.
  • Bots it seems...
  • 'reference could be made to how the phone is also a "PC" with Continuum.' Am I the only one that thinks continuum is a sham?
  • Continuum is like Microsoft's AirPods. Only the diehard fanboys will think it's the greatest invention ever, while the rest of the people see it as some overmarketed fad.
  • Nobody NEEDS Continuum. I have it on my 950 and can't find a use for it.
  • With the demo'd changes coming in RS2 it will make it a LOT more useful to more people. I know people who use their computer mostly at work and at home do basic Excel work and create invoices for their other half's business for example. They would be hard pressed to find something they actually needed a computer for. When they are casually browsing the web on the couch they grab their iPad, if you need a computer for only a small number of tasks but absolutely need a keyboard + mouse for this then Continuum is slowing becoming viable (SLOWLY)
  • It's unfortunate there wasn't more focus on Mobile for AU, because we should have had Windowed apps in Continuum along with a decent Skype for Business UWP app in time for the Elite X3 launch.....
  • I also have a 950 and could not find a use for it, until today that is... My work laptop had an upgrade from Windows 7 to Windows 10, and it appears to be Continuum compatible.   This means that now I can surf at work to all the sites that are blocked, with no trace, while using keyboard, mouse and screen!
  • No, you're not. Continuum is a good concept but the late Windows Phone can't fulfil that potential and the requirements for it (external display, keyboard and mouse) make its use of dubious usefulness. If I have to carry around docks and cables, I might as well just take a Surface Pro instead. Posted via the Windows Central App for Android
  • 100% agreed. Good concept, and some usefullness. For me, its a nice to have, but thats it. Its not a game changer as everyone predicted.I feel for as long as a smartphone cannot execute x86 files, it will never be a replacement to a PC.
  • Remember, Continuum in it current state is not the final vision for the tech. Recently announced advances such as "windowed apps", notification center, pinning apps to the taskbar show an evolution toward the more PC-like experience that has been promoted. The tech had to start somewhere. :-) It's like seeing childhood clips of profoundly gifted athletes. One can see the raw potential in thier untrained, undeveloped skills as they portray some talent. But that impressive raw potential pales in comparison to the incredible feats of athleticism the athlete portrays after years of formal training and practice. Over time they honed thier skill. Over time Continuum is being honed. We can see it happening now.
  • Jason, then I think we and Microsoft use the term 'how the phone is also a "PC" with Continuum'. I agree its a development curve, but if its not like that now, then we shouldnt use those terms. And when one day in the future it does come to that, then all is well calling it 'like a pc' or 'possible replacement'
  • edit: ..we and Microsoft *SHOULD'NT use the term...
  • Having a PC like experience isn't enough to make it work though. Windows RT was the ultimate proof of that.
    As others have said, Continuum will only be truly useful and justifiable when tech evolves enough to allow full blown Windows 10 to run from a phone. Which means x86 programs.
    Until then it's a child full of potential but with a terminally ill disease. Posted via the Windows Central App for Android
  • Yeah, it could find some usefulness for students and other people who mostly need a PC for some text editing and other light work. So, instead of having a PC and a phone, they could just have a phone and some accessories (either a laptop shell, or mouse+kb+display). But that is not a big enough selling point when everything else is behind the competition, if W10M had 30% market share before continuum, then it could help them reach 35-40%, but since the platform is behind otherwise... Continuum doesn't make up for it.
  • @DJCBS, it's not for everyone (like for anyone who would have to carry cables and docks around with them), but at businesses that make heavy use of touchdown stations where they can just set that up for their rotating users or have salespeople who travel mainly to places where they just just plug in to existing stations, it's a perfect solution (at least with the planned multi-tasking updates). The target business for this feature already spend $1,500+ for a laptop plus $500+ for a phone for each such employee with a clunkier experience (2 devices when only 1 is needed). It's OK for a solution to have niche appeal. For that enterprise niche, there is no better value than Continuum. And according to business trends, it's a fast-growing niche.
  • Microsoft has strategically sheltered Windows 10 Mobile in the enterprise while it waits for the current smartphone season to undergo a paradigm shift.
    Which brings up the question, how can they wait for something when they have no idea WHEN or even IF there will be this so called paradigm shift? Who decided it was coming and did they actually say it was coming? They werent ready for the last mobile revolution, what makes anyone think they will be ready for the next? This doesnt sound like a sensible stragegy in any way shape or form.  
  • @theefman In truth they aren't waiting passively, their actually pushing the shift. It's also observable that the smartphone is becoming more and more a PC. A Surface "phone" following in the spirit of the brand would fit well in an industry where PC sales are declining and phone sales are plateauing. MS is also positioning themselves to reap the benefits of a shift to bots (which other firms also see as a shift Facebook, Google, Viv, which Samsung just bought) as well. So though there is no "date" per se they are moving there ecosystem and hardware to reap the benefits of the shift when it does occur.
  • I wouldnt agree that the smartphone is becoming more like a PC, thats mainly applicable to Windows phones, the other platforms are about as far from being like a PC as you can get. And the reason PC sales are declining is because the devices that are replacing them are the kind that Microsoft has already failed abysmally at selling, so a Surface anything wont be helping there apart from with die hard fans. As for bots, assuming that does take off Microsoft's mobile platform still wont be a factor because firstly how do they play in that area when their mobile platform is less than an afterthought to anyone at the moment? If bots are the future they will be built on the foundation of Ios and android since they wont be taking over overnight, people will transition to bots, and with Windows phones offering so little no one will be picking one up for their bots when they can get all the already available benefits of an ios or android device as well as bots. I dont think you can expect Microsoft to be a player in the future when they are nowhere right now, thats like thinking Symbian can make a comeback after being irrelevant for so many years, it wont happen because there wont be a reason to buy one of those devices and the same applies to Microsoft.
  • I feel like bots are being pushed on us and shoved down our throats like VR or 3D movies were
  • Even if bots become popular, MS will be developing and deploying bots on ios and android, I dont see how W10M can make a comeback.
  • The place bots are most likely going to be accessed from is Facebook Messenger and What's App - AFAIK all the bot frameworks announced this year (including Microsoft's) works with Facebook Messenger. I tried the Domino's UK Bot from my Lumia 950 the other day, and right now it's a bit underwhelming and a bit of a gimmick (You just say "Pizza" to Dom the Bot to order your favourite very quickly)
  • Phones are not becoming PCs, they are replacing PCs. There is a big difference. Microsoft has this wrong. Posted via the Windows Central App for Android
  • Exactly, replacing because they are more like PCs than they ever have been and will continue to become.
  • Same strategy IMO. Wait until said shift happens, enter market late, exit market early. Microsoft, rinse, repeat.
  • This.  The problem with "waiting for the paradigm shift" is that Apple and Google aren't going to sit on their hands when this so-called paradigm shift happens.  AI?  Bots?  They already have their feet firmly in those camps.  What if it's something radically new, like, say, projected holographics above your phone's screen?  Microsoft may introduce it ... 6 months later, it will be "new and magical, and the other guys couldn't get it right" from Apple, and Android phone makers will flood the market with devices providing the same tech.  And market share won't change.  The best Microsoft can hope for is to "invent" the so-called paradigm shifting technology or platform, and then license the patents to other players.  Not a bad option from the bottom-line perspective, but certainly not the shot in the arm the Win 10 Mobile ecosystem needs.
  • Offering to the masses? It's been a year, what do they have to offer then? No one is ever going to take interest in unfinished os or non existent device range...
  • By the time the last set of 1520 users and 640xl users are done, there will be nothing left.
  • Agreed.  Im almost done with my 1520.  Keeps getting worse after every new update.  Lots of new bugs, no old bugs corrected.  Since there is no new funcionality too you might wonder whats the point of those updates...    
  • Are all these iPhones in the article a subconscious message?
  • Sounds like the Surface Phone is going to be another reboot of the platform if they are shooting for the next paradigm. Posted via the Windows Central App for Android
  • Folks, these Enterprise-grade phones aren't going to be used by Rosie the Robot (for the younger crowd, Google "The Jetsons"). People, as in men and women, will be using these devices. If companies don't buy up HP Elites or even L650s to give to their employees who's to say these men and women would ever experience a Windows mobile device? Sales have been dismal to say the least, I think it's a great way to get W10M devices in the hands of people who didn't know they existed.
  • ".. these Enterprise-grade phones aren't going to be used by Rosie the Robot.. People. as in men and women, will be using these devices" Please SAY IT AGAIN.. they do not seem to understand!
  • Many companies are at present distributing windows phones as their company phones and I see ppl just using their own iphones alongside with it, what difference will a surfac phone make? unless the companies take out their laptops and desktops and shove a continuum based device down their throats.
  • Microsoft is not in any position to recognise any or the next paradigm shift. Basically they just wait, and follow all too late to have any influence.
    Microsoft are no longer relevant to consumers, and are relegated to cloud and Enterprise users now.
  • Don't think Windows Mobile will be popular unless they advertise and market their products. Have great top consumer apps from day one, not just Office apps. They need to do something huge otherwise their mobile strategy will fail even with the bets on a Surface Phone.
  • The focus should be on Windows 10. The "Universal" aspect of it. Show how a person can seamlessly go from Phone to "PC" in Continuum, grab a Surface and sketch an idea or fill out a PDF, Unfold that Surface and sit down for coffee and Facebook. Answer a text from the tablet, get up and head back to the office where their Surface AIO is waiting. then they go to a meeting and Miracast their phone to the projector. A little Skype time with Grandma before tucking the kids to bed and reading a storybook from the Surface. Stop wasting money slamming the competition and just show the ecosystem working in unison. Working to make your life easier.
  • I very much agree...
  • Sometimes I think I live in another planet because I am pretty satisfied with my SP4, Lumia 640 and two laptops all running Windows 10. Also I find myself using more and more UWP apps, it actually is great to go from PC to tablet to phone and have everything just the same way between devices. Sure Microsoft has been slow to deliver but I am satisfied with the current direction. Granted, my usage of Microsoft products is more work oriented but still amazes that everything about MS these days seems to be all doom and gloom.
  • You would have everything the same no matter what platform you use. The cloud solved this issue years ago. Posted via the Windows Central App for Android
  • Well not really because the same seamless experience between devices, while far from perfect, is one step ahead on Windows in comparison with iOS/MacOS and Android/ChromeOS. This is more noticeable for those who rely on Windows for classical desktop productivity (still unmatched by competitors) or Microsoft own professional grade services.
  • You are not getting it. The experience is going to be just as seamless between Android and Windows as it would be with Windows Mobile and Windows. All Microsoft's apps are available on Android, there is nothing you gain from having a Windows phone and a Windows PC. Again, the app gap on Windows phones actually makes it a worse experience. Apple is a bit different though. They have services that are exclusive to their platforms. Posted via the Windows Central App for Android
  • Sure, with free apps you can just download the Android version. Once you move outside of those free apps like Enpass and others (depends on how many apps you use) then being able to buy the app once and use it everywhere is fantastic. I will rarely drop any money on an app if it isn't UWP and works on both my phone and PC (Where it makes sense)
  • "then being able to buy the app -- is fantastic"
  • try ios/windows and Android/windows. works better than w10m/windows
  • Yup. I can vouch for the excellent symbiosis between Windows 10 PCs/Surface and Android phones. Can't say for iOS as I refuse to even get near that sh*t OS lol Posted via the Windows Central App for Android
  • Honestly, I see it more as a take on Apple's product line. They have a high end phone, a high end tablet (surface pro), a laptop (Surface book), a game system/DVR (XBone), and soon a desktop surface PC. All of a sudden I am seeing more surface devices, and more people taking interest in them. And the experience with UWP apps is the same, whether that's on my phone, or on my custom PC.
  • Tu tens o dragão do FCP no Avatar. É claro que vives noutro Mundo ;P
  • You are not alone, I have a 950 rather than 640, and a SP3. Some of us don't need to buy a new phone every year. I just buy my new hardware when they need replacing. Unless it breaks my 950 should do me until at least Jan 2018 I'd imagine, maybe longer with replaceable battery and back cover. If my 950 broke now, I'd pick up the L950 again for £249 w/ Display Dock, plus get £40 cashback. It's a bargain right now for anybody who likes W10M
  • It's a shame Windows Phone brought some really nice features like Live Tiles and Hubs but slowly killed alot of the innovation. Android and iOS have improved massively year on year it seems like Windows can't make their mind up on things. Come on Microsoft at least announce some much needed apps and high end quality devices.
  • This is complete insanity. There is no Enterprise Only Mobile market. Companies making "Enterprise" mobile apps (CRM, Travel, etc.) will still use market share data to determine which mobile platforms they will build their apps on. There's so many reasons why this won't work... If Microsoft wants to be relevant in the future, they need a real mobile strategy. That has to include consumer, or it'll never get off the Launchpad. My thoughts: 1. Fire Nadella tomorrow morning. He has no real strategy and no message. I met with Microsoft employees and they are currently disheartened, and embarrassed. Lets be honest and review what he talks about. He's more worried about his book, his house, helping others, and other stuff than increasing revenue for Microsoft or winning in the mobile space. He wants to use his success for other things, many noble, but Microsoft could use a CEO. 2. You can't launch the next big thing without apps. The next big thing needs to be able to run Android apps that are hosted in the Windows app store. Microsoft must figure it out, and this would have been a much bigger game changer than spending 26.2 billion on LinkedIn. 3. And I assume this would happen with the new CEO, someone needs to appear excited at Microsoft. The tone under Nadella is submissive, apologetic, and weak. I'm not saying be ridiculous, but is anyone allowed to have pride there for their own products? They seem to be in a constant state of asking forgiveness. Dona Sarkar appears to be a rare exception. None of this will happen because CEO's get fired after the car is in the ditch, not before. Regardless how bad he is driving.
  • Thanks for the dosage of reality!! You hit the nail on its head. Its easier to move from the consumer market to the enterprise market than to create a niche in a single market/enterprise. Remember BB?
  • This is exactly right.  There is no such thing as an "enterprise phone."  Well, there is, but it says "Cisco" on it and plugs into the wall via an Ethernet cable. Smartphones are inherently personal.
  • To infosage, FWIW I disagree. Like I've mentioned on WC before, MS's share price has reached all-time highs under the guy you dislike. You throw him under the bus because mobile doesn't take off. You don't think that MS has explored every possibility to make mobile better? The numbers just don't add up. Profit is what matters. Investors want results. Having mobile around just to appease a small quantity of people doesn't make for good business. I wanted Windows Mobile to do great just like everyone else did but cost analysis says otherwise.
  • Share price has increased for every company today. What makes you think Nadella is the cause, or just the overall raise in the market and industry? Since March 1 2014 to today, Amazon is up 130.97%, Apple is up 54.26%, Microsoft is up 52.38%, and Google is up 30.71%, the entire market is up. Using the record breaking numbers across Wall Street to defend Nadella, like he had something to do with it, is crazy. Microsoft's revenue is down, their profit is down, they are missing their 1 billion Windows 10 goal, etc.
  • Share price moves up because of profits, positive revenue, YoY sales, positive cash flow, good guidance, cost cutting and many other metrics. No matter what your product or service is your stock price reflects due to the above reasons not just because you're merely listed in the DOW, S & P or NASDAQ. Apple's, Amazon's and MS's stock prices are higher because they're having success. Look at all those companies whose stocks are stagnant during market rises. They are doing something wrong. I suggest you dump WP and move to Android or iOS. Life's too short to get emotional about phones. Life continues. Cheers.
  • Thank you!  I totally agree!  There is no such thing as "enterprise only"! Are we to think that a company will hand out new windows 10M phones (which don't exist at the moment) to say , their sales team in the field.....to do what exactly? What will the Windows 10 Mobile do that the same business can't do with iPhones or Androids?  This same sales guy is going to sit in his hotel room at the end of the day, and want to play games, and chat on Facebook or Twitter.  He's a CONSUMER!  I know of one friend that was told to get an Android phone, as the company he works for developed an app for sending work, and reports to central location, plus some other side features they felt they needed in one app.  They did it on Android, because, that was the one that most of the staff already had.  PLUS, they heavily borrowed aspects of their app, from already existing apps...which don't exist in the Windows 10 Mobile store obviously. So..what exactly does Windows 10 Mobile have or will haveuniquily for businesses, that Android or iOS can't do or get?  I just don't see that an "enterprise only" market even exists, and I don't see how W10M being uniquely superior to capitalize on the market if it DID exist.
  • Android apps won't save Windows on mobile - it'll kill it. Why'd anyone buy a MS based phone/OS to run Android apps, when it can probably be done better on a native device? Android apps didn't help BlackBerry 10, and it's not helping Sailfish OS either.
  • We'll all be dead before Microsoft figures out how to market a phone.
  • MSFT Mobile ? Nice crazy talk. Their actions speaks louder than their words
  • I like my current Lumia and the OS, I might even get a newer one next year or so. For the short term, I'm good.  But do I believe in the future-proof strategy of Windows 10 Mobile? Would I put my hands on the fire that in four years' time there will be a Windows Mobile OS? No way, that is a leap of faith that the current Microsoft strategy doesn't stir in me. With 1% of the consumer market share as of now, if they leave this market, they leave for good. It is a point of no return.
