The commercial launched in February, and even features a Lumia phone (which is odd, since Microsoft has basically put the phones on ice). The commercial revolves around AI and the empowerment of individuals through technology.

If you haven't seen it, take a look below!

There's a discussion taking place in our forums about the commercial, most notably the appearance of a Lumia phone... While we don't expect Microsoft plans to bring Windows 10 Mobile back from the brink, it's interesting how Microsoft is positioning itself in this ad.

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Anyone catch the Microsoft Windows 10 Phone in use during the new Miscosoft AI commercial with Common? ( 25 second mark ). Can we start rumors with our friends about it's return?


So far, the only thing I personally associate with A.I. as far as Microsoft goes is Cortana, which continues to be a massive failure. Of course, Microsoft is using A.I. to power other experiences, such as the dynamic albums in the Photos app... but I'd guess most mainstream people don't even know this stuff exists, and this ad doesn't really do anything to help Microsoft's position. It's just a load of buzzwords and no action. But maybe I'm cynical, what do you think?

From the forums: New Microsoft AI commercial