According to a comScore report, European smartphone owners accessing retail websites has grown by 43 per cent in the last year. The company used data across five leading EU markets - France, Germany, Italy, Spain and the UK. The study showed that the European mobile retail audience grew significantly over the past year, with 20 per cent of smartphone owners shopping while on the move.
Figures shared in the comScore report show that in the three-month average ending August of this year, 20,4 per cent of EU5 smartphone owners accessed online retail websites. This is an increase of 2.8 percentage points in the past year. Spain was the fastest growing market out of the countries covered, experiencing a growth rate of 66.5 per cent (by audience), almost hitting 3.3 million.
3 month average ending August 2013 vs August 2012
As the above chart shows, Italy came in second with a growth rate of 61.3 per cent to just shy of 5.6 million smartphone owners accessing retail websites on their device. However, should we look at the year-on-year growth of Italy, the market comes in first with a 4.8 percentage point increase, hitting 19.3 per cent of smartphone owners accessing retail websites in a month.
Germany led the pack in terms of audience size, with 9.9 million smartphone owners accessing said websites in a month. The UK came in second with 9.7 million. Across Europe, it's clear to see a strong trend of more shopping being carried out on the mobile phone.
Smartphone owners enjoy taking photos in retail stores
The same report showed that nearly a quarter of smartphone owners (23.5 per cent) captured a photo of products in a retail store. To follow on from this finding, Europeans also look to seek advice from friends and family when making decisions in-store. 14.3 per cent sent a photo of a product, while 14.0 per cent called or texted friends and family about a product.
3 month average ending August 2013
It's interesting to see photo capturing still topping the chart, while scanning barcodes and comparing prices are still some way down the list.
1 in 7 Europeans purchase something on their smartphone
A rather interesting part of the report looked at how many smartphone owners actually made a purchase on their mobile device. It was found that 1 in 7 (14.6 per cent) purchased goods or services in August 2013. Mobile commerce transactions have increased by 37 per cent from 16.6 million in August 2012 to 22.8 million in August 2013.
the below chart breaks down the type of goods and services purchased on smartphones:
3 month average ending August 2013
How much shopping do you do on your Windows Phone? Let us know in the comments.
Watch Surface Duo get ripped apart, all to get at its hinge
We've seen the Surface Duo delicately torn down by iFixit, but now it's time for a much messier teardown. YouTuber JerryRigEverything has ripped into Duo to get at its hinge, and it turns out it's a surprisingly simple setup.
Power or agility? We compare Dell's XPS 15 with LG's gram 15.
These two laptops might share a similar footprint, but they're intended for two very different types of user. We break things down to help you get a clear idea of which PC is the better buy for your needs.
Windows x64 app emulation heads to Snapdragon PCs this November
It's official: Windows 10 on ARM laptops are getting x64 app emulation sometime in November (though the Windows Insider program). Microsoft Teams natively optimized for ARM is also coming soon. The news follows Qualcomm's recent announcement of its new Snapdragon 8cx Gen 2 processor and new devices coming this year.
Best Online Fax Services 2020
If you need to do some faxing but you don't want to shell out the money for a fax machine of your own, online fax services are the way to go. Here are some of our favorites.