  • There will never be a a newer one.  This is the end people.  I don't understand why this isn't obvious to everyone.  Was taking a 7.3 billion write down and firing everyone working on phones not enough of a signal that MS considers this a done deal?
  • My current Lumia is a 640. So relatively speaking, taking my current Lumia as reference, there are newer ones available. I'm in no hurry and will wait for a bargain.
  • I'm pleased with all 14 of mine. They are used in my cab firm. Why? Because 'they just work!!' The office staff can send messages to drivers using desktop Cortana, I use continuum in meetings, drivers can use excel when killing time to keep a track of their takings, I know they won't be racking up loads of data etc on YouTube and so on. I can also keep an eye on the newbies by using find my phone, if they get lost or breakdown, and more importantly, we don't go giving peoples phone numbers and addresses out over an open broadcast radio system. Pre- booked jobs can be entered in to calendar or one note, or just let Cortana pick things out in an email to drivers.... That's why I enjoy my devices and the OS. And one final note (?), they aren't likely to catch fire in the cab, and the local Neanderthals are less likely to crack them over the head for one, unlike the designer jewellery.
  • It basically comes down to business. I believe MS is going to let their consumer mobile phone business die out slowly until it's gone. Android and Apple are way too ahead of the game. That race has been over for a long time. Users of those platforms are too invested in those platforms financially. MS lost billions of dollars trying to stay viable and didn't make any money in mobile. Why would they risk losing more money? The "wait for a paradigm shift" is false. Most people will not come back to the Windows platform when this so-called shift occurs after joining Android or Apple. Profitable opportunities lay elsewhere.
  • Fire their marketing team. This marketing team is useless...
  • Dont blame the marketing team, they probably dont have the budget allocated for this purpose.
  • I do think Ms should have some presence in the consumer market but if you want other manufacturers to build phones you have to give them that 1%, its tricky and I can see both strategies. Look at the imploding mobile market I don't think any manufacturer other than apple and Samsung are making much of a profit.
  • Its over! UWP is dead an so is windows! You want your favorite apps on both your laptop and your phone? Buy a Chromebook and an android phone!
    On which platform can you find apps like Ebay?... People will notice and slowly forget virus and crapware loaded windows machines as they use new problem free chromebooks. And all schools in Sweden(were i live) have dumped iPads for chromebooks! Guess what these kids will use when they grow up?
    Its over! Thanks for 30 good years Windows. I built a career on it and made some good money. But it's time to move on. Microsoft is a good cloud company and nothing else!
  • In this world now, the tech company with the most data (and doing something with it of course) wins. With no data from the consumer market, Microsoft is as good as giving up. They have lost to Scroggle, sad to say. If even ms employees are not using win pho, they have lost, lost their employees as well... Lost everyone. Sad to say, I am forced to get a Scroggle phone now as my 2 year old Lumia 930 is up for change ...
  • Hey, at least you get free stuff while getting scroogled. Free music storage for up to 50k songs and free cloud storage for your photos. Microsoft, on the other hand feeds you ads and charges you, and still screws you. 
  • Bottom line,all this universal app and Continuum business will only ever come to fruition when it's possible to run a full desktop operating system on a handheld device.I used to have a 930 as my daily phone until Mlb gave up on it's wonderful At bat app leaving me unable to watch live baseball . Currently if I have an elite x3 and use Continuum I would be unable to use the Mlb website to watch live games. Posted via the Windows Central App for Android
  • Wrong person on reply. Apologies
  • The biggest problem I have with "hunkering the mobile portion of its universal platform under the protection of the enterprise​", is that it seems to discount the Bring-Your-Own-Device movement.  BYOD is like telecommuting: I see so many instances now of job interviews where the potential employee gets to ask questions, and there's two that seem to all the time: "is there an opportunity to telecommute / work from home?", and "can I use my own phone?".  And I see interviewees walking away from jobs that don't answer in the affirmative for both of those. ​Maybe the enterprise environment in Australia is different ... but I work with 180+ government departments, utilities, ports, airports, major commercials etc., and not a single one of those enforces a handset platform, and every one of them promotes the BYOD movement.  Maybe it's different in the UK, or North America, or wherever. I just don't see evidence that the enterprise will serve as any kind of protective bastion for Win 10 Mobile.
  • BYOD isn't going to end anytime soon. And is a lot more cost effective than buying new hardware for every new hire.
  • By focusing solely on the enterprise is both hypocritical and moronic. Former because it undermines the very notion of attracting and catering for duo users. Moronic as it what blackberry did with BB OS 10 and we all know how that panned out. I have constantly maintained that perception is key - key to retaining and obtaining mindshare. Bots and AI are the future yes, but not the immediate future. Plus what the heck will they do when driverless cars only interface with ios and android? Seriously, in this diminished state we are bound to lose more and more developer interest. Use websites? Websites do not allow for cheque deposits, websites on mobile devices such as haemtrack (only available for ios and android - app for those who suffer from haemophilia) are hit and miss. Haemtrack is a real world example why consumer retrenchment is suicide. As it completely undermines THE entire universal app platform
  • Jason, with all due respect; we are not "mentally inert" and for you to sit there and tell us we are is somewhat insulting to put it mildly. When in the world will you and other tech journals tell M$ the TRUTH?? It is almost as if you've dug an adjacent hole in the ground next to them where they've buried their heads to whisper in their ear that all is well. It is NOT and you need to TELL THEM SO since they will not listen to their "consumers".
    Instead you publish articles like this every half moon feeding us one patronising story after the other; this week its "the next big thing" while awaiting the "inevitable shift in personal computing"; next couple of weeks some "thing" else, all "during this time of transition" while they "focus on the professional market"!!. Are you kidding us?
    TELL THEM THE TRUTH. Get it into their heads; for Mobile THE CONSUMER MARKET IS THE PROFESSIONAL MARKET!! In fact they helped make it so by pushing all their services onto the other mobile platform, many a times before it was available on Windows Mobile!! CONTINUUM?? - Please; if I walked into a Chinese restaurant and ordered a full set of dishes, are you really going to put a bowl of rice in front of me and then tell me to wait??
    Microsoft's problems in Mobile are ALL Microsoft made!! They've gone it and out of the mobile space like its a revolving door. They can't make up their minds whether they are coming or going. They stop and start and stop at random. They offer their services on other platforms before their own and often better. Between product planning, scheduling, delivery and marketing they haven't a clue. They simply lack certainty, clarity, commitment and leadership!! All without giving a flying fig about how their "consumers" feel about all this.
    Read through your own article; I could take any snippet of it and use to exactly justify what I have just written and the only retort you will have is to tell me to WAIT. And that's just the tip of the iceberg. For a company whom many of us admire and expect so much from, they have been A MASSIVE LETDOWN!!
  • Hi ade ade:
    Please reread the article and my opening comment. I never called anyone mentally inert. I stated that Microsoft would meet with "mental inertia" when in several years as they try introduce a mobile solution in the consumer space after years of absence where consumers will be further entrenched in rival platforms. Inertia is a term from physics which means: "Inertia is the resistance of any physical object to any change in its state of motion (this includes changes to its speed, direction or state of rest). It is the tendency of objects to keep moving in a straight line at constant velocity A property of matter by which it continues in its existing state of rest or uniform motion in a straight line, unless that state is changed by an external force. I used that definition to communicate the "resistance to change" Microsoft would be confronted with from users who will be committed to other platforms. I'm also wondering if you read this piece, because the entire piece is critical of Microsoft choice to focus on mobile completely on the enterprise and the negative effects that will have on the consumer space. Thanks for having a desire to contribute, but please reread the piece because your comments do not reflect an accurate response to the content. Thanks again.
  • Jason I know exactly what inertia means and even more so within your given context. The fact that you think I don't is part of the patronisation I speak of. Neither my consciousness nor my processes of thought within same are "resistant to change". If we were resistant to change, much of what has been embraced by us in terms of the appreciation of the practicality of concept and use in Windows 10, would never have been grasped by us in the first place! You address us as if you address sheep. if I wanted a Shepherd I would be using OSX and iOS!! Again WE are not mentally inert!! And yes I do read pieces in full before commenting as I do the comments section. My point is very clear. Tell M$ the truth. They are going about this the wrong way. They do not understand that in this day and age, for Mobile, "consumer" and "enterprise" are one and the same market. The deepest irony is that one would have thought they would understand that given their own "Windows as one platform" cue. make it clear to them, we are not sheep. they should stop dithering!!
