Microsoft is making some changes to its official Lumia accounts on the Facebook and Twitter social networks. The changes are likely another part of the company's continued retrenching of its smartphone operations.

Microsoft Lumia Facebook

The Lumia US Twitter account looks like it will be consolidated into the main Lumia Twitter page, according to this post:

The same situation applies to the Microsoft Lumia Facebook page. A recent post states:

This Facebook page will shortly be renamed. Don't worry, you don't need to do anything and you'll still be able to get all the latest news, updates and insights right here. This is all to make it easier for you to be part of our international, larger, Microsoft family.

Taking a closer look at Microsoft's other Twitter accounts and Lumia Spain, Russia, UK, India and more all fell silent on June 30 (or earlier, for India). June 30 coincides with the end of the fiscal quarter and the time when business usually change employment status or reduce the workforce. It seems clear that Microsoft is bringing together all its Lumia help channels on social networks under one @Lumia banner.

The decision to merge all the accounts makes sense as there are no more Lumia models expected in 2016 as Microsoft retires the brand. With no new phones, shrinking market share, and a general pullback the Lumia era appears to be winding down.

Thanks to Curtis for the tip!