With over 12 million registered users and 6 million app downloads overall, Paytm is India's largest mobile commerce platform. The service started by offering mobile recharge and utility bill payments and today it offers a full marketplace to consumers on its mobile apps.
The Paytm app for Windows Phone got a big update over the weekend. The latest update bumps the app version to 18.104.22.168, and introduces a design refresh and a better wallet experience.
The app allows a secure and quick way – under 10 seconds as they promise – for your mobile recharges, bill payments, and DTH recharges. The service packs in a great repertoire of coupons that you can pick on each transaction.
You can load money securely in your Paytm Cash, the virtual wallet, a PCI DSS security certified commerce platform that uses VeriSign's trusted technology. Paytm Cash is the foundation of the mobile commerce platform that the company is working on.
It's disappointing though that the latest update does not bring the Paytm marketplace experience (paytm.com/shop), a feature that has been available on apps for other platforms and on the Web for some time and allows shopping on the go. I've learnt that it's in the works, but the major update at this point in time should have included it.
Download the Paytm app for free for Windows Phone 8 devices from the Windows Phone Store. There's no marketplace, but if you are looking for a quick and hassle-free recharge and bill payment experience, Paytm is one of the better apps in the Store. Give it a whirl and let us know how you like it.