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Amazon's Windows 10 PC app is live, but don't get too excited

Amazon has now released its Windows 10 PC app in the Windows Store. However, the app is a Hosted Web App with minimal Windows 10 features.

The new Windows 10 Amazon app is basically a slight update from the older Windows 8 version of the app. When you download and install it, a message pops up that states the app now features "a new and improved shopping app for Windows 10". It comes just a few days after the online retailer retired its long-running Windows Phone app. As we reported earlier this week, the new PC app was created with Microsoft's Project Westminister tools that are designed to turn web sites into full Windows 10 UWP apps.

Unfortunately, this first version of the Amazon Windows 10 PC app doesn't use most of the features that are available for UWP apps. It's possible that Amazon will add these features to the app in future updates. There are currently no plans to bring the app to Windows 10 Mobile.

Download Amazon from the Windows Store (opens in new tab)

Thanks to "ttsoldier" for the tip!

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141 Comments
  • In this day and age, it's a shame they're still doing this.
  • "Create a tile of Amazon's website" They could have said this to us in mail.
  • I did that for the phone :P
    The tile also has the amazon logo somehow. (It doesn't happen when I pin Youtube to my phone's start screen.)
  • That's because amazon using web standards, while youtube (and rest of google does not).
  • Why does the OS still insist on taking the web logo for your pinned site, and make it 10% the size of the flipping tile???
  • On some websites
  • With the "ease of porting iOS apps to Windows 10"...why indeed is this happening?
  • This what I keep asking? What happened to all the ease of porting and the easy of making PC app work on mobile? They need to publicly address this and do it now. This is ridiculous.
  • Who knows?  Maybe it's indeed easy to port ios apps but even easier to port web?
  • I think for porting with Westminster, you just put in a URL somewhere in the Windows Store package upload page and it spits out an appx for the site. That's just the absolute minimum, though.
  • That's right to get the minimum like you say, you can download the project files for use in Visual Studio too, so you can start adding in Windows 10 features. In the site itself you can run specific javascript when the app is running in the Windows 10 container too. It has some advantages and not all Westminster apps are going to be "bad", Amazon just haven't done more than the minimum so far - They may never update it but we could see real Windows 10 features come soon
  • Maybe its not as easy as they claimed?
  • The tools are not finished - they are basically still in beta. They are taking WAY too long on this...
  • Might as well just use the website
  • That's exactly what they want you to do.
  • With Project Wetminster, Amazon can provide the best experience on Desktop mobile. May be this is their first version without any Windwows 10 specific features but i believe eventually they will have Live Tiles, Cortana, Notifications, Calendar, Contacts integrations/features https://blogs.windows.com/buildingapps/2015/07/06/project-westminster-in...
  • It is always nice to see that people always see the most optimistic view of every negative event.
    Even after all the things that happened the past year some seem never to loose faith.
  • Rather use the web wrapper than website. And why not? MS is counting on the massive PC install base it has to get people used to using apps there. You and others using website would not even make Amazon consider making a native UWP app in the future, if that's the attitude. Besides, improvements will come to the 'web wrapper' only if people show interest in downloading them.
  • Why do we need an Amazon app? For shopping sites, the website it's always better.
  • The big thing for me was the ability to scan barcodes. Breaking out the app and having a scanner one tap away let me quickly find out how much I could save buying a given item on Amazon... it's simply more efficient than what the site offers.
  • You can scan barcodes with "QR Scanner RS" (free) and "QR Scanner+" (paid) and both will open the Amazon website for you and show the product. You just need to configure that in the settings with a few taps: Settings > SearchProvider > Custom (Amazon is already there as example).
  • Thank you! I was trying to find a replacement
  • You, my friend are a prince among men, Thank You!
  • Amazon Video & Music.
  • And Alexa
  • Video can be watch through their website - it isn't great, but it's there. For music, they already have an Amazon Music x86 program that works well.
