Amazon Prime Video app for Windows 10 is now live and working

Amazon Prime Video Windows10 App
Amazon Prime Video Windows10 App (Image credit: Daniel Rubino / Windows Central)

What you need to know

  • Amazon has a new Prime Video app available for Windows 10.
  • The app brings Amazons streaming service to a dedicated PC app, meaning you won't have to watch in your browser.
  • The app is now allowing users to log in and stream.

Just over a week ago, the new app for Amazon Prime Video on Windows 10 went live in the Microsoft Store. The app appeared to have still been in private testing, however, as logins did not work.

That's all fixed with, which is now live and working.

Amazon Prime Video rivals Hulu, Netflix, and HBO Max for online streaming and movie playback. Like those other content providers, Amazon has been aggressively building its own original content to lure new subscribers to the service.

The brand-new app, a UWP one, is simple but quite functional, allowing users to control the download quality for offline video playback, making it perfect for those road trips. Features include:

  • Download videos to watch offline - anywhere, anytime.
  • Rent or buy thousands of titles including new release movies, popular TV shows, and more (not available in all countries/regions).
  • With Prime Video Channels, Prime members can subscribe to more than 150 premium and specialty channels like HBO, SHOWTIME, STARZ, and Cinemax. Only pay for the channels you want, no cable required, cancel anytime (not available in all countries/regions).
  • With X-Ray, view IMDb information about the actors, songs, and trivia for videos as you stream.

Under Settings, users can pick between good, better, and best for offline video support, with best requiring 2.4GB of space per hour of media.

For those with Movies Anywhere (U.S.) or have purchased movies from Amazon, you can also watch your entire catalog. Users can also easily rent new movies to watch on their computers or other Amazon Prime-enabled devices.

On our initial test, video playback quality looked decent, but it was not quite Netflix-level. Still, we are not complaining, as any support for Windows 10 PCs is welcomed for these services. Hopefully, HBO and Disney will follow.

Thanks, Chris W., for the tip!

Daniel Rubino

Daniel Rubino is the Editor-in-chief of Windows Central. He is also the head reviewer, podcast co-host, and analyst. He has been covering Microsoft since 2007, when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, laptops, next-gen computing, and watches. He has been reviewing laptops since 2015 and is particularly fond of 2-in-1 convertibles, ARM processors, new form factors, and thin-and-light PCs. Before all this tech stuff, he worked on a Ph.D. in linguistics, watched people sleep (for medical purposes!), and ran the projectors at movie theaters because it was fun.