Amazon's annual Prime Day deals event has finally kicked off in the UK, and there are a whole lot of great deals that you can purchase right now! Following some lengthy COVID related delays, the unofficial holiday shopping season is now here upon us, and Amazon's Prime Day sales are a great time to start your shopping.

Whether you are looking for a new 4K TV, set of headphones, cell phone, gaming console, webcam, or anything in between Prime Day deals are the place to be looking. We've rounded up a bunch of the best deals that are available right now, and will be updating the list below with more deals through the day as they become available.

Best Prime Day Deals Available Now

Best Prime Day Audio deals

Bose QuietComfort 35 II headphones

Bose QuietComfort 35 (Series II) | £210 at Amazon

There's never been a better time to grab the latest version of these legendary Bose headphones. The current Prime Day price is not only a steep discount but also well below the previous lowest ever price. Get superior noise cancellation, stellar sound and integrated voice assistant for less.

£210 at Amazon
Amazon Echo Studio

Echo Studio | £140 at Amazon

The Echo Studio is about providing the best sound possible. It can do so on its own — or you can pair it with another Echo Studio and Echo Sub for a great Fire TV surround-sound experience.

£140 at Amazon
Amazon Echo Dot

Echo Dot (3rd Gen) | £19 at Amazon

Amazon's Echo Dot is the smallest Alexa speaker the company offers, allowing anyone to get into the smart assistant ecosystem backed by the retailer's massive service infrastructure. It's small, but mighty capable and the speaker itself isn't too shabby at playing all your favorite tunes.

£19 at Amazon
Bose SoundLink II

Bose SoundLink II | £118 at Amazon

Bose makes some killer found equipment and its headphones are no different. The Bose SoundLink II offers solid sound playback for all your favorite tunes and the wireless nature makes this a great companion for the outdoors.

£118 at Amazon
Google Nest Mini

Google Nest Mini | £28 at Currys PCWorld

If you prefer your smart speaker to be a little less Amazon and a little more Google, then this big discount on a Nest Mini at the Prime Day adjacent sale over at Currys PCWorld is the one for you. The smallest of Google's speakers is down to £28 and is perfect to dot around the house or gift during the holidays.

£28 at Currys PCWorld

Best Prime Smart Home deals

Echo Dot (3rd Gen) + Philips Hue Ambiance Starter Kit

Echo Dot (3rd Gen) + Philips Hue Ambiance Starter Kit | £85 at Amazon

What's better than Philips Hue than having the smart bulbs bundled with an Echo Dot smart speaker? This kit includes not only the aforementioned hardware, but also a Philips Hue button too, making this a great package to start upgrading your home lighting.

£85 at Amazon
Philips Hue Color Smart  4-Pack

Philips Hue Bundles | Up to 30% at Amazon

Philips Hue bulb kits are a great way to improve the lighting in your home with full connectivity to the outside world. As well as hooking each bulb up to the Philips hub for use with the official app, you can also utilize services like Alexa.

Up to 30% at Amazon
Facebook Portal Mini

Facebook Portal Mini | £79 at Amazon

If you have friends and family using Whatsapp or Facebook Messenger, the Portal Mini is an ideal tool to chat to them. The camera will follow you around the room as you move, while the microphones ensure you sound crisp while minimizing background noise. It's also a great digital photo frame and has Alexa built in which makes it extremely handy around the house.

£79 at Amazon

Best Prime Laptop deals

Microsoft Surface Laptop 3

Microsoft Surface Laptop 3 | £780 at Amazon

Microsoft added a laptop to the Surface line-up of products and the third generation is brilliant. This laptop comes rocking an Intel 10th Gen quad-core i5 processor, 8GB of RAM, and a 128GB SSD.

£780 at Amazon
Huawei Matebook

Huawei MateBook Laptops | Up to £200 off at Amazon

Huawei makes some great hardware, including Windows laptops. Should you be able to overlook world news and trust the company with your data, the MateBook range of notebooks is a great buy at this discounted price.