  • That's probably true in most cases but I really hate the amazon website it's a real pain to use and looks old and ugly. I'm not really interested in web wrappers much but if they do start to use the win10 APIs then it should help improve things, though personally I would much rather use a clean and simple UWP any day.
  • What about app only deals ? Do you get app only deals while using the website ? If you don't have a PC (it's not available for mobile as of now but when it comes) ?
  • Amazon dash button setup and management.
  • Barcode scanner
  • I think barcode scanning is the main thing, on Mobile is where that's most useful to me. I'd rather have an Amazon Prime Now app and use the website for normal Amazon shopping, OR....they could just bring the web version of Amazon Now to the UK - Last I checked they only introduced the website for Now in the USA
  • Exactly !!!
  • "Here's a web wrapper; if enough of you like it, we'll add more to and make it a UWP." It seems like they're teasing us.
  • They need it on mobile not the desktop, the site is hard to use on a small screen
  • Hope the wrapper at least includes scaling feature. I typically have pc connected to 55" tv with 175% display scaling. Browsers need their own zoom but that doesn't always work out for websites. Quite a few don't like zoom. That's why I prefer well written apps.
  • Problem is, desktop users dont necessarily need apps. This is where the lack of mobile marketshare comes in; any Windows device over 10" has always been pitched as a "productivity" device and matched with a keyboard promoting desktop usage over mobile so why would those users be inclined to use apps? Cant really fault Amazon here.
  • I do prefer Push Notifications over an email for order updates etc. I just think they are easier to clear/manage than emails which can pile up if you don't keep on top of them - Notifications are just a bit more glanceable and all in one place on the device.
  • Might as well... but If me downloading and using the app means anything, then I'll do it every once in a while. Especially from my computer. I make it a point to use my banking apps from the Start menu if I can. Its becoming habit now. Once it is for many, then others will come.
  • Windows 7, shortcut link.
  • Joke
  • Glad to see something at least, as much as it's just a web wrapper, it's already way better then the current PC app they had. I couldn't even track my shipments. I hope we do see some adittions like Live Tile and Notifacations on package updates, daily deals and so forth.
  • It's a shame, even Zalando has a very decent UWP app for PC and mobile...
  • Something is better than nothing. Thanks Amazon.
  • No.  A lazy, half-assed effort when the tools are available to deliver a near native experience on an operating system with 300 million users is absolutely NOT better than nothing.  I mean, dammit!  Are we really that hard up for the equivalent of a shortcut to the Amazon web page?
  • It's better than nothing, but it's dumb. On PC it is equally simple to turn to the website.
  • Agree. I could understand having a web app on mobile, but it seems entirely pointless for PC where most people use browsers for shopping.
  • How do you expect to recieve app only deals then ?
  • They're not going to send any deals out to just a PC app
  • Web Wrappers are better than Universal Windows apps at least for Mobile. Just look at all the sluggish Universal apps. They work well on PC but doesn't work on Mobile well. There are only few universal apps that work on Mobile well, without crashing.
  • Apart from Facebook not loading very quickly I have zero issues with UWP on mobile these days..
  • Actually Facebook isn't UWP. Facebook used their own internal tool to port their iOS apps over.
  • I thought it actually depended on which Facebook app you used. No?
  • It did. But now, if you try to open the MS app, it says, this version of Facebook is outdated, and you should download the newest version from the Store :(
  • Thanks.
  • It's raining apps!!
  • Actually no it's NOT!!!
  • I'll stick to using the browser Posted via the Windows Central App for Android
  • Is it hard to make this app working on mobile also?
  • I was wondering the same thing. The idea behind Universal Apps is it was so easy your get the same app on both. Well.where is the mobile then?
  • There aren't enough users to justify the effort.
  • I am from Greece and we have much much less windows mobile users in total numbers. If some locals can afford to make a windows app then I think that Amazon can afford to target the global windows 10 mobile users too especially if it's not that hard to develop it as they already released an app for desktop users...
  • Effort?! It's just a checkbox on the App Manifest, nothing more. Since this is a WebWrapper they don't even need to work on VisualStateManagers since the Site responsability would do that work for them. This is just a lazy work (I could implement this App in less than 1 hour). It was better and more honest to don't release nothing to the Store.
