Xbox is Microsoft's gaming division. Launched in 2001 with the original Xbox console (presented by Bill Gates and The Rock, no less), the division has gone through multiple permutations on its journey to its current form. Originally envisioned as a device that could bring Windows to the living room, Xbox eventually competed more directly with PlayStation targeting core gamers.
Xbox had solid success in the United States and other English-speaking markets, buoyed by heavy hitters like Halo and Forza, alongside various heavy hitting third-party exclusive titles. Microsoft's Xbox is responsible for various gaming innovations that are now commonplace. Online live infrastructure, "games as a service" titles, subscription services, and cloud-first business models owe at least something to initiatives spearheaded by Microsoft (for better or worse).
In 2013, Microsoft's push to turn Xbox into a digital-first entertainment center saw widespread pushback from the gaming community. Despite predicting trends that are now commonplace, the way Microsoft positioned Xbox back then has seen it struggle to regain the relevance it once enjoyed as a brand in a universe of increased competition from other platforms, in addition to always-on forms of entertainment and smartphone-delivered social media algorithms.
As Xbox enters its 25th year, Microsoft is once again reinventing what Xbox is with its new approach, doubling down on Windows' openness, and returning to the original vision of Windows gaming in the living room. It'll be fun to see how it pans out.
Essential Xbox reading
Latest about Xbox

'Crimson Desert' issues on Xbox PC underpins the vast amount of work required for Xbox Helix
By Jez Corden published
Xbox "Crimson Desert" should've been a big win for Xbox Play Anywhere on PC, but what followed was a swath of issues that casts a bit of a question mark over Xbox Helix.

Xbox shows continued interest in Japan with new publishing director role
By Jez Corden published
Xbox Xbox has historically struggled in Japan, but it has arguably been doing better than ever in recent years. Microsoft is keen to keep the train going.

Crimson Desert (PC) Review — massive, chaotic, and unforgettable
By Michael Hoglund published
REVIEW I've never played a single-player game of this scale. A kingdom begging to be lost in.

Double Fine’s Kiln confirms day‑one Game Pass release
By Adam Hales published
Xbox Kiln launches April 23 with Game Pass support, offering 4v4 matches where players shape pottery that directly impacts gameplay, abilities, and strategy in each match.

Xbox delivers rapid‑fire personalization upgrades for Insiders
By Adam Hales published
Xbox Xbox is rolling out new personalization features to Insiders, including expanded Home groups, custom color options, and per game Quick Resume controls, with broader release planned later.

Modder transforms Series X into a Helix‑like RTX 5060 rig
By Adam Hales published
XBOX A modder has successfully turned an Xbox Series X into a fully functional RTX 5060 gaming PC, delivering high frame rates, working disc drive support, and compact custom engineering.

Take-Two's CEO is backing Asha Sharma as the new Xbox boss
By Adam Hales published
Xbox Take-Two CEO Strauss Zelnick shares his thoughts on Xbox’s new CEO Asha Sharma, offering support and explaining what drives success in the gaming industry.

If this leak is real, Xbox is about to score a huge RPG it’s never had access to
By Adam Hales published
Xbox A new datamine suggests Wuthering Waves could be coming to Xbox, with platform references discovered in game files, though no official announcement has been made.
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