From £450 at Amazon
Samsung Galaxy Book

Samsung Galaxy Book Laptops | Up to 15% off at Amazon

Samsung has a range of Galaxy Book laptops that offer good value with solid specs and an attractive design. The best part is the price since they're discounted right now for Prime Day. Need a new laptop? Check out Samsung's catalog.

From £799 at Amazon
Iota Flo

iOTA Flo 11.6-inch laptop | £135 at Amazon

This dinky little laptop is perfect for the kids to do school work on, has plenty of ports to connect to and easily upgradeable storage via microSD card. But the best reason to buy this laptop is the display, because it's a full HD 1080p IPS panel, and that's essentially unheard of at this size and price point. Everything looks better on a good display like this one.

£135 at Amazon

Best Prime Day Tablet deals

Amazon Fire HD 10 official render

Fire HD 10 | £90 at Amazon

The Fire HD 10 takes everything great about the HD 8 and upscales it — it has better specs, a larger display, louder speakers, and the same Fire OS experience. It's a little pricey, but is the better option if the tablet is your primary experience.

£90 at Amazon
Fire Hd 8 2020 Colors

Fire HD 8 | £45 at Amazon

The Fire HD 8 might be the best value tablet on the market, boasting smooth performance with Amazon's Fire OS and a surprisingly good display for the price. While it isn't quite as powerful as the HD 10, it offers all the same basic functionality at substantial savings, especially when discounted like it is right now.

£45 at Amazon
Amazon Fire 7

Fire 7 | £30 at Amazon

Fire 7 is Amazon's 7-inch tablet, powered by Android. This handy device has 16 or 32GB or internal storage (depending on which you prefer) and can be expanded upon with an microSD up to 512GB. There's also a snappy CPU and 1GB of RAM on board for all your app needs. It's perfect for watching series and movies on the go or reading an e-book.

£30 at Amazon
Microsoft Surface Pro 7

Microsoft Surface Pro 7 | £660 at Amazon

Microsoft Surface Pro 7 is the company's latest flagship Windows tablet. This model and price lands you with an Intel Core i5 processor, 8GB of RAM, and 128GB of internal storage. It's one of the best Windows tablets around, though you will need to buy the TypeCover keyboard separately.

£660 at Amazon
Amazon Fire 7 Kids Edition Cropped Render

Fire 7 Kids Edition | £55 at Amazon

Amazon's Fire 7 tablet for kids is excellent for keeping the young ones occupied for some time. There's plenty to like here as a parent, including parental controls, a two-year warranty that covers damage, and one full year of Amazon Kids+.

£55 at Amazon
Ipad Air 3

Apple iPad Air 3rd Generation | 10% off at Amazon

The iPad Air 3 (2019) may cost the same as the original iPad, but it brings an almost full-on, pro-level feature set with it for that price. That makes it the new everyday iPad for just about everyone, especially at this discounted price.

From £414 at Amazon

Best Prime Day Smart TV deals

HISENSE 43-inch 4K TV

HISENSE 43-inch 4K TV | £268 at Amazon

I heard you want a new 4K TV for the living room, but don't fancy anything too large or expensive. HISENSE has you covered with its 43-inch 4K TV at a discounted price. With support for Alexa, FreeView TV, Netflix, Prime Video, YouTube, Freeview Play and Rakuten, you've got plenty of content to sit through and enjoy.

£268 at Amazon
Philips Ambilight 65-inch 4K TV

Philips Ambilight 65-inch 4K TV | £699 at Amazon

But if you did want to go all-out with maximum viewing entertainment, you'll want something like Philip's 65-inch 4K TV with ambient lighting. It's pretty rad by projecting light behind the panel to make the on-screen content almost blend into your surroundings.

£699 at Amazon

Best Prime Day Phone deals

Samsung Galaxy S20

Samsung Galaxy S20 | £649 at Amazon

How does saving £150 on the all-new Samsung Galaxy S20 sound? Every configuration and color is discounted while stocks last. Rocking a 64 MP Telephoto Camera, you'll be able to capture every moment, not to mention there's a beautiful 120Hz 6.2-inch Infinity-O display. There's a lot to love about this smartphone.

