The co-founder of Apple, Steve Wozniak was interviewed at TEDx Brussels by TechCrunch, where the technological genius was asked how he felt about the advances Microsoft is making in both the PC and smartphone markets. So how does Wozniak view the new Microsoft? He's worried for Apple, and for good reason.
The Apple guru has previously picked up a Lumia 900, choosing the Windows Phone over Android and stating that the operating system is "intuitive and beautiful". Wozniak also was recorded in revealing he's excited about Microsoft and sees a new company re-entering the PC and mobile markets. This is all leading up to him being concerned for Apple.
Apple has continuously been viewed as the innovative technology giant that surpassed Microsoft in many ways, including public interaction (the Apple stores) and presentation (Steve Jobs and his famous keynotes). The advertisement campaign that Apple launched attacking PC as a boring platform was true in a way - it's how consumers viewed Microsoft. Office, spreadsheets and Vista.
Microsoft has since changed. In more ways than one. The launch of Windows Phone brought something new to the table. Everyone wondered what the then software giant was planning for the future. Then Windows 8 was unveiled with multiple public previews. This is when the game changed, when Microsoft fought back against Apple.
Windows 8, Windows Phone 8, Skype, SkyDrive, Xbox (with Xbox Live, Music, Video and more) and the new Office. It's quite a product line-up. It's also worth noting that Microsoft is also investing in expanding its reach with new apps and services launching on competing platforms, including Mac, iOS and Android. It's making massive, bold risks that look likely to pay off.
Wozniak is impressed by how Microsoft is making one think "woah!" at what's being announced and the strides taken in research. He feels as though Apple is "cracking out the newest iPhone" instead of innovating and advancing technologies. He's worried that the company could lose ground due to merely "improving" already available products and services. It's not Apple's style and why he's worried the company will lose the recognition of being the lead in innovation.
Check out the video interview below, it's well worth the watch.
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Rich Edmonds was formerly a Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him on Twitter at @RichEdmonds.