Beats Music to launch online streaming service, bringing a personalised music experience to the US on January 21

Beats has announced a new music service ( that will be available on Windows Phones on January 21st. Not only that, but should you be with the US mobile operator AT&T, you (and every member of your family, up to five people and ten devices) will be able to take full advantage of a sweet deal to get you all started. Rock on past the break for details and more.

Personnel at Beats Electronics have a strong history with subscription music services, from dealing with concepts, writing apps and software, to arriving from record labels that deal with said services. Since they have a pool of experience at hand, Beats Music will launch to bring a more personalised much experience to smartphones.

Ring any bells? Imagine Nokia Mix Radio and Xbox Music getting together and producing offspring. Beats Music sounds like the perfect love child of said relationship. The ability to tune into songs directly by searching through the catalogue coupled with a tailored experience.

Nokia Mix Radio

The general idea with Beats Music is to launch an on-demand subscription service with unlimited, uninterrupted streaming and downloading of millions of songs. That's the base functionality for any competing web service, but what Beats will attempt to layer on top is a similar system to what Nokia has in place with its own Mix Radio (as touched on above). Forget computers recommending you music.

Users will be able to enjoy human curated playlists and hand-selected songs and albums that suit personal music tastes. If you wish to try out something new, Beats Music will have a "Right Now" option for you to state exactly where you are, what you feel like doing, who you're with and what types of music you're into for a delivery of music tailored to your requirements.

It's a neat sounding feature, which we're sure many music fans will enjoy. The ability to select where you currently are, whom you're with, what you're doing and which genre you'd like to crack on with. Functionality, while similar to Nokia Mix Radio, is fairly unique and we're interested to see how Beats Music is developed on Windows Phone with future updates and new features.

Beats Music Right Now

Once launched and available, you'll be able to try out the service for free (with no limitations). Should you enjoy what you hear, it's $9.99 per month to keep the unlimited streaming, downloading and personalised experience. As noted above, if you're with AT&T and have the Family Plan set up, you'll be able to grab Beats Music for up to five people for $14.99 a month ($50 in value). That's not a bad deal.

There's only one problem. If you reside outside the US, you won't be able to use Beats Music, but according to the website (where you can now register and claim your username before launch), more markets will be supported soon. Sign up to get notified when your region will be supported.

We'll let you all know when the Beats Music app is released on the Windows Phone Store. Would you be interested in such a service?

Source: Beats Music; thanks, Kittanan, for the tip!

Rich Edmonds
Senior Editor, PC Build

Rich Edmonds was formerly a Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him on Twitter at @RichEdmonds.