  • Ade Ade I apologize if I offended you. It seems that your personal offense to a point that I was making about the general challenges MS would be facing were taking personal rather than viewing them as presented. The current state of the mobile landscape currently reflects a reality where iPhone and Android users refuse to move from the ecosystems in which the exist and move to Windows phone. They are mentally, financially and some even emotionally invested in their platforms. Regardless of any attempts to entice them to other platforms, their commitment to their ecosystems where they cognitively or mentally perceive an advantage lend to a resistance to change. This is true today. In several years after MS has been absent from the consumer space, that resistance would be even more profound. My point is simply referencing a component of the market and their likely response to marketing attempts by MS. That market segment to which I am referring is not a negative assessment, just a point that the group who will have chosen iPhone and Android are committed to their platform and mentally committed to it. (Just as many of us here are to Windows by the way. :--)) Their is mental inertia, in that group now and will likely be more so in the future that Microsoft will have a hard time overcoming. My impression is that you are a Windows user and not the iOS or Android users to which I referred who Microsoft will have difficulty converting. I'm not certain why you feel personally offended that a market segment to which you do not belong was referenced as having a level of commitment to their platform that MS would find it difficult to convert them. Also I wrote an entire series called Microsoft and the Duo user -where the Consumer and Enterprise- are seen as one. I did not tell Microsoft this, but I'm hopeful that someone read the series.
  • Jason, I think this response comes because of history of yor articles, which were simplay far from reality trying to just keep up the hopes of desperate fans. Even in this piece you mention of AI and Bots. Well they have nothing to with MS mobile strategy. Bots are not going to replace apps and even if they do MS will be ready to deploy them on IOS and Android, so W10M is on way to the grave still
  • Hi techiez, The truth is AI and bots is a direction that the industry is moving in, not just MS. Google, Facebook, Viv(which Samsung purchased) all see this shift toward,"intelligent apps." With messaging platforms becoming a dominant point of interaction on phones, bots in certain categories very well may replace certain apps. No one can say definitively what will or will not happen, but my articles are historically an analysis of Microsoft's strategy within the context of the broader industry climate. I present an analysis of thier strategy along with what thier expected/desired outcome would be if things go as anticipated. It's a presentation of thier plan. I'm of course optimistic and don't hide that optimism in my tone. :-) But of course only time will tell what the outcome (for any firms plans, Apple, Google or Microsoft) will be.
  • Not a problem at all Jason; we're on the same side here. I should not speak for everyone else, but I am in many ways tech agnostic. I look for what works- but in this day and age I do so both for work and play; if it is aesthetically pleasing all the better and that leaves space for me to not only like it, but love it. The Windows platform has everything I need from Client to Server to Cloud- and nothing beats it right now. But you will understand how immensely frustrating it is to see something you not only like so much, but is of real practical use to you, be pilfered away. We are living in a world that has changed in so many way from just a few years ago. If I can administer a server from my Mobile phone one minutes, I do not see why i cannot use that same device to play with friends half way around the world the next. Why Microsoft would tell themselves that "enterprise" should be Mobile's priority is beyond anything that remotely makes sense today and more so in the future. By the end of next year the fusion of Android and Chrome into desktop will be complete. Let nobody underestimate what Google is trying to do here; and they will leverage all the advantage they already have in Mobile to the max. It is not unreasonable to ponder that the very same thing that occurred with Mobile (when M$ got the strategy wrong the first time) could conceivably recur. For the vast majority of people out there, they don't care about A.I. and Bots- they just want stuff that works easily and seamlessly- for both WORK AND PLAY; THEY ARE THE CONSUMER. We should also not forget that all the competitors have their own Cloud platforms and they certainly are not sitting down twiddling their pubes. I am firmly within the Windows ecosystem, but if the alternatives conceive a path to corner the market the way they seem to have done with Mobile, does that not endanger the very survival of this ecosystem we all love so much? So if you detect any offense taken, that must be it- and so it is not personally directed at you. Nobody seems to have made all this clear to Microsoft- at least not shouted it loud enough for them to hear. Look at all the comments here- the vast majority of people seem to be saying the same thing. The Redmond bubble is real. Maybe you as a tech journal and WC can CLEARLY communicate all of this them and a good place to start would be sending them that article of yours.
  • Could agree more! You spoke my mind. 
    Despite being a loyal buyer of WindowsPhone for 5 years(8 phones in total, all flagship). Not for a single time I could feel that MSFT ever cared! 1 Marketing Blunders 2 Delayed Flagship Launches or 1 Years absence 3 App Gap 4 After Sales serices - HORROR 5 Competed & Threatened their own OEM, intead of encouraging the loyal OEMs like: Dell, HTC, Samsung, ASUS, HP, Acer, etc , few years back to make Windows Phones! 6 iOS & Android gets the better version of MSFT apps and alot sooner than Windows Phone Flagships, However google kept it all to their Android, never let it slip to WP. Stupid Nadellla! 7 Google doesn't have Skype, Outlook, Office, Linked In, Cortana, Wunderlist, XBox and a lot more. MSFT should ASAP discontinue or ask premium price of these apps from Android and Let's see what Google is left with Google & Youtube? - Rest substitutes are there on MSFT platform I was a Windows Phone fan, I'm a WP Fan but I just dont look back to betrayals.  Dear WC, If journalists are truthful then they can do a lot better as critics telling the companies what their users actually need. Or if Journalists lie then the fall is EVIDENT. The blood of Windows Phone is on your hands as well, not MSFT alone, bcuz Daniel Rubino and all others at WC did was lying & licking, that's all!
  • tipically fanboy. desperate one...
  • MS in mobile has been an example in how not to be in mobile, how not to listen to consumers, how not to engage developers, how not to properly leverage a well known and purchased leader in phones, how not to effectively advertise. A total train wreck.
  • you can add some more: how to lie to customers, how to deliver mediocre quality, how to scam customers etc
  • Great article, again, Jason. I'll comment on the latter portion of your blog, regarding adverts and the like. I have seen a plethora of ads, in the UK, all pushing Win10 and the claim that a mac can't do that. Just how much more would it cost to include a mobile? They've made the damned advert, they've paid for it, and yet they happily show a Dell XPS running Win10 on their ad. MS are also banging about the MS cloud and bringing banking to remote areas, yet no mention of mobile being capable?? It's not just MS though. HP are running ads heavily regarding their enterprise offerings and how they can scale up, but no sign of an X3. It can't be because they are 'enterprise' only, as the ads are enterprise anyway??? If I hadn't of advertised my recent wheelchair taxi purchase as being available, it would be gathering dust in the yard not earning it's crust because, if the wheels ain't turning, the cab ain't earning. I just don't understand MS's thinking, if the extra cost is negligable, why not? What would it take? The shot is framed already. They may have to include a couple of pieces of text at the end, but come on.... A fair few ads in the UK now have the MS store listed next to play and app store, so its not as if it isn't visible at all. Even the Just Eat ad has a Lumia on show! Hmmm, time to find a wall and bang my head against it
  • Microsoft doesn't want people using Windows 10 Mobile and many within Microsoft don't use it either. They even said during Ignite that they feel Windows 10 Mobile is only for their current enterprise customers. They don't push it for new customers (Paul Thurrot has an article about this). I still wonder why they continue it at all with their attitude?! Posted via the Windows Central App for Android
  • Microsoft and HP have a golden opportunity to solidify thier brand in the light of Samsung cancelling thier flagship...a hole has emerged as none of them market phone close to the launch of a competitors flagship.  None of them are ready right now, lets see who and how long it takes for someone to position themselves in this massive gap.
  • The spot left open by the Note 7 will quickly be filled by the LG V20, the Xperia XZ and even the new Google iPixel phones (and by the Nokia flagships if they hurry up... which might not be a good idea) It won't be filled by any Windows Phone, that's for sure. Not even if Microsoft actually tried. Which they won't. Posted via the Windows Central App for Android
  • :))) with what?? come on, you really think people will chose the HP X3 in place of the Note 7?? :))) to do what with the X3 and that mediocre OS?
  • Branding opportunity, something they all want.
  • Even with a push to enterprise people still want apps and windows is losing them daily now, windows is a great OS live tiles and all but a smart phone without apps is just a phone.
    I've swapped to android and miss live tiles but have to put rubbish boring layout to have apps Posted via the Windows Central App for Android
  • Love WM but honestly, my hotmail/outlook hasn't worked for 5 days after an update. Really get sick of this when they can't even get basics right. Should I go to iOS or Android. Hell no, don't want to, but will I need to? MS, get your **** together.
  • you can go either way, both are mature and ok. depends what you like the most out of those two.
  • Good Story, I've been a fan of Microsoft Mobile since Pocket PC Days. I'm now on my 4th in a string of Win 7-10 phones. I do love the structure of the OS and home screen etc. But it's getting so hard to stay on the platform as it seems more and more useful apps are not coming to Windows Mobile. I don't use my phone for business, so I am purely a consuming 'fan' of the platform but the Lumia 950XL could be my last Windows Phone. Not because I want to leave, but Microsoft seem to have all but made it impossible to be a consumer using Windows Mobile. I'll hold out as long as possible but then it's time to replace the phone it might HAVE to go Android (not iPhone for personal reasons) not that I WANT to. 
