Windows Phone isn't dead, Part VI: App Gap? Microsoft has a platform for that

It seems that virtually every review of a great Microsoft product or even glowing blog posts about the benefits and progress of Windows 10, ends with an obligatory reminder that in comparison to iOS and Android, there is a substantial app deficit in the Windows ecosystem. The issue is so profound that not only are critics of the platform trumpeting this message, but Windows enthusiasts have also begun to bend under the weight of the truth of the matter.

For context Google's and Apple's platforms boast at least a reported 1.5 million apps. In comparison, Microsoft's growing platform has just one-third the apps Google Play and the App Store boast. At nearly half a million apps Microsoft is desperately working, particularly during their period of retrenchment from the general smartphone market, to close this gap. This task is not a simple endeavor. As it requires not only the technical and strategic efforts Microsoft puts forth, but also the voluntary commitment of developers and consumers who can perceive Microsoft's vision, it is a profound challenge.

As this series has highlighted, Microsoft is currently in a state of retrenchment from the general smartphone space as the company nurtures various aspects of its ecosystem to ensure a successful rebirth into that consumer space. Refining the OS, building OEM partnerships and developing the tools, infrastructure and relationships for a rich app ecosystem are all part of this "gestation" stage of Microsoft's mobile strategy.

In this final installment of the "Windows Phone isn't dead series" we will stare the "elephant in the room" or ecosystem, the app gap, square in the eyes. With an unwavering and candid approach, we will tackle this massive problem with an equally massive piece to culminate this series. I will share with you answers Microsoft provided to some of my inquiries. We will also delve into Microsoft's app Bridge strategy and provide further analysis as to the possible direction the company's purchase of Xamarin may take them in their quest to close the app gap.

That said, if the app Bridges and the Xamarin purchase ultimately yield what I believe Microsoft is aiming for, Redmond may actually change the game in the process.

A developer's dilemma is Microsoft's dilemma

Any Windows phone user that has been part of Microsoft's ecosystem for a reasonable amount of time has seen many popular apps come to the platform. Instagram, Candy Crush Uber, Twitter, Shazam, Netflix, Dropbox, Hulu, the recently announced Starbucks app and others are all popular apps whose arrival added validity to the platform. Sadly, we have also seen developers like Tumbler and others end their support. Less frequently we are surprised and excited when we see apps like Bank of America, which have left the platform return as more evolved Universal Windows 10 versions of their previous iterations. Of course our hope is that most developers will remake their apps as Universal Windows apps.

The sad and candid truth, however, is that many developers have found developing for Windows problematic. Some who invested in Microsoft's mobile efforts years ago have found the trek toward a unified platform jarring and inconsistent. Transitioning from Windows Mobile to Windows Phone 7/7.5/7.8, to Windows Phone 8/8.1 and ultimately to Windows 10 Microsoft's mobile strategy has morphed the platform through various iterations where the continuity of support has been disrupted for users and developers alike. Consequently, some developers have deemed the investment in maintaining or continuing their app to be too much for a return on investment (ROI) that was too little.

This reality has resulted in both a selection of many Windows apps that are a pale representation of their iOS and Android counterparts as well as the previously mentioned exodus of some apps from the platform. Other developers who have never made a Windows Phone app look at the platforms minuscule market share and deem the user base not worth the financial and human resources necessary to even initiate development of an app.

These concerns are not without merit. Some company's limited resources allow them to invest in the skill sets needed to develop for iOS (Objective-C) and/or Android (Java and C++). As such the return on investment for developing for what has (before Windows 10) been a much smaller platform in Windows Phone may not have justified moving forward with a Windows Phone app. This analysis, of course, is not applicable to all companies that have no interest in the platform. Think SnapChat. But it seems to be the story that most companies who have not developed an app or who have withdrawn their apps have told. Microsoft would like to change that story.

This juncture in Microsoft's mobile strategy is where the app Bridges come in. Microsoft designed these tools as a direct response to the concerns expressed by developers who have left or have never embraced Windows. Microsoft's Kevin Gallo stated the goals of the app Bridges this way:

"Our goal is to make it easy for developers of all sizes to bring existing code to the one billion devices we expect to see running Windows 10 in the next few years" … HTML/JavaScript, .NET and Win32, Java/C+ + and Objective-C bring their code to Windows, and provide a way to integrate with Universal Windows Platform capabilities."

That said, the candid question developers that have found success developing for other platforms may have is, "Why should they use the Bridges at all?"

To get to the other side

By giving developers the tools to reuse existing code, Microsoft effectively eliminates the barriers of the additional costs a company would incur if required to hire a Windows developer. This strategy also reduces the time resource necessary to build and maintain a Windows Universal app since the developer the company has already invested in can, for example, reuse his iOS (Objective-C) code.

The benefits of this reality are compounded by the fact that Windows 10 is the final version of Windows. As such developers have the assurance that there will not be shifts in the platform that essentially "break" the apps they've invested in as was the case as Microsoft's mobile platform evolved toward Windows 10. For those developers that have felt burned by the shifts in the platform as it grew toward the unified core, our arrival now at Windows 10 may present the assurance they've needed to venture another app on the platform.

That said many Windows fans and industry watchers would like to know the status of these Bridges. What exactly are they and are they yielding the fruits Microsoft desires? Microsoft's Kevin Gallo recently provided the following update:

  • Westminster - The Web Bridge Hosted Web Apps helps bring HTML and JavaScript web-based apps to the Windows Store (and) shipped as part of the standard Windows 10 SDK in July and ..(has)…seen adoption from companies such as Shazam (opens in new tab) and Yahoo.
  • Centennial - helps bring existing Win32 and .NET-based apps to the Windows Store and is in testing with a set of developers now. Microsoft will have an early iteration of the tools soon, and then they'll expand the program and support a broader range of developers.
  • Islandwood - enables developers to bring iOS (Objective-C) apps to the Windows Store, (and) was released to GitHub as an open source project in August and Microsoft has been releasing updates to it frequently. Microsoft recently released an update which included the first ARM32 preview compiler drop.

"Success to us is about our customers and developers loving Windows 10."

  • Astoria – Microsoft has received and carefully considered feedback and decided that they would focus their efforts on the Windows Bridge for iOS and make it the single Bridge option for bringing mobile code to all Windows 10 devices, including Xbox and PCs.

Microsoft adds:

We initially focused on API coverage for game developers, but we are expanding our API coverage for all app types by adding support for additional frameworks, etc.

The early signs of adoption of the Westminster Bridge, the testing of Centennial with select developers with planned expansion and the release of Islandwood as an open source project on GitHub reveals Microsoft's progress with its app Bridge strategy. Of course, a firm foundation for these tools is crucial if the application of the tools is to be successful.

When I asked Microsoft how they measure the success of the Bridges a spokesperson shared:

"Ultimately, we want people—customers and developers alike—to love the experience on Windows. Success to us is about our customers and developers loving Windows 10."

Developers, developers developers

If bringing developers on board was as simple as shouting "developers, developers developers," Microsoft's CEO Satya Nadella and Steve Ballmer before him, would certainly have had every Microsoft employee rehearsing that chant daily. The reality, however, is that to entice developers (particularly to an underdog platform) the approach must be comprehensive.

Microsoft has therefore invested in a multipoint approach - a modification of the infrastructure - to make developing for Windows a worthwhile investment. By creating a unified platform that extends the range of devices a developer can target, improving opportunities for monetizing on apps, expanding carrier billing to Windows PCs and tablets, improving app discoverability, and simplifying the app submission process Microsoft is taking a holistic approach to reaching developers. One Microsoft spokesperson expresses what is likely the most profound and easily communicated incentive:

"One billion Windows 10 devices creates a fantastic opportunity for developers as Windows 10 extends the universal apps model making it easier for developers to build apps that span Windows devices. "

Since its July 2015 release, Microsoft is 200 million installs into its two-year one billion Windows 10 install goal. This growing install base and the designated goal are the numbers Microsoft loves to share when communicating the benefits of developing for Windows. And for good reason. The Universal Windows platform extends a developer's audience beyond tens of millions of Windows phones to hundreds of millions and eventually more than one billion Windows devices including the growing category of mobile devices like 2-in-1's.

This massive audience, in conjunction with the Bridge tools positions developers, to vastly increase their monetization opportunities. Getting the attention of developers with these winning numbers, however, is not enough. If the process of getting an app from a developer's mind to the Windows Store is arduous, Microsoft could lose the commitment of developers in the long run.

Easing the process

Microsoft has simplified the submission and management flow of apps to the Store to get them up and running quickly and efficiently. Of course, once an app is in the store discoverability and engagement is the next hurdle. Microsoft shares the following regarding how the firm helps developers leap that hurdle:

"Windows 10 extends the developer opportunity both by targeting a wider range of devices through a common Windows Store and by creating more ways for end-customers to discover and engage with apps."

Since the launch of Windows 10 with its "Start Menu-positioned" Store, the Store has had over 3 billion visits; developers are receiving 4.5 times more revenue, and app engagement has seen a measurable increase. Microsoft's modifications to the Store ensures that once a developer's UWP app reaches the Store, there will be an increased level of discoverability, greater visibility and potentially higher engagement compared to apps written for Windows Phone 8/8.1.

Microsoft's Todd Brix expounded on what this data means for the company's commitment to developers this way:

Both the growth of Windows 10 customer base and the increase in customer engagement (both with the Store and with the apps themselves) will enable us to deliver on our promise of providing a platform where developers can find growing success.

Naturally not all regions have equal access to popular payment methods such as credit cards. Thus, if a developer's apps were discoverable but inaccessible to a large percentage of the audience, the efforts mentioned above to showcase those apps would be moot. Thus, since 88% of the world does not use credit cards Microsoft has extended carrier billing to PCs and tablets. This decision has removed a major barrier many customers would face when attempting to access the growing pool of Windows apps.

Show me the money!

To compliment the increased discoverability and additional payment options Microsoft has also improved the tools available to developers to monetize on their apps:

"For developers looking to monetize their Windows 10 apps, we released the new Microsoft Universal Ad Client SDK which is available for Windows devices, including Windows 10 phones, tablets and PCs."

In a nutshell, this allows developers who earn money via advertising "to grow their revenue." In the immortal words of Jerry Maguire, "Show me the money!"

This allows developers who earn money via advertising to grow their revenue.

Microsoft believes these infrastructure enhancements will go a long way in helping bring developers on board. I am hopeful. That said I did ask the firm about one of the most front-facing concerns expressed by many users. Namely, what type of support is offered to developers to encourage their continued development of apps (keeping them updated) once they reach Windows. A Microsoft spokesperson provided the following response:

Microsoft has a long history of engaging with developers to support and accelerate the creation of compelling apps. We continue to invest in helping developers in a variety of ways including online as well as personal support, test devices, events, hands-on labs, training, various types of co-marketing agreements and free professional tools.

From a message of a growing and massive install base that is meant to draw developers in, to structural changes that are designed to make apps successful, to ongoing developer support, Microsoft has enacted a system that aims to make Windows developers successful. One major challenge remains, however.

Microsoft must change how the industry sees "phone" within Microsoft's UWP.

Since the industry sees the "phone" as the primary personal computing device, and, therefore, the main purpose of app development Microsoft has to change how an entire industry of developers, consumers, OEMs, investors and writers see the position of "phone" within Microsoft's Universal Windows continuum.

I asked Microsoft how they plan on doing that. Keep reading.

Problems with perception

Microsoft has made an unprecedented industry move in its creation and release of the Universal Windows Platform. This ecosystem-wide shift quite literally changes how Microsoft is positioning its personal computing platform from development to user experience perspective. Whereas Apple and Google have multiple platforms for distinct device types, Microsoft has whittled its personal computing ecosystem down to one platform for all device types.

This move requires a shift in thinking from developers who, for example, see developing for Apple's entire personal computing ecosystem as a task in targeting iOS, watchOS, OS X and tvOS. Similarly, developers fully invested in Google's personal computing ecosystem currently must focus on both Chrome and Android. As we have shared in the past, each of these firms has different operating systems for different device types.

All personal computing devices take a front row seat in Microsoft's ecosystem.

Microsoft's UWP is a cloud-first, mobile-first positioning of personal computing that frees a user's digital experiences and a developer's commitment from any single device. As such all personal computing devices, from Microsoft's perspective take a front row seat in Microsoft's ecosystem. Moreover, users have an increasing expectation that activity they begin on one device will be seamlessly accessible to them from any other device. Thus, the current phone-focused developing and UX paradigm where most developers target one device, (the phone), in a company's personal computing ecosystem, is both limiting and is not reflective of the current shift in personal computing.

Consequently, Microsoft's Universal Windows Platform at its core is the only platform that allows any developer to create Universal apps that work on all device types. Apple's Continuity, by comparison, offers only a surface level user experience that moves data between some devices. Unlike the UWP, it does not provide an end-to-end solution from a development foundation to a user's experience. Thus, Microsoft's UWP is uniquely positioned to offer the industry a comprehensive solution from the development level to the user experience level that serves what is increasingly a core expectation of end users.

Developers have yet to embrace the shift from a phone-focused to an ecosystem-focused view.

Developers have yet to embrace the shift from a phone-focused paradigm to an ecosystem-focused view fully.

When I pressed Microsoft about what they are doing to help developers see the potential in developing for the UWP, to change the phone-focused perspective still held by many, I was given the following:

Windows 10 opens all new doors to customers and developers with one platform, one store and a growing catalog of universal apps. With the free upgrade of Windows 10, we are seeing adoption of Windows 10 at the fastest rate in history, with over 200 million devices already running Windows 10. We believe this will re-energize the ecosystem, creating all new opportunities for developers… Phone is a key part of bringing Windows 10 to more people, and Microsoft will continue to focus on delivering the most productive Windows-based smartphones on the planet.

Admittedly the firm was not as forthcoming as I had hoped. Given our proximity to the /BUILD Developer's Conference, however, particular information in this regard is likely being reserved for that stage. That said, with Microsoft's introduction of the UWP being only eight months old and the Mobile component having just begun its public roll out on March 17th, 2016, the nearly 10-year old phone-focused paradigm is still considerably unshaken. Microsoft is confident, however, that as hundreds of millions more Windows 10 devices are added to the 200 million already online the industry will begin to shift toward the broader personal computing ecosystem-focused view Microsoft's UWP offers.

Enter Xamarin

On February 24, 2016, Microsoft and Xamarin announced that the Redmond-based company would be purchasing its long-time partner who specializes in the provisioning of tools to produce cross-platform mobile apps. Xamarin's mission is summed up by Nat Friedman, the company's co-founder, in the following statement:

We founded Xamarin more than 4 years ago with the mission to make native mobile development fast, easy, and fun and to help C# developers build beautiful mobile apps and reach billions of devices. We love the native iOS, Android, and Mac APIs and we love C#, and this acquisition is an ideal next step for us and for our customers.

Along with partner Miguel de Icaza, Nate has led Xamarin to a level of success that has allowed the company to serve 15, 000 customers in 120 countries. They have also partnered with 1.3 million individual developers that have used the company's powerful tools.

Microsoft's and Xamarin's relationship has born the fruit of the deep integration of Xamarin into a range of Microsoft's services. Visual Studio, Microsoft Azure, Office 365 and the company's Enterprise Mobility Suite have all been integrated with Xamarin. This integration has provided "developers with an end-to-end workflow for native, secure apps across platforms."

Microsoft's acquisition of Xamarin (opens in new tab) signals a pending strategy consistent with the company's ambitious goal to be the "platform" of platforms:

With today's acquisition announcement we will be taking this work much further to make our world-class developer tools and services even better with deeper integration and seamless mobile app dev experiences. The combination of Xamarin, Visual Studio, Visual Studio Team Services, and Azure provides a complete mobile app dev solution that provides everything you need to develop, test, deliver and instrument mobile apps for every device.

As our own Editor and Chief, Daniel Rubino put it, bridges go both ways. Microsoft's app Bridges allow developers to reuse existing code so that apps from other platforms can be brought to Windows. Xamarin's integration into the core of Microsoft's mobile app development strategy positions the company to become the provider of tools that enables developers to build apps that target all mobile platforms simultaneously.

Additionally, C# the programming language at the core of Xamarin was recently reported to be the preferred language by 62% of the respondents to the Stack Overflow Developers Survey.

This is where things get interesting.

Analysis: Changing the Game

With the Xamarin purchase, I believe that Microsoft ultimately wants to become the platform for mobile app development. Currently, most individual developers or companies with mobile ambitions perceive developing for a mobile audience as creating an iOS and/or Android app. This general perception is the barrier that consistently cuts Windows (Phone) out of the picture. "Mobile" in the minds of most developers has become synonymous with iOS and Android.

The app Bridges, though necessary and useful, cater to that particular mindset. They do little to alter the perception of developers and others in the industry regarding the position of Windows as a viable mobile platform. The idea of bridges just beckons a particular action - convert your app to a UWA - without appealing to a change in perception of Windows as a first-tier mobile objective. Allow me to explain.

This requires an undoing of the broad perspective that iOS and Android are synonymous with mobile.

As Microsoft pushes the Bridges they, by necessity, reinforce in the minds of the industry the inaccurate view that iOS (and Android) essentially equal "mobile." The push strengthens a secondary position of the Windows platform. It does this by petitioning developers to use the Bridges to convert their "primary mobile code" (iOS) to a form that includes this "secondary platform" (Windows) which does not occupy a dominant position in their minds as a target as a mobile platform.

Microsoft needs to move the position of Windows from a secondary position to equal footing in the minds of the industry as a target for mobile development. This change in perspective requires a change, an undoing, of the general attitude that iOS and Android are synonymous with mobile. The efforts to push the UWP and the growing Windows install base, as mentioned above, are part of this picture. I believe that the other part of the picture is where Xamarin fits in.

It is Microsoft's goal to redefine "mobile" as a seamless platform.

Currently, mobile app development is perceived as a disparate "landscape" comprised of distinct mobile platforms (i.e. Android, iOS and Windows). Because of this perspective, the individual platforms that make up that mobile landscape are highly "visible" thus easily targeted or in the case of Windows - largely ignored. I believe that it is Microsoft's goal to redefine "mobile" as a seamless platform rather than the patchwork landscape we currently perceive.

With Xamarin Microsoft has the potential to promote and position industry-wide tools to millions of developers which allows them to write for all platforms simultaneously:

We're excited to have Xamarin join Microsoft and the opportunities it will offer developers – making it easy to share common app code across Windows, iOS, and Android apps while still delivering fully-native experiences for each of the platforms.

As the industry-wide provider of these tools, Microsoft hopes to become the catalyst for a shift in perception as well as a focal point as a platform for mobile development. Of course, there is lots of work that Microsoft would have to do to make Xamarin the industry's tool for mobile development. However, if Microsoft is successful with positioning the tools Xamarin provides to the broader developer space, the current mindset may begin to change gradually.

This will erase platform distinctions and bring Windows on par as a first-tier mobile target.

Developers may start to perceive targeting mobile as using the "Microsoft mobile app development platform" which targets a seamless "Mobile" platform that encompasses all devices. Acknowledging specific mobile platforms (i.e. Android, iOS, Windows) may eventually be replaced with merely seeing "Mobile" as a platform and Microsoft as the "development platform" for that platform. This is an ambitious goal, but one that I believe Microsoft is pursuing. If Redmond is successful, this will resolve the current iOS/Android dominant mobile development mindset by "erasing" platform distinctions thereby bringing Windows on par as a first-tier mobile target.