£649 at Amazon
Oneplus 8

OnePlus 8 | £473 at Amazon

OnePlus didn't change much with the 8 from the 7T, but it didn't need to. This is a fresh hardware design and a bump in specs, plus 5G, with the same great basics: a really good display, strong battery life, consistent camera performance and amazing software. And now it's on sale.

£473 at Amazon
Oneplus 8

OnePlus 8 Pro | £749 at Amazon

The OnePlus 8 Pro is an impressive and well-designed Android smartphone that doesn't upend the traditional OnePlus formula so much as extend it to its logical place in the 2020 canon — more features, higher price. With the addition of an impressive primary camera, waterproofing, and wireless charging, though, OnePlus has finally checked all of the boxes on its spec sheet.

£749 at Amazon
Samsung Galaxy A21 Render

Smartphones from Samsung, OnePlus, and others | 30% off at Amazon

Need a new smartphone? Now's a good time to buy one with Amazon offering up to 30% off models from Samsung, OnePlus, Oppo, and others.

Up to 30% off at Amazon

More of the best Prime Day deals

Witcher 3

Xbox One Games | Up to 20% off at Amazon

There are plenty of games out there for the Xbox One X console, but only a select few are on sale right now. If you don't have any of the titles included in this promotion, you may want to consider adding them to your library at a discount.

From £14 at Amazon
Huawei Watch GT 2

Huawei Watch GT 2 46mm | £118 at Amazon

Huawei's fitness-focused smartwatch is down to its lowest price yet when paired with either a black or orange strap. You get a great looking AMOLED display which makes it easy to see outdoors and with Huawei's own chipset and software you can get up two full weeks between charges. And with GPS built-in it's perfect for outdoor exercise.

£118 at Amazon
Huawei Watch Gt2e

Huawei Watch GT 2e | £95 at Amazon

Huawei's trimmed down, more affordable fitness watch still boasts a whopping two weeks battery life and an AMOLED display, while also being packed with fitness tracking modes and an SpO2 sensor. And this Prime Day it, too, is at its lowest ever price.

£95 at Amazon
Fitbit Versa 2 Smartwatch

Fitbit Versa 2 | £130 at Amazon

The arrival of a new model means a chance like this for steep discounts on the older version, and the Fitbit Versa 2 is still an excellent fitness-first smartwatch. It also comes with Amazon Alexa built in for hands free voice control of anything attached to the Alexa ecosystem, on-board music access from Spotify, 24/7 heart rate tracking and so much more.

£130 at Amazon
Sandisk microSD

SanDisk 256GB microSD card | £25 at Amazon

Prime Day is a golden opportunity to stock up on memory cards and this whopping 256GB microSD from SanDisk is a top choice. Once upon a time these were really pricey, and now you can snag one for your phone, tablet, camera, even laptop, for under £30.

£25 at Amazon
Raapberry Pi Bundle

LABISTS Raspberry Pi 4 B Model B 4GB Starter Kit | £67 at Amazon

If you're looking for a way to get started with the Raspberry Pi this all-in-one bundle is a perfect place to start. It packs a 4GB Raspberry Pi 4 with literally everything you need to get going, including a case, memory card, all the cables, heatsinksand even a tiny fan to keep it cool. And with 22% off for Prime Day the price is as small as the computer in the box.

£67 at Amazon
Ticwatch 2020

Ticwatch Pro 2020 | £139 at Amazon

The Ticwatch Pro has long been one of the best Wear OS smartwatches around, with a good looking design, an innovative strap that looks good while also being useful for sporting activities. It's also got a dual-layer display with a regular LCD screen that lets you keep using the watch with much less battery drain. Toss in NFC for tap to pay and GPS for phone-free exercise tracking, you have a lot of watch for a low price on Prime Day.

£139 at Amazon

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