  • My company deploys WP phones to employees worldwide. As a business tool, it is good only for emails & appointment. It lacks the capabilities for net meeting. WP also lacks supports for lots of business apps. Hotel booking, flight scheduling, banking, jabber, concur or taxi are either missing or no longer supporting WP. I have to use my private phones, ie: Android & iOS to approve my sales team expenses via Concur. The bottom line: MS never even caters to the business needs
  • they will never stand a chance in exterprise with the phones...but some idiots there and some fanboys here think otherwise.
  • I can only speak to my experience, what I like, and what I look for. I love the Windows ecosystem, and I stuck by it during the mobile free fall, buying a 950 back in March. I bought the idea of 'just hold on, a splendiferous mobile device is coming by early 2017. About a  month ago, we started seeing stories about MS pulling the 950s out of its stores, coupled with no Surface device until late next year at the earliest or if at all. ruh roh. Whatever few of us were left, MS was ready to ignore us, following a pattern of quick strike management - go for where the quick and easy dollars are, and abandon space where they'd have to work at offering competitive products, fight for market share, and consistently stand by their consumers. I just didn't feel they cared enough to keep me around. No one at MS was going to lose sleep over any of us leaving. That happened to coincide with the new iPhones release. In a guilt-ridden f*** it moment, I went out and ordered a 7 plus. I want a company committed to my device, to making it better, to making my usage experience first class. There are things I so wish the 7 plus had that is part of Windows, but there are things I wish W10M had that is on the iPhone. The way to do this - speaking for MS and phones - might be to start small and build reputation. Stand by the few, give them a first class experience. Word of mouth is a thing, a very valuable thing. Blow away the few, and in time, people will want in. They have no interest in such a commitment, however small. I doubt they would ever commit to a loss leader mobile department even if it is a grand protector of their other products. Now I find myself wondering if maybe my next desktop will be a Mac. I'm probably not alone. I don't want to buy a gawd damn Mac. MS, get your act together and act like you give a s***.
     
  • Maybe its just me, i hate the phrase "paradigmn shift" its a bullshit marketing phrase that is hollow without any real meaning.  What are they waitig for? telekentic movement of objects using thoughts through a phone/device?  Continuum is something different (they also got rid of the start bitton in Windows 8 to be different too) - in all honesty, continuum is completely flawed at its core (the techie inside me loves its "potential") but come on... why oh why would any company or individual have just a screen at home?  your friend comes around with thier iDevice or android then what? and how can it replace the full fat desktop versions that most people in the enterprise space use.  Paradigmn Shift = Wishful Thinking.  Id love to be proved wrong, I just cant see it.
  • I think this is just a term coined by Windows central, to confuse the fans and keep their viewers stay around.
  •     1% does not make an Enterprise market. 1% makes for a test bed. Nothing has changed in the last 3 years it just feels more despirate for us 'testers' now. 3 yrs ago here in the UK Windows phone was up to nearly 10% and the preview build was hot. We had cheap (unwanted by the general public & unknown by phone shop staff) but great handsets with a solid and ever more robust OS. Right now the handsets are cheap guys, the software is great and keeps getting better. You can get a L950 with 2 mozo back cases for £300! Granted it doesn't have a finger print reader and isn't waterproof. But look beyond these and it's a great 2016 phone battery, power, screen, camera etc on a par with Samsung and Apple phones. For a true 2016 phone see the HPx3 but in 6 months this will be in the bargain bins as well which is good news for me, i imagine i will drop my L950 at some point and need to update. MSoft needs to keep developing Windows on ARM so that when they can finally flip the switch on a Surface x86 phone they have the OS design in place that works and they just need to code it to full fat Windows 10. This has been true for about 5 yrs and nothing has changed other than the market share feels perilous due to the shrinkage and there can be no arguement now that we are just the testbed for Microsoft. Is it just vanity to want Windows phones to be popular?    
  • Microsoft are absolute idiots for withdrawing from the consumer market.  All they had to do was make the 950 and 950XL compatible with all phone carriers and they'd have been set to take a bit of a break for a while (year at most) to get something new out.  It was that simple!  Verizon users (largest carrier) haven't had a new flagship since the wonderful Icon.  How to you pass over the largest phone market for about 2 years?  This is insanity!  It's so frustrating that I want to simply walk in to their mobile group and introduce myself as their new boss so we can get this turned around in less than 3 months, starting with a re-release of a universally compatible 950 and 950XL line.  So simple a monkey should have been able to do this.
  • when you have a CEO with the cost cutting obsession and cheap low quality plans, nothing good can come out of it.
  • Would anyone agree that the reason Microsoft's mobile effort failed in the consumer space is because they just expect their products to sell themselves?
    Windows as a product name doesn't sound new or cool. Microsoft as a company name sounds dated.
    IMO the Xbox brand is a perfect example of what's in a name: Virtually no one says Microsoft Xbox when mentioning this game console, they just say Xbox.
    The names Microsoft and Windows simply do not resonate with consumers.
  • I agree for the most part, Microsoft is too used to have its products selling themselves to put an effort. The only exception I can think of is the Xbox brand, Microsoft put a lot of money, marketing and effort into it to make it what it is today. Remember the original Xbox was a sales failure. But then, they upped their game with the Xbox 360. They seem to be just "cruise controlling" with Xbox One and it shows, though. Appart from that, when success doesn't strike in the short time, they can the whole endeavour. Zune rings any bells? What is a Kin? Windows RT? If they were willing to spend a ton of money and time, produce several flagship models, heavily market them and all that, then Windows 10 Mobile could get a half decent market share (let's say 5 or 6%). But Microsoft has probably already decided, it is much cheaper and profitable in the short term and appeasing to shareholders, to give up its pride and focus on selling software and services for Android and iOS, playing second fiddle to Apple and Google,rather than dump another truckload of money on the platform they own and conduct as maestro. The thing that gets me, is that they have spent billions buying Nokia in 2014, not two whole years ago, to achieve this sorrow state of affairs. What.a.Waste.
  • Jason, great article, I think Microsoft delayed Surface Phone for Spring 2017 for development reasons, iOS Bridge is a tech that will enable apps like Snapchat, Youtube and Firefox browser to be ported to Windows Mobile OS without code changes. I'm thinking this is the reason Microsoft didn't launched a hardware device, since without iOS Bridge it would have same bad reviews as Lumia 950 had on lack of app support 
  • Enterprise or not, I'm sticking with Windows Phone. I've had good experiences with it and I dont see a reason to change. I've got all the apps I need, and I am loving my 650 and 830
  • Good. I agree, me too, but I see nothing encouraging from "silent" Microsoft.
  •   Microsoft does not need to heavily invest in a W10M ad campaign.
    As you said, a good subtle "product placement" strategy will do the job. I am still expecting news that Xiaomi is making a Windows Phone
    using an existing hardware design. Microsoft does not need a huge department and tons of executives to manage a presenence in the market.
    Just let companies like Xiaomi do their job, make life easy for them.  MS maybe even should consider to pay Xiaomi
    to equip their top two phones with Windows 10 Mobile. 
    MS paid USD 10 billion for the Nokia disaster, paying Xiaomi should be way cheaper. There also should be a mechanism that allows users
    to do a fresh, clean install of either Android or W10M on their Xiaomi device. For W10M on phones Microsoft does not need a bloated organisation
    that reports itself to death and suffocates in Office Politics. Things could be much easier if MS would allow itself to think a bit out of the box.
    Just have a look at the insider program. Little sumptuary, huge effect. The insider program works because it is low key 
    and Microsofties do not stand in each other's way
    but rather get their work done. .    
  • funny thing that Xiaomi has an model on Windows 10 mobile  but they jave no apps for their gadgets and devices for windows mobile, there is the interest in the platform
  • oh I see the result of the insider program: mediocre quality in the Os because MS REPLACED the dedicated testers with insiders...free of course. While I agree that the insider program is good, user input is good, replacing dedicated testers with insiders is a totally crap idea that only Nutella could have come up with. And the results are obvious! After  more than a year of "testing builds", L2TP VPN is still broken on mobile...so much of QA. So don't blame me for not using a mediocre OS tested by average Joes instead of a PRO testing team as it SHOULD!
  • Dedicated testers and insiders have different roles. Please substantiate your claim that implies that Microsoft has no internal testing any more. Denigrading a person by intentionally butchering his/her name is of low style I dismiss. I am not sure whether you understood what I am trying to say. Enjoy your Nutella on the school yard but stay out of serious adult discussion till you are mentally mature enough to make worthwhile contribution that can make their point without the need of insulting other people. .          
