We've previously covered HTC advertising in Metro, a popular British newspaper, but it's now extreme. The newspaper offers an advertiser the opportunity to purchase the front and back pages. HTC has now taken not only a full page inside the paper, but the Radar is the first image you see when picking it from the stand.
The Metro newspaper is often read by commuters to and from work, which may prove to be effective audience targeting since businessmen would benefit more with Windows Phone than an iPhone or equivalent Android handset. While it may sound silly, it's fitting that the newspaper shares the same name as the UI.
Kudos to Jay for the images!