Wrap Up

The app gap is no trivial matter for Microsoft. Redmond realizes that if this increasingly visible problem is not resolved its position in personal computing, which is an app-focused mobile platform, will remain in constant jeopardy. To this end, as we have faced this enormous "elephant in the room" via this comprehensive final piece of an in-depth series, Microsoft is doing the same. Redmond, I believe, is facing this challenge with an ambitious and unprecedented approach that will position the company as the platform for mobile development.

Furthermore, we are at the threshold of Microsoft's /BUILD Developers Conference, which will be followed soon after by Xamarin Evolve. Between these two conferences, Microsoft will shine a greater light on how the firm is positioning itself, its developer's tools and developers to help the company become a most potent force in personal computing. As a matter of fact, Microsoft is promising that at /BUILD, "Something awesome this way comes." I, like you, am excited to see what Redmond unveils. Let's hope that whatever these conferences yield that its fruition eventually brings an end to the seemingly obligatory reminder in virtually every blog post about Microsoft, that there is a substantial app deficit in the Windows ecosystem.

During Microsoft's retrenchment from the smartphone space, their focus on refining its OS, building OEM partnerships and working on comprehensive app tools will, in my estimation, position the company for success.

Folks, Windows 'phone, isn't dead.

A big thanks to Microsoft for the support they provided for this culminating piece to the Window Phone isn't dead series.

Jason L Ward is a columnist at Windows Central. He provides unique big picture analysis of the complex world of Microsoft. Jason takes the small clues and gives you an insightful big picture perspective through storytelling that you won't find *anywhere* else. Seriously, this dude thinks outside the box. Follow him on Twitter at @JLTechWord. He's doing the "write" thing!