  • I agree, retreating is not a good idea. They need to keep pushing with new products and OEM partnerships.
  • This is a company that has no clue what it's doing in the consumer space anymore, whether it's PC's, Phones, Apps, or anything else for that matter. The have 1% and had to retreat, again I might add, because of themselves. They had momentum and positive press during the 1020 through 1520 period of time and just crapped on it. Literally did nothing after that and threw it down the toilet. They botched and screwed up every single thing possible with phones. It's shocking how incompetent they have been and how horribly the handled and managed things. Communication is awful, they make the wrong decision every chance they get, and screw over their loyal customers to top it all off. It's not just Mobile, they are a disaster and an embarrassment everywhere at this point. They force updates and "features" that break PC's, which are running an OS that was shoved down people's throats. They now embrace and use the same practices they used to refer to as evil. Hell, they had to cancel their "Scroogled" campaign because they now do the same things Google does. They promised WP users they would all get to upgrade then went back on it...twice! They have left no upgrade path for the majority of the WP users who are budget minded. I could go on and on but it doesn't matter, they don't care about their customers on the consumer side and consumers no longer care about them or Windows. Look, I have been a fanboy for years, at this moment I have 14 active window devices in my house. But I am disgusted with them. All the things you are saying they should do, should have been done the last 2 years when they had a chance. They screwed up, there is no going back. As far as the next big thing, come on. They have no idea what it will be or when it will happen. It's just an excuse to stay out of Mobile while trying to convince developers Mobile will still exist. They are going enterprise, mainly because their incompetence and mishandling of everything has left them no choice. They will be an enterprise only company within 5 years and will have zero relevance in the eyes of consumers. And that's what they deserve.
  • the worst is that are  trusting in OEMS but many if not all OEMS will not bring  windows phones to   other countries, in Chile the Acer Jadev and  all those  oem  brands do not exist here  and i doubt they wants to get here , so the  crisis on other countries  is real and the retrenching is stupid way of vanish  since they failed, is amazing that they   just now add also to the phone the GATT profile  for wearables, i think is not acceptable for an giant company of software like  Microsoft, is really amazing the lack of vision to devices and that an open source  OS like Android  be superior right now
  • I'll keep my 950 till the iPhone 8 comes out but then im gone
  • I'm still pissed off with MS for what they did to Nokia and the Lumia product line...
  • MS should build a phone that caters to both enterprise & consumer...the best and amazing phone out there. This is to show their gratitude to Windows Insiders and fans who help develop W10M.
  • This is all very predictable and we all know it.  Carrier don't want to advertise, developers don't want anything to do with windows mobile.  All MS could do to wait until the next... Yeah Paradigm Shift.  Even MS throw away all those money advertising window mobile, what good would it do?  Windows mobile are fueled by fan, similar to Linux fan.  MS did good with the surface pro with pen and 2 in 1.  I believe that MS is planning something under its sleeve just like backward compatible on x360 or scorpio specs.  MS need to wait until windows mobile become a need (such as PC) instead of Want (iPhone, Android). I am windows mobile fan. I also have iPad which I need to use once a month to deposit on my chase.  That's it.  Besides that, I have nook, surface pro 3 and 4, roku, xbox one.  Guess what? I split usage on my surface pro and lumia 950.  All these stereotype with windows phone has no apps are irrelevant to me because my job is 100% windows platform environment driven.  I worked at the field 80% of the time.
  • I love Windows but the more I wait the more I am frustrated with the latest diminishing phones including Lumia 950 and 950XL: freeze, brightness level suddenly becomes crazy, Skype preview confusion and more and more.
  • I love the 950... but the iPhone 7 plus is amazing. No waiting on an app, the battery lasts so much longer, and it never even feels warm in my hand. I wish it had the 950's screen, live tiles, and even things like the W10M phone and contacts apps. If I could put these two devices together, we'd have a perfect smartphone.
  • I think it's most likely that MS just has no idea what they are doing in mobile rather than some grand strategic plan on their part.
  • In other news, IBM is still waiting for micro and mobile fad to pass so enterprises return to "next-generation" 3270 terminals.
  • i think  that is just death Windows Mobile 10, that is all the retrench  to enterprise market will only cause that many apps abandon the platform, which is logic in an company phone by application of directives  would not be allowed  to instrall games and casual  social apps  or other type of apps focused for an broiader public not for enterprise this  focusing to enterprise market only will cause lightning fast death of Windows Mobile
  • I don't understand this strategy, whatever it is. However Windows is approaching it's end game i think. Microsoft may be living in fools paradise. With android now approaching the desktop, there's is no light at the end of this tunnel for Windows. Ballmer made a cardinal mistake. Satya is taking a similar road by ignoring it's last would be bastion -- an x86 phone.
  • Satya, might be clueless. He might be a little picture guy, focused on profits in the short term. Does he have any long term vision? No evidence of it so far.
    .
    Respectively, I do not know, but so far he seems to be dismantling the good work Microsoft has done in the past. Moving so slow. Each new feature, partially implemented. Waiting for the shrinking user base to "test" it for Microsoft.
    .
    That all said, I'm not giving up on Windows phone. My Windows Phone 8.1 phone is amazing, quick, and has all the apps I need. I'm starting to think I might try Windows Mobile 10 at some point.
  • I do think it's smart of them to publicly focus on Enterprise for now. But I think that should mainly be a PR/Marketing thing, but they should still make their devices easily accessible to consumers. That includes financing phones when bought through the MS store. The whole "app gap" issue becomes less of a thing if someone buys the phone labeled as an Enterprise device. It becomes, "Well of course there's fewer fun games and such, it's mainly an enterprise device." Then MS can focus on differentiation through productivity.  They should come out with the "Surface Phone" that has a ton of bells and whistles and utter coolness, like a pressure sensitive stylus. Then also make it so that in Continuum mode the phone itself could be used as a writing tablet. Keep adding cool things and take the focus off of the app gap because... well.. it's "Enterprise".  Eventually, people will start picking them up because they're just cool. Then apps start to follow. And 2-3 yrs down the line... whoa.. it's an "Enterprise Phone" that a decent amount of consumers seem to be picking up.
  • Microsoft need to make some budget phones of around 200-300$ not only focus on 500+$ because many of users are not able to buy WP just because of there is no new phone with in budget. Hope MS will make surface phone as soon as possible with some variations in both price & features.
  • Well... Enterprise market and Windows Phones. Can anyone mention ONE company in this boat? Not even Microsoft's executives are using Windows as they're daily phones. What Windows phones can do in an enterprise environment exactly that is so special? The strategy failed, and failed much more fast than they expected in they're worst scenarios. OEM's are NOT making phones. Users are NOT using apps in they're desktops. So developers are NOT making apps. With the current strategy the scenario will NOT change in 2 years, 3 years, 5 years... and never will. They have to make a move (sorry) soon™ as possible. What we are seeing is a bad result for a bad plan - the so called retrench is a complete mess - and Microsoft need to change the plan, this is NOT working and it's fast killing the ecosystem. In just one year the numbers are catastrophically shrinking to near zeroes, and sorry but I can't buy the idea that this is going as expected. If nothing changes, in 2 years the rumored Surface Phone will have to make coffee, an camera better than the Hubble telescope, an foldable 42inch screen, a battery that lasts one week without charge, an weight less than a pen; costing less than an iPhone. MAYBE then Android and iOS users will consider to drop they're apps, witch is basically what smartphones are used for now and for the next lots of years. Google knows, Apple knows, the market are saying this, but Microsoft can't admit they made a dumb move. Too much proud for a company, or for an CEO who has a perfect insight with the cloud business in the past but can't see Microsoft is loosing an entire generation of consumers; and it's gonna be costly and very very hard to get them back. OR, and we will never know, they already completely decided to change focus like IBM did; witch make all of us a bunch of complete idiots loosing our time reading, writing, spending our money... in an dead end. Not to mention those beautiful speeches about "fans?":
    http://m.windowscentral.com/microsoft-windows-phone-we-massively-retrenched
  • They are completely blind and short minded. They will fail with this plan, and I will LMFAO when this will happen. Not because I hate them ever since.., because I hate what they've become, an untrustful company which delivers mediocre quality, likes to play ditch and run with customers and boooyy, they like to lie a lot.
  • Jason, you finally get it right with this? " If developers see no potential in Microsoft's "absent" representation of an all-important mobile platform they may see little reason to invest in the app Bridges, bots and other aspects of the Windows ecosystem which ultimately lead to mobile. Which of course is where developers see personal computing's focus. If developers see little Microsoft mobile presence in the consumer space today (when there is/was a consumer presence) and none in the coming years (when Microsoft is focusing on enterprise) they may have little confidence in the grand consumer and enterprise vision toward which Microsoft is working."
