It looks like T-Mobile will be showing multiple new ads during Super Bowl XLIX. In addition to their ad starring Kim Kardashian, T-Mobile will also air a spot featuring comedians Chelsea Handler and Sarah Silverman. While the full ad hasn't yet been posted online, the carrier did post a behind-the-scenes video.
T-Mobile has yet another new ad that takes aim at the data practices of their rivals. Called "Data Vulture", the ad stars Rob Riggle and, well, a vulture and was produced specifically for NBC's online livestream of the Super Bowl.
The carrier has also announced an endorsement deal with Seahawks cornerback Richard Sherman. The deal includes three magenta buses with Sherman's face and T-Mobile branding on them, which will act as free shuttles to key locations before the start of the Super Bowl.