  • Thanks again for reading folks! I realize it was a long read, but the "App gap is a BIG problem, which beckoned a comprehensive editorial. Well what's on your mind? What do you think of Microsoft's efforts to resolve the app gap? You know the drill, Let's talk
  • Is this the last part in the series?
  • Yes it is
  • I think what they should do is
    Listen to the feedbacks and new suggestions come from insiders because they are the people who want things and new feature just listen to them and try to apply as maximum as you can and i m 100% after then there will not be any scope that windows mobile platform can be dead... Posted from Windows Central for Windows 10 mobile from Lumia 730
  • What does listening to the Insiders have to do with solving the app gap?
  • some of us are not complaining about app gap but lack of features that all other phones even symbian had but had been either removed by MS or never implemented! e.g.1, why cant i edit label? those mobile 1, work 2 cannot be edited to your own labels 2, If a contact has more than 1 number & you receive a meesage its not easy to find out which number has been used to to send the message. 3, battery tile was removed, why can't the battery % be shown at the top there just like other OSs instead of just having to swipe each time to check the actual % remaining. 4, On android you can easly choose how each application connects to internet either Data, WI-FI or both as there are two boxes, one for Data and the other for WI-FI where you simply tick to make your choice. ......and the list goes on!
  • It won't fully or nearly solve the app gap issue, this is really the Microsoft's own problem to solve on their part. Insiders can only help giving feature ideas and some surface bug to fix. Honestly, trying to cater every Insider's wish is not just impossible but a 101% mess. There are people in feedback suggesting things that are actually against the progress of Windows ecosystem in general and many don't even care upvoting some feedbacks posted already in Insider Hub regardless how great the idea or valid those are. Microsoft first and foremost should at very least have their own vison straight and realize things that are missing or wrong in Windows without a need for Insiders to dictate for them (which they don't even follow all). We Insiders will help to give more feedbacks and ideas, but they should not rely, on Insiders too much, especially on common bugs that should be obvious and features that already existed before that they removed/abandoned in Windows 10.
  • Your reasoning is sound and why I thought cutting the Nokia developers who did a very good job of building apps in support of wp should have been kept on until Microsoft vision comes to fruition. Those developers that was cut would have allow the OEM partners to build phones even if it was still 8.1 with the realization of upgrading them to wm10 thereby would have allowed for continual market growth and increasing market share which acts as a catalyst for developers in porting their apps to Windows. Microsoft forgot about it's OEM partners and their needs.
  • Do you think that Continuum for Android (which will be revealed at Build 2016) is also part of that idea?
  • Continuum for android? What are you smoking now?
  • all Microsoft apps including cortana are available on Android play store. so the continum will be the next level
  • I'm pretty sure that's not something they're going to be revealing. Continuum uses the link between the devices as they both run the same OS. As android is a completely different OS it just wouldn't work, nor would it be "Continuum". Where ever you heard that from, I don't think it's reliable +640 on Win10Mobile
  • It will be shown/released for Microsoft's own apps (aka Office) first and will be built upon a new framework that developers can use when developing for Android.  While technically it isn't the same as Continiuum for Windows: For the user it doesn't matter as long as he can simply plug his Android phone onto a monitor and get the "whole desktop experience when using Microsoft Office". I know most people here will complain that MS is supporting other plattforms more than Windows when it'll be announced but guess what: There are 3 billion Android devices and lots of them are being used for business tasks. So of course Microsoft goes where the money is. 
  • If they announce it while requiring developers use c# and UWP apis to achieve this I'm all for this feature being available on Android, otherwise not so much.
  • Continuum does not rely fully on apps. It rely kind of 30% on apps(like using the Universal fraemworks all around) but rely mostly on the APIs provided by the OS. So for Continuum to work on Android, the main support of APIs should come from Android OS and not from app specific.   Besides, even if Microsoft makes sure that there is an emulating layer of Continuum written for their apps(within the apps itself), Microsoft cannot say surely that the Continuum will work on all Androids(variety of devices with variety of flavors of Android). It will be like writing your own Micro OS on which your app will be running. This Micro OS will take care of talking to Android and expose APIs to the app. AND bundle both the Micro OS and the app together.
  • When they first showcased Continuum, they talked about how it was a demo because the hardware wasn't yet available. Continuum very much relies on hardware. Microsoft had zero input in the hardware of many android phones. Plus, so much different hardware. Plus, Continuum is fragmented as is (not every phone running Windows 10 Mobile can do Continuum) and that causes issues. This would further compound the issue if it moved into the extremely fragmented world of Android. Moreover, if they were to introduce this, it would make more sense after having the two-way bridges in place and fully utilizing Xamarin. So, hardware wise, it's unlikely to they'll introduce Continuum for Android. Software-wise, its also unlikely. They can't expand it to other apps (even assuming its possible for their own in the first place due to OS needing to participate) and since it requires extra hardware... what business in their right mind would purchase hardware for  a phone so they can replicate a computer that can *only* run 4 office applications? You really need to pick where you get your information from. First, the misinformation about Surface sales vs iPad sales (which literally must have been made up by someone as they weren't even close to being what they are in reality) and now this? Whatever news site you get this stuff from, you need to stop going there.
  • That would require an OS change which either Microsoft would have to release a fork of Android AOSP, which isn't likely, or have Google work with them on a direct change, which also isn't likely.
  • Uh, what? Does android run UWP? No. Posted from Windows Central for XL
  • Oh, hey loser.. I can see that u still here
  • Who says it couldn't... did you read the article? That's the whole point of buying Xamarin, make UWP run everywhere and in turn make UWP into THE development platform. (kinda what Java was before)
  • Not really, Xamarin is quite different to UWP. It is a tool where you can build multi-platform C# apps, it is not UWP. Xamarin already exist before Windows 10 Universal Windows Platform effort. The approach is quite close though. Xamarin is very interesting thing since its inception and now Microsoft acquired it, this can be really interesting for Microsoft Development tools in general. This has a big potential to make transition for some developers to make Universal Apps alongside with Android nor iOS development. In the end, Windows 10 Mobile and the hardware it runs on still needs to be really compelling for consumers that developers can be really confident to invest on UWP.
  • The technology behind xamarin can be adapted very easily. If the UWP/.NET APIs were to replace the Xamarin Crossplatform APIs then people would be using the UWP framework to develop for Android and iOS. Renaming the API/Refactoring it to match UWP isn't the hard part, making the UI Framework much better (no noticeable difference to a native application) and polishing the underlying compiler.
  • No, Xamarin isn't what Java is. Java was code that could be compiled anywhere, hence the requirement that Java be installed on the machine. Xamarin just has one code base that can be compiled to run on different platforms. So when you write it, it will output compiled code for whatever device you told it to do. So Xamarin wouldn't bring *Microsoft's* UWP to Android. What it *will* do is get it so people will write code that can go to *both* UWP *AND* Android at the same time. There's a big difference.
  • No, read what I wrote. Currently Xamarin has it's own universal APIs that it compiles to the correct platform APIs on Windows, iOS, Android. Now, if you instead of having Xamarin's universal APIs use Microsofts UWP API as the top-level and then compile to Windows (.NET Runtime), Android (java runtime) and iOS (objc - yes even with swift afaik it compiles to objc).  This makes much more sense for MS than to keep Xamarin's Universal APIs alive, having two API sets for the same thing isn't a good idea for them (and makes no business sense) and if they can make developers that are currently using Xamarin (a lot) start using the UWP APIs they win.  I do know how Xamarin works, I know how UWP works and I know what the difference is but this isn't about the runtimes, it's about the APIs.
  • Ok, but that doesn't solve anything. Who cares what the API looks like. It still compiles to Android code. It can't bring with it the UWP. It won't be using the same kernel as the app on another platform, only the same code. Plus, you're limited by what that OS provides. If something is only available to Windows, Xamarain can't include it into Android and vice versa. So, no, it can't use Microsoft's UWP API as the top level. It can only use something that is universal at the top level and that is the overlap of Android, iOS, and Android. Xamarin is more limited than MS's UWP on any one given platform. However, its more universal than the UWP across all platforms. Edit: Clarification
  • Xamarin's APIs don't run on Android... Google dictates the APIs that run there, so unless MS were to develop a virtual OS to release for Android, none of what you're saying makes any sense. To accomplish what you describe, MS would have to develop a virtual OS for Android, then get users to install it, and it would have to run Office apps on top. Then the UWP part could run in the MS virtual OS, which would interface with Google/OEMs' APIs in the Android OS. This still would not make Continuum work, because the Google/OEM OS would have to enable the drivers needed to run a remote display, which is a separate issue and we can't depend on all the OEMs and carriers to push updates or add new features to future handsets to enable this functionality.
  • About Continuum like on Android, Well, your wrong... Google Samsung S-dock... and dual display has been available since android 4.2.2 (if GPU support it) on Cable or WIFI...  
  • This is nothing like Continuum, sorry.
  • Microsoft has no hand in developing the base for Android, so how would Continuum be applicable to Android?
  • They don't have to. Intel has just shown recently at MWC that it's even possible to run a full VM on Android 5 through MHL and parse data from Android into the VM natively. But I agree: It'll be interesting to see how capable Microsoft's (rumored) framework is.
  • How are you agreeing with anything? That's not how agreeing works. You can't say, "I agree" and then make a statement that no one else made. In any case, what Intel showed was *not* a VM running on Android. It was an Android VM running on Linux. Entirely different concept and can't do what you're saying.
  • Your information seems to be completely off based on all my understanding of how OSes-and software in general-work. You can't run a VM on top of an OS and have the VM control the APIs of the OS; unless you also create the OS to be controlled in this way. MS has no way to force an Android handset to work the way they want, unless they become a Google partner and release an Android handset themselves.
  • Microsoft's effort to close the app gap? Are you talking about closing Project astoria? Or not releasing w10m to a very large number of lumias? Or maybe you are talking about the lack of marketing? I'm not sure, enlighten me
  • Thank you... I concur
  • He did all he could to enlighten you, wasn't that infinite article enough to enlighten? :D There were ten pieces to the puzzle to help  developers port their apps, they took away one piece (astoria) that was a duplicate, from a use case point of view, of islandwood. In other words, if an app is "important", as in "needed to close the app gap" it's probably on iOS too, why would you need to port it from both android and iOS? Are there many important apps on android that are not on iOS (please list some of them)?
  • To be fair Paolo - you actually read the article before commenting. :) 
  • That actually makes sense. If an app exists in android, it probably exists also (and better and first) in iOS. So from MY point of view as a user, I'd imminently prefer to have the port from iOS rather than android. Therefore give me Islandwood, and shove Astoria down there where it belongs LOL!
  • Astoria can be still a very useful one especially when it comes to porting apps. Some apps on Android have bit more functionality than their iOS counterparts thanks having more API to take advantage of. One would be is that Sharing system in Android is very close to Windows than iOS (which is only recently been improved to support 3rd-party sharing). App UX also on Android is close to Windows 10 Mobile too, such as pivot controls, hamburger menu and the universal back button on navigation bar, instead of iOS back button at the app header. There area alot of apps in Android that have access to file system which iOS is still well restricted about it, Windows 10 Mobile officially support file manager which Android also does. Yes, many apps on iOS are higher quality nor more constantly updated but they're not necessarily mean their absolutely better than their Android counterparts. Especially when this is about porting where the less things to modify, the faster. iOS apps shares less similarities to W10M than Android for many parts.
  • well, i guess the big issue was the method. astoria was doing emulation. i could see why they'd shut that down.
  • That's what I'm thinking, but they should've at least rethought the project and make it similar to iOS conversion rather than emulation (though emulation can be still a nice thing to have in the near future, if they've just optimize it). Heck their Project Islandwood already needs to be updated since it only supports Objective C, the new development kit for iOS now have language called Swift, which surely developers would switch to use that language sooner or later.
  • Say that, again!
  • Yes, close Astoria to focus on getting iOS ports right and to market quickly. The iOS apps are either the same or better, so better to focus on getting the best quality apps in and get them faster. There was obviously complications, legal or technical, I dont know. Yes, not releasing to every Lumia (most are eligible), rather than bogging down spending months trying to get every last phone that no one still uses working adequately with W10 - rather than giving people who do upgrade a bad experience. Yes, lack of marketing. Thats the whole retrenchment strategy right now. Marketing before you have an ecosystem is flushing resources down the toilet for no return. Marketing doesnt make people buy a phone they already rejected because it didnt have the apps they wanted.
  • W10m is available to almost all lumias. Posted from Windows Central for XL
  • In ur dreams
  • You're probably talking of Windows Insider, and you'd be right. Problem is, a lot of people think of the program as beta so they'd prefer to have the OS released officially before they'd think of using it in their phone. That leaves a large group of people in the cold.
  • Considering I'm not a windows insider and my version of W10M this every single day (since the most recent update) I would hate to think of the issues the beta program has.
  • *reboots
  • What issues? The build you get from Insider Release Preview is EXACTLY THE SAME as the one you get from official update.
  • Except they're unoptimized builds for older/unsupported Lumia's and other Windows phone devices. This is now way worst since it will be left in the cold on Insider Program without any commitment to optimized and fix bugs. Having Insider on those phones is forever beta. It's really disappointing especially that even devices with 1GB RAM or more, heck even high-end non-Lumia ones (such as HTC, but this not fully MS issue) will not have officla W10M updates for them with properly optimized and bug-"free" builds.
  • They are the exact same builds as other phones get.
  • Exact builds doesn't mean it would be an optimal experience, at least what's shown so far. Since Microsoft is not pushing W10M on all other Lumia devices (and other Windows Phone devices), that looks like a bleak sign that optimization would be less priority or not at all for older devices. Unless they change their minds nor new update manage to make experience on those older devices better.
  • Reboots every day? What device? No issues on my Fierce XL or my Lumia 925. Posted from Windows Central for Windows 10
    Using the Alcatel OneTouch Fierce XL for Windows 10
  • If project Astoria had bad outcomes then good for MS to close it, having badly ported Android apps running like crap on Windows platform is a waste of resources and doesn`t do justice to the platform.
  • yeah, they had to make some tough calls. luckily that's not the only way to close the app gap. could you imagine if the only things they did were the three things you mentioned? you think those things by themselves would have closed the app gap and saved the platform? probably not. those were possibly methods, but they chose a different route. i'm sorry you disagree, but luckily people can have opinions and they're allowed to differ from others.
  • Thank you for "reporting" what everyone already knows. We get it, there's an app crisis with the Windows Phone platform. I'd suggest that next time you bother to write an extensive "article" about apps and app developers, you should actually talk to some app developers and get their take on the issue because I'm a lot more interested in hearing what they have to say than your musings on the issue. It's simple: You contact them and ask them questions and then put their responses in your "article" instead of cobbling pieces of Microsoft news releases and developer notes into something resembling an "article." Once again, this is what separates WC from other tech journalism sites: there's no journalism. 
  • While I partially agree, you could be less agressive. 
  • Would be more interesting to know what thinks the developers which haven't done anything in here, by example snapchat or an google rep
  • Not so interesting. Those are against Microsoft so they'll do their best not to get on board and they'll be the last to get on board if and when they'll loose too much money by leaving out micorosft customers.
  • Thanks for your feedback, Techbell. This is an editorial. I provided more than just my musings, but this is an editorial, by definition my musings are part of the content. I'd as venture to say, my musings are not arbitrary statments pulled from the ether. But they are well supported suppositions based on factual empirical data and what I believe to be thorough analysis. That said Windows Central provides a wide array of content from news, gamining and more. Editorials are but another section that takes concrete information we have and provide analysis that has the support of empirical data. There is, inherent in the essence of an editorial room for an authors fact-supported "musings.":-) Please visit for our forward as to the type of content that fits that category. Thanks again!:-) -------------------------------
    Jason L Ward @JLTechWord
  • Am a windows dev, and be more than happy to answer questions....but in general I agree with the article, well thought through and unbiased.
  • Unbiased? Editorials are meant to be biased. Just like opinion pieces. Posted via the Windows Central App for Android
  • Bias: a particular tendency, trend, inclination, feeling, or opinion, especially one that is preconceived or unreasoned:   So no, if you explain why you think something and you try to do it decently you are not biased :)  
  • Actually they are not meant to be biased.  Sure it is opinion based.  But one's opinion doesn't have to be biased.
  • @daveh101 Thanks for the support particularly from a developers perspective. Much appreciated. ;-) -------------------------------
    Jason L Ward @JLTechWord
  • Hi, Being a windows app developer, I would like to ask you this as a kind request. I am a windows phone user for more than 4 years now and loving it. I am also a mainframe programmer  by profession. I would like to learn how to write/create apps for windows platform UWP. Where do i start from.What language or package i need to learn in order to start programming for windows? Could you please suggest me?
  • C# + XAML
  • C# and .NET, UWP isn't that far from the languages many already know and love with some new APIs and a special UI framework.
  • I am starting my hands on as a Windows phone developer :-) Windows dev center( and MSDN( are the best places to start.   You should start learning C# and XAML are the things you should start learning, as mentioned by others.
  • Are you a writer or journalist? I would like to read an "article" you have written and compare it with Jason's ARTICLE. Posted from Windows Central for Windows 10
    Using the Alcatel OneTouch Fierce XL for Windows 10
  • Well I think the way they were going about this transformation was wrong. Xbox should've been what w10 was modeled after or wmc a far more touch friendly version of metro. Way fix what wasn't broken
  • Well observed, investigated, thought, written and timed. Just think about all that business Win32 and .Net code being ported to Microsoft Mobile. They even manage to go back, pick up the Windows 7 desktop thread and provide a way forward to a seamless Mobile world. The majority of desktop will be legacy soon, replaced by code on the Microsoft platform.  
  • Thanks Joscelin! Looking forward to seeing how things develop for Microsoft. In my opinin they have a solid strategy going forward.:-) -------------------------------
    Jason L Ward @JLTechWord
  • Just when I begin to fear that this whole UWP/Xamarin thing will never work, you write another one of these great articles and explain everything in such a way that I don't see how it can't work. Microsoft has really hit on something great here, and if they follow through, I don't see any reason why they can't become the primary platform developers want to build for within the next 5 years. I have a programmer friend that used to be big into Windows Mobile back in the day that literally gave up the whole platform in disgust and switched to Android because of how many times Microsoft changed the developer code (i.e. Silverlight), and I think those feelings of disgust are the reason Windows Phone has the "app gap" right now. But my friend loves C# and I could see him and people like him coming right back to our platform if Microsoft can pull this off.
  • Thanks Zachary. It's an ambitious plan as I share in the piece. And will take a lot of work and focus. But I think it's an incredible strategy that if successful will, as I opened with, change the game. If MS actually becomes the "platform" for mobile that would position be an incredible achievement. Let's hope they pull it off!:-) -------------------------------
    Jason L Ward @JLTechWord
  • Once the app gap has resolved, how will oems resolve differentiation? W10m as I see it is an extension of w10. Meaning it's "a walking pc." Like all pc, theres not much one can do to differentiate besides hardware. Google Android gives oems the option extend the UI. This is one setback Samsung has complained. This is one of a few main reasons oems has declined to build hardware. That is a problem for MS and for developers. Why should any developer develop for an ecosystem with a few less than popular mobile devices and less than 1% market share?
  • While OEMs think they know better they don't sometimes
  • ... And that's why they don't produce hardware for MS.
  • Then OEM should make Android PC because it is more differentiated OS?
  • Good point @lubbalots. For android manufacturers develop their own version of android, bundle apps etc. But here there is very little scope for differentiation. I am sure they will come up with something if they want to sell.
  • There appears to be very little room UI wise. To sell w10m, oems already know it's a huge battle. thus there is no point in wasting millions producing W10m, unless MS pours dough.
  • I guess it is first mover advantage then. I like that.
  • If MS allows some kind of freedom and manipulation of the tiles and UI, watch Samsung take the first dab. And for developers, you might see an interest.
  • Well, differentiation for Windows mobile devices would be really on the hardware and services if they offer one, little on software. They can bundle apps and their own services just like what they already do on PC market. Customizations would be largely only on wallpapers, colors, sounds and if they invest more, some apps (such as their own Camera app) and services. Other stuff such as hardware-specific features just like what Lumia does with Glance, Gestures, etc. OEM still have some amount of differentiation on W10M world, but they can "own" it by changing the overall UX and other essential stuff. OEM has to treat W10M like they do on PC, focusing on differentiating on hardware+software and services. If Microsoft would just reintroduce better Live Lockscreen like from WP8.1, that would give OEM another way to differentiate themselves on store shelves showing their own lockscreen design. Other Microsoft can do like having 3rd-party API to integrate services on their apps like for Messaging, People, and Photos were they can integrate their own services if they have one. Unfortunately, those apps I mentioned only restricted on Skype and other things only Microsoft maintained while only People app have 3rd-party integration but rather poor and severely limited to be worth taken advantage of. Microsoft should realize that 3rd-party extendebility would help to boost the platform with more developers and giving differentiation for their OEMs.
  • You should probably have the title, "Windows Phone is dead, Welcome to the New Era of Windows 10 Mobile, App Gap? Microsoft has a platform for that"
    Honestly, the App Gap and Low quality apps are a huge problem for Windows Phone 8.1, and now the Windows Phone 8.1 is officially left by Microsoft. So, Windows Phone is dead and Maybe Windows 10 Mobile can bring a lot of Quality apps and fulfill the app gap, but for Windows Phone 8.1, it is a big NO.
  • Does html5, more return to webpages play into the plan. Most apps started on iOS due to the webpages not being built to support a 3.5 in screen. Businesses could just us one web page and support all OS platforms. Through the web there would be no reason for a bridge other than games and other offline apps. If Microsoft focused on offline apps and pushed webpages to the web does this help the bridges?