  • I think they are waiting for x86 to be the big thing.  Everything up to that is foreplay and ignorable (from their view I believe).  That's a nice goal but you'd better be in people's hearts and eyes before that.  Worse as they leave the market who is going to believe them when they "come back"?  Blackberry was "coming back" too...  Just let that thought sink in a bit.  I believe that Surface phone and some really good hits from 3rd parties had a chance to keep the interest around, to serve as demonstrations of the platform.  But if they vanish to 1 or 2 third party only phones, sell 99% to business with no good cameras and only business focused apps, then things are going to look grim enough that they will be ignored when they make their splash.  I truly prefer the platform and am probably likely to give up a lot when it comes to sticking with it.  But Apple will eventually figure out they need bigger batteries (#1 complaint I hear from people who carry them every day as they are always seeking someone's charger).  And Apple will get OLED and take the camera sensor even further.  Perhaps Apple may even find a way to emulate tile information.  They ignore that mostly to save battery really.  We shall see.  But over the next year I need new phones.  And if Surface phone vanishes from the landscape and nothing fills that hybrid business/professional home user need it will be some hard decision making.  
  • A perfect example of the danger of this pull back from consumer. iPhones were not picking up market share. They have nurtured a core of devoted customers who update their phones in a near annual basis. By abandoning even the slim market share Windows Phone has, MS has issues as you now the space will be filled. Why would employees in enterprise want to use an unfamiliar platform as opposed to the phones they are familiar with. The Next Big Thing will not be a phone easily ported to consumer.
  • I agree with Jason (whom I have no problem understanding) that Microsoft decision to focus on the corporate market and leave the consumer segment is a huge strategic mistake that will cost them dearly well beyond the mobile segment. I'm a Windows Mobile aficionado because I find the OS far better and powerful than iOS and Android.
    Unfortunately, all my friends who were using Windows Mobile went back to Apple and Android for two main reasons:
    WP smartphones are not 'sexy' (most went to Samsung and their wow Edge devices), and they feel that the platform is dead and therefore has no future - hence why should they keep using a losing OS? Microsoft focused for sometimes on the low-end market... who are now shifting back to Android (iPhone is not an option for this market).
    Because, thanks to my line of work, I know these people, I asked them why they leaving Windows Mobile.
    They all answer the same:
    The Microsoft platform is too different from Android that they know well enough and too confusing - which demonstrates a dramatic lack of communication towards these markets; Microsoft.never took the time to educate the market (from low- to high-end) and to demonstrate the pros of the platform.
    No wonder they failed! Microsoft may concentrate on the corporate market as much as they want, it won't work for one simple reason:
    The easy Blackberry days (when management could enforce OS and device to their workforce) are gone.
    In 99.9% of companies worldwide, employees are free to use the OS and device of their choice.
    Almost never do you see a Mobile Phone on a desk.
    Because workers are consumers. Microsoft's strategy belongs to the old good Blackberry-like days.
    By leaving the consumer market their shooting their own foot.
    It is urgent they realize that. Will I stay using Windows Mobile?
    I wish I can.
    But when I see that by not having an Android or Apple device I cannot use wearable, I cannot connect to my new hi-tech luggage, order on line, etc. I start to wonder when I'll have no other choice than shifting to Android (I really don't like iOS!)... My wife carries now two phones:
    A (aging) Lumia 950XL and a Samsung Edge 7.
    Windows Mobile because she likes the OS and Android because it is more practical.
    In the past few weeks I noticed she's using less and less the Lumia and more and more the Samsung - while complaining all the time that Android is not as good ad Windows 10 Mobile.
    I can see It's only a matter of time before she'll stop using completely the Lumia that she prefers.
    Makes sense. Wake-up Microsoft!
  • MS, now being lead by Nutella became short minded! Don't expect to get any sense in them in any way...
  • this next big thing that the bloggers here think is on its way is a pipe dream, and who here think ms would take advantage of it anyways. look at their track record. wait and see, then react too late. people like their phones and like the latest thing you can do with them. windows mobile is dead, ms knows it as well but they have the money to string it along. they are doing it because just closing up shop looks bad considering the money they spent to get a whopping 1 percent. i realized it and moved on. this place knows it as well which is why its windowscentral now.
  • I've had a couple of retail management jobs and in each i have received the training that it costs very little money to keep an existing customer but LOTS to get a new one. I find myself wondering why Microsoft doesn't follow this with phones as it will be much harder to get people back after they leave.
  • I'm afraid that after using Microsoft powered mobile devices since the MPX-200 (that's 14 straight years and 16 phones!), I'm looking seriously into a switch to an iPhone. I know that the clunky, inefficient date-deficient interface will drive me nuts, but on the other hand, I will be able to use my phone to do so many things that are starting to matter, like online banking, pay by phone, home automation, interface properly with my car, park my car and pay by mobile ... the list goes on and on, and Microsoft has been uninterested or ineffective, or both, in arresting the widening desert of Apps in their once robust ecosystem. "Don't take it personal, it's just business" That's Microsoft's problem in a nutshell. It's NOT business, it IS personal - when it's your personal money that's invested in the hardware and software and content. Microsoft is proceeding along the idea that companies still provide phones to their personnel. Really, what percentage of the workforce has a free phone given to them by their Employer anymore? Only a tiny fraction. And Consumers, once invested in an ecosystem, are very reluctant to leave. They have invented an amazing UI, but that's not enough. And after all this time to be told: "Sorry, we're abandoning Consumers for an unspecified time, but after that we will become relevant again because Apps are going to disappear." DOES leave a bad taste, and won't make any logical case to switch unless they are the only company that figures this out. Not likely. I'm afraid its going to be: "So long, and thanks for all the fish!" time soon.
  • Agreed Jason. MS sucks big time at communication. Windows mobile fans are willing to wait it out, as long as MS shows unconditional commitment to mobile. However, app makers and businesses only look at market share and now this has dropped so much 99% of companies will either withdraw their app or stop support for their app. Once that happens we'll be stuck with a useless piece of hardware. And MS has to do something soon and agressively to stop companies from making that decision.
  • My greatest reason to staying with windows phone is my entire eco system uses Microsoft products. Windows 7,8,10 pc's, tablet, phones, and Xbox consoles- all three. That Plus I use bing, Hotmail, office, I.e and edge, skype, etc. Just nice to use one account for basically everything.im pissed about snap chat since I have a busy social life, but specter worked for a bit. I do love the phone as does my gf, dad, mom, daughter, brother, and friends. But I'm hoping Microsoft adopts a mobile first strategy with there products. Obviously not any time soon with this current leadership.
  • Microsoft failed in a weird pathetic way in the phone business, and ever since Nadella came, this have gotten worse! Worse marketing, worse quality, less commitment! MS is so short minded that think going all business with the phones will work :)). Well they should think again, it won't! Business users are also consumers, and businesses 90% of the time want cheap and reliable solutions: you know, costs!!. I see no cheap solution in the HP X3 and I for sure see absolutely no reliability in windows 10 mobile, ZERO quality! So while MS dreams of a future where users will use any crap you give them without complaining, others continue to inovate and offer quality solutions!
  • Hello there. What about those people who desperately went after a new Android phone just to get the "Pokémon Go"? Is it one of those facts that are contributing to the "app gap"? I use a budget Samsung J2 and for example, see people angry with apps like "Snap Chat". And me too, it's just crap. So, quantity doesn't mean quality. I'm happy with my 640 to the end and I'm not going frantic for every app that shows in a store... On topic, MS is a enterprise and has people who are paid for business things, and "for the dollars the monkey dances"
  • I was  a huge WP fan but I had to leave. The main reason: there was max 6 usefull app for my phone. On my Android phone there is:  a dedicated mobile bank app where I can manage my personal and my business acount a dedicated app for my alarm system a dedicated app for the airline which I generally travelling with a dedicated app where I can pay the local parking fee a dedicated app even for my TV ... I'm living outside all the Cortana regions so I couldn't set a "Quiet hours" without changing the language and the region of my phone. Most of the features are not available because of my region. Seriously? Right now all the WM devices are not much for me just a portable webbrowser. Thats not worth any money.  The Continuum looks a great at the first look. But all the PCs at home/work running Windows so why would I put my phone and use a reduced Windows 10 as I have a full version? This "enterprise-only" thing never worked and never will. Look at the Blackberry. Dead. I hope Microsoft will figure out something real, something big and I will get back to WM. But right now it seems I will never have a new Windows mobile.    