  • I'll take it.
  • Pointless, the only time I would choose this over justusing the website is when I am on mobile...!!!
  • Useless crap, I want my mobile app
  • Nope material design is consistent and frankly more organized than windows menus Posted via the Windows Central App for Android
  • Material design is ugly as hell. It feels so cartoonish... Even iOS looks better...
  • What I don't get in this whole move. Why just don't wait one month longer. Bring the app to Pc and "update" the legacy app on Windows 10 mobile. And then afterwards kill the app for windows phone 8. The message would be completely different.
    A friend of mine who doesn't care on the code background of the app, would have perhaps complained about missing features on the phone, like barcode scanner... But an email where he was informed that the app is retired is a different one. That was one last nail in the he'll move to a different platform coffin.
  • As was Hotstar.com app few days ago 
  • It does actually appear to have a live tile...just not a useful one. After logging in to my Amazon account mine has just changed to show this tiny picture of a white USB cable against a white background....  
  • No point porting apps if it's just a web wrapper and minimal functionality
  • I guess you have to start somewhere...
  • Please make a universal app for Windows 10 mobile... :(
  • Tell them, not us. L did.
  • Lazy. Web wrappers annoy me. Would rather not have anything at all.
  • They can be useful with the right features implemented - Push notifications for example. This is an example of an annoying one (right now) that doesn't make use of these features - Now it's there though it could be updated fairly easily. The Westminster tools do create something better than a traditional web wrapper where you would just drop in a web control to the app as they also allow you to add code directly to your site that only runs when the app is deployed from the Store, so you can pull up the native contacts picker for example using code in the website itself.
  • Yeah because apps on a PC is that important... /s Posted via the Windows Central App for Android
  • If done right, they are generally better than their browser counter part.
  • If done right, they are generally better than their browser counter part.
  • Apparently they aren't being done right. Posted via the Windows Central App for Android
  • Very few are. Some do get the right treatment though. For example, Netflix is much better than the browser.
  • Netflix is better as an app than a browser tab because the nature of that service usually means it's the only thing you're doing on your machine. For checking Amazon, I'm never going to open the app. I'm going to open a new browser tab because my browser is already open, and Amazon doesn't require my undivided attention the way Netflix does.
  • Its better because the new what they were doing. They could easily make the Amazon app experience better than the crap browser. They just don't want to.
  • They don't it because usage numbers show PC users don't use Windows Store or apps. They use browsers. Their download numbers will them now that apps are indeed on PC not used and that they made the right decision.  An there it will probably end. If nobody is making award winning usefull apps on desktop nobody is going to try them. Only apps that are okay-ish these days are the Microsoft stock apps. But even they where horrid at launch
  • More battery friendly
  • The fact that you said very few is the reason they are pointless Posted via the Windows Central App for Android
  • A) one has nothing to do with the other B) The fact you are here posting with your android is comical. We don't go to the android site and ***** about how disorganized and poorly performing the Android OS is. Take a hike, little boy.
  • I was wondering how long you was going to make an idiotic statement about Android. Are you that blind to see how apps are failing the PC that you retort to Android? Did you actually miss the part that I use a Surface 3? Who cares about Android? I could be using Symbian and see that UWP is pointless on a PC. Companies who already designed x86 program aren't for the most part going to spend the time creating an app. As I have stated and many in the comments have said they don't use apps on PC or the are useless with a fully functional computer. So either you can cry like a ***** about Android or you understand the post people are making. I'm assuming you won't do the latter of the two. What an idiot. And for the record I have a Surface 3, a Toshiba tablet and a Nokia 2520. So please get off your ***** mode cause someone actually has an opinion different from yours. Posted via the Windows Central App for Android
  • Idiotic? Haha. Every article you make reference to Android. I didn't bother reading the test of your twelve page manifesto. You and the other clown are here to just be obnoxious and annoying. Get a life, Alice.