  • What about those trivial apps that you don't know you need them until you need them.  I'm purchasing an Android to take advantage of My Disney Experience and The Universal Studios Resort App.  I'll probably take advantage of Wait Times Universal Orlando while I'm at it.  And what about the fact that app development is all but dead on Windows Phone 8.1?  Unless we want to use the Insider Program, most of us will need to purchase a Windows 10 device to take advantage of the latest apps. The most viable option is to purchase a 640 and upgrade to Windows 10 Mobile officially, but that still does not meet my first concern, over apps I'm not sure will ever make it to Windows 10.  The only consolation is the iOS Bridge. Finally, there are examples of apps developed for Windows 8.1 that never made it to Windows Phone 8.1, such as the CBS apps, like CBS All Access.  ABC removed their apps from the Windows Store.  Not sure if NBC ever was available.  And then you have situations like the Hulu app, which is free on Android, but not on Windows Phone 8.1.  These inconsistences are the real issue I have with apps on Windows Phone 8.1.  I feel like we're getting left behind, again, for another Microsoft experiment that may or may not play out.
  • Well said, it has been experiments since windows phone 7 to 7.5 to 8 to 10 and so on, this is why we have no developers in this platform:-(. In this process lots of good companies and people had to lose their jobs and so on why? What's wrong in just accepting that Windows phone/mobile is not a platform that is viable in the long run and do something that MS has always been good at. Simply put you just cannot expect developers to come onboard an experimental platform when you have IOS and Android having 95%of the market. I expected that continuum will do it but half ar@#₹ attempts from MS itself to port it's own apps, one drive, Skype etc is not doing good for the platform. Developers will come on board if MS gets something stable and makes an example out of it. All apps by MS are universal,
    The OS is rock solid,
    Continuum makes you forget that you are on a phone, it is still pretty darn slow,
    Stick to this formula and provide support for at least 5 years,
    provide back Ward compatibility making sure that developers don't have to rewrite gat every release. Android is pathetic, but they stuck to that same thing knowing that it was lousy, and developers still code for this, I don't think it is because they make more money. In fact a Windows phone developer makes more direct income than an Android developer. I read this on Windows central itself. Posted via the Windows Central App for Android
  • I am no techie. I'm a customer who likes using technology. There are lots of things I don't know on this subject, but would love to know. We keep seeing references to sheer numbers of apps. How many apps are installed on the average smartphone? Is there a core pool of apps that customers find essential and are common to most users? I can guess some, but there are many more I'd never guess. How many apps would fall in that pool of essentials? A hundred? Two hundred? A higher number? If a developer has an existing popular app, what kind of effort is necessary to bring it to another platform? Would it be possible to cite an actual example of what the expense is in time and money? If anyone is inclined to take my questions seriously, run with this... MS hires you to oversee app development for Windows. Your primary task is to bring popular apps to Windows. How would you go about achieving your mandate? I'll stop there. Thank you for indulging me. :-)
  • Well, you've said it all Jason. The users wants app and apps are more elegant. And obviously for efficiency and effectiveness you need a good platform. Microsoft has a good plan. Also, developers are sort of new to these ideas. in coming days' this thing should be better. The build event couldn't have come at a better time. And devs would voice out their cries and hopefully things will begin to plum.
  • For me it's about the varity of app between the 3 OSs not about how many apps! I don't need 1k app of calculator. If there are only 6 but at least 4 are good for everyone, I think thats enough.
  • While I understand the "why" of the gap, I still believe it is discriminatory against Window phone users. I do not have equal access to: emergency alerts such as lock downs through my employer, I can no longer do mobile banking through my credit union, I cannot order my Starbuck's coffee to avoid the lines, I cannot access my children's grades through their school system, I cannot see the swim statistics or line up for my daughter's swim team, and the list goes on and on. I hope this problem is resolved soon or maybe a class action lawsuit should be filed.
  • When I read the bank of america app returned to windows 10 I was like really, but bringing the app to windows 10 and not being able to use it in windows 10 mobile makes it useless, I never use the app on my pc rather use it on the mobile device because of check deposit, but is not available at the moment or maybe ever in mobile again.
  • All these rah-rah, 'it's not as bad as it looks' articles do is make me want to live in whatever idealized, pie-in-the-sky dreamworld that Jason Ward is living in. :D
  • I'm not convinced they are 'it's not as bad as it looks' articles, so much as trying to define and explain the strategy and the intended outcome, without necessarily saying it's a slam dunk/it's going to save the day. Plus, let's be honest. You did not even read this article. No way you read 4k words and digested the text in 7 minutes. You got he notifications 90 seconds after the article went live, read the title, maybe skimmed it and came to your conclusion.
  • As a matter of fact I did read the entire 4000 word article before commenting as I always have naturally been a speedreader, but thanks for doubting that. As for it defining the strategy and the intended outcome, that'd be a lot more reasonable if every single negative aspect or potential outcome wasn't completely ignored.  I've got no problems with having the articles on this site, and Jason is clearly passionate about Windows Phone / Mobile, but as I alluded to, they come from an idealized world that doesn't match reality.  That's of course fine on a fan-site such as this one, but it's also a lot of fluff.
  •   I was going to say the same as Daniel. So maybe you give us some tangible substantiation of your claims. I'm not saying that you are completely incorrect, but just throwing some commonplaces doesn't help the discussion at all. And I forgot, Never extrapolate from the past. Never. Some in the banking and loan business may tell a thing or two...  
  • For one, WinObjC (codename 'Islandwood') is nowhere near ready for prime-time.  Until a month ago, it couldn't even compile for ARM at all.  It's impressive, to be sure, but not really all that usable yet.  You can get simple or old games on it (see the 'Canabalt' porting video)​, but it's going to be a long time before it's used for porting a powerful iOS app over to Windows.  Not to mention that there is not yet a Swift equivalent, which means that newer iOS apps are completely impossible to port.  The only thing this has Microsoft doing is chasing a moving target that is always just barely out of reach. The article also ignores the amount of work to actually port over an iOS app.   Even in an ideal world where Islandwood works completely as intended, Microsoft themselves estimated in last year's Build presentation that it was only something like 50-60% of the work.  Development is a business and there is little financial incentive to put in the additional work (=money) and support infrastructure in place for another platform. And that's not to mention the fact that most games are developed in middleware like Unity these days.  If a developer wanted to release a Unity game for Windows 10 Mobile, it's practically just checking off a box.  The fact that even this is rarely considered should tell you all you need to know about developer interest. A great deal of the article was dedicated to Xamarin... which has been available as an option for years and doesn't do a single thing about the app gap.  It's for existing .NET developers to put their products on iOS and Android.  This is necessary to hang on to the existing .NET developers, but those existing .NET developers already aren't bothering with Windows Store and Windows Phone / Mobile.  And the younger generations developing apps have zero loyalty to .NET.  They're developing right for iOS and Android out the gate.  Xamarin is more of a way to hold on to past developers than it is a way to treat future problems. And it's funny that the article blows off 'surface-level user experiences that move data across devices' such as Apple's Continuity, when that integration gives more benefit to the end-user than anything Microsoft is doing between Windows and Windows Phone.  (Sure, it's the same app running on both, but I have to swipe away the same notifications on both devices, I don't get to keep my same place in the app generally, can't get text messages across to my PC, etc.  Data generally doesn't sync between devices, and even when apps utilize Microsoft's roaming data feature, it's unreliable). Anyway, my initial comment was kept to a minimal glib remark because I didn't want to push too much negativity on a positive article.  But since pushed - being honest?  Sure, a thousand different things could fall Microsoft's way and they could somehow come out on top.  In reality, the chances of that happening are near zero.  There is no game-changer out there.  I'd love if there was.  I want nothing more than my Lumia 950XL to be on the same footing as other devices on other platforms.  But unfortunately, all that's there is Microsoft clawing away for relevancy on mobile platforms.  But hey, let's be positive everyone.
  • I gave this comment a thumbs up. I do like the insight it brings and I learned a few things about the porting process I didn't know before. Posts like these I think are enlightening for an enthusiast/non-programmer like myself. +950 XL DS NAM CV
  • I agree with same notifications needed to be answered on all devices for uwp apps. Its so annoying, when you are using 3 devices (an sp3, a desktop and a 950xl)
  • Xamarin doesn't have to be that. In the indie market it's been mostly used by .Net developers who supported WP in the past and wanted to build iOS without dealing with Objective-C (and actually that can be a solution for WP devs who want to move on to platforms where they can actually make money instead of supporting a dying platform, so it can actually make the app gap problem bigger). As a company, Xamarin was targeting enterprises who build LOB apps internally and would see the value in a single team using a single language/framework to target both iOS and Android with a single code base (and in that settings UWP makes more sense too).    What Microsoft should do is push Xamarin as a solution for "app startups" which most of the time still target iOS first. They should push it as a solution to build both iOS and Android at the same time, with native apps. These developers were choosing crappy JS/HTML solutions for their cross platform because they either didn't know Xamarin existed or thought it was too expensive (some just think .Net is an assembly language, yes, I heard that from someone who asked me what Xamarin is exactly) Microsoft needs to move fast because other cross-platform solutions are getting better. They need to make Xamarin the preffered option for startups. They need VCs to demand that by showing them it performs better (than JAVA/Objective-C) and saves money. Will that help with the app-gap? maybe a little, if targeting UWP is 10-15% of the current effort because you already have most of the code and you will be maintaining it as one code base (which isn't true with the ios bridge).  Other than that, I don't believe UWP will help that much (changing the platform so drasitcally every two years hurts the platform too) and that article does read like a lot of wishful thinking, the whole "WP isn't dead" series does, even the title reads like that
  • I'm not going to disagree with your sentiments. But when I visit sites like the Verge, Engadget, BGR, Pocketnow, and many others I read so many opinion articles about the sky is falling for Windows phone. So what if on occasion we get to read something somewhat positive and hopeful rather than the hopelessness found on so many other sites. Do you have some good points? Yes. But so does Jason. I'd rather have something to be hopeful for.
  • Not only that, but Jason's article was forward-looking. His comments are all about facts in the past.
  • Hi jhodf80. I'm glad you read the entire piece, I know it was a lot to read. I appreciate that you took the time. Speedreading is indeed a great skill to employ when attempting to get the gist or core of a particular piece of writing. Unfortunately it can also have the negative fallout of causing the reader to miss some details.
    To you claim that I ignored every single negative aspect please revisit the beginning of the piece where I actually laid out the concerns why some developers don't want to develop for Windows(negative), how some have developed for Windows but felt burned by shifts in the platform(negative), won't develop because of low market share (negative) and more. I even closes out that if the situation is not resolved the platform will remain in jeopardy(negative). Again I appreciate the time you took to read and respond. But I feel you may have missed some things. ;-) -------------------------------
    Jason L Ward @JLTechWord
  • He missed the whole point you were making about Xamarin too, definitely needs to slow down his reading.
  • Daniel, yes, let's be honest. There is no comeback story. Microsoft tried. There were some great moments, but most of it was hung on "soon" and " the next release" and barely any of those promises ever materialized. Heck, remember the pitch to gamers about playing a game on your phone and then continuing it on your Xbox. Whatever happened to that one... Oh right, it will happen with universal windows apps. You guys have written six articles about the very thing you say isn't happening.
  • Nobody like Jason to bring the trolls out of the cracks.
  • Right, cynicism now = trolling.  Got it.
  • or trolling = cynicism. got it. 
  • but you aren't just being cynical. Jason Ward responded to you and pointed out a whole bunch of negatives that he had included in his article. Plus, someone else pointed out you missed the whole point of Xamarin. Yes, you know what it is, that's wonderful. But that's not where it ends. The whole point was to change the industry's perspective and you missed an entire portion of the article. Did you speedread the article or simply the individual headlines?
  • Trolls? Or simply informed consumers and fans who don't need to be constantly reassured that a bad situation isn't really getting better. Ward has been justly criticized because he consistently fails to present any objectivity in his reporting. It's basically BS and people who know this topic know that. So when we see this pie-in-the-sky "reportage" without any quotes or differing opinions, we justly criticize it. I would like nothing better than for WP to succeed. In fact, I just bought a Lumia 650 and have a half dozen Windows phones. I put my money where my mouth is with regards to supporting the platform. But I cannot support a site that consistently sugar-coasts everything and pretends to be objective when it's not. 
  • Is someone holding a gun to your head and making you visit this site? If so use the keyword 'Omaha' in a comment and we will send the police. I think maybe you don't understand what an editorial is. An editorial is an opinion, and the author in this article supports his opinion with quotes from various sources. An editorial with multiple opinions is not an editorial, it's the ravings of a man suffering a multiple personality disorder. Posted from Windows Central for Windows 10
  • This is Windows Central so what about it don't you get? If you want to read nothing else but "Windows is Dead" and "Microsoft is Dead", you're obviously in the wrong site. The article actually itemised all the negatives, so what is NOT objective about it? Obviously you don't want to hear a possible positive outcome to these moves by Microsoft. So yes, that makes you a troll here! Go sell your cheap 650 and be done with it!
  • @TechBell Tell me about it !! The other day I mentioned the same on another article of Daniel's and he felt offended. This sugar coating crap is nonsense. No doubt MS is trying hard but that doesn't mean one shouldn't call out their mistakes. And someone like Windows Central which has built quite a rep amongst the windows tech sites, should be analytical and honestly critical to point where MS directly takes notice and works upon it. Case in point: The recent list of devices that are going to get W10M officially.
  • Microsoft officially stated *why* the list is the way it is. Insiders said their experiences weren't great. What more do you want? Why should they waste resources getting it to work on hardware that's years old? They're already better than most Android phones. And they're not much worse than Apple in regards to legacy hardware. There's a difference between sugar coating and simply wanting to complain about everything. I get it. People like to complain about Microsoft. This literally is a differing view point. @Bharath Mandyam and @TechBill are upset that *their* viewpoint isn't included. You're getting a viewpoint that doesn't agree with you. That doesn't make it wrong.
  • Umm... did you read the beginning of the article? He points out every reason why someone may not want to write for Windows and why that may even be justifiable.
  • Objective != making dire predictions about the future based on poor results in the past.
  • Seriously?
  • It's a flawed article... but then again, I'm sure you know that.
  • If an editorial by design is intended to be an opinion and provides just that; an opinion, then where is the flaw? Do you return your phone if it successfully makes a call? I'm not saying you're wrong, but you could at least you should explain your reasoning since objectivity is not the goal at hand.
  • It's only flawed to you because you obviously wanted the article to end at the negatives it itemized. You couldn't stand that the article proceeded to give a possible positive outcome to the moves Microsoft is making! So you only want to read "Microsoft is Dead! Windows phone is Dead" articles?! Then sell your 650 and move on, there's nothing for you here!
  • And you're a journalism expert? Posted from Windows Central for Windows 10
    Using the Alcatel OneTouch Fierce XL for Windows 10
  • I'd like to live in this world too, it's very funny to see illuded people thinking that windows phone has a future, this is all about promises, about things that will happen in an unreal future, where develpoers will be astonished by the wonderful tools microsoft has been crafting to make a perfect and wonderful app world inside windows platform. I laugh everytime I see an article like this
  • So you hang around a hopeless place just for the laughs? OK.
  • And people laughed about Apple's first phone when Windows Mobile dominated the smartphone market, but it was successful and look where it is now. Just goes to show you that any one of these companies can come out on top with the right idea and the right timing. And this is the most logical explanation of UWP I've seen yet, it actually makes sense and it actually could work. Give credit where credit is due.
  • I don't see any hope, but I am keeping my 950XL with the hope that it does, but Windows Mobile 10 is not my daily driver, but my Lumia 830 was. Experiments are fine but stability CANNOT be compromised Posted via the Windows Central App for Android
  • snapchat killed wp
  • We will surely get to part XIX... Apps remain the Achilles heels of Windows ecosystem; once this problem is solved, Apple and Android will be in panicky mood....
  • once this problem is solved
    Yea, that's not hapenning for smartphones. Microsoft is now hoping to be ahead of the curve for the next product category, Satya himself said that.  
  • How do you know it's not happening? What are you, a fortune teller?!
  • I'm a realist. People who still think WP is still going to "win" remind me of the linux users who always thought it will be come a real alternative to Windows for regular users. The app problem is a result of the small market share. People don't buy the phone because it's missing big name apps. It's a catch 22
  • which UWP is supposed to fix. The market share of Windows 10 devices (which include tablets and other portable devices) and Xboxes is huge. There is an overlap of apps that would make sense on all 3 devices. You can hit them all very easily and have a huge audience. So you get a bit of a boost in the windows phone app department and that hopefully pushes you a little bit closer. you get a few more users. and its a cycle. Did the app gap kill Android? No. you think this didn't happen to Android when it first came out?
  • Now that my BLU Win JR LTE X130e is slated to get the upgrade, I would say that Windows on phones is indeed alive and kicking and would do so in the future. Lol.
  • Will there be a build before the build conference, since there was a build before the conference last year?.
  • I don't expect a build with features before the conference. They want to show new stuff there.
  • I bought a lumia 625 last year, because, also there was no official announcement, it was said that all devices would get win 10 update. Now I see that it won't and I suffered enough because there is only a little app that can be used in this platform. It is a shame.
  • :( I understand where you are coming from. I generally wouldn't recommend buying a product in hopes that future updates will improve it, but I understand your frustration.
  • The major problem I have with your thesis is that apps for Windows 10 devices (laptops, etc) are not similar enough - and will not be similar enough - to the use cases for iOS and Android to make xamarin (or centennial) worth learning for most MOBILE app developers. Mobile games for a 5 inch screen are different from. Those designed for 15 inch screen. Mobile location apps like uber have different functions as well. Finally... None of these solutions solve two other big problems for Windows 10 mobile: 1) No Google apps
    2) No mobile payment solution. The former is huge...Google apps are some of the most popular on iOS. The latter will be huge eventually. Posted via the Windows Central App for Android
  • No google apps is not an issue and mobile payment works like crap for some's still in it's infancy.
  • For me it is big issue for example... Lack of fully function WAZE is reason why I considering leave win phone... Waze is crap on WP now after Google buy it...
  • Waze beside few nitpicking features has everything, like google maps and the police alert (that you can`t trust). I`ve been using Here and now Windows Maps with success. YT has better Win alternatives, Outlook mail works just fine, I don`t see anything worth mentioning about missing from Win Mobile. Also a company as big as Google that refuses to develop apps for a competing platform tells a lot about them. They only stuck with iOS because they were already there due to iPhone. No company, no matter how big it is, is not replaceable by something else.
  • You probably haven't used Waze on Android/iOS in a while. It has a lot more features, a much better UI and it keeps improving.  When Google initially wouldn't support WP I too believed it was out of fear. Most of the Android devices sold were on the cheap side and the cheap Lumias were better.  Now, it's really just not a platform worth supporting just based on user numbers. That's why Yahoo doesn't support WP. It's not like Google is the only company that doesn't support WP
  • Yahoo is about dead and some other companies are trying to buy them, also why would they develop an Yahoo mail app when we got Outlook ? As for Waze beside using Google maps and like i`ve said (police report that you can`t trust) i just think you`re nitpicking here. I find the Windows Maps interface quite clean and just fine, Waze is already cluttered.
  • If you can't trust police alert, it is problem of your country... In Slovakia works fine, it's all about people. Also it works fine for avoiding the traffic jams. As I said... Waze is reply big issue for me to leave WP. I used Waze on my business phone Samsung S5.
  • Since I actually use Waze on both Android and WP and you obviously don't, you can't say it's nitpicking. You simply don't realize how much better the app is on other platforms. Also Yahoo isn't just mail, they have highliy ranked apps on other platforms for news, weather, etc. they also own flickr and tumbler. I gave them as an example that other companies that aren't competing with Microsoft and in Yahoo's case even have a deal with them for search, still don't think it makes sense to support WP It's valid to ignore a platform with 3% of the market whether you're also competing with them or not
  • It used to be 3% of the market., but last quarter is was 1.7% worldwide. Windows 10m will probably be <1% when the new numbers come out. WP is completely irrelevent going forward.
  • It's relevant enough for you to keep coming here to convince everyone that it's irrelevant. Market share of sales? That's the whole story to you? How many people are holding on to old phones and not upgrading because they dint like the 950/XL? They are still users, but don't count for sales this quarter. Windows Phone/Mobile still has millions of users. App development isn't that expensive. How many installs do they need to be considered successful? How many do they need to get an acceptable ROI? Does discoverability and less competition in our Store = more installs/sales, especially at the launch of an app? There are a lot more questions than market share.
  • It isn't relevant in relation to the subject of this article. They do not factor into developers choosing to write UWAs. WP is most definitely a dead platform. Posted via the Windows Central App for Android
  • I use Tblog for tumblr, haven't ever used flickr. I'm sure there are great flickr apps though. Tblog is better than the Android tumblr app, although I can't speak to iOS. I like the way WP works so I'm going to keep using it until iOS really improves, or there is some new app that I MUST have.
  • Here is better than Waze. Their whole cop alert thing doesn't really work. Cops found a way around it. Besides I wouldn't want to support a company that helps criminals anyway Posted via the Windows Central App for Symbian
  • But you've got the unfortunate fact that HERE is closing down
  • Waze has a lot more going for it than Here besides the cop alert feature. Planned journeys that alert you when you need to leave to arrive at a certain time are a brilliant feature, to name but one.
