Microsoft is capable of both terrible and great advertisements. Compare their Scroogled campaign to something like their recent Windows Phone school play commercial called The Recital. The two might as well have been made from two different companies. Speaking of the Recital, Microsoft has just released a behind the scenes video for the ad. It’s a fun video to see some of the work that went into producing their most popular Windows Phone commercial yet.

The video was directed by Roman Coppola. He’s had his hands in films like The Darjeeling Limited and various music videos for top artists over the past two decades. The behind the scenes video has fun footage of all the actors involved with the action. Well worth the watch and promotes the Lumia 1020 very well. 

What’s been your favorite Windows Phone ad over the past few years?

Source: Windows Phone