  • You proved my point. Thank you. Posted via the Windows Central App for Android
  • Look in a mirror.
  • Just for you... Android. Posted via the Windows Central App for Android
  • Actually, for everyone on here. They are tired of you and the other clown.
  • LMAO. It's the Internet. So deal with it. Posted via the Windows Central App for Android
  • Exactly, deal with it, little man
  • Lol. What an idiot Posted via the Windows Central App for Android
  • The android guy? I agree
  • So far the whole UWP strategy seems to have disappointgly few results. :( And is the iOS bridge still up - lost track on that a bit. Posted via the Windows Central App for Android
  • Exactly. I'm sorry but apps are pointless for the PC. Out of the apps that are on my Surface, I barely use maybe 2 to 4. Half the time the FB is damn laggy and buggy I just use the browser and get it done quicker. MS Office is about all I use. The Amazon (old) app was just laggy as hell. One of the decent app I use that's actually functional is Netflix and Ebay. UWP is not doing a whole lot for the app ecosystem. I'm glad Spotify is a x86 program instead of an app. Posted via the Windows Central App for Android
  • Love the "better than nothing" comments. This is exactly why were only being given half-assed effort. Just because apps are needed doesn't mean we need to accept them especially if they're obviously ******** on the ecosystem.
  • It's on pc it's not really need when u have a full web browser at your disposal
  • Right but the whole UWP was in large part predicated on the notion that there are hundreds of millions PCs and that would drive app development also for phones etc. Posted via the Windows Central App for Android
  • How's that been working out? Posted via the Windows Central App for Android
  • +100 for your statement. If they aren't going to put the effort to make a great experience then let's just use browser and bots
  • So much for MS its uwp strategy, this solution is a lot cheaper. Why still bother making a uwp app?
  • Uwp is a good strategy, with win32 phones it will be easier, so whichever company wants to lag behind here, it's their loss...
  • What win32 phones?
     
  • A good strategy shows results.. so far it seems the results have been limited. But maybe it will slowly pick up speed. And hopefully will have some by the time (if?) the Surface Phone comes out. Posted via the Windows Central App for Android
  • Amazon app? Excited? Come on.
  • Does the tool allow for full UWP features? Posted via the Windows Central App for Android
  • How could they release something so embarrassing? Puzzles me
  • So timely: https://twitter.com/amazon/status/766420843740233728
  • People would rather use site instead. Developers like amazon are killing windows phone.
  • Lack of market share. Not developers. Posted via the Windows Central App for Android
  • But the article is about the PC app. Where MS has a 93% market share.
  • But consumers don't use apps on a PC, at least not for a service like Amazon.
  • True. But his statement was about Windows Phones and those numbers you said don't transfer over to that. Posted via the Windows Central App for Android
  • I use Edge pins on my W10 mobile. I'll be upgrading to a full OS x86 phone next year. Leaving ARM phones in my wake. So this isn't news anymore. I'll have a full featured Edge browser with extensions ( including Amazon ) that wipe the floor with the silly little Android and IOS featureless Apps.
  • What x86 phone?
  • That's what I was thinking. Even Intel is going with ARM architecture moving forward with mobile chips. Posted via the Windows Central App for Android
  • Intel is done with x86 SoC's. Intel is actually moving more into ARM direction as it has started to rent out its fabs to ARM shops. Better keep expensive machinery working even if it means making ARM chips for others.
  • Stay delusional, friendo.
  • Yahoo and Amazon are both Slapping Microsoft's UWP
  • Pitiful!!!
  • They have time, maybe Redstone 2 will have App Bridge improvements from OneCore enhancements... W/E =P
  • This is a wild guess, but I'm fairly certain Amazon just built this app so OEM's can bundle it on new PC's.
  • your damn links never work at my office because our company blocks the use of add software and all of your links use tradedoubler. I can never click on your links so I can't download the app from the store. so annoying!
  • Just search for the app in the store
  • I was still happy to give the app a try, cause Westminster really does have potential, and their old app sucked on PC. But the app isn't even working at all. It just hangs there loading forever. This whole situation is more than just a little embarrassing on the part of amazon.