  • "Plus I wouldn't want to support a company that helps criminals..." Do you have a mobile carrier although criminals use SMS, calling and smartphone apps to plan crime? Do you buy products from companies like GE even though they develop weapons which might be used in war crimes? All companie's technologies are leveraged by criminals. The point of Waze is not to enable crime, but to allow people to slow down by 5 mph when needed before they go into a speed trap. Speeding isn't a crime (in any country I know of) and it isn't even a top cause of accidents. Speed traps are usually just a source of extra income.
  • In Finland it *IS* a crime!! :-O
  • Ok, I take issue: 1) Google Apps are important. That's a fact.
    2) "some people", and that makes mobile payments moot how? The denial is strong amongst Microsofts fantasy. Posted via the Windows Central App for Android
  • How are google apps important? Posted from Windows Central for XL
  • Oh since ure an wp fanboy is worthless to answer
  • And you are here to troll @giddora or what?? Sent from Sony Ericsson Cedar
  • Are you? Why?
  • And you are here to troll @giddora or what?? Sent from Sony Ericsson Cedar
  • I am a wp user from experience with all three platforms.
  • For people who use Google service primarily or some of it and wants to take advantage all of the features it offers that having it on non-Google apps (let's say Gmail on Outlook app). People have their own needs and it happens that alot of people use Google apps/services more. Heck, even iOS users use more Google services than the wall-garden services of Apple. I'm not even heavy user of all Google services but having it those apps on Windows would be still awesome and win-win for everybody. This situation is like not having Microsoft Office on Linux distros, making the platform no-go for those who rely on it. Yes alternatives do exist, but they don't always replicate every features that some people might need.
  • 1 Google apps are important TO YOU
    2 "Some people" may include that guy, but that doesn't make mobile payments moot I personally don't use any Google apps, the only Google service I use is YouTube. I use third party apps for that and they work well. I personally used a mobile payment solution on my Android phone, but of the places that had the terminals and I tried to use it, it only worked at 2/5. They weren't places that I went to often either, so it never really helped me. That said, I would like to have G apps on Windows for people who want them, and I'd like mobile payments. Google's chromebook apps could be just as useful on Windows as on Chromebooks, but you won't see Google bring them over because they do legitimately hate and fear Microsoft.
  • Google has apps on xbox...maybe there is a chance that google could launch apps for windows 10 once submissions for UWP go live in the xbox store...all assuming that google is even willing to try...
  • Google apps is one thing, but mobile payment is so new... Let Apple or Google, or maybe even Microsoft, produce mobile payment that most people can get behind.
  • I'm glad Google and Microsoft don't like each other, they're competitors and I think the only valuable service at Google today is youtube, other than that, Microsoft has navigation with HERE, search with Bing, Google Now with Cortana, Gmail with Outlook, Drive with OneDrive, Google Maps with Microsoft Maps, Google Music with Groove, Google translator with Bing translator. I haven't used a Google service other than youtube in more than 9 years now, and I'm glad there is competition against Google, I don't like their company and I'm glad their apps are not on Microsoft platform.
  • Google does like Microsoft's TypeScript, which they use to build Angular and Microsoft likes Angular so they use it in default templates. There's actually a session at build this week about Google's use of Typescript and how they might expand that to other products So it's not really hate, busy business just like it was with Apple which had office reps from Microsoft at their mac events for a long time
  • So you rather want these companies 'hating' each other which users suffers. Even you hate Google as a company, that doesn't mean they're now irrelevant to Microsoft platform. Especially that more people still prefers Google services, Microsoft is on losing ground here. Wishing that you're gland their apps are not on Microsoft platform is like wishing this platform to burn into ashes in the near future.
  • Market share tells its dead. Tanking and going fast to zero.
  • Shhh...don't bring facts and numbers to these articles. People will NOT like to face those.
  • LOL!!
  • Or maybe pointing out what's at the bease of the article is just silly dear nokia boy? :P All these articles are "People believes that windows phone is dead because of its marketshare but it's not dead because they are just preparing for the next phase and stopped pushing phones to cunsomers and marketing for a few months". Bringing obvious facts that were at the base of all the articles as something smart doesn't add much. And I'm not even saying if I agree or not with this analysis (this and the old articles) so...
  • Honestly, why do you guys care if it's alive or dead? You don't use Windows phones so it should be none of your concern. Furthermore, it's alive for those of us who choose to use it as long as Microsoft continues to support it. I guess you guys aren't s intelligent as you claim to be. Posted via Windows Central app for Windows 10!
    Proudly rocking my Lumia 1520!
  • Nah, it's dead mate. No need to get upset about it. Posted via the Windows Central App for Android
  • Necrophile
  • Alive or dead is determined by users. And whether you want to admit it or not Windows mobile is still used by millions of people. Now, that's not much in comparison to iOS or Android, but, coming from a carpenter here, if your construction business has 100 clients, would you shut it down just because the big man in town has 1000? It's utterly ridiculous to think that a platform that still has dedicated fans should just be shuttered and left to die.
  • Fear the walking dead
  • Who's upset? I'm not but apparently people like yourself want it to be dead before Microsoft who develops it retires it. I simply said it's alive for those of us who still use it. Posted via Windows Central app for Windows 10!
    Proudly rocking my Lumia 1520!
  • I'm still using it so obviously it's not dead... unless of course I'm already dead and just imagining I'm still using it. LOL!
  • I personally care because I'd rather have Microsoft spending its money on the software and services that matter and people actually use and want instead of burning money on a failed OS and a failed attempt at keeping their mobile division alive. Putting money on Windows Phone is as smart as putting money on Symbian development. Both OSs are dead, regardless of still runing on phones some stubborn people insist in using.
  • There are plenty of people who doesn't want the problems with android or the "selectionless" Ios. Posted from Windows Central for XL
  • Problems like features and apps? Posted via the Windows Central App for Android
  • No.
  • I'm not what the problems hundreds of millions of iOS and android users have?
  • I mean... There are plenty of people who don't want what Ios and Android have. Android-problems or Ios not having a size that fits.
  • Isn't Microsoft investing in windows 10 of, office 365, azure, SQL, hyper v, surface,xbox etc, which are all software and services people use? It's also the choice to continue spending money on windows phone a none of use here can make them spend what they don't want to. Posted via Windows Central app for Windows 10!
    Proudly rocking my Lumia 1520!
  • So what happened to your "Microsoft is Dead" mantra?! LOL sure you care, thanks for your honesty /S
  • Could someone explain djcbs to me? Does he have nothing better to do than to piss in everyone's cereal whenever someone has the slightest positive thing to say about WP?
  • I'm s small stock holder and I vote for the current strategy, including Mobile 10.
    Trolls just lost!
    (Anti-visionaries, too).
    Sorry! - - - no I'm not! :-D
  • Islandwood success can change the marketshare panorama in about 2 or 3 years, Microsoft decision to abandon Astoria and trust in Islandwood for mobile strategy is going to make this platform alive something that Blackberry couldn't do with Android. The hint here is Continuum + iOS apps on Mobile is the best of both worlds together, something both Apple and Google are far away today with Chrome OS and OS X respectively.
  • There's very little appetite for continuum in the enterprise world. I work in the IT department of a multinational with over 100,000 employees and we have received precisely zero requests for this to be used in the field or in offices. We have some Windows Phone users (mostly iOS and BlackBerry) and we upgraded them to 950XL with the display dock and according to the metrics we receive back through our admin software the docks have been used for a total of 15 hours in total by all the users, with most preferring to still carry around their Surfaces or laptops. I appreciate that Continuum is still in its infancy, but aside from being a neat tech demo I cannot see it becoming a game changer in the same way that the ipad and surface reinvigorated the tablet market.
  • Market share is a comparative metric that ignores the fact that even a low number in that category still means millions of users.  Mac has low market share? My favorite craft beer has low market share.  Market share isn't the end all, be all that you some seem to think it is.  This analysis assumes that the developers who DO develop for Windows are just too stupid to realize that the holy grail of market share should drive every decision. 
  • Mac's market share is low but it's much higher than WPs...
  • *sigh* Mac's market share today is higher than Win10M's today.  Besides the fact that market share is but a comparative metric, look at the history of Mac market share and Apple financial health. Was it ALWAYS higher than Win10m is now? No. At one point they were on the brink of literally being dead with no cash and bankruptcy imminent.  Had we had forums back then, all the fake MBA types would have said they were "dead" and "no chance" and that it was "too late" for them.  So, what happened? They disrupted the market and are on the upswing of the cycle.   THE POINT isn't to compare who is lower, but to say that low market share isn't the end all, be all of the marketplace, as those with a limited understanding of economics and business would have us all believe. 
  • The real difference is that the Mac always had market segments where it actually dominated. Most notably the creative arts segment. Video editing, music, photography, graphic design. People working in this fields were always using Macs. So even with it's overall low market share, having those market segments they dominated and much higher margins than PCs kept it going. WP doesn't have any segment where it's the best solution and dominates. It also doesn't have the margins to make it profitable even with lower sales. The Continuum feature could help it gain such a segment but I think at this point Apple and Google would both come out with similar solutions to make sure it doesn't happen (just like they both came out with Surface Pro immitations and apparently Apple's iPad Pro is selling better than the Surface, which is ridiculous) 
  • Except that your "real difference" wasn't true. 1st of all, remember that whatever they were doing, they were about to close the doors until Bill Gates bailed them out and infused some cash. They were NOT dominating any segments. Adobe dominated photo editing and video editing software. Those titles were made for Windows and ported to Mac.  The Mac has REALLY tiny sales and a REALLY tiny user base, but as I've said, things aren't static.  Apple disrupted the market and the near monopoly that Microsoft had and they grew. The mistake that people make is thinking that the iDroid dominance is going to endure forever.  There's just not a lot of historical precedent for that.  I don't know the iPad Pro sales number or even the Surface sales numbers. I do recall that the motive of the Surface wasn't to be the top seller, but to carve out a market.  We are seeing the fruits of that with lots of innovation coming from OEMs.  I can definitely see Windows winning the tablet battle.  The Surface won't be the #1 seller, even in Windows sales because it is a premium product with a price to match.
  • Mac is a computer, so you should be comparing mac to PC sales. Guess you're not smart enough to know that. Posted via Windows Central app for Windows 10!
    Proudly rocking my Lumia 1520!
  • Wow. You wrote that for the world to see and then called someone else dumb. Priceless.
  • Hey OMG, here's a tip for next time, use google if you don't know what a term means. 
  • They always get snarky when wrong. Geesh.  Hey OMG, here's the thing; I use Bing.  Here's the other thing; If you ever use a word that I don't know, I'll gladly look it up.  Considering, your recent display, I'm not too worried about that. Is it possible for you to have a grown up conversation? 
  • Go tell that to BlackBerry. Also, comparing it with Apple is always a wrong move. Because Apple isn't concerned with selling the OS. They couldn't care less if the OS sells. Apple is in it for the hardware sales. They have a powerful brand and overpriced devices. As long as that strategy works, they'll be fine with low market share. Microsoft on the other hand, has neither. Sales of WP are low and the OS doesn't bring anyone in. Microsoft is doing nothing but losing money both on the hardware AND on the software.
  • Blackberry is actually another brand that makes my point. They were on top of the world and now have abandoned all but being another small Android maker. Comparing any brand in a market cycle is actually relevant.  What's wrong is to assume that the status quo will never cycle through to a new reality.  
  • It's real simple: If no one wants to buy your product, you stop making it and move on. 
  • Fortunately, many businesses have had greater depth of thought than this. It's not a "real simple" as you state.  They seem to have your undivided attention. 
  • oh....I see. 
  • I agree with you 100%. But what if millions of people still use your product (ahem, Windows Phone)?
  • By that logic Microsoft should still be developing Symbian.
  • After this phones still being sold overseas? Of do, the is it's still being supported but Microsoft just like WP is too. Posted via Windows Central app for Windows 10!
    Proudly rocking my Lumia 1520!
  • @Zachary - don't bother. People will use whatever metric supports their view...they are looking to be negative.  Right now, the most negative statistic is sales market share.  Of course, this does ignore your point that millions of users are still using Windows Phone/Mobile, but that doesn't fit the doom-and-gloom script.  
  • The small percentage of non profitable millions. Today, those millions are user of old devices. MS is not making any profit in WP hardware!
  • MS isn't making profit by giving away apps to iOS and Android either. Apparently, profit isn't the only motive for them. Oh and no, there's no evidence that all that giving away has converted users to revenue generating products.   Even users of older devices can buy Office 365, Groove, Music, Movies, Apps. They can search with Bing.  There are other revenue streams.  
  • You claim to have recently bought the 650, so obviously people are still buying it, albeit only in the few millions... Or you could be lying about having bought it (more likely) /S
  • Just told my bro that I am getting the Xbox one simply because of the ecosystem experience....i like everything being connected. (we own a ps4) W10 L640
  • I picked up my Xbox One last year for the same reason. Also it seems to be better aligned for media content/consumption than the PS4. +950 XL DS NAM CV
  • Microsoft does not believe in their own platform and they expect developers to. As much as I dislike android I'll have to switch. My patience has run out. Half baked apps and games missing features, and some developers out right refusing to support the platform like with clash of clans. I decided to hold out with the announcement of android emulation. Then they suddenly scrap the project. This platform is dead and not going anywhere. I'll hold on to my aging Lumia 1520, and I will get an Lg v10, I have been using the platform since wp7 and nothing has changed. Continuum is a gimmick in my eyes. They should have just released a surface Phone with full windows 10, then I would have been able to use android apps that are unavailable on the platform. Something simple like ustream or. Livestream is unavailable. There is no Polycom app if you work in telecommunications. From a productivity standpoint it makes no sense using wp10. Microsoft needs android support, don't expect users to wait 3-4 years for companies to make apps for the platform.
  • The platform could have been great, with android emulation plus content from Microsoft,Xbox live arcade games on windows mobile exclusive would have appealed to a great audience. Microsoft owns so many gaming studios and refuse to make games for the platform says something to me. They release updates to skype on other platforms before their own. They want developers to adopt. Universal apps but they themselves won't adopt it. They constantly bring out platforms then scrap it like with Zune and windows RT. Microsoft has no clue what they are doing sad to say and they should give people what they want. Black berry has embraced android because they were about to go under,Microsoft should at least support android emulation.
  • Blackberry still isn't doing good even after embracing android, not will Nokia or anyone else outside of Samsung and a few foreign phone makers. HTC and others have been losing money for years with their android phones, why would Microsoft be any different? Posted via Windows Central app for Windows 10!
    Proudly rocking my Lumia 1520!
  • Microsoft can make better smartphones than HTC and Samsung sales because of advertising and most idiots buy a smartphone just because its say Samsung on it and mostly of those are craps
  • You really believe Microsoft can make a better smartphone than HTC? The 950 or 650 fact stand up to the two year old HTC m one 8 for windows design wise.... Sorry to disappoint you. Posted via Windows Central app for Windows 10!
    Proudly rocking my Lumia 1520!
  • I really think you will like the v10. I've seen enough positive reviews of the phone to make me think this is a fantastic device for shooting video. I use a G4 and love the camera.
  • Continuum is a gimmick and speaks to every problem Microsoft has...keeping it needlessly complicated. 
  • If you tried continuum and worked/work in an enterprise you would know that continuum could be the next big thing for enterprises, if properly developed.
  • I also think it could be the nexr big thing for enterprises. Unfortunatly it will probalbly be continuum "2", take new hardware, not be compatible with current hardware like 950 and not be availabel for the next 6 to 24 months. I hope I am wrong, but ... history.
  • for most people Continuum is useless and the number of users will be the same as Blackberry had
  • "enterprise" is not "most people", isn't it?
  • The money maker in mobile is not enterprise. Continuum is good for enterprise but nothing that consumers need or want.
  • LOL really? What happens if and when all enterprises switch from phone+laptop+dockingstations for their employees to phone+dockingstation ? I'll tell you: TONS of sales just from the enterprises side, part of the employees starting to like windows mobile and using it in everyday life and telling parents and friend to buy and so on...
  • "If"
  • Gimmick? Not really.  That just means that you don't see how YOU would use. Other's do. 
  • Thank you staying as long as you have and good luck with your new platform of choice! Posted via Windows Central app for Windows 10!
    Proudly rocking my Lumia 1520!
  • I don't think matters how many apps you have in the store its the quality of them that matters. 99% of them I wouldn't touch with a barge pole. I am disillusioned with MS at the moment though seeing as my phone is not on the upgrade list. You show them some loyalty and they throw it back in your face. New iPhone SE is appealing to me more than getting another Windows phone.
  • That's because there's no other Windows phone to get... The 950 and 650 don't count as they can't compete design wise as well as app wise for the bulk of society. Posted via Windows Central app for Windows 10!
    Proudly rocking my Lumia 1520!
  • I'm using windows phone over a year now and I'm still using it.. I admit that their are certain apps I wanted but then again I have managed
  • Used WP 5 years and was a strong supporter until Nadella came, I moved on and didn't realize what I've been missing from the iPhone. I don't think I can ever go back.
  • I thought you had promised only five parts.. ;D Posted via the Windows Central App for Android
  • Ok...we now know Windows Phone isn't dead...Can we move on to a different subject?
  • Next: Windows Phone is dying...
  • Who forced you to read it? If you had read it, you'd have read that this is the last of the series. 
  • **** you Evan Spiegel
  • It's to late...  To most consumers it's a no-brainer: Android or iOS.  They had their chance, they blew it by standing by allowing Windows Phone (or PocketPC Phone or whatever they were calling it at the time) represent their best mobility effort while the market catapulted on by 
  • Windows phone (7) replaced windows mobile (6.5) and brought those divisive tiles. Pocket PC was what I had on my previous PDA. That alienated so many and was far too long delayed. MS  problems date back to that fateful error.  Android once it reached kitkat was an improvement on WM6.5 which is when I jumped from my wonderful HD2 to a Nexus 4. Windows 10 is such an improvement on the desktop that I really hope MS gets its act together so I can return to the windows phone system. Hopefully with a surface phone.
  • The Surface-Phone idea might have had a beneficial effect on marketshare had it been released in tandem, or shortly after, the Surface itself.  Ideally, a Surface Phone would've been rolling along gathering users at the same time.  This long after, even if everyone who had a Surface device purchased a Surface Phone -- marketshare would remain unchanged..  
    Windows Phone 7 Funeral Dance
  • I always liked the little Start menu on the PocketPC PDAs you had to use a stylus to really use. But as Steve Ballmer famously reassured us, it had a physical keyboard because that what business users required. Yup. 
  • I was hypnotized with my first HP WindowsCE PocketPC clamshell gizmo and marched on through to whatever the OS was called prior to the release of Windows Phone 7.  Couldn't tell you how many Windows mobile devices I had that, if lucky, had a firmware update.  More often than not, Microsoft passed the buck by stating "we gave the update to the carrier, it's up to them to give it to the users" which translated to "whether or not they bother to modify their bloatware is out of our control". I actually upgraded to a WP7 device, which was such a mess with the 1st release that I did the forbidden: exchanged it for an iPhone 3GS.  Regular and substantial updates on the day of release were foreign to me, but I quickly came to accept it as the norm -- as well as the availability of apps before any of the other platforms.  There's something to be said when a product that has a counterpart app >always< includes iOS exclusively, or in tandem with Android.  Until last year, I worked with a mixed Windows PC and iOS-for-mobile environment until a consulting project required I use one of their 13" Retinal MacBook Pro's.  I bought my own...  Still have my Surface Pro 2, thought I might need it.  I turn it on occasionaly to Windows-Update it, but don't actually use it. At this point it's long past the debate phase -- it's just the way it is... :-(
  • And if Microsoft came out with something way better than what you use now, you would probably switch back...the point is, just because there are other better options out there (debatable for some including me) doesn't mean that the underdog should give up and close up shop. That kind of mentality smacks of socialism. The real spirit of capitalism is that there is a continually revolving door of progress for all companies involved, which is how the market moves forward.
  • That's the problem, I wouldn't switch back, neither would the armies of others who gave up waiting around and switched away -- all that's left now are the diehard few...  :-(
  • I take it you wouldn't switch back and I respect that... But you please don't speak for the "armies of others" you mentioned. Let them speak for themselves.
  • They have spoken, the market share pie chart explain it all so clearly :-(
  • Funny fact is that only the IT experts do not like live tiles, if I show them to any casual consumer he loves them on both my phone and win10 start menu.  
  • Funny, I'm an "IT-expert" and I like LiveTiles, especially in a mobile environment.  I really like how Windows10-Desktop has meshed LiveTiles into the StartMenu.  I just don't want to a purchase a device now that could well become non-supported OS-updatewise a short time after purchasing it -- and not being ably to trust Microsoft when it issues a statement that a device will be updated to the next OS version, only to find it isn't going to be updated when the time comes. Case-in-Point:  Last time our IT divisiton evaluated the platform, we concluded we'd wait a few years and reevaluate.  One of my co-workers got a holiday flash-sale price on a Blu WindowsPhone which promised an update to WindowsPhone 10.  We had a Nokia Icon on hand which was also "promised" to be upated to WP10.  We ran them both through the Windows Insider beta process with myself doing the Icon.  Microsoft recently released WindowsPhone 10, and removed both of our test devices from the list -- we can keep the last beta version, but no further updates are coming.  One exception is that the Icon may be re-added.  Regardless, mobile Windows isn't even on our radar at this point -- we don't want to release disappointment and frustration into our userbase, they're happy with mixed iOS, and to some extent Android...  :-(
  • I didn't say that if you are an IT expert you can't like them (I'm one too), I've said that normal consumers usually really like that part of the product while most of the negativity comes form the so called experts :)
  • Definitive backpedaling... ;-)  'Experts' speak from experience, and don't want any level of responsibility from whining Windows mobility purchasers...
  • Since we're nitpicking, he said "only the IT experts do not like the live tiles"and then follows that by a statement which, true or not, meant to exclude the casual consumer from his premise. Taken as a whole, his comment does not imply that 'no IT can ever like live tiles' but only that (wrongly or rightly), the casual consumer does not NOT like live tiles. By casual consumer he obviously meant only the ones he met and showed his phones to.
  • Thank you for explaining :D :D :D And anyway yes I have a small sampling pool, like some hundred of people, my it is something...
  • You've made a good point, and TBH, Microsoft is going to have to work hard to earn back the trust of people like you. Personally, I still like the platform enough that unless I can't buy another device to replace my Icon, which is possible given Microsoft/Verizon relations, I will stick with the platform for the foreseeable future.
