Shell Brazil chooses Windows Phone to fuel its entire distributor sales team

Shell WP

Shell in Brazil has selected Windows Phone as its choice of smartphone, offering hardware to the entire sales team of the company's distribution network in the region. Models ranging from the Lumia 520 all the way up to the Lumia 920, Shell isn't messing around when it comes to deploying advanced smartphones to its base of employees.

So why did the company go for Microsoft's mobile platform? Cost savings were a major factor, and have been in previous case studies too. Compared to iOS hardware, Shell was able to provide the Windows Phones at a more affordable price, adding further improvement to the commercial team regarding productivity. Also, changes required are made to the servers and software on the handsets is updated automatically, which makes it easier to manage.

Shell invested in sales force automation solution Blink Mobile, developed and implemented by Blink Systems, a partner of Microsoft solutions. Aiming to professionalise the dealer network, Shell aims to make employees better prepared in the field. It's not all about cost of deployment as we're talking about Microsoft systems here. Windows Phone also integrates nicely with Windows 8 and the Microsoft server family. 

Source: Microsoft Noticias; thanks, Andre and Eliano , for the tips!


Reader comments

Shell Brazil chooses Windows Phone to fuel its entire distributor sales team


In Finland it's the top consumer smartphone in all three operators! (model Lumia 520)
Now #1 in Russia! Next Italy or France? or maybe Brazil?

While I'm happy to hear this, lets not get too excited yet.  I think this is an order of only 200 phones.  If they order 2k or 20k then I would be very excited.

Windows Phone is really starting to become a big thing out there(ok maybe not REALLY big but still). Everyday we are reading something about Windows Phone growing somewhere or being used by some company and even celebrities using Windows Phones! Things are looking up for WP.

Brazil is a powerful market to Microsoft, GMC (Aka Chevrolet) and other brands. After 2008 economical crisis, Brazil was one of the first countries to recover.
And believe, in market dominated by Androids, a company like Shell adopting WIndows Phone is excellent.
TOTVS, the biggest IT company here in Brazil, is adopting Windows Phone too.

Yay! Brazil rules. All of the carriers around here are advertising the Lumia range of phones rather nicely. And I'm lovin' it!

More and more corporate integration of Windows Phone is great.  Its a nice introductory avenue for WP to the masses.  That's how Blackberry got its start.  People used them at work, liked them and they became popular.

Shell, please port your app in the Brazilian market.  I can show you how. 
Wait, that's not me, thats someone else.  My bad.