Processor packaging isn't something you normally think of as "sexy," but AMD is changing that with its Ryzen Threadripper lineup.

AMD's upcoming Ryzen Threadripper processors are not only shaping up to be powerful contenders in terms of performance, but they'll look good doing it too (until they're unboxed, that is). AMD President and CEO Lisa Su has just revealed the retail packaging for Threadripper on Twitter (via WCCFTECH), and it's unique to say the least.

The packaging takes the shape of a large black box with rounded corners. Up front is a window with Ryzen and Threadripper logos plastered on it. Behind the window is the chip itself, waiting to be unboxed. The whole thing sort of has the feel of an old tube television, but much more attractive.

AMD's Ryzen Threadripper chips are set to arrive in August in two flavors, the company recently revealed. Sitting at the top end of the market, Threadripper will compete with Intel's new Core i9 chips. The $799 Threadripper 1920X will include 12 cores and 24 threads, a 3.5 GHz base clock and a 4.0 GHz boost. The $999 Threadripper 1950X takes things a little further with 16 cores and 32 threads, with a 3.4 GHz base clock and a 4.0 GHz boost. Both chips will also arrive unlocked, allowing for overclocking.

An exact launch date for Threadripper — outside of the general August timeframe — isn't available yet, but we'll bring you more once it is.