  • If you're happy with your Icon, there are enough Windows options to move on to should you decide to stick with it.  It's a measurable level of new consumers that are the issue...
  • And that's precisely what the article is talking about, the moves Microsoft are doing to try to increase the "measurable level of new consumers". The article does not claim at all that Microsoft will be successful. So I don't understand the level of negative criticism to it in this comment section. And at this point, WP maybe dying but it's not dead, so "WP is not dead" is correct, at least not yet. And what I'm hoping as a fan is it will rise from where it's at now. Let's see...
  • It's never *too late. All markets evolve and shift. If Microsoft can figure out the next best thing, they'll circulate back to the top.  These things aren't an ever lingering snapshot of the status quo.  If so, GM would still be #1 in car sales, IBM would dominate PC sales, Apple would be bankrupt, Blackberry and Nokia would rule mobile, etc.  
  • You're not wrong, however, it'd be >at least< 5 years before that might happen, if it does happen.  Eventually, it'd be great to see the smartphone market dilute to be more like the automobile industry.  For now, Windows 10 Phone (...or is it Windows Phone 10 -- most consumers don't even know what to call it...) is the platform to avoid :-(
  • For me, it's not one to avoid.  I have a GS5 and a Lumia 950 (and 1020 and 920).  The 950 gets my SIM 99% of the time.  I love the camera and the voice quality...yes, I still make phone calls. ha ha.  I have MOST of the things I want and for the few apps that I am left wanting for, I run them on my WiFi powered Galaxy, as needed.  I'm excited for Continuum, and even got the NexDock on IndieGoGo. I'm liking the Cortana integration with the PC.  I'm hoping to see more of these trends and a few big app announcements, this week.  If the be like Android trend continues, I do think it will be disastrous. I miss the hubs and I miss Rooms.  If they had started their "be everywhere" obsession with Rooms, I think they'd have a runaway hit. Oh well, let's hope for some amazing developments this week. 
  • ...for me, it's not one to avoid... dalydose  
    Yay for you -- but this is more about the masses, less about you.  Thanks though for stopping by ;-)
  • The masses start with the few.  If you expect any strategy to work overnight, then you'll be locked in with the doom and gloom analysis. Maybe it starts with targeted audiences like those who appreciate the great camera and outstanding imaging app network.  Where are all the #ShotOnMyLumia billboards like the iPhone ones I see around here in LA?? ARG! Besides of all the "masses" that I know, most have maybe 4 or 5 apps on their phone, don't care about banking on their phone, so I don't know that it's a simple fix.  They may need to figure out how to change perspective of those who speak to the masses (journalists, sales reps) while they are pursuing developers.   
  • dalydose       ...the masses start with the few...
    Sort of... the masses did "start with a few" way back when Microsoft entered the arena with what was pretty much at the time PalmPilot and Blackberry.  The "few" Microsoft mobility users did grow into a market dominating "masses" -- but after market neglect have dwindled to current marketshare irrelevance...  :-(
  • A quest for the masses starts with the few, now, in the past or in the future.  They could opt for targeted audiences with specific needs then branch out as needed.  It's never "too late" in any market. That's they myth that many adhere to around here. They think because something is true in a static moment that it can't/won't ever change. That's simply not true. Whatever today is won't look like this in 5 years. In fact, some company we don't even know about might dominate. 
  • Operating systems and supporting hardware products don't usually fall from a place of dominance, and fall waaaay down to the bottom, then claw their way back up.  Could be this is an exception, but if it were -- it wouldn't be evident for at least another 5 years, which in and of itself prevents the liklihood of it happening...
  • We don't really have a history or data set to make a "usually" sort of conclusion.  We'll see what they do.  Us arguing about this here is just people trying to read tea leaves.  I see opportunity for Microsoft to improve their position and you don't.  We disagee and only time will tell which perspective guessed correctly. I do appreciate the reasoned dialog vs. some of these people who only seem to be able to throw insults at people who disagre with them! :)
  • Can't see MS ever dominating the space, but relevance would be nice
  • ACTUALLY this is more about the masses and less about YOU so I don't really care that you think WP "... is the platform to avoid" /S
  • We respect your >opinion<
  • "A big thanks to Microsoft for the support they provided for this culminating piece to the Window Phone isn't dead series." you should put this in front almost started to read this PR
  • Actually, I think Microsoft's PR department did write it.
  • So what do you care, your fictional 650 notwithstanding.
  • Why is it when someone disagrees with something, they can't just disagree with it? 
  • I feel like I read the same article with Windows 8.1 mobile. I invested time and hope in the platform and without a doubt it's evolving to a beautiful and stable 10 OS for phones. However and like always there is a "however" the app gap is so real. Every month it seems like new tech comes out that uses an companion app and it's NEVER launched with a Windows app. It's always "well you can always use the browser". A forever "early adopter" platform it seems.
  • It may already do this, I don't know, but if not it would be interesting to see what would happen if the app bridges were also reversible. In theory, making it so you can develop one app, a UWP app, and get an app for two more platforms with very little work and no extra cost would be a huge advantage to developing for win 10. It would kind of flip the situation around and make win 10 a primary platform to develop for, and iOS/Android a secondary platform that you don't really code your apps for, you just use the app bridge to modify your UWP app. This probably wouldn't actually happen, but it would be funny to see the tables turned like that.
  • @Owen.. Not sure if you read the article to the end...but the idea of what you're proposing is presented in the analysis:-) -------------------------------
    Jason L Ward @JLTechWord
  • Very difficult to build a customer base this late in the phone game when you keep burning your existing loyal customers with no hardware compatibility.
  • Yeah, there are not enough phones for W10M, I concur. Looking for a midrange and the only options I really like are either 640XL or 650, which did not come out in U.S. yet. This retrenching is necessary, but it hurts, nonetheless. There better be some more mid-ranges in summer.
  • So 1.7 share of mobile market, and now slashed into half because update not reaching many old Lumias = 0.85 !!
    Great strategy MS.
  • Again people crying about 4 years old phones not getting new stuff. Please switch to android and complain about the same there, or go iPhone and see how the new OS will make your phone slower with each update. MS just avoids this.
  • Well you're right. Windows is just already terribly slow on even the new flagship devices. So it can't get much slower than that. And BTW: Just compare WP 8.1 to W10M's speed.
  • Win 10 runs just fine on my Lumia 930, the only thing that I hate is their decision to remove the Lumia Camera app, and that they don`t use the Dialer in Win 8.1 on incoming/outgoing calls, we now have that round little thing instead of a full screen picture.
  • "terribly slow" on most Snapdragon S4-powered Windows phones: that's why they don't upgrade old phones how come many people here don't understand such simple thing?
  • windows and terribly slow????. I am runing windows 10 on Lumia 640 XL and it runs just fine. I wonder which phones are you referring to.
  • windows and terribly slow????
  • So are you saying those old Lumias will stop working without the update?
  • He is saying that they will work like carp. The hardware is slow... It might be a good idea to upgrade if you're such an enthusiast.
  • It may already do this, I don't know, but if not it would be interesting to see what would happen if the app bridges were also reversible. In theory, making it so you can develop one app, a UWP app, and get an app for two more platforms with very little work and no extra cost would be a huge advantage to developing for win 10. It would kind of flip the situation around and make win 10 a primary platform to develop for, and iOS/Android a secondary platform that you don't really code your apps for, you just use the app bridge to modify your UWP app. This probably wouldn't actually happen, but it would be funny to see the tables turned like that.
  • I sold my iPhone 6s to my sister and am planning on sticking with this Lumia at least through the end of this year. Hoping for progress in leaps and bounds to the Microsoft ecosystem. An arrival of a first party, bad ass Snapchat app would be amazing. +950 XL DS NAM CV
  • ...and I'm hoping there's a real Santa Claus but I'm pretty sure that's not going to happen. Yeah, who would want an iPhone 6s with all those top-rated, high quality premium apps? Nah. 
  • you and your shitfulness
  • You are obviously a troll since you seem to be all over here with your negativity. I'm now sure the 650 you claim to have is fictitious! LOL!
  • If you are waiting on SnapChat, you don't have to wait until the end of the year. It's not coming...
  • To clarify, Snapchat would be great to have on Windows 10 Mobile, but considering I willingly sold my iPhone knowing that app isn't available on this platform, it isn't a deal breaker. It would just be an awesome value add. +950 XL DS NAM CV
  • Don't hold your breath!
  • The main market of those UWPs are mobilie focused and PC in second place. At this moment I see the PC UWPs only has a bonus/motivation for the DEV's. For user start using UWP in their PC's instead of the browser/x86app must happen a paradigm change how PC works, and this takes time, and apps must have quality and funcionality. The bad thing is that MS just lost 50% of their mobile user base. For such low marketshare it is a big blow. These are bad times to be a WM user, maybe in  2 our 3 years things are much better.
  • It's like ground hog day, MS burning their loyal fan base to the ground....again
  • It's time to stop making excuses and admit that Windows Phone isn't dead, but is in an irreversible coma and the app gap will never be filled. There is no interest in developers of developing for wp, this is clear as sunlight, regardless of tools to port apps for Windows 10. If there was any interest from devs, they would already be making apps for Windows Phone, because the tools are there.
  • So since it didn't work before it cannot work in the future. Pretty static scenario. Like when they said apple was not going to raise from hard times.
  • I'm just about done with Windows. Phones suck, OS is going backwards and becoming more like iOS and everything is beta even freakin Xbox . I've been building my Microsoft ecosystem since windows phone 7 with promises of yet to come and it's still not here. I always liked windows because it was set apart and different. Navigation made since. Now it seems to change daily. They want to be like the others? Well, fine. I'll join the others since they do it better.
  • Has anyone noticed to get a good WP10 experience you have to buy a Windows 10 phone. Not an update to 10 but a new device, the problem is none of the Windows 10 phones out there are drawing me in. I look at them and I think blah, and I know if I want this I have to switch from my 1520...cause we all know it's build on Windows 8. All the resets will never have it running like an actual new Windows 10 phone. But I just don't like anything out there on the market now.
  • All I know it's I read all kinds is negatives about build 14295 and Bluetooth, etc but the only negative I've found us the battery life, but my 1520 is 3 years old, do maybe they battery is reaching it's end of life. Microsoft better make another phone better than the 950 because it's not worthy of replacing my 1520. Posted via Windows Central app for Windows 10!
    Proudly rocking my Lumia 1520!
  • If Microsoft actually manages to pull this off at this point, it will be hugely impressive. I've been on Windows Phone since 2012, and I've always enjoyed using the OS. However, I have to admit that when my contract ends in September, if things haven't taken a big step forward then I'm out. Honestly, I'm not bothered about the latest games or how many apps there are in the store - but things like Amazon Video, the BBC apps and a usable LinkedIn app are major omissions. Four years is long enough to wait.
  • Yes, 4 years is a long time to wait. If you do switch, always keep your mind open and see if W10 makes a comeback. Basically don't be like those who bash on an OS because of one bad experience, even if that experience comes from another OS.
  • What wrong with the amazon app? Works fine for me; I use it all the time doing with eBay. I'm loving the new prism bill paying app as well. Posted via Windows Central app for Windows 10!
    Proudly rocking my Lumia 1520!
  • There are only an Amazon shopping app, Amazon Kindle app, and buggy Audible app for Windows Phone. Android has Amazon Prime Video and Amazon Prime Music apps as well. Those are benefits that Amazon Prime subscribers get in addition to their 2 day free shipping. Posted from my Moto X Pure Edition via the Windows Central App for Android
  • Good read, I only read 10% though.
  • ahahahahahahah very good read then
  • Purchased an HTC M8 for Windows on AT&T. Was willing to live with App Gap and Double Talk from Microsoft. Now won't be receiving Windows 10 officially. Went back to Android.
  •  I was also disappointed, my M8 ran the Windows 10 previews quite well.
  • ATT does carry the HTC M One 8 for windows.... It's Verizon only, so we know you don't know what you're talking about! Posted via Windows Central app for Windows 10!
    Proudly rocking my Lumia 1520!
  • Don't blame only HTC. HTTC jumped in with a high end phone when no one else would. THey didnot  sell enough to have an ungrade make fiscal sence.  MS has their reputation and integrity on the line. MS sould open their petty cah box and pay for testing to  the HTE update move forward.
  • Great article Jason!
    As a developer let me share my view of how the app gap should be tackled:
    1. For limited period of time DON'T CHARGE fees for any new UWP apps.
    2. Fully integrate XMARIAN into VisualStudio Pro and make this version absolutely FREE. Same as Eclipse. Also stop pushing C# as the only language to dev UWP. VB is as powerful and twice as easy to use.
    3. Sent very clear message that Windows 10 dev platform is HERE TO STAY. Too many dev are not trusting MS
    4. Increase marketing and push W10 real hard. Why not bundle Windows phones with XBOX one and Surface.
    5. Do/pay whatever it takes to bring back Samsung and LG to make Windows 10 phones.
  • Agree with everything except the VB part... VB is just hideous compared to C# :P. But that's just opinions, and as you said, choice is good.
  • This! Just, this!
  • Thanks ia_win:-) I appreciate your support from a developers perspective. I also like the input you offer regarding what you feel would work to help promote the platform. Thanks again!:-) -------------------------------
    Jason L Ward @JLTechWord
  • Candy Crash Uber Saga? :D
  • What about the Google situation where google isn't developing apps for Windows? The existing Google app hasn't been updated for years now. Almost all once exclusive apps for Windows are now on the play store. Does Google fear the competition? Or do they just have a grudge against Microsoft? I am aware that there is a different developer group for Android and IOS but can Google not take the hint that Microsoft are putting their apps including Cortana! on Android so they should do the same or at least try.
  • Google had an app on windows??? Posted via Windows Central app for Windows 10!
    Proudly rocking my Lumia 1520!
  • Yes, Google Search. And BTW: On Windows 10 Cortana will soon use Google as main search engine with the latest Chrome update.
  • Microsoft continues to screw over loyal customers with promises of software updates only to rip the carpet from under them at the last sec. Let's say by the end of the year the Microsoft store has managed to get all iOS/Android apps available as Windows 10 apps. What then would convince a customer to buy a Windows Phone? Apple has a good track record of keeping their phones updated, while Android OEM are getting better at that to. Why take the risk of getting a Windows Phone if the future of updates is doubtful at best. Why waste the money on a high end WP if it's going to be treated like a low end Android? People would rather spend and stay with iOS and Android then switch to an OS who's past has turned people away time and time again. Apple/Android are a safety net that works. Developers might release an app but would they provide an equal amount of work as they would they're iOS versions?
  • I'm sorry but far too many Android phones are released with previous versions of Android that never get updated. Security updates are only issued promptly for nexus devices that are on the latest version of Android.
  • I went all-in for Microsoft devices last year: Surface Pro 3, Band 2, Win 10 on all my PCs and a Lumia 930, in the hope that Windows 10 phone would the one. However, it's now too little too late. It's still not been released for my phone and frankly from everything I've read I'm not sure I'd want to make the 'upgrade'. My 930 is now having problems with the proximity sensor so I'll have to get a new phone soon, but the new Windows 10 phones offer little in the way of temptation. I've tolerated the app gap on Windows only as I still have an android phone as a standby where I can install any must-have apps, but I wouldn't want to go back to it as my only phone. So next week I will be going back to iOS and picking up an iPhone 5SE. There's an awful lot I'll miss, but I'll get over it. Eventually :(
  • Jason, I've changed my opinion of your pieces being cheerleader rants to successful journalistic endeavors - sincerely, good work.
  • @Long Syntax I appreciate that. Thank you.;-) -------------------------------
    Jason L Ward @JLTechWord
  • As a consumer I like the idea of running same applications on all my devices. While Windows is not yet there, other platforms have no intentions to do that at all.
    As a developer I care only for cross platform solutions. There is no excuse to have different code base for each platform, especially when you are doing something as simple as e-banking apps.
  • But Microsoft don't give windows 10 update to its own phone approximately 40% windows phone user left behind windows 10 update....!
  • What do some of you oriole not understand about the internal hardware components being outdated liked the processors, memory, antennas, etc? Posted via Windows Central app for Windows 10!
    Proudly rocking my Lumia 1520!
  • Lovely, windows all the way
  • I really do like the overall vision with Window 10 (all inclusive). They are the only ones doing it, or that could attempt to do it. With the requsite head shakes for bad communication, about-faces and self foot shots of course. Apple's majority Soccer-Mom customers hate change, so iOS will likely stay in icon land forever. Good for them, but they will run into the wall soon enough as the ecosystem changes. Smart Phones are simply V1.0 in our hand-held computing devices. A unified OS is really the only way to position for the next decade. This type of thing requires retrenchment, there is no way around it. Most of the criticizm microsoft is receiving stems from short-sighted end users who what what they want now. Understandable, but the architecting team at microsoft is looking way past them. Your $30 3-year old smart phone and your complaints don't really impact that vision. Your criticizm of the current state of islandwood et al doesn't matter either, that will get sorted out, and it only is one small component. Yeah it sucks to be an end user right now, but the smart-phone era as we know it has hit peak potential. The question is what is next, and who will be in the position to have their OS on it? For now all Apple needs to do is run another "I'm a Mac and I'm a PC" campaign to wip up emotional sentiment. They won that generation and heralded the last computing sea change. Microsoft knows this, and its time to look past that and get ready for the next decade of devices. Pretty bold, and pretty much what they HAVE to do to make it.
  • I've been using windows phone since lumia 900 with 7.5, I have now a Lumia 950. I am going to wait until September to see of the apps I need appear on the store. If they don't I will be buying an Iphone 7. I have a little automation in my home using phillips hue, sengled pulse, logitech harmony, and I don't have any of those apps so I have to depend from an Ipod touch I have at home. Same thing with my bank app.
  • Don't waste your time mate, it will be the same here till MS pulls the plug. Go and buy an iPhone, and enjoy your life. There nothing here but frustration.
  • We got a Starbucks app? Holy cow let me go buy a 950XL at AT&T. Wait... they don't carry them.
  • Even though windows 10 mobile and PC's been released.There's no sight of apps from those developers.
  • Ahhhhh...   "A big thanks to Microsoft for the support they provided for this culminating piece to the Window Phone isn't dead series."   ...NOW I understand the basis for these completely delusion-fueled articles about Windows Phone not being dead, even though it very much is. This one is particularly deluded if you don't mind me saying. It keeps on holding to dreams that have proved so far to have failed. The entire UWP has been around for almost a year now, and no significant developer interest has been seen and the little that has been seen doesn't improve the mobile Windows Store at all. Microsoft - or some people at Microsoft - keep thinking they can re-define mobile to suit their needs instead of accepting mobile as consumers shaped it. Fine. It will fail. Just like Windows 8 and all other attempts at telling users what they want have. But you keep repeating to yourself that WP isn't dead. Denial is the first stage of grief and apparently it took you VI lenghty articles to get pass that. Now that this soap opera is done, time to pass to the next stage: anger (which will come as soon as Microsoft announces the discontinuation of WP which shouldn't be long now).
  • I wouldn't be surprised, if they did announce the EOL for Windows Phone as you said. They already have Continuum built into W10 for 2in1s, so they could just start installing W10 on mobile devices, as they do on tablets and make it default boot into tablet mode and make a single chameleon OS, which changes its outer shell based upon the device it is running on. Death of WP? Perhaps, Death of Windows on mobile? Doubt it.
  • I think that's the only viable option for Microsoft, really. Full Windows on a portable device. But that won't be actually a device conceived to be a mobile phone first and a computer next. It will be a device that'll be first a portable computer whose purpose is to attach to peripherals (Continuum) and that happens to make calls. Windows Phone 10 (or, "Windows 10 Mobile") isn't that at all. It still functions in the same paradigm of the real mobile operating systems - Android and iOS. And therefore it has even less chance than WP7 and WP8 ever did. Windows Phone/10 Mobile is dead. Just like Windows RT. That portable Windows 10 device that makes calls (let's call it "Surface Phone" for the sake of it) will certainly be aimed at enterprise and maybe government. But it's because it won't be sold as a mobile phone but rather as a small Windows PC that can receive calls. As such, things like "apps" won't make a difference since the phone's purpose is to run true Windows programs. And those will not become UWPs. They'll remain Windows programs, sold directly to consumers, without the developers losing money by putting it on the Windows Store. So on the consumer market, the Surface Phone will not save anything. Microsoft's mobile game is over. It has been since 3rd September 2013. It's currently only attached to a breathing machine and as soon as Microsoft has that "Surface Phone" ready, they'll pull the plug.
  • And what's the stage of a person lurking on articles about something dead and spending a lot of time to comment them? I'd say only one more stage for you, almost out of it!
  • I have a fascination with dead things. But an even bigger fascination with people filled with delusions. And Windows Phone fans are an excellent example of those. Donald Trump is another.   (ps - good for you! I see you've already moved pass stage 2 andare already on stage 3 - bargaining ;P)
  • Nope call me a bi*ch but if I feel no pain if I lose someone I call it a day and go to the next one, i.e. you won't see me on a forum of a dead product if I didn't like windows any more I would be clever enough to go and post on android central. I like to talk about the things I like, not lose time on something I consider dead, incredible uh?
  • If you had a true fascination with the dead then you should be more familiar with the definition than most. adjective
    1. no longer living; deprived of life: If they went out of their way to upgrade the OS, put the manpower into the insider program, acquire Xamarin in the first place, establish bridge projects, pushing forward with phone hardware upgrades, and choose to continue to support the few millions that use their phone platform, how is it exactly dead? Take your tin foil hat off for two seconds and riddle me this: If the Microsoft boogeyman is feeding his fanboys all this false hype then to what end does it serve if it's clearly dead? I suppose this article is much less sensible then all the pointless articles that fill the web on a daily basis about the supposed death that have been flying around for the past several years to no truth with the same baseless rhetoric, right? If anyone faces theses stages it's you. Denying the fact the platform still draws breath is your first stage and you live in a world of delusion where dead means alive. You are your own perfect specimen. Also, I'm willing to bet that a due to the iOS and Android's vast reach and popularity, they would be a very common choice for Trump supporters. Coincidence? You decide.
  • Then you make my skin crawl! You should work as a body snatcher!
  • So what do you care, you've stopped using Windows phone more than a year now. That you still waste energy posting here could only mean that you're a troll.
  • Jason, microsoft just recently bricked more than half of the Lumias around by disallowing them to the w10m upgrade. and you are still talking about "isn't dead".
  • The Microsoft PR department didn't want that small inconvenient piece of news in their advertorial. 