  • Only morons from MS could have locked Cortana based on regions :)). On IOS SIRI works everywhere, you only are limited to the number of languages she can speak. Google Now/Assistant works everythere...so yeah, Microsoon, Micromorons
  • I can't understand why MS is making things difficult for itself. Why wait for the current paradigm to shift in their favor? Google, Facebook and Apple are changing it, in front of us, So that they can control it better in the future, while MS is waiting with its famous 'soon'. Plus, in front of the world, saying that their sole focus is enterprise? Let's see an ideal situation for MS in this aspect:
    * Only enterprise ppl have Windows mobile.
    * Windows mobile share is less than 1% bcoz enterprise don't want buggy OS.
    * No developer is making any app or using app bridges bcoz no working person cares, and every person has his personal iphone/android phone.
    * There's no insider program bcoz working person don't have any interest in that thing. They just want a working thing with good security, which wm already is. Looks like a perfect scenario MS is creating for itself. :) I ask, why would they not mention 'fans'? If not consumers... I mean enterprise don't care if there is a hamburger menu in photos app, or photos animation is buggy, or no equalizer in groove, or you can't edit song info in groove, or you don't have white and black theme for every app, or you don't have more options for a start screen, or the headings fonts are a bit bigger and not consistent, etc. If all they want is to use Office apps in continuum, then why bother with polishing and improving everything at all? You could've used word in continuum a year ago. It is the FANS who care, who give feedback for such things, who want Windows Mobile personalised for themselves... And MS say their focus is enterprise only? If MS is lying, they should at least mention fans so that we have hope. And if MS is telling the truth, and want us to believe that, then I speculate there won't be anyone left using Windows Mobile and giving feedback. If MS achieves what it saying is its focus, Windows Mobile won't be dead, it'd just be on a ventilator, made by Microsoft.
  • I think if they don't keep some presence in the consumer space with devices and some form of advertising then it will be too late and they will never get a decent foothold in the future. I also worry that their next big thing will be too early for consumers and fail before Apple launch their version of it several years later stating they "invented" it and taking that space - this has happened in the past with MS products being too early for mass market and other companies refining and pushing the product at the right time.
  • Microsoft better put a lot of time of resources on that ios bridge because without apps whatever they develop is going to be a tough sell Posted via the Windows Central App for Android
  • My work is ditching 20000 windows phones for Android. Nobody wants windows phone so they are moving to Android. Posted via the Windows Central App for Android
  • Me too, would have been nice if MS added Mirrorlink support to my Lumia 930 At least I still have an old Nokia permanently in the car console connected with Mirrorlink 1.1 (usb)
    to my stereo. Works great. With the Nokia I can do turn by turn navigation with offline maps while playing Spotify, easily controlled from the HD double din display. I use the 930 for hands free calling via Bluetooth, but this broke on W10M (even recent RS builds) and so I had to rollback to Denim to get BT working reliably again. I've tried Xperia Z1 with Mirrorlink/Rockscout and Google Maps to replace the Nokia and it worked. But my wish was MS picked up on Mirrorlink where Nokia left off....dream on...no chance now.
  • That's a great article. However, I am pretty much convinced that Microsoft already has the next big thing in their arsenal. And no. It is not continuum. It is the Windows 10 as a service. Got a phone? Windows 10 can run on it. Got a tablet? Windows 10 can run on it. Got a laptop? Windows 10 can run on it. Got a freakingly powerful desktop? Unleash it's power with Windows 10. No. I just want to play an nothing else. Windows 10 can run on your gaming console. I wanted to expand my business into AR/VR. Windows 10 can help you out.
    Android and iOS cannot fight with something that has same experience in all form factors, on all hardware. However, Windows 10 is so ambitious. So, obviously it will take more time for it to be mature. Mature enough to bring out the best performance with all hardware. Windows 10 mobile, even though came a long way in the past year, still has a very long way to be matured enough. By next year, Windows 10 on mobiles will be mature enough to bring out the best in ARMs. Once Microsoft reaches that goal, they will unify the experience across desktops, laptops, 2in 1's and mobiles. If Microsoft downright said "We are with Windows 10 on mobiles. But it will take at least 2 years for it to be running good on any 2xx processors", there will be out cry. Saying Windows 10 mobile is worse than Android and much more. And all tech sites would happily post it like Windows 10 mobile is far worse than Android 2.x. Instead, they gave out a positive statement saying they are focussed more on Desktop. Even though each and every one calls that Windows on mobiles is dead, they never gave any bad publicity for mobiles. They even downplay the mobile OS saying Microsoft is not bothered with their own OS.
    I was thinking just like that until I jumped to fast ring with my Lumia 640XL. The official Windows 10 update I had on it was frustrating enough for me to use it as a backup and go with 950XL. However, when I jumped to fast ring, the OS was lot more fluid that the official OS. Lags and freezes are reduced greatly. Apps running a lot fine now. Apps on memory card indeed works. I am not saying Windows 10 mobile is buttery smooth. However, it is "lot" more smoother than the previous year. It is a smart move from Microsoft to move the negative press for mobiles to neutral or empty press.
    Next year, once the OS is good enough for 2xx processors, Microsoft will push a lot behind the mobile. May be arm thrust lots of it's OEM partners for a mobile release. Frankly, I don't want to experience Windows 10 mobile on low end processors right now.
  • I sure hope Microsoft secret weapon is better than that. They are not alone, Google already has an OS for mobile phones, tablets, dedicated gaming devices (like the Nvidia Shield) and with the recent Andromeda developments it seems they are going to the laptop/PC space too. Chromebooks as an early experiment towards that direction were actually quite succesful for a purely web-centric approach. It goes both ways, just as theoretically Microsoft could leverage it's PC dominance into other devices (they have failed to do so since WP7), so can Google extend their platform that dominates the mobile space into other areas.
  • Google's OS is not it's strength. The ecosystem is it's strength. If the apps are available in any other platform and phones/tablets sold with cheaper cost, most Android users would just move out of it in an instant.
    And Chromebooks are selling at least a little because of their price point. If Chromebooks start to do more, they need more powerful internals and thus cost would raise.
    Lastly, Google does not have a single core shared between Android and Chromebook. So it is ij no way closer to Microsoft's vision. Andromeda, if come alive in the wild. Will cripple Chromebooks for sure due to the weak internals.
  • Their strategy will epically fail. It's just fascinating to see a company make so many wrong decisions. Apple and Google will take over completely and by doing that also start offering enterprise solutions. People will follow their products and leave Microsoft products. The movement is from: Cool ---> Needed. Equal to: Mobile ---> Enterprise. People won't care if Google or Apple offer interior enterprise solutions in the early days. They will live with them. Look at that boss who years ago said at work "we have these cool (useless) iPads at home, can we use them at work?". They have no understanding of tech or what is more efficient. They want what is cool. Any long term strategy from Microsoft will be dead on arrival. Any new phone will have a store that is dead by that time. Apps will leave now. And they won't come back. Ever.
    There is no ******* next thing. We don't want your stupid useless glasses and smartwatches. A phone will be the form factor for the next 20 years at least. There is no better alternative.
    Same with apps vs bots and AI. AI is still dumb as ****. Heck, AI doesn't even exist yet. They want to make you believe that, but all this so called AI is just 'narrow AI', which means it's just a bunch of programmed lines of code that runs on big data. There is no any real thinking/creativity going on there. Bots are extremely limited in their form factor and experience they can offer. You can't make an Instagram app or a Snapchat around this form factor. People prefer to tap buttons and swipe. They don't want to talk or type to give instructions. Get this in your stubborn stupid mind Microsoft!!!!
  • Only if they would be capable of listening, but they are not. The Microsoft we once knew is gone. Now, all it's left, is a company led by a cost reduction obsessed CEO and money hungry board members, that cares ZERO about customers,quality and commitment; a bunch of liars!. For me, for personal use, Microsoft is DEAD, I care nothing about them anymore. The only service from MS I am using is outlook/live mail and onedrive as long as my vouchered O365 subscription is going (2017). If by the end of the subscription things do not change, I will slowly migrate my outlook mail and onedrive stuff to Google/Apple. Bill Gates created a giant! a proud company. Nadella manages to destroy it, from products to trust. Congrats!
  • You mean to say AI is just a bunch of code that runs on big data? That's it? Sorry. But this is one of the dumbest thing I heard for some time. If one thing has to behave based on just the data available, it is not AI. It is just a data consumer. Hopefully you are not in IT. That would be bad for you.
  • I think you misunderstood me because only bs is coming out of you.
    Don't tell me that Cortana is anything more than a bunch of lines of codes that uses big data, or you are the fool.
  •   Been saying this for awhile now, but Microsoft Please just kill Windows Mobile already! I want a device that runs Windows UWP and x86 that can also be a phone. Make it fat, make it heavy, I don't care, just make it run whatever the hell I want. Considering it's not a consumer play anymore why not give the power user something to play with while you figure out if you want to play in the consumer space? Corporations could manage these devices like Windows PCs and lock them down.