  • Why should Amazon care to make a decent app, when Microsoft themselves don't care? Microsoft is busy making better apps on iOS and Android. They never port their iOS and Android apps to Windows with their so call easy tools. http://answers.microsoft.com/en-us/office/forum/office_insider-registrat...
  • Sorry, this is my personal opinion, so please consider that.  First, as WC has written over and over, Microsoft is making their products AVAILABLE on these other platforms is purely a strategic move. Much like their foray into OpenSource for some of their platform tools.  It is a necessity to expose their products to more users with the expectation that their products might bring people into the Microsoft ecosystem. There is certainly room for that.  However, I plainly disagree with your assessement that "Microsoft 'don't care'?"  The versions of these products are simply NOT BETTER.  They might provide some amount of equivalency, but on the whole they are not.  Sure, Office is available on iPad Pro, but it isn't the same experience. That is why you should buy a Surface. Etc. I bought a Samsung S6 when I reached my breaking point with W10M (after years of supporting WP7....) and returned it a day later. The Microsoft app experiences are simply not the same as those on W10M.  Onedrive, Office, just everything.  So lets acknowledge some bits of reality here and not fly off the handle with stuff that is not only partially subjective but demonstrably incorrect.
  • I don't think Congthed is talking about Office, OneDrive, etc apps on Windows Mobile which are developed by Microsoft, I think those are great on all platforms, thats why they're called universal apps.  I think the issue is that Congthed doesn't understand that is not Microsoft who should develop Amazon app on Windows 10 Mobile, is Amazon and they should use iOS bridge to make iOS app with all its features available on Windows 10.
  • Where is Microsoft Flow app for Windows Mobile? Where are the countless Microsoft Garage apps on Android and iOS for Windows Mobile? Why aren't they porting them to Windows?
  • Sorry to downvote you, but you're wrong. Microsoft launched iOS Bridge tech more than 4 months ago so developer companies like Amazon can port their iOS apps to Windows Mobile 10 with very little effort and very little code changes. These tools are free and Microsoft even has virtual appliances ready to be deployed in minutes to start using iOS Bridge.  
  • This is disappointing.  I love Amazon.  Well, mostly for their store and books. I don't use their membership for music or video.  It is disappointing. I am going to throw them a bone and suggest that perhaps they are figuring out how to write an client app that allows them to use it for shopping and consuming their media.  They try so hard to get people to use their streaming services. I get emails all of the time.  I wonder, its one situation I can envision. Let's hope, because some people do rely on and judge a platform by their app experiences having mostly shunned web experiences.  I for one don't mind the "extra effort" of using the website for now.
  • Amazon's relationship with Microsof isn't going to be good after this patetic attitude they're having against Windows 10 Mobile, Amazon needs to give their iOS developers the tools to migrate iOS app to Windows 10 Mobile using the next iOS Bridge technology, but they refuse to do this.  If this happens with a Giant like Amazon, I can't imagine what will be the future for Windows Mobile, iOS bridge looks like its not doing anything good for the platform. Is it time to start thinking in plan C?
  • Amazon are deliberately selective about their support. They don't, for example, support ChromeCast, despite having Android apps that you'd want to make work. Microsoft has only just learned the benefit of being cross-platform, and Amazon still have not. Google and Microsoft will win in the long-run, I believe.
  • Its available for phones too
  • Problem is not PC users they can use website, problem is Windows Phone/Mobile users now have to use crappy app version with 0 features. Phone users need apps, PC users need websites. Is that too hard for Amazon to understand? Why can't they start using iOS Bridge and bring iOS Amazon app to Windows Mobile 10, that is a bad attitude from a cloud giant like Amazon.
  • Amazons poor support for Windows 10 mobile is why I finally had to pick up a android. I am deeply involved in the Amazon ecosystem as I am Microsofts , but Microsoft makes their services available to android users and Amazon does not for Windows 10 users. Posted via the Windows Central App for Android
  • Ya,...it's not working...great work Amazon!