  • My 520 still works fine so I have no idea what "bricked" you're taking about.
  • Nice article jason, however i am not that much techie as ur article was so like many of people in this forum, i captured very few points. Frankly speaking, i have not found 'major' app gap as wm has almost all the app, we need for our daily life. If there is gap also, that can be filled by developers if phone sells and when phone sells, more developers will join to fill the gap. But do you really think MS is serious abt selling WM. I mean, how many people understand technical things or apps. They care majorly abt messanger, social networking, music, camera, battery etc. Have u seens samsung s7 and iphone 6 advtg. They are promoting camera, battery, waterproofing, living images etc those are appealing to masses. And what MS is promoting, continnum. I dont want smartphones to get attached with monitor for work...better i would get a laptop in that case. Its pure MS marketing many people know that 950 has gr8 camera, battery, display. Because of MS marketing strategy WM will be dead soon.
  • I honestly think we should just send the link of this article to big developers telling them to read this and reconsider making their app for windows10 (UWP). This article explained alot and could possibly convince some to consider it. Although it was a long read, very well described :) I just hope microsoft's plan works as they hope +640 on Win10Mobile
  • Honesty, Microsoft needs to express this at the developed conference and Terry Myerson is the guy for the job just like Joe Belfiore isn't either. I think they should both be fired. They have no vision and probably both use iPhones instead of just Joe. I believed Joe in the early days, but he constantly made promises and didn't deliver. Here's smarter than me, but I think they need young blood at Microsoft, even though Macy of us feedback users are young, they don't take our advice. Posted via Windows Central app for Windows 10!
    Proudly rocking my Lumia 1520!
  • Windows phone has 1.8% (And going down) of market share, developers are losing interest in the platform, there are no ads from Microsoft, only few people know what continuum is, Lumia Twins are a disaster, etc...
    But no! Windows Phone isn't dead, folks ^_^
  • Let say, there will be no app gap, Windows 10 mobile will be more fixed and added more and more features and more developers will join the train. Real question is - WHEN? If or when that happens more people will abandon the ship. 
  • Please stop trying to lie people. Microsoft just failed so hard.
  • How much do they pay you Jason Ward to rewrite Microsoft blog posts?
  • got a lot of hate. It must be exhausting. 
  • Front roll seat? Front row seat you mean? Posted via the Windows Central App for Android
  • One thing is for sure you can't say Microsoft is sitting back. The question is whether the activity is useful. The focus on the "app gap" misses a few areas that should concern anyone about the mobile platform.  The "app gap" isn't just about the big names. The Twitter and the Facebook are there. The problem is that they are not updated with the functions and capabilities of the other platforms. Where there is an app there is also usually a "function gap". There is also a problem with the apps people use daily. With me its my bank (no app), my local taxi company (no app), digital payments (no wallet that works) and also I use Bitcoin - limited apps. It's when you go to buy a train e-ticket and they invite you to download their app to store a ticket. At that point Windows is not included. Your cinema chain doesn't support Windows mobile. The coffee shop doesn't support your phone and it goes on.... Basically all the small things you do daily are not on Windows. Google is not there. if you use a Google service then Windows is not the first choice for you.  The Windows Store is a mess. You search for something and you find dozens of spammy pay for apps whereas what you want is a first party app.  Regional payment with credit card might be difficult. if we are being radical why not support Bitcoin natively on Windows. Windows Mobile has been stop start for years. Every new iteration seems to go back to year zero. Microsoft needs to show it's going to let the platform mature and allow people who invest 6 months writing a great app really benefit from that effort.            
  • yeah, apple has 310 Fart apps, Windows phone only has 2.  Theres your app gap. I cant think of anything my 950XL needs that I dont have.   950XL and Kangaroo plus, a match made in heaven!
  • Waze, 9gag... For example
  • Waze is there but broken by google, wouldn't take google apps as an example While 9gag  
  • In biological terms we are now here:
    Next step if drastic actions are not taken and they are not because Mastermind, is:
  • RIP
  • Lol, you mean the platform that developers say they have no interest in? Someone here commented that a 5 pg article on why WP isn't dead was sure to follow, and lo and behold... :D
  • One of the biggest problem is extremely overpriced new Lumia... Considering the HW... There is no middle range MS phone... L650 is low-end, there is no doubt about it, but it has middle range price...
  • I'm wondering about the heat while charging 950. Few days ago, I was recording a sport activity and all of the sudden, I received a message, cannot record, phone is hot!!!!
  • I have an XL950 paired to an MS Band 2. Last week the twitter app was updated to the Universal Platform, but the  'enable notification of tweets of individual users that you follow' was not implemented. So in order to have notifications pushed to one's Band you have to use an iOS or an Android phone but not a phone running Win10. Conclusion: Microsoft doesn't care about their own products, I had to reactivate my old iPhone 5 to have Twitter Notifications on the Band again. Crazy
  • Unfortunately, what you said is true
  • Lol theirs no hope... This topic is years old. Just diff themes everytime.
  • I've just watched inside out with my kids and this thread seems to be over populated by the 'blue' sad character!!!! Along with a couple of anger ones as well. This was a great article. I read, and re-read it. No where does the article proclaim that Windows 10 mobile ( I detest the WP tag. Tainted ), will be saved or suddenly gain a massive user base. IMHO, Microsoft are doing their utmost to position the 'ecosystem' in the best possible position. It's been a while since a light has been seen at the end of a tunnel. It might not be a blazing sun, but even a candle gives some hope. The islandwood project is the obvious road to go down. iOS is the biggest competitor in desktop and laptops etc. The apps are far better quality than android. My biggest issue with people spouting of about the app gap is mentioned a few posts above. Windows store has 2 'fart' apps, compared to hundreds on the 'others'. Really? If you dispose of the junk from android you aren't that far apart. So, personally, it's down to the social apps and banking apps and the like, that are really highlighting the issues. I don't really understand the sulking over clash of clans, but then again, I'm from a different generation. I'm glad Microsoft are positioning themselves they way they are, but feel that they are going to have to push a large amount of excrement uphill, especially when the seriously tainted WP gets mentioned. They have also got to, somehow, get the biased tech press on board. Will it work out, who knows, but unlike the others OS's, it's never a dull moment with Microsoft!!
  • Windows Phone Ecosystem is Great.... Windows 10 is Fast, Flouid and Productive!
  • Again an article where everybody cries that their 512MB or 4 year old phones can`t get new software updates. As a sidenote, met a guy today with Lumia 930 and he just didn`t care about Win 10 , he just wanted the phone for his snappiness and that`s about it. And now we have people with 512 MB screaming. Also, I see 2 in 1 Laptops or convertible laptops getting more traction with Win 10 , more and more have touch screen available, I for one am using such a device and find it a great platform. WUA will come for sure because of them, MS only needs to make more companies bring phones to the Win platform. Many people buy the brand as a phone, they don`t even know what OS is running. Bring people on MS Mobile pair it with good Store offers and devs will come. Also, there will always be people crying that old phones don`t get new support on all 3 platforms.
  • To me the app gap isn't even about the bigs app anymore (well, it is but it isn't even the worst part).   To me the worst part is that everything new that comes out is for iOS and Android only... Small devs concentrate on iOS and Android only... Even Microsoft when they send their emails about the Bing Rewards app and things like that only include badges for downloads for iOS and Android. They don't even promote their own ecosystem. I have never seen something quite so idiotic.   I am about to move to a new buiding. For the main door they use some sort of camera that communicates to your phone through an app. Yup, iOS and Android only. I sent a tweet to the deveoplers of that company to see if they would consider a WM app; they didn't even bother replying.
  • Yep... It's not just about HBO Go and YouTube. It's emerging technologies being app-centric and being S.O.L.
  • Nice read. I am sticking it out with WP, and anxiously awaiting the supposed Surface Phone. If it never comes then I will take a chance with the upcoming HP phone. I have all the apps that I need here. I did however replace my 2 nieces L521s with the iPhone SE.
  • your nieces knows better.
  • About App gap, only few dozen of important apps are missing, the rest to 1.5 million are just junk apps.
  • Well we only have a few dozen decent on apps on W10 mobile so that means we are missing about half of the other goods one I guess.
  • Yes, Windows phone has a big app gap but it's just not so easy to blame the bad sale results on windows phones with app gap. The problem is that I have never seen a commercial for a windows phone here in sweden since 2011. Another big thing is the lack on good phones together with a stable os. With windows you will get random reboots and poor quality on both the os itself and on some of the apps in Windows store. I love the looks of windows for phone but I have to admit that windows is just a bad os for phones and that's why I had to buy a new android device after been a lumia user since 2012
  • Regardless of the lack of many important applications in WP10 and the disappointments if its users but this article is amazing. Well done
  • So what does one do? What if I don't want anything to do with Google or Apple but choose Microsoft's ecosystem? It's crazy to me that everyone more or less in their own ways seem to want MS to fail, they're upset and in head tearing mode and basically are itching for MS to throw their hands up, admit defeat and they are failures. Is that what would make people happy at the end of the day? The app gap thing is funny to me because whenever that comes up, it's always the same small handful of apps that people complain about not having, so because of that it's all a failure. Like people don't have computers in their homes if something needing online is just that critical. If Apple and Google have a million apps in their stores, and say MS around 400,000, I would love to meet the person who could download and use a quarter of a quarter of a quarter of that. The thing I look at is what I use for my daily driver, how I interact with it. Believe me, I am as mobile as possible, as in I do everything I can on my device (I even did my taxes again this year on my WP.) The point being, Windows Phone 8.1 to me is fantastic, I enjoy using it and if my Icon isn't getting W10m, so freaking what? It's not like the device is just going to up and die because it doesn't have the latest OS. Stuff like that or the whole app gap thing is just NOT enough for me to give up the system I want to use nor the carrier that gives me the best network performance. I guess I'm fine with being an idiot, fanboy, or whatever you want to call it, but I simply love MS's mobile OS too much to get so worked up over a small list of apps that aren't present. Either that, or I'm just far more fortunate than I realize that I can handle so much in my daily working adult life with a WP that apparently other people cannot. Maybe there's more I could do with an Android or iPhone, but if I don't want them in my life for any number of reasons, the trade offs are not worth it. Everyone else, I sincerely wish you luck with your choices and hope you get what makes you happy at the end of your day, assuming that is actually possible.
  • A few years ago, about the same time Nat and Miguel extracted themselves and MonoTouch from Novell and founded Xamarin, I remember talking to some of the leaders of the Windows Phone developer effort at Microsoft at some event. I thought they had a hard task ahead trying to convince developers who are making money with iOS apps and finding a lot of users on Android to support their small platform. A better approach would be to get people to use Xamarin. It solved a problem for these small teams that would almost always target iOS only and after releasing an app would start looking at Android. Doing both at the same time was just not possible becaus of limited resources. That's a problem that could have been solved with an added benefit of using a better language (c# bs. objective-c) and better tools but still getting a native fast app in the end. That's what Microsoft should have done, 3-4 years ago, push Xamarin hard even without buying it. Convince developers it's a better approach for building their iOS and Android apps at the same time without trying to push WP or Win8 dev down their throat. Maybe without even mentioning WP. Once your app is built with c#, much of that code can be reused. Building a XAML UI becomes a much smaller task that actually makes sense. The problem over the last few years, while Microsoft has been showcasing Xamarin at Build and in other tech events and eventually acquired it, is that they can't stop talking about their tiny platform and developers don't really care about that platfrom. WP is still tiny, W10M has not changed that. PC apps, the other side of UWP, isn't too attractive to app developers. It's not relevant to many of the products they're building and the smartphone market will be much bigger than the PC market. Adding Xbox One with it's 30+ million users doesn't help much (not when compared to the numbers of smartphone users).  Microsoft needs to focus a lot more of their efforts on the app startup community to get them to use Xamarin which will make the effort to support UWP much smaller. At least here in silicon valley, they haven't been doing that at all
  • Great opinions ladies and gentlemen but the way I see it is that we have two sides in this take, the pessimists and the optimists. It's just a matter of time to see who wins under the fact that A) Microsoft is making some corporate decisions to rise out of the ashes for their phone division or B) they continue to make bad decisions and slow progress and bury themselves more. Build conference may bring weight to this fight. Good luck guys! Thanks Mr. Ward for this point of view
  • Thanks for the contribution to the discussion:-) -------------------------------
    Jason L Ward @JLTechWord
  • the problem as i see it is that the 1 billion windows 10 users are not necessarily exclusive to the already 1 billion+ ios and android users.  People who may be using W10 are using android and ios on their phones already.  So, why code or port an app over to the computer when its already on their android/ios phones and tablets? Microsoft is asking developers to port their apps to the W10 users but they already did, in the form of android and ios.  WM10 users are but a small percentage.  So again, why are devs going to port their apps to take advantage of 1billion W10 users when they've already built an app for 1billion+ users of android/ios users? Remember, the majority of W10 users use android and ios on their phones already.
  • My speculation: MSFT buying Xamarin isn't about getting iOS and Android devs to create and/or port apps to WM10. They know they lost that battle. They're trying to define a new mobile platform that works with the existing mature mobile platforms and is easy to use for devs. Right now, going between iOS and Android is difficult because their first-class languages are incompatible (Java vs. ObjC/Swift) and their tools aren't as good as Visual Studio (VS is better than XCode and Xcode is *far* better than Android Studio). MSFT swoops into this mess with a unified first-class language (C#) and devs start using it for cross-platform development. If MSFT can get a critical mass of mobile devs on Xamarin then they will have effectively gained control over those platforms. They can also introduce a "one-click" way of spitting out a version for whatever Windows mobile system is available at that time (we're talking five to ten years in the future). I certainly hope that's MSFT's strategy with the Xamarin purchase. It's a long shot but I think it's worth it ($400 million is nothing to a giant like MSFT).  
  • Jada jada jada! MS has treated fans and devs like crap for years. They better bring some really great goodies to effectively turn this a round in any reasonably speed. MS assured devs and fans alike every time they shifted. Some just don't want to develop for WM just out of spite because of MS' past treatment. I hope MS succeeds but they brought this on themselves.
  • To understand whether MS strategy will work, one has to use an OS like Remix on the laptop, how superior Microsoft experience and the how easily the app's interplay between mobile and desktop. I am using the Chrome on Remix to type this comment, though superior to Edge, it is nowhere fluid like Chrome on Desktop, and none of the apps are, very few hardly scale..  This is where each of the platform is heading to. they can't afford to be a Mobile OS anymore, see whats happening with Android N, iOS .. multitasking, mouse support.. and MS has a huge lead here
  • This is sooooo much simpler than everyone is making it. If you think that Windows needs every app that "Android" or "iOS" has...... Simple get an Android or iPhone. Stop trying to "make" Windows Phone be exactly like the others. Yes, they are trying to close the app gap, but don't forget to understand and know.... And even take advantage of the fact that there are other platforms that you can EASILY move to. You don't have to try to prove that Windows is a dying platform. Just move it is as bad as you claim it is. WP is for some of us. And for (as numbers prove) most, it may not be. But some of us love the system way better than the other even with the huge app gap and the "kinks/issues/problems/etc" that are being worked out. I started with an iPhone, moved to Android because of the lack of control and options. Android was great at first, but then I started to see how they were.... Quite boring and void of "excitement" for me (PERSONALLY). In walks Windows 10 for mobile. Finally (FOR ME)... A system that (TO ME) is way more engaging, personable, integrated, capable, etc. But again... Some of us think that about the platform... For the others that have had their phones for two years and it has been "a piece of crap" for two years.... Shame on you.... How stupid. Just.... Leave. Maybe come back when it has lived up to your approval... Yea?
  • Windows phone is dead and gone im worried about microsoft ..
  • Believe! I hope more developers make new fresh apps for windows phone :)
  •   Windows phone is not dead, is sick with physicians poorly trained to serve you.
  • Windows phone is far from dead people.... Just because last months sales are low of even ten months of sales are low does not mean the end. Ferrari has much lower sales than Toyota... Budweiser sells more beer than Sam Adams... McDonalds sells more fries than Wendy's... Goodyear sells more tires the Perreli ... It is all meaningless. As far as apps... All Windows phone needs is 1000 new fart apps and 1000 games like Clash of Clans... Then we will be equal. Nobody really needs snappychat . Posted via the Windows Central App for Android
  • Microsoft do have good apps. The developers need to work to make those apps better. Microsoft needs to pay them more for better quality. listen to the customers.
    I have both a lumia 950 and its way better than my Galaxy s6. I believe all Microsoft needs is more support but wake up Microsoft.... now a days, support isn't free.
    BTW- The Phone Companies needs to support Microsoft like they do Android!
  • Lol
  • What good does it do any consumer to have access to 1.5 million apps. Ridicules. How many apps does an average consumer actually use on a regular basis. 20-30? The vast majority of the apps on our phones and some on our PC just sit there taking up space. Most of the apps are what I call crap apps on Android, Apple and Windows.
    We do not need more apps for the sake of more. We need fewer apps, that are actually useful, or at least popular with consumers.
    Windows does not need more and more apps, just the few that people will actually use and benefit from.
    Microsoft needs to use the bridges to covert the mindset of the large developers towards the Windows/Universal format. All the rest will follow.
  • Forgot to ask... Is it really hard, like really, really, hard, hard to have some piece of software that will read/send SMS from PC (don't try to sell me Continuum or Cortana ****, thanks)? Because, last 12 years when I'm at home/work PC, I''ve been using PC for reading, sending or storing (backing up) SMS. What I got with Windows platform? Not that I don't have any ability to read/send SMS on PC, but also thanks to Microsoft and their ****** sync, I've lost my messages. 
  • This article misses two things: 1. Mobile apps run on mobile phones and so if there a few to no Windows mobile phones out in consumers hands why would an iOS or Android developer make apps for Windows. 2. The assumption that companies like Adobe etc. will leave current development tools for their classic Windows apps like Photoshop or YouTube dropping their website etc. to build UWP apps is a false one. The current UWP tools are not that powerful and so there is no incentive to switch from native apps or just running apps in browsers. The reason why developers make apps like YouTube for iPads and iPhones is because the device specs and form factors favor apps versus using the browser and the opposite is true on a Windows laptop or Surface tablet.
  • All they need is to bring the official Facabook-app to the platform. And then all the other social network-apps such as Snapchat, Instagram etc. should be 100% as on iOS and Android. Without the social apps you got nothing.  
  • I have been with Microsoft phone OS for the last 10 years! From WM5.0 Motorola MOTO Q9c, WM6.5 LG iQ, WP8 Samsung ATIV S, W10M Lumia 950 XL and have no desire to get an Android or iPhone ever! I have fan boys at work iTom with iPhone 6s plus and Android Sam with Nexus 6P telling me Windows phone is dead, I tell them yeah Windows Phone is dead! That's why I bought Lumia 950 XL with Windows 10 Mobile. My Lumia 950 XL is far superior over iCrap iPhone 6s plus & Nexus 6P my opinion. Windows Phone is dead yes!
    Windows 10 Mobile has just started! Fan boy's keep telling me Blackberry & Nokia both moved to Android 6 and the future is Microsoft will move to Android 7 with there Lumia platform. I laughed...people are really really crazy! Yeah Windows 10 Mobile had a ruff start with unfinished OS but now with 10.586.164 has been rock solid on my Lumia 950 XL so far, looking forward too 64-bit Win10.1M (RS1 & RS2) big turn around this year. Yes Microsoft needs to move faster with this new OS and get top Developers on board with UWP! All the apps I use are just fine, just wish game Developer SuperCell would bring there games too UWP soon! Till then Crime Cost Sent from Lumia 950 XL
  • Windows phone Is not Dead because it's just never born.....
  • Microsoft had a few miscarriages..they need to stop trying and adopt a proper kid.(android) ..i know ..i hate that kid too
  • If my friends are using a particular app for communication, will I be asking my parents for a windows phone that does not have that app (snapchat for instance). NO! Windows must have all the cool apps that the other phones have in order to survive.
  • The solution to all this is simple ya'all.
    Sell the surface phone for 2000 euro.
    All Apple people will buy it to be in the next elite class. They don't care what it does. Status is everything these days.
  • It they were serious about developes (cause they aren t) first thing they should remove the 30% royalties they re asking us, so we could invest on wp !!
    With 1% market share, how can they ask us the same Apple and Google do...? It seems they wanna earn money from us, not help us...
  • I really enjoyed this last section of the series. You saved the best for last. Microsoft's goals are ambitious but they are positioning to close the app gap. Time will tell. Cheers.
  • If its not dead, it is on life support in intensive care.
    Maybe we should nickname WP "Lazarus"
  • Look, I greatly appreciate the time and effort you put into this article. However, I will say this only once: Show me the Apps. Not only is there a rather large app gap, there is a rather large app quailty as well. Even the Microsoft based apps appear to be better on competing platforms. This is very disappointing to me because, even though I am experimenting with a LG G2 right now and I am enjoying it, I do prefer the Windows Phone / Mobile OS and have been for the last 4 years. (First mobile OS I used on a regular basis.) Not only that but, there is only 2 high end phones available and they are both on AT&T only. Plus there are ZERO announced high end phone up and coming and there is NO information on the magical Surface Phone, if it even exists at all. The app gap is a real thing in quality of the main apps as well. To many promises, too few deliveries. As much as I hate it, Windows Mobile as a platform is dead, I just wish it was not so.
  • It is dead but no one noticed yet, deal with it
  • An interesting article but I do not agree with the premise of the fact that just because Windows has a large install base developers will flock to the platform for the Windows Store and make UWP apps.  Maybe they will and I certainly hope they do but I really don't see it.  It did not happen with Windows 8 and I don't see it happening in Windows 10.  Developers have been burned too often by MS constant reshuffling of the deck to trust MS.
  • Other than SnapChat and Tumblr, the app gap isn't the main problem. Keeping the apps updated and on par with iOS is the problem. Like with twitter, the new mobile app is great but lacking many features.
  • I don't know that it is dead. Unless there is an app I need to use I don't touch my nexus hardly.
    Personally I feel win10 is great and could be so much. I dream of the day we have apps. Stupid apps seem to have become everything, can't even poop anymore without an app.
