Latest ad for Lumia 928 shows off low-light prowess, calls out both the iPhone and Galaxy S4
The Nokia Lumia 928 and 925 aren’t upgrades to the Lumia 920. Daniel put it best in his From the Editor’s Desk this morning when he called it a sideways upgrade. Same goes for the camera found in those devices, they’re basically the same one you’ll find in the Lumia 920, but with a little more software magic.
Here’s an ad from Microsoft that shows off the low-light prowess of the Lumia 928 for Verizon.
You’ve never seen the night like this
This ad hits all the checkboxes. Demonstrate a unique feature of the product? Check. Actual video and photos from the product? Check. Name drop your competitors and do a side by side comparison of results? Check.
I can’t be the only one who thinks Microsoft has been having a good run with advertisements the past month or two. My favorite being the wedding video between iPhone and Galaxy users. Our full review of the Lumia 928 will be out later this week. Check back for more.
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Gotta show 'em who's boss and dare them to prove otherwise :)
I get the feeling that summer parties are going to get a bit interesting - going to be some comparin' going on :)
Makes sense to get it out there that this has the best camera of any phone out there.
And, honestly, it's probably the best hook they have to get someone away from android or apple and onto WP.
But it's not as flashy a function as the deceptive Samsung ads about tocuhing phones to transfer files (yeah, it takes 1 second to transfer home videos...) or the iPhone ads about Siri, even though those functions are rarely used and are little more than gimmicks, while the Lumia cameras will be used constantly by people. But that's marketing for you.
at least nokia shows you the proof they have the best camera, apple dont show you shit from the pics they take on that commercial cause well they are probably crap.
Nicely done, Verizon!
As for the ad itself, it is simply brilliant. Like Sam said it checks all the boxes and is simple and clear enough that nobody will miss the message being sent. Social use of phone cameras is growing in importance and Nokia is saying it leads in that category.
As long as there are sales guys that don't bother to have a clue about what they're selling and pushing WP into a corner, it will likely always have an uphill climb.
It was ... disappointing.
It really is OK, great even, not having a device that so many other people have - embrace the uniqueness of your WP device :)
I don't think everyone should have one. I don't really care. But the dimissive arrogance does rub me the wrong way, as it does with any aspect of life.
Oh, wait a sec....