Skip to main content

CD Projekt RED moves towards 'dual-franchise' model, will focus on Cyberpunk and The Witcher

What you need to know

  • CD Projekt RED will be moving toward a "dual-franchise" model to help streamline production.
  • The studio is thinking about the future of Cyberpunk beyond 2077.
  • The report states the company sees a lot of potential in Cyberpunk as a brand.

CD Projekt RED is going to focus on the futures of both Cyberpunk and The Witcher going forward, according to financial results.

The report, which was posted online Thursday, stated that the company will be moving towards a "dual-franchise model" that will help it to streamline production on future entries in both series.

Here's the quote from the report.

Managing two separate major franchises (The Witcher and Cyberpunk), along with several independent development teams, enables the Company to conduct parallel work on several projects and smoothens its long-term release schedule. This migration towards a dual-franchise model supported by several independent product lines also permits optimization of manufacturing and financial activities, mitigates important risk factors and makes it easier for Company employees to seek professional fulfillment.

What does this mean for consumers? Well, for starters, it's looking like the studio is planning on more entries into the Cyberpunk franchise, or is looking to at least expand upon it beyond 2077. CD Projekt, the parent company that owns CD Projekt RED and GOG.com, sees a lot of potential in the new brand based on feedback from the community and the press, and that's even before the game has hit platforms.

"To-date enthusiastic reception of the Studio's new product by gamers and experts alike suggests strong potential of the brand, both in terms of PR and commercial appeal," the report says.

The Witcher 3

The Witcher 3 (Image credit: CD Projekt RED)

Cyberpunk 2077 will obviously have a huge impact on CD Projekt RED's bottom line, since the studio has put a large amount of money behind both its development and the marketing campaign. It's something that's emphasized in the consolidated financial statement, which states that the game will "fundamentally shape the Group's revenues in the near future."

The game will also be the studio's first major release outside The Witcher franchise, although the company doesn't plan on dropping that any time soon. The dual-franchise strategy states that CD Projekt RED will focus on both Cyberpunk and The Witcher (which also includes GWENT) as the key franchises on its portfolio. This includes hopefully getting more players to purchase the older Witcher games and use GOG.com to do it.

The report doesn't mention any specifics on the future of CD Projekt RED or any projects beyond Cyberpunk 2077, but it does highlight updates to GWENT, saying that "future results of the CD PROJEKT Capital Group will also depend on the popularity and progress of development of GWENT: The Witcher Card Game."

Other interesting tidbits from the report include the makeup of the people employed by the parent company (25% women and 75% men) and the demographics who use GOG.com to purchase games.

Excellent and affordable Xbox accessories

Up your Xbox experience with one (or all) of these budget accessories, all of which are approved by the gamers of Windows Central.

PowerA Play & Charge Kit for Xbox One (opens in new tab) ($15 at Amazon)

This charging kit keeps your Xbox One wireless controllers juiced up, and it offers batteries for two controllers. At just $15, this is hands-down our favorite budget charging companion.

ElecGear 4 Port USB Xbox One S Hub (opens in new tab) ($19 at Amazon)

This brilliant little USB splitter hub attaches perfectly to the side of your Xbox One S console. It's ideal for use with chargers, controllers, headsets, and more.

Controller Gear stand (opens in new tab) ($13 at Amazon)

Proudly display your Xbox gamepads with this stylish and functional stand. The licensed design is minimalist and black, and it has a hidden storage compartment, making the price of $13 a real steal.

Carli Velocci
Gaming Lead, Copy Chief

Carli is the Gaming Editor and Copy Chief across Windows Central, Android Central, and iMore. Her last name also will remind you of a dinosaur. Follow her on Twitter or email her at carli.velocci@futurenet.com.

6 Comments
  • Glad for them, sucks for me.... I'll never get the time to play both 😂
  • Same here. Too many games, too many games that are too long, too little time.
  • I'm 100 hours into the witcher 3 and still not done 😅
  • Only 100? Hahaha. I think I pushed over 200, but that was a while ago. I actually just got done with over 300 in RDR2, took 6 months. 😅
  • Same here lol. I guess the only solution is to set gameplay weekends hahaha...
  • Did they make a lot of other games besides them?