  • Look, I greatly appreciate the time and effort you put into this article. However, I will say this only once: Show me the Apps. Not only is there a rather large app gap, there is a rather large app quailty as well. Even the Microsoft based apps appear to be better on competing platforms. This is very disappointing to me because, even though I am experimenting with a LG G2 right now and I am enjoying it, I do prefer the Windows Phone / Mobile OS and have been for the last 4 years. (First mobile OS I used on a regular basis.) Not only that but, there is only 2 high end phones available and they are both on AT&T only. Plus there are ZERO announced high end phone up and coming and there is NO information on the magical Surface Phone, if it even exists at all. The app gap is a real thing in quality of the main apps as well. To many promises, too few deliveries. As much as I hate it, Windows Mobile as a platform is dead, I just wish it was not so.
  • Microsoft do apps... For iOS and Android, for W10M poor apps, OneNote is horrible in Windows 10 Mobile but in iOS and Android fantastic! Where is voice commands offline in Win10 Mobile? All in Windows 10 Mobile is limited and uggly Posted via the Windows Central App for Android
  • I dont think the app gap is that big considering there are hundreds of copies of the same app as well as most are just useless anyways... The main problem in the apo gap is making the main apps available... If you have a peek at peoples phone apps in general you will find a pattern... With FB, whatsapp, calc, a game or two... Only a hand full of useful apps are actually if msft could keep an eye on the most popular apps... the platform can go a long way faster...
  •     Personally, I have always viewed the "app gap" argument as over-rated. Developers follow the money. It's a numbers game. That is understood, so the question is, how do we get the numbers?  The numbers are almost exclusively in the consumer market, and so how does one get the consumer market? By selling them something attractive. Any consumer who is going to pay $400-700 buying a gadget is looking for two things: 1) social cachet and 2) to be seen using the device. In the first instance, all you have to do is look at Apple's marketing and in fact, it's latest product, the iPhone SE sums it up. Apple says that the whole purpose of launching the iPhone SE is to provide some of the "goodness" of the iPhone 6 to people who couldn't or can't afford the iPhone flagships. Of course, and in order not to be so blatant, it also argues that marketing studies point to a large segment of smartphone user who have indicated that they yearn after a smaller phone but with the power of the the bigger flagships. Errmmmmm, but Apple has been selling the iPhone 5S alongside the iPhone 6 since the iPhone 6 came out! I for one use the 5S as my secondary phone and that has plenty of power to do anything I need (and btw, my daily driver is a 950). The second point, to be seen using it is all about getting your money's worth and Facebook, Whatsapp, Snapchat all fulfil that purpose. How many times have you found yourself, or seen people sitting in a group, and several people on their handsets, texting or taking selfies and such like? And all the while, few people actually talking to each other? Each time you pull out your iPhone or Samsung, everyone instantly knows your social and presumably financial status because you are holding the very best money can buy.  This is what Microsoft has not understood. Yes, we want productivity but we do that for a living. People want to show off the fruit of all that productivity, eg, the financial clout, the social cachet. They want something they can be proud of. Listen to almost every review of Microsoft's 950/950XL. The resounding comments are an overwhelming lack of appreciation of the phones aesthetics. The label "a Windows phone for a Windows fan" is the cry of reviewers. And of course, almost as a secondary consideration, the app gap, even though they tout the phone as technologically on par with its contemporaries.  As long as Microsoft continues to produce aesthetically unpleasing phones, which no-one desires, and doesn't scream, "look at me, I am minted", people will continue to shy away from Windows 10 mobile. Once the phone offerings improve, and Microsoft and other OEMs begin to produce beautiful phones which capture the consumers imaginations, sales will invariably increase and with that, more app designers will jump onboard. Until that happens, nothing, and I repeat, nothing is going to bring the masses to Windows 10 mobile. Yes, we can continue to talk about UWP apps and yes, they might improve things slightly but really, if the target is for people who use Windows 10 computers to move on into the Windows Eco-system and consequently buy Windows 10 mobile devices, we will be seeing glacial incremental movement. It is hard to swallow but it is the truth. Marketing is what moves the masses, and Microsoft has never, is unlikely ever to be able to move the masses it's way until it understands this dynamic. Technologically, I don't think anyone will question Microsoft but in the final analysis, the general public really couldn't give a damn about technology and productivity.   
  • I have been using Windows Phone since day 1 of Windows Phone 7.  But my current Lumia 820 will probably be my last Windows phone.  I am tired of always being promised that we will reach the promised land soon.  I am wanting to buy a smart watch and a new smart radio for my car.  Neither really support Windows.  I really wanted Windows Phone because I like the tile system and I like Achievements.  But hardly any games come out any more that support achievements, many are being removed every month and the whole system is ancient without online game saves (have had to start over many due to phone changes, dying or having to reformat), etc...  I'm done for now.  Maybe in a few years if the system does mature I will try it again. So off to Android land I go.
  • Good article but windows central always hates to criticize. I don't understand why MSFT left out so many Lumia's without 10...msft even didn't feel that the users should know at least what are specific reasons, they didn't do..though promised before.
    I personally use 1520 and windows runs great but my other phone Lumia 925 can also handle it nice but that is left out at least they should alllow at least latest insider build. It will greatly frustrate the users and will bring android fragmentation concept in windows.
    To be honest, app gap is huge. The existing apps have lack of features. Many fans including myself pretend it's not. And windows main problem is still app. Just look at users review of 640 @bestbuy , you will common complain is the app nothing else. This is what msft should do 1) build a research cell to identify the main problem of windows phone adoption. Read all customer reviews of all sites and come up with idea (text mining can help) 2) develop a group mostly to deal with developers in bringing the apps. Say they may contact Viber why video call is dropped in feature why all other their apps have it (even pc app). That's how they might be able to know what's the main problem 3) look top 100 apps of iOS or android and see what is missing in the developers 4) nothing will change unless users base is strong. I rarely use apps in my laptop and so billions pc users is not an attractive thing to the developers rather millions mobile users are more important. So without mobile market share nothing will change 5) do what ceo missision is "mobile first..."...its plain and simple....
  • Promised, trying, failed, RIP
  • Excellent article! Best one in this series, and one of the best I have read in windows central. Period! Thanks, will be sharing this!
  • he looks sad, upset & embarrassed holding that phone.
  • That was the great launch event, all 10 seconds of it.
  • From all the series, this one tells what can keep this platform alive or dead depending on how fast Islandwood is implemented across all large app giants. The iPad Pro choose iOS instead of OS X for one reason, iOS ecosystem is 100% great and tells how ARM is now adopted on 3 times the devices that x86 or x64. Lets say the facts, PC users are a minority today, in the next 10 years maybe 90% of the new student kids that enter school since their babies, small kids until they convert into college students their only contact with a PC or a computer will be with the ARM platform. Only the rest 10% will have contact with a x86 device. That's why the PC is becoming more irrelevant every year and Microsoft success depends on Islandwood success period.
  • I hope they can market this one platform idea well.  I think as W10 spreads - we will see the innovation.  Mobile devices are great for education, especially in developing nations.  I am staying tuned.
  • Great article as always Posted from Windows Central windows 10 App On my Lumia 930
  • Maybe I missed something...but I haven't seen the fruits of these bridges yet, the app gap doesn't appear to be closing or the pace at which it is closing is too very slow.
  • I read the articles and some mixed comments. Honestly, if one reads and follows comments from Americans and their sponsored Tech news platforms, one will be inclined to think Microsoft is even dead. On the contrary, a lot of people outside of U.S or even China pick up Lumia because of Microsoft/Nokia, the price tag, the camera and the durability and not just for the apps. After several opinion sampling from most users in Nigeria, a lot don't care about the app situation (as exaggerated by U.S Tech news) nor the market share which means little or nothing to enthusiasts. In fact, from a personal point of view I picked up a Lumia 950 XL because of the Microsoft ecosystem. Not Apple nor Google gives as much as Microsoft and that's a positive. While I will not pretend that the app gap situation is not there, I have over 100 apps on my phone and I'm not missing anyone not currently present save for a few more productivity apps. However, I would love current apps to be better or keep up with other platform features. And guilty of this would be Facebook, Flipboard, Uber and a few others. Having said that, Microsoft was really terrible under Ballmer and to think he complained about Project Astoria being cancelled is rather disappointing. He had all the resources to turn around the business when he should have done so. Whining now only makes him a weaker leader than he was. More than ever, I now believe in Microsoft not just because of their 3-5 years strategy plan for their business but majorly because of their visionary leader in Satya Nadella. He has demonstrated this overtime and I'm happy he came in (maybe late but time will tell). On the other hand, smartphones are tanking and there's really nothing more to differentiate products anymore. All the OEMs including Apple, Google and Microsoft know this. Everyone is searching for the next big thing and Hololens is a part of it. I see Google following Microsoft in its tough strategies but easier execution due to the larger community on mobiles. Merging Android and Chrome OS is a start and Apple is lost at the moment. Everything Microsoft is doing today should have been executed 4years ago, better late than never, due to their larger strategies of a unified platform and ecosystem. After Build 2016, I expect to see full blown adverts of Windows 10 mobile phone features and potentials such as Camera, Continuum, Office Suites and even the hardware and other pluses for developers to adopt, just like of the old Microsoft (around Bill Gates era). More importantly, I also expect Build 2016 to be different rather than just give out freebies to (fake) developers at the event, make them showcase what/how they've contributed to the Windows ecosystem in the last 1year. No need to pat non-performing developers on the back and then they run to iOS and/or Android at the next opportunity. My opinion, it's going to be tough for Microsoft to turn things around but they are better placed to do that today than 4years ago. Another 3years from now will definitely be a different story. And just like Daniel Rubino and Jason Ward have said in one or more of their articles, if you can't cope, you can move on to iPhone or any of the Android armies. People will leave the ecosystem and people will always pick up a Windows 10 mobile device because one part of it will draw the user in, which may be the camera, old glory or even the well connected ecosystem just as it drew me in. There's no better encouragement than knowing Microsoft is supporting Windows mobile for life and with all the resources available to it. Posted from Lumia 950 XL Windows Central for Windows 10 Mobile
  • Closely related to the app gap is ad gap.  I have the same app on Windows Phone, Windows Store, and Android.  The eCPM on Android is consistently 10 to 100 times more than Windows Store or Windows Phone.  Why would I bother creating another app for Windows if I have over 100k downloads but rarely make more than a penny or two a day?
  • Ha-Ha stop making jokes microsoft
  • First of all a BIG thank to Jason for this series. It has been pretty interesting read. It sucessfully puts to rest the notion that windows is dead. But more importantly, it does so in a logical manner. A though which is backed by evindence and not 'perceptions' The fact that Microsoft itself has provided a lot of inputs only proves more credibility to it. I am still not sure of how and when will Microsoft put the last peice in this extremely complicated jigsaw puzzle. That is the app gap. from this last part, I get it that MS is doing all it could to entice the developers. However, the fact still remains that the app gap is pretty huge and is not really narrowing in recent times. While this is a chicken and egg situation where the apps woudl follow the user base and vice-versa, MS must do all it can to have as many windows phones in the market as it can. Having chinese and Indian manufacturers on board is vital. It is heartening to see some Japanese companies embracing windows, windows phone truly needs the like of Xiaomi to launch windows phones. When the mid-range widnwos phones that can run continuum are avalable at affordable prices the shipments will go up. That is the only thing that will attract the developers. The developers will then realize how much of an effort MS has put in to make their life easier. But till such point all the current efforts are like building wide raods and bridges in anticipation of huge traffic, whereas currently there are hardly users for it. People just won't come to experience the highways. They will come only when they have a need for it.
  • Yeah "it's not dead", it's dying, but the appgap it's not the main reason
  • I was using a lumia 930 and surface pro 3 with Windows 10. The mobile os lacked apps but that was not it's biggest problem it could even do basic apps properly such as messaging tasks only recently did email and calendar become useable. I switched to iPhone reluctantly but feel like I am back in the modern world hello Touch ID, wifi calling, pay by phone and Microsoft apps that work better on iPhone than win10 mobile. 
  • It's definitely dead in Singapore. All the recent windows phones are not released here. How strange it is. All my WP friends have to switch to other platforms. I'm switching too.
  • To be fair I never completely agree with Jason's articles either but this is a site dedicated to evangelizing the platform, no different from Android Central or any other site.  If you want to read negative articles Thurott has you covered.  Or there is plenty of cynical stuff on other sites.  I think people want Windows Central to confirm how they feel, or what they read on other sites, and that is never going to happen. Microsoft faces some serious challenges.  My only real issue is that I feel slighted because I invested in Windows Phone 8.1, and I should have held out for Windows 10 Mobile.  But I don't expect anything from these articles I read on the web, on any sight.  I blog about mobile technology, and I rarely have anything great to say about WP 8.1 either.  Personally I think the best I can expect from MIcrosoft is to use their services on Andriod and iOS.  And there isn't anything I see on the horizon in Windows 10 that changes this perception.  Not UWP, not Continuum, not Xamarin, nothing.  I'll still use Microsoft, on Andriod and iOS, but I'm done with WP 8.1.  I might adopt 10 if, and only if, they close the app gap and I can get the services I want on that platform but 1/3 of the apps on WP 8.1, and even less than that on W 10 M, no, I can't do that again.  Nothing personal, but I have to start looking out for my own best interests, and not those of Microsoft and their partners. 
  • I'm convinced that even if Islandwood fails and app gap issue is not fixed, Microsoft won't abandon Mobile just like that and leave the market to iOS and Android.  There is always Plan C which is what Amazon did with FireOS, they forked Android using their own ecosystem appstore and they run Android apps but they don't depend on Google Play services.  Microsoft can always fork Android, but I hope that Islandwood succeeds before Microsoft has to axe all Windows Mobile OS with a fork.
  • Microsoft won't abandon Mobile because they have billions on reserve and they can afford to continue to play this game, for another 5 or 10 years, at least.  People underestimate the reserves Microsoft built up back in the 90s, so no worries there.  That is not my concern.  This is thing.  Windows Phone 8.1 is pretty much a done deal at this point.  It will take several years for Windows 10 Mobile to mature; consider that only half of the phones in the wild can even upgrade to W 10 M, and while there are 5 phones to choose from, 3 of which are Microsoft's, they are priced far outside of the budget market.  So it will be another 2 years before a W 10 M device is considered "affordable" for the 520/635/640 crowd.  In the interim, unless you're developing your own apps, WP 8.1 apps continue to get pulled over those few years, Microsoft does bug fixes, but doesn't fix the missing fuinctionality from 8.1, which to me is our inalienable right to have because the same apps perform better on older Android devices running 4.4 KitKat, itself a 3 year old iteration of Android.  So I am incensed that I can get a better Microsoft app on a 3 year old phone than I can get with, until W 10 M was released, what was Microsoft's latest and greatest.  W 10 M is like our Android Marshmallow.  And those are the inconvenient truths that no one wants to talk about on the web.  At this point if MIcrosoft were to release a fork of Android they might actually be able to sell phones again.  Unless Microsoft is requiring Google Play Services, an AOSP phone should be able to run all available Android apps created by Microsoft.  The issue there is that development of apps that do not require Google Play Services isn't in a much better state than WP 8.1 development; Amazon was leading the way, but they're more interested in their own fork.  So it would actually be easier, and more profitable, for Microsoft to create apps for iOS and Android and play along with whatever framework those platforms require, even if it does break those apps on an open platform.  I seriously doubt you'll ever see Microsoft forking Android or doing anything that would openly compete with what Google has already polished with Android. 
  • And you really think that Apple or Google will just stand there and watch? Really?? 
  • been a insider for a year today
  • Jason, Thank you for the the series of articles on the state of the Windows phone ecosystem. It has been an enjoyabe and informative read!
  • Aren't they sort of missing the point though? I mean billions of Windows 10 devices (read: Laptops) doesn't mean that users will get apps on their phones. The only reason they have this number of users is because its the only real option for a non-apple or non-linux/unix pc/laptop. This does not translate into "i'll get the app on phone too" as nobody uses WP10 apps. (I don't know anyone who does!). Quite simply I thikn they're relying on the app gap to be closed because people own more "windows 10 devices" and unless they offer something such as synch across devices with all apps and MUCH BETTER hardware...then they won't make it in the mobile world. Continuum for me is laughable. Hardcore excel users use macros, which aren't possible on the "lite" versions that run on continuum.
  • Terrific article and series. Thanks for bringing a lot of clarity to what feels like the Windows 10 'hot mess'!
  • Like many readers, I'm anxious to see the end state.  I'm not a developer and hope that this week's Build conference will show some practical usage of the bridges described in the article.  The article makes sense.  Microsoft's efforts make sense.  I just fear that the perception piece will be the most difficult one to shift. 
  • Let's wait for the 23 April figures and face the drop in market share.
  • i disagree with title that windows phone isn't dead lumia 900 also disagree
  • This line of reasoning is "if we built it they will come" on an entirely different level.  But as others have suggested, not everyone is using Windows 10 (on desktop/PC) and there is no reason to assume that people are going to upgrade to it either when there are other options.  A lot of us using Vista and XP chose to run Linux rather than upgrade to new hardware.  Some of us are upgrading to new hardware but aren't running Windows or Mac.  Some of us went to Mac.  A few of us are using mobile exclusively.
      Because a lot of this is "well if all of the developers are using Windows 10 as their daily driver, naturally they'll just develop apps for W 10 M".  Okay.  People use all types of weird configurations with each device or piece of the puzzle on a different platform or in a different ecosystem.  Its just wishful thinking. 
  • Windows 10 Mobile will be sleeping with the fishes for me next year! I'm done, they are so much of a joke now i don't see why i need to buy a new w10m device.
  • Late to the article and will admittedly skip over the comment section. (I am convinced it will have degraded into the "My cellphone, TODAY, right this very minute, is the focus of ALL my opinions....thus my opinion is.....  lol  ) Jason, a very well presented last chapter that covered all the bases. It's been said over and over, and I agree, Microsoft's current strategy is absolutely a "long play".  That's a bitter pill for many to swallow while they deal with the inferiority complex that carrying a Windows Phone can burden them with. Sadly, our current culture is all about being cool. Me? I'm an old dinosaur who is completely comfortable being out-of-touch, culturally speaking. In fact, I rather enjoy it. But my favorite part is looking at 180 degrees differently than most..........I'm actually convinced that Windows 10 is just AHEAD of its time. And I think Microsoft is absolutely aware of that. The current smartphone is going to give way to similarly sized (pocket) personal computing devices. There will be many form factors to choose from, I expect, and it just so happens that they will support phone calls, as well. But these devices will be far more capable of ALL things computing, than any Iphone, Droid, or Windows 10 mobile device that is currently available. Continuum, as we know it this very minute, is merely a hint at what Continuum will mean tomorrow. I marvel at the world I wake up to every day. I came from a world of 3 channels on the TV and AM radio. The funny thing is that I think it gives me some advantage to seeing what might be coming, compared to my children, who grew up in world that defines their whole life by how they feel today. :)   Again, great article\series. I so much enjoyed it. Really. Looking forward to see what your next project will be.   
  • But still there is one problem: They're Microsoft. They will be always "evil" for everyone else. Probably someone else already replied "embrace extend extinguish" to all of this.
  • Test
  • I have a question.  Why can't they just go to Android and build great services and apps for it?  I mean they can still make their own hardware, but why keep on with the Windows OS that no one seems to want.  I'd be my paycheck that if they put out a highquality phone on Android they'd eat samsungs lunch.
  • Now while I plan to stick it out with my Lumia 950 the truth is there is NOTHING Microsoft can do to save their mobile platform. Even if you offer developers £50 billion an hour to make apps and update them, they won't accept it. Discord is one example. The devs themselves have said even if Windows mobile gets 80% market share globally and 95% in the US (where they're based), they won't make a Windows mobile app. Why? Because none of their staff use Windows mobile. And they consider all mobile that isn't iOS/Android to be Windows mobile and flat out refuse to do anything to help us. If we wanna use their service on mobile, their words are get an iPhone or Android.
  • The fact they have to do a serie of news to try to justify that Windows Phone isn't dead is in itself a signal that there is a huge problem. I never read an article like that about iOS or Android or even SailfishOS...
  • Why is Microsoft mentioning iOS ad Android far more at Build than their own mobile? Kind of disheartening to say the least.
  • Because they are showing how their services work cross-platform. Funny fact is that this year they're not going to focus on Mobile version of Windows. Finally, I think that Windows Phone is pretty much dead at least this year.
  • For me, at least for this year, is pretty much dead. Next year it could become a Zombie OS: Windows 10 Mobile Z Edition.
  • Trolls and troll feeders? < sigh >
    Maybe it's a sort of compulsory disorder?
  • Please Windows developers add locking indivial apps to make Windows phone more personal ... Please .... Posted via the Windows Central App for Android
  • Great article on the macro issues.   I think most of us dont need 10,000 apps, and especially all the crappy games / utilities.  We just need some of the best main stream apps for media / business / travel / smart-home.   I would absolutely switch to windows phone if they had even half the list of my top apps below.  My list would include: Media: Sonos, google play Music, DirectTV, amazon alexa  (They have Hulu / netflix) Business: (For others out there...webex, or GTM) Travel: Beat the traffic or Waze, expedia Smart Home & Sharing Economy: AirB&B, Ring Doorbell, Nest thermostat, and wink smart hub.   (Samsung Smart Refrigerator is next.)  Financial: Chase Bank & Fidelity I was IOS through iPhone 5, android ever since.   Not thrilled with android.  its ok.  Tried a lumia when widnows 10 first came out, loved the new OS, but had to scrap due to none of these apps became annoying after 3-4 weeks of fullt ime use.   My other choice is to use the phone as a phone, and keep an android tablet or something else around to do these other functions. (Which defeats the purpose of converged). Come on Micrsooft.....bribe these app owners and get yourself the top 20-30 apps that we all actually use in our digital life (Screw candycrush....gets old)......Then you have a chance at a comeback in this market.   You nailed it with the unified OS, and the windows 10 phone with live tiles is great.  HW can lag behind by 1/2 a generation....thats fine.    Fix your APP MARKET !    
  • love windows mobile but after paypal left i had too too and i think windows monbile is best os on phone but paypal leaving was one app to many even if i miss live tiles and ui choices.
  • there are hardly very few people's who use Windows phone, most of the world today use android. android has 80% of global market share, android is the king