IFA

What is IFA?

Now in its 101st year, IFA’s roots as a radio and audio fair remain in its name (Internationale Funkausstellung), but today it’s a sprawling showcase where the world’s biggest brands debut the gear that will define the year ahead. From keynote bombshells to surprise device drops, expect Berlin to set the pace for Windows hardware through the holiday season and beyond.

If you’re into Windows laptops, PC hardware reveals, or just want to see the tech industry set its fall agenda, IFA Berlin is where the action is.

Windows Central will be on the ground bringing you the biggest announcements, hands‑on impressions, and maybe a few surprises along the way (Lenovo rarely disappoints).

Berlin in September, the halls packed with cutting‑edge gear — it’s the kind of show that reminds you why we love covering tech.

When does IFA 2025 start?

IFA Berlin 2025 is about to light up the German capital, once again turning Messe Berlin into Europe’s ground zero for consumer tech. The show kicks off Friday, September 5, at 10 a.m. and runs through Tuesday, September 9, at 6 p.m., with the B2B‑only IFA Global Markets spinning up over at STATION Berlin from September 8–10.

Whether you’re going for hands‑on time with the latest Windows laptops, scoping out next‑gen PC hardware, or just soaking in the spectacle, this is the tech calendar’s late‑summer epicenter.

Public and trade tickets are already live on the official IFA site — and yes, snagging a spot at the IFA Sommergarten live music event still gets you into the main show floor for free

See you there!