Xbox is Microsoft's gaming division. Launched in 2001 with the original Xbox console (presented by Bill Gates and The Rock, no less), the division has gone through multiple permutations on its journey to its current form. Originally envisioned as a device that could bring Windows to the living room, Xbox eventually competed more directly with PlayStation targeting core gamers.
Xbox had solid success in the United States and other English-speaking markets, buoyed by heavy hitters like Halo and Forza, alongside various heavy hitting third-party exclusive titles. Microsoft's Xbox is responsible for various gaming innovations that are now commonplace. Online live infrastructure, "games as a service" titles, subscription services, and cloud-first business models owe at least something to initiatives spearheaded by Microsoft (for better or worse).
In 2013, Microsoft's push to turn Xbox into a digital-first entertainment center saw widespread pushback from the gaming community. Despite predicting trends that are now commonplace, the way Microsoft positioned Xbox back then has seen it struggle to regain the relevance it once enjoyed as a brand in a universe of increased competition from other platforms, in addition to always-on forms of entertainment and smartphone-delivered social media algorithms.
As Xbox enters its 25th year, Microsoft is once again reinventing what Xbox is with its new approach, doubling down on Windows' openness, and returning to the original vision of Windows gaming in the living room. It'll be fun to see how it pans out.
Essential Xbox reading
Latest about Xbox

Microsoft Gaming is out, and Xbox is back: Employees are getting a new identity
By Adam Hales published
XBOX Microsoft is continuing its Xbox rebrand by introducing @xbox.com email addresses for employees, signaling a wider effort to strengthen identity and unify branding across the company.

Xbox glitch "steals" free Wasteland copies—but gives you a permanent one instead
By Adam Hales published
XBOX Wasteland Remastered briefly appeared free on Xbox due to a store error. Players who claimed it will receive a full working copy as compensation.

How new automated verification helps Xbox game devs fix bugs before they go live
By Adam Hales published
XBOX Xbox is rolling out Game Package Manager, a new developer tool designed to simplify game publishing, improve version management, and streamline updates across the platform.

You can pick up a $100 Xbox gift card for $83.50 right now, I'm not kidding
By Alexander Cope published
Deals Newegg is offering a promotional discount code on $100 Xbox Gift Cards to help you buy games, DLC, and more.

Double Fine responds to fan requests for a Psychonauts remake
By Adam Hales published
Xbox Double Fine has responded to fan demand for a Psychonauts remake, saying the idea is something the studio would love to pursue one day, though no plans are confirmed.

Fallout creator Tim Cain plans to make one last game after joining Xbox's Obsidian last year
By Brendan Lowry published
Xbox Tim Cain, co-creator of the Fallout series, believes he'll make one final game before retirement — and said this after returning to Xbox's Obsidian.

Ex-The Elder Scrolls Online lead reflects on Xbox canceling his new MMO amid layoffs
By Brendan Lowry published
Xbox The director of the canceled Xbox MMO Project Blackbird has reflected on the project and its unfortunate death in a new interview. Here's what he said.

Xbox is "actively investigating" a rampant issue for backwards compatible Xbox 360 games
By Brendan Lowry published
Xbox Many Xbox Series X owners are unable to play backwards compatible Xbox 360 games right now due to a major issue Microsoft is "actively investigating."
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