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Browse and install OEM apps from the Windows Phone web store

If you're not already aware of the online Windows Phone store, which is available over on the official Windows Phone website ( (opens in new tab)), it's useful way of checking out Windows Phone content when at a computer. As well as browsing apps from developers, consumers are also able to look through and install OEM apps that are listed in the Nokia Collection, Samsung Zone and HTC Apps.

Prior to this feature it was only possible to check out the latest content from each manufacturer on a device.

Simply choose the Windows Phone you wish to view OEM apps for from the menu (see above screenshot) and a new menu item will be present between "Games" and "Purchase history". Choosing a different Windows Phone from another manufacturer will load the respective app collection. It's a handy addition, and makes app management more of a convenience.

via: WMPU

Rich Edmonds
Senior Editor, PC Build

Rich Edmonds is Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him over on Twitter at @RichEdmonds.

  • Aww, I thought it was install any OEM apps. Awesome though. :p
  • That still is a distant dream...
  • Me too.. I was so excited!!!
  • Thought the same first, but at least it helps if you want to compare oem apps and base your next wp purchase on that factor as well.
  • Yeah I really want the HTC clock/weather tile.
  • I was after the same thing! HTC did a really good job with it.
  • Thanks a lot. Makes it a lot easier.
  • I've been wanting this for some time. Awesome, great addition to the store.
  • Could this mean data sense on my Lumia 920??????
  • Nope
  • Why would i want to do this?
  • If you hard reset your phone or buy a new one, its very handy to install all your old apps (they are listed) this way. Just a click on the webpage and it installs on your phone.
  • Good, wait it too long time.
  • Great
  • Now if they would only put in the ability to sort by name and then select the first letter to jump to that location like you can on the apps section on the Windows Phone and Contacts at It would also be nice to have the sort by name in the app store as well. ;)
    Hint, hint.
  • There's not enough OEM apps (maybe Nokia) to need to separate the apps with a jump to option.
  • HTC has so many to choose from!!! Wait, it's 9:40 in the morning and I haven't had my coffee yet. Carry on.
  • Lol.
  • Damn was looking forward to HTC hub on my 920 lol.
  • There is nothing great on HTC hub. Nokia on the other hand has such awesome apps.
    Best app for 7.8 has got to be Bluetooth share. HTC is dead and gone in windows phone world. No app support at all -_-
  • This guy is out of his mind saying HTC is dead. Quit being such a Nokia fanboy. I myself have a Nokia coming from an HTC and I honestly can say I miss some things my HTC had that my Nokia doesn't.
  • I own the HTC Radar, and in HTC Hub the Featured tab isn't working at all for me. If your gonna compare the HTC Hub to the list of apps Nokia has released since 7.8 has gone live, and you say HTC Hub is better, then stop and think again. if only HTC could give us a Bluetooth share app it would mean alot to me. That would mean some real support.
  • I don't have any options below "Sign out" to choose other do you add them. Under "My Phone", it just lists my Lumia 920. I can remove that phone, but I can't add any (well without buying them) to look at their OEM apps.
    I only have an HTC,  I just tried amending the urls.
  • Thanks a lot. That works well.
  • The live tile for HTC hub is the only reason I wanted that app.
  • The best thing about this is someone with all OEM phones can take screen shots to show how pathetic and shameful the support is other than Nokia.
  • Here we go again... Another Nokia fanboy...
  • I'm pretty sure it only shows the phones you've had before yourself (without checking)
  • I agree, for me it doesn't show any other phones to choose
    I only have an HTC,  I just tried amending the urls.
  • If you search HTC you can install HTC Hub and clock on Lumias. Doesn't seem to do much but I have never played with it on an HTC phone.
    Edit nevermind- they are aftermarket apps that have been there before......
  • Here's the one I see for my HTC HD7... (Just 15 apps in total !?)
    I tried amending the url, swapping "htc-apps" for "nokia-apps" and the querystring value.
    It resolved to the following url:
    EDIT: